Top Influencer Marketing Agencies in South Africa in 2025

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All real-time rankings of all platforms and countries are available here.

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Here’s the list of the top influencer marketing agencies in South Africa in 2025:

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‍1. HaveYouHeard

HaveYouHeard Group is a specialist communications group deeply engaged in culture to exert influence. It runs the cultural content journal @thisisin__ to document emerging movements and amplify authentic voices. Partnerships with the Amakhosi Nation and Kaizer Chiefs highlight a strong bond with fans on and off the field.

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Innovation powers the group, from the Backseat Drivin' Challenge on The Toyota Gaming Engine to jury service that shapes industry standards. Managing Director Zanele Zwane judges digital excellence at the Bookmarks 2024 by @iab_sa, while team members contribute to the Creative Circle Ad Awards. This ongoing involvement signals unwavering creativity and digital innovation that keep client work culturally resonant.

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Top Customers: Campari x MTV Base, Old Mutual (AMPD Studios), Martell Mumm Perrier-Jouët, Toyota SA

Employee Count: 11–50

Starting Budget: ≥$1K 

Year Founded:  2008

Niches Served: Alcohol & beverages, financial services, fashion/lifestyle, music & entertainment

Office Location: Cape Town (HQ)

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2. Retroviral

Retroviral is a creative shop that turns brand stories into content built to travel across Africa and beyond. Expertise spans influencer marketing, online video, content seeding, and social media strategy, always tailored to each brief. Signature work such as #MyKreepyTeacher and The Gran Boks illustrates a knack for cultural insight and shareable ideas.

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The agency positions itself as the continent’s premier storyselling partner, measuring success in sales uplift as much as views or likes. Awards and industry accolades follow campaigns that spark conversation while moving products off shelves. Impact is framed in concrete business outcomes, not vanity metrics.

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Retroviral’s process starts with a sharp strategic hook, then flows into agile production and smart distribution to unlock organic reach. A tight senior team collaborates directly with clients, ensuring speed and accountability from concept to wrap. Continuous optimization keeps content alive long after launch, extending ROI for each campaign.

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Top Customers: Checkers Sixty60, Castle Lager (“GranBoks”), Lil-Lets, Biogen, Gumtree

Employee Count: 11–50

Starting Budget: ≥$1K

Year Founded: 2010

Niches Served: FMCG, retail & e-commerce, health & wellness, financial services

Office Location: Johannesburg (Morningside, Sandton)

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3. theSALT (Nfinity Group)

theSALT is a digital marketing agency built around influencer strategy for the South African market. The team connects creators with local brands, prioritising nano influencer collaborations that feel authentic to everyday consumers. Campaigns are designed to move the needle on both awareness and sales, not just vanity metrics.

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A rigorous mix of research, planning, and rich data points guides each brief so the perfect creator fit is picked with confidence. The agency insists on transparent reporting and a personal connection between audience and brand, using trusted real influencers rather than shortcuts. Explore the website for case studies, service menus, and contact options.

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Top Customers: I&J (Air-Fri’kn Amazing), Dr Oetker Château Gâteaux, Adcock Ingram Epi-Max Baby & Junior

Employee Count: 11–50

Starting Budget: ≥$1K

Year Founded: 2016

Niches Served: FMCG, baby-care, food & beverage, health & beauty

Office Location: Sandton, Gauteng

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4. Nfinity Influencer

Nfinity Influencer focuses on igniting positive conversations and connecting brands with consumers. The agency builds influencer partnerships using cutting edge tools to align each campaign with clear goals. Authentic content and brand trust sit at the core, aimed squarely at Millennials and Gen Z across Africa.

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Expertise includes empowering micro creators and leveraging UGC to spark real engagement. The team also delivers B2B influencer marketing that strengthens credibility and authority for enterprise brands across the continent.

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Top Customers: I&J, Dr Oetker, Old Mutual, UltraMel