Top 20 Growth Marketing Experts in the Netherlands in 2025
From data-driven experimentation to full-funnel strategy, these top 20 growth marketing experts in the Netherlands are transforming how businesses scale in a digital-first world, blending brand with performance and building systems that drive sustainable growth.
Here’s the list of the Top 20 Growth Marketing Experts in the Netherlands in 2025:
20. Harco Van Polen
Harco Van Polen is a Chief Growth Officer with over 20 years of experience in the IT and services industry. He specializes in marketing strategy, lead generation, and business development, overseeing a team at delaware Netherlands. His posts highlight recruitment efforts, marketing initiatives, and events, showcasing his commitment to empowering teams and driving business growth. He actively engages with his network, promoting webinars and job opportunities, and emphasizes collaboration and digital transformation.
Favikon Authority Score: 2 233 pts
19. Frank Aan De Stegge
Frank Aan De Stegge is a Partner Marketing professional at Zoom, focusing on channel growth strategies across the EMEA region. He emphasizes the importance of personal relationships in business and has successfully led initiatives to enhance brand visibility and market awareness. His posts highlight significant achievements, partnerships, and events, showcasing his commitment to driving customer success and innovation in communication solutions.
Favikon Authority Score: 2 447 pts
18. Matthieu Reijers
Matthieu Reijers is a B2B entrepreneur and founder of MTTRS, specializing in outbound marketing strategies that drive revenue growth. He emphasizes precision in outreach, leveraging AI and targeted campaigns to connect with ideal customers. His content focuses on actionable insights for improving cold email effectiveness and building relationships without aggressive selling. Matthieu shares personal experiences and lessons learned from his entrepreneurial journey, advocating for a results-driven approach in business.
Favikon Authority Score: 2 545 pts
17. Marc de Swaan Arons
Marc de Swaan Arons is a thought leader and consultant in global marketing leadership, focusing on humanized growth strategies. He founded the Institute for Real Growth, which connects CMOs to enhance their impact. With a background at Unilever and EffectiveBrands, he emphasizes stakeholder value and sustainable business practices. Marc is also an author and frequent keynote speaker, sharing insights on marketing excellence and leadership at various global events.
Favikon Authority Score: 2 750 pts
16. Ton Wesseling
Ton Wesseling is an Experimentation Evangelist with over 20 years of experience in conversion optimization and digital experimentation. He shares insights on A/B testing, experimentation culture, and growth strategies through LinkedIn posts and events. Wesseling has consulted for over 50 organizations across 10 countries and is the founder of the Conversion Hotel conference, focusing on fostering meaningful connections and knowledge sharing in the optimization community.
Favikon Authority Score: 3 484 pts
15. Sjeel K.
Sjeel K. is a Fractional CMO and Go-To-Market Strategist with extensive experience in scaling tech startups and B2B SaaS companies. He specializes in aligning marketing strategies with business objectives, focusing on growth from Seed to Series C. Sjeel is passionate about mentoring future marketing leaders and building talent pools. His content emphasizes the importance of effective go-to-market strategies, data-driven marketing operations, and the value of fractional leadership in driving business success.
Favikon Authority Score: 3 731 pts
14. Ferdinand Goetzen
Ferdinand Goetzen is a founding partner at The Growth Syndicate, specializing in B2B SaaS growth strategies. With over a decade of experience, he has held key roles in various successful startups, including Reveall, which was recently acquired. His content focuses on customer-centric growth, product development, and marketing insights, often sharing personal experiences and lessons learned from his entrepreneurial journey. He actively engages with the SaaS community through speaking events and podcasts.
Favikon Authority Score: 4 225 pts
13. Paul Vilens
Paul Vilens is a marketing expert and founder focused on helping B2B independent specialists and niche SME leaders leverage AI in their marketing strategies. With over 15 years of experience in B2B, he specializes in building marketing and sales operations, particularly in the wine industry. Paul is also a competitive padel player and an extreme sports enthusiast, sharing insights on digital marketing and automation for wineries. His content emphasizes the importance of community and effective communication in the wine business.
Favikon Authority Score: 4 285 pts
12. Jordi Bron
Jordi Bron is an entrepreneur and growth marketing expert, founder of Red Panda Works, specializing in B2B marketing strategies. He emphasizes building sustainable marketing systems that generate leads and sales through demand generation and sales intelligence. With over 15 years of experience, he focuses on educating in-house marketers and has authored the book 'Full System Marketing'. His content often includes practical tips for modern B2B marketing, aiming to transform traditional approaches into effective, scalable systems.
Favikon Authority Score: 4 338 pts
11. Ruben de Boer
Ruben de Boer is an experienced Experimentation Consultant and bestselling instructor with over 15 years in conversion rate optimization (CRO). He leads a team at Online Dialogue and has developed multiple online courses on Udemy, amassing over 17,000 students. As a keynote speaker, he shares insights on experimentation culture, change management, and optimization strategies. His commitment to accessible learning is evident through his free resources and support for those entering the CRO field.
