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Here’s the list of the Top 20 Fragrance TikTokers in 2026:
20. El Güey de los Perfumes 🇲🇽
El Güey de los Perfumes specializes in fragrance reviews and recommendations, focusing on both designer and niche perfumes. With a strong presence on TikTok and Instagram, he engages his audience with tips for selecting scents for various occasions, including formal events and seasonal choices. His content often features comparisons and personal experiences with different fragrances, appealing to both men and women. He actively collaborates with brands and promotes products through engaging posts.
TikTok Score: 86.3/100
19. Zoë | Perfume Princess 🇺🇸
Zoë, known as Perfume Princess, is a fragrance enthusiast sharing her passion for perfumes across TikTok and YouTube. She reviews affordable and luxury scents, often highlighting her favorites and providing recommendations. Her content features engaging discussions about fragrance notes, layering techniques, and new releases, appealing to a diverse audience of fragrance lovers. Zoë actively promotes various perfume brands and often collaborates with them, showcasing her expertise in the perfume industry.
TikTok Score: 86.4/100
18. Hadri Parfum 🇲🇦
Hadri Parfum is a fragrance enthusiast focused on promoting fragrances, particularly women’s perfumes. He shares engaging, trend-driven, and humorous content using popular hashtags like #fyp and #explore to reach a wide audience. Through relatable themes and lighthearted interaction, he connects with both perfume enthusiasts and casual viewers.
TikTok Score: 86.4/100
17. Caroline Stern 🇺🇸
Caroline Stern, based in Los Angeles, is a fragrance enthusiast and beauty reviewer. She shares her love for perfumes, oral care routines, and makeup products on TikTok. Caroline provides honest reviews and recommendations for various beauty products, focusing on fragrances and skincare. She engages with her audience by discussing new releases, sharing personal favorites, and offering skincare tips. Caroline's content reflects her passion for cosmetics and self-care, creating a welcoming space for beauty enthusiasts to connect and discover new products.
TikTok Score: 86.6/100
16. Sarah 🇲🇾
Sarah is a perfume marketing expert who creatively transforms fragrances into art. Her content focuses on local and international perfumes, offering reviews, guides, and visual storytelling. With a strong presence on TikTok and Instagram, she engages her audience through informative and artistic presentations, showcasing her passion for scents and their emotional connections. Her posts often highlight specific fragrance notes and brands, making her a go-to source for perfume enthusiasts.
TikTok Score: 87/100
15. Erik Wang 🇧🇷
Erik Wang is a prominent figure in the fragrance community, focusing on men's perfumes. He shares engaging content across platforms, providing reviews, comparisons, and tips on fragrance usage. His social media presence emphasizes a relaxed and approachable style, making perfume education accessible. Erik actively promotes discounts and collaborations with fragrance brands, showcasing a strong connection to the perfume industry.
TikTok Score: 87/100
14. Michella 🇳🇱
Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.
TikTok Score: 87.3/100
13. Mona Monica Kattan 🇦🇪
Mona Monica Kattan is an entrepreneur and founder of Kayali Fragrances, known for her innovative approach in the beauty industry. She actively engages in discussions about social impact, product innovation, and sustainability. Her posts reflect a commitment to authenticity and empowerment, particularly for women in business. Kattan's journey is marked by significant milestones, including global expansion and recognition in Forbes and ELLE. She emphasizes the importance of passion and resilience in entrepreneurship.
TikTok Score: 87.4/100
12. Olivia VanDerMillen 🇺🇸
Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.
TikTok Score: 87.5/100
11. Elijah Yeroushalmi 🇺🇸
Elijah Yeroushalmi is a marketing expert with a strong presence on TikTok and Instagram, focusing on entertainment and fragrance content. He engages his audience with deodorant and fragrance rankings, showcasing products from brands like Old Spice and Louis Vuitton. His posts often feature humor and personal insights, appealing to a broad audience interested in lifestyle and grooming.
TikTok Score: 87.5/100
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10. Elegance Emiratie 🇫🇷
Elegance Emiratie is a fragrance content creator focused on affordable luxury perfumes and scent selection tips. He engages a fragrance-loving community on TikTok and YouTube by sharing product recommendations, personal experiences, and trend insights. His content often includes ASMR elements and interactive discussions, appealing to both dedicated perfume enthusiasts and casual buyers.
TikTok Score: 87.7/100
9. Robin James 🇬🇧
Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.
TikTok Score: 87.7/100
8. Steven Gavrielatos 🇬🇷
Steven Gavrielatos is a fragrance enthusiast and creative director at Navitus Parfums, sharing his passion for perfumes through engaging reviews and recommendations on platforms like TikTok and YouTube. With a significant following, he focuses on both affordable and high-end fragrances, providing insights into the most complimented scents and seasonal favorites. His content includes top 10 lists, reviews, and collaborations with fragrance brands, making him a trusted voice in the fragrance community.
TikTok Score: 87.8/100
7. Matilda Morri 🇮🇹
Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.
TikTok Score: 87.9/100
6. Noel Thomas 🇺🇸
Noel Thomas is a fragrance enthusiast based in NYC, focusing on cologne reviews and self-improvement content. His social media presence showcases a blend of fragrance recommendations, fashion insights, and personal growth tips, appealing to a diverse audience interested in lifestyle and grooming. With a significant following on TikTok and Instagram, he engages viewers through entertaining and informative posts about perfumes, often featuring popular brands and trends in the fragrance industry.
TikTok Score: 88.5/100
5. Alex Stasenko 🇧🇪
Alex Stasenko, known as 'yoshivampire', specializes in silent perfume reviews across TikTok and Instagram. His content focuses on celebrity fragrances, body sprays, and personal routines, engaging a large audience with his unique approach to fragrance evaluation. With millions of likes on TikTok, he has established a strong presence in the fragrance community, often ranking and reviewing various scents, including celebrity and designer perfumes.
TikTok Score: 89.5/100
4. Cal Cologne 🇺🇸
Cal Cologne is a fragrance content creator with a strong presence on TikTok, Instagram, and YouTube, where he shares reviews, unboxings, and recommendations for various fragrances. With a decade of experience in video production, he combines storytelling and creativity to engage his audience. His content often features niche and affordable fragrance options, appealing to both fragrance enthusiasts and newcomers alike.
TikTok Score: 89.7/100
3. Emily Meyers 🇺🇸
Emily Meyers is a beauty and fragrance enthusiast based in Arizona, sharing tips and recommendations across Instagram and TikTok, where she has over 390K followers. Her content includes perfume picks, self-care routines, budget-friendly shopping finds, outfit inspiration, and advice on feminine hygiene and wellness products. She also collaborates with brands such as California Naturals and Ulta Beauty, blending practical guidance with everyday beauty inspiration.
TikTok Score: 90.2/100
2. Matías Ross 🇨🇱
Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 1.2 million followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.
TikTok Score: 90.4/100
1. Paul Fino 🇺🇸
Paul Fino is a prominent fragrance influencer known for his engaging content on TikTok and Instagram, where he shares reviews, routines, and collaborations with brands like Kayali and Rare Beauty. His posts often highlight gourmand scents and body care products, showcasing his expertise in the fragrance industry. With a significant following, he actively engages with fans and promotes various perfume collections, making him a key figure in the beauty and fragrance community.
TikTok Score: 92.6/100
Also See 👀
🏆 TOP 200 FRAGRANCE TIKTOKERS
FIND OUT WHO LEADS IN THEIR COUNTRY OR NICHE
HOW DOES FAVIKON RANK INFLUENCERS?
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