Top 20 Haircare Influencers on YouTube in 2025

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Here’s the list of the Top 20 Haircare Influencers on YouTube in 2025:

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20. Luly

Luly is a passionate content creator focused on curly hair care, offering videos and recipes for hair growth, hydration, and nutrition. She engages her audience with monthly hair care schedules and promotes various hair products. Luly actively collaborates with brands and encourages her followers to subscribe to her multiple YouTube channels dedicated to hair care and beauty. Her content is rich in DIY remedies and tips for maintaining beautiful curls, appealing to a community interested in natural hair care.

Favikon Authority Score: 8 463 pts

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19. Audrey Victoria

Audrey Victoria is a beauty enthusiast based in Boston, MA, specializing in hair care and styling. She shares tips, tutorials, and product reviews across platforms like TikTok and YouTube, where she has amassed millions of followers. Her content focuses on hair growth, care routines, and DIY hairstyles, often featuring popular brands like Dove and L'Oréal. Audrey also promotes her hair care app, Hair2Hair, which offers personalized product recommendations. She engages with her audience through relatable and informative posts.

Favikon Authority Score: 9 080 pts

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18. Maggy

Maggy is a hairstylist based in Bielefeld, Germany, sharing her expertise in hair, beauty, and lifestyle through engaging TikTok and Instagram content. With a strong following, she showcases hair transformations, tutorials, and product recommendations, emphasizing creativity and personal expression. Her posts often highlight her passion for hairstyling and her connection with her audience, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 677 pts

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17. Evelyn Noda

Evelyn Noda is a Brazilian content creator focused on hair care, lifestyle, and humor. Her social media presence features tips on hair products, beauty, and relatable comedic content, often highlighting her long hair and personal experiences. She engages her audience with vibrant visuals and interactive posts, promoting hair care products and sharing humorous takes on everyday situations. Her content is popular on platforms like Instagram and TikTok, where she has garnered significant likes and engagement.

Favikon Authority Score: 9 139 pts

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16. Ester Lima

Ester Lima is a Brazilian beauty and lifestyle content creator focused on curly hair care. She shares tips, tutorials, and product recommendations for maintaining healthy curls, often collaborating with brands like L'Oréal and Apice. Her engaging TikTok and Instagram posts showcase various hairstyles and hair care routines, attracting a large audience interested in beauty and self-care.

Favikon Authority Score: 9 102 pts

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15. Beautifulyoutips

Beautifulyoutips is a YouTube channel focused on beauty, skincare, haircare, and lifestyle content. The creator shares makeup tutorials, product reviews, and health tips, aiming to provide detailed and accessible information for viewers. The channel emphasizes natural beauty solutions and personal care routines, encouraging audience engagement through subscriptions and likes. The content is tailored for a primarily female audience interested in beauty and wellness.

Favikon Authority Score: 9 094 pts

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14. Ashley Masse

Ashley Masse is a vibrant content creator based in NYC, known for her engaging content on natural hair care, beauty, fashion, and lifestyle. With a strong presence on YouTube and Instagram, she shares her journey of self-care, travel, and personal growth. Her content often features product reviews, hair tutorials, and vlogs, offering a glimpse into her life as a young woman navigating her 20s. Ashley's audience appreciates her authenticity and relatable experiences.

‍Favikon Authority Score: 8 619 pts

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13. Catalina Ganea

Catalina Ganea is a beauty and makeup enthusiast based in Italy, sharing her passion for haircare and cosmetics across platforms like Instagram, TikTok, and YouTube. Her content often features product reviews, beauty tips, and personal experiences, including participation in beauty events and collaborations with brands. She engages her audience with relatable humor and insights into her daily life, showcasing a vibrant and creative approach to beauty and self-care.

Favikon Authority Score: 8 776 pts

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12. Sruthy Sudhev

Sruthy is a content creator focused on beauty and hair care tips, sharing vlogs and product reviews on her YouTube channel. Her content includes natural remedies, beauty hacks, and personal experiences, often featuring product links and promotional codes. She engages her audience with relatable content and encourages interaction through likes and comments.

Favikon Authority Score: 8 634 pts

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11. Gabriel Leite

Gabriel Leite is a Brazilian content creator focused on curly hair care, providing tips and tutorials for maintaining and styling curls. His social media presence emphasizes engagement with followers through relatable content about hair care routines, product recommendations, and personal experiences. He often collaborates with brands in the beauty industry, promoting products that cater to curly hair needs. His posts are visually appealing and informative, making him a go-to source for curly hair enthusiasts.