Favikon Authority Score: 4 399 pts
10. Georgi Furnadzhiev
Georgi Furnadzhiev is a B2B marketing expert and community builder, currently serving as the Head of Community & Growth at The Growth Syndicate. He specializes in growth strategies for B2B SaaS companies, leveraging his experience in creating user-generated content growth engines and supporting startups in European markets. His posts often focus on personal growth, community engagement, and innovative marketing tactics, showcasing his commitment to fostering connections among B2B professionals.
Favikon Authority Score: 4 640 pts
9. Jasper Ruijs
Jasper Ruijs is a growth marketing expert focused on AI-driven strategies and B2B marketing. He shares insights on optimizing marketing processes, leveraging AI tools, and enhancing content strategies. His posts often highlight the importance of creativity in marketing and the challenges of implementing AI solutions. He actively engages with his audience through workshops and events, such as the Sprints & Sneakers festival, promoting networking and learning opportunities in the marketing field.
Favikon Authority Score: 4 941 pts
8. Lucia van den Brink
Lucia van den Brink is a consultant and founder of Increase Conversion Rate.com, specializing in growth through experimentation and UX research. She has significantly improved user experiences for over 55 million visitors and is a prominent advocate for women in experimentation, co-founding the Women in Experimentation community. Lucia is also a CXL instructor and has received multiple awards for her contributions to the field. Her content focuses on A/B testing, ethical experimentation practices, and fostering collaboration in the industry.
Favikon Authority Score: 5 052 pts
7. Daphne Tideman
Daphne Tideman is a startup coach and author specializing in growth strategies for eco-friendly and wellness D2C brands. With a proven track record, she scaled Heights from £28K to £343K MRR in 18 months and has consulted over 50 brands. Her content focuses on actionable insights for founders and growth leaders, emphasizing the importance of retention and effective growth team structures. She actively promotes diversity in the growth space and shares her personal experiences in overcoming challenges.
Favikon Authority Score: 5 423 pts
6. Aldo Wink
Aldo Wink is a Demand Generation Trainer and founder of the InDemand B2B Community, specializing in transforming B2B marketers into demand generation leaders. He emphasizes the importance of building trust and relationships over traditional lead generation tactics. His content focuses on innovative marketing strategies, audience engagement, and the evolving landscape of B2B marketing. Aldo has trained over 170 marketers and collaborates with multiple agencies to redefine marketing practices in the digital age.
Favikon Authority Score: 5 479 pts
5. Stefan Smulders
Stefan Smulders is a SaaS entrepreneur and founder of Expandi, a lead generation platform that has achieved $10M ARR. He shares insights on LinkedIn growth, lead generation, and entrepreneurship, emphasizing the importance of community and personal branding. His journey includes overcoming early failures and bootstrapping his startup without external funding. He actively engages with his audience through giveaways and playbooks, helping others scale their businesses. His content often reflects a blend of personal experiences and professional advice.
Favikon Authority Score: 6 707 pts
4. Martijn van Tongeren
Martijn van Tongeren is a digital marketing expert and SaaS entrepreneur helping businesses grow online revenue through platforms like Plug&Pay, Phoenix, and Huddle. With over €6.7M in annual recurring revenue and 10,000+ active customers, he shares practical advice on conversion optimization, AI, and business growth. His content also highlights the link between personal well-being and professional success, covering topics like health and fitness. Martijn actively connects with his audience through webinars, live trainings, and his widely followed podcast.
Favikon Authority Score: 6 851 pts
3. David Arnoux
David Arnoux is the founder of GenAI and a fractional CxO specializing in growth and marketing, with a focus on building autonomous businesses. He shares insights on leveraging AI for efficiency and innovation, advocating for small, hyper-specialized startups over traditional large firms. His content emphasizes the importance of adaptability in the evolving tech landscape, exploring the intersection of AI and business strategy. He engages with a community interested in the future of work, technology, and entrepreneurship.
Favikon Authority Score: 7 012 pts
2. Tycho Luijten
Tycho Luijten is the CEO of Dapper, a B2B growth agency focused on creating effective marketing strategies for modern buyers. He emphasizes the importance of content marketing, personal branding, and the Niche Famous Framework to drive business growth. His posts often challenge traditional marketing practices, advocating for authenticity and the use of video content. Tycho shares insights from his entrepreneurial journey, highlighting the significance of team culture and strategic focus in achieving ambitious growth goals.
Favikon Authority Score: 7 021 pts
1. Jousef Murad
Jousef Murad is a mechanical engineer and CEO of APEX Agency, based in Eindhoven, Netherlands, specializing in AI-powered lead generation and go-to-market automation for fast-moving B2B businesses. As a Siemens Technology Partner, he builds scalable marketing and sales systems for agencies and consultants. He also hosts the Engineered-Mind podcast and shares educational content on science, AI, technology, and productivity. His social media presence highlights deep insights into engineering and innovative growth strategies.
Favikon Authority Score: 8 062 pts
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