Favikon Authority Score: 8 825 pts

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10. Mariya Usan

Mariya Usan is a talented ASMR creator and hairstylist specializing in ballroom hairstyles and makeup. Based in the USA and Europe, she offers workshops and private lessons, showcasing her expertise through engaging ASMR videos. Her content features tutorials on various hairstyles, often incorporating elements of relaxation and creativity. With a strong following on TikTok and Instagram, she connects with her audience through interactive and visually appealing posts, celebrating hair transformations and beauty techniques.

Favikon Authority Score: 9 275 pts

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9. Stella Cini

Stella Cini is a vibrant hair color artist and founder of Stellari Hair, specializing in colorful hair transformations and tutorials. Her social media presence showcases a variety of hair dye techniques, product promotions, and DIY hair care tips. She engages her audience with in-depth YouTube tutorials and Instagram posts that highlight her creative process and personal style. Stella's content is heavily focused on hair color experimentation, making her a go-to source for hair enthusiasts seeking inspiration and advice.

Favikon Authority Score: 9 000 pts

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8. Kenza Bel Kenadil

Kenza Bel Kenadil is a prominent influencer focused on natural hair care, particularly for curly hair. She advocates against hair discrimination and promotes self-acceptance through her content across TikTok, Instagram, and YouTube. With a significant following, she shares tips, personal experiences, and engages in activism related to hair identity. Kenza's work emphasizes the cultural significance of hair and aims to empower individuals to embrace their natural textures.

Favikon Authority Score: 9 146 pts

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7. Alice Mukendi

Alice is a beauty and lifestyle creator based in Dallas, TX, known for her engaging TikTok content that showcases hair braiding and beauty tips. With a strong focus on black girl magic and empowerment, she actively participates in discussions around discrimination and representation in the beauty industry. Her posts often feature collaborations with other influencers and highlight her experiences at events like the Cannes Film Festival.

Favikon Authority Score: 9 221 pts

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6. Trulee Rodney

Trulee Rodney is a vibrant content creator known for her engaging posts about curly hair care, beauty routines, and personal vlogs. She shares her experiences with various hair products, styling techniques, and relatable moments, often featuring her sister. Her content resonates with a youthful audience interested in hair care and beauty, showcasing a mix of tutorials, product reviews, and lifestyle insights.

Favikon Authority Score: 9 031 pts

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5. Beatriz Maria

Beatriz Maria is a vibrant content creator based in Salvador, Brazil, focusing on beauty, particularly curly hair care. With a strong presence on YouTube and Instagram, she shares product reviews, hair care routines, and personal vlogs, engaging her audience with relatable content. Her posts often feature beauty tips, product testing, and lifestyle insights, appealing to a community interested in hair care and self-esteem. Beatriz has a significant following, showcasing her influence in the beauty and lifestyle niche.

Favikon Authority Score: 8 882 pts

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4. Brad Mondo

Brad Mondo is a prominent hairdresser and social media personality known for his engaging content focused on hair transformations and reactions to hair dye fails. He operates brands XMONDO Hair and XMONDO Color, showcasing his expertise in hair care and styling. His TikTok and YouTube channels feature entertaining and educational videos, where he reacts to various hair disasters, providing tips and insights for viewers. His content resonates with a wide audience interested in hair trends and DIY hair care.

Favikon Authority Score: 9 291 pts

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3. 김아라 | Ara Kim

A hair designer with a background in vocal music, she shares easy hair styling tips and tutorials on platforms like TikTok and YouTube. Her content focuses on hairstyles for various occasions, hair care routines, and beauty tips, appealing to a wide audience interested in beauty and fashion. She operates a salon called 'Momo Hair' and engages with her followers through interactive posts and tutorials.

Favikon Authority Score: 8 891 pts

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2. Dorothy Cubillo

Doro Cubillo is a beauty and haircare content creator from Costa Rica, specializing in DIY tutorials, product reviews, and skincare tips. Her YouTube channel features a variety of hair growth challenges, self-care routines, and beauty hacks, aimed at helping viewers achieve healthy hair and skin. Doro emphasizes natural remedies and personal experiences, sharing her journey of creating homemade beauty solutions due to limited access to products in her hometown. She engages with her audience through relatable content and practical advice.

Favikon Authority Score: 9 032 pts

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1. Erin Degan

Erin Degan is a popular content creator known for her engaging TikTok and Instagram posts that often explore creative hair dye techniques using unconventional methods like bath bombs and flowers. With a significant following, she shares fun and experimental beauty hacks, often accompanied by vibrant visuals and playful commentary. Erin also promotes her own brand, showcasing products related to her content, and has a strong presence on multiple platforms, including YouTube.

Favikon Authority Score: 9 167 pts

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Also See 👀
‍🏆 TOP 20 HAIRCARE INFLUENCERS ON SOCIAL MEDIA IN 2025
‍🏆 TOP 200 HAIRCARE YOUTUBERS WORLDWIDE
‍HOW DOES FAVIKON RANK INFLUENCERS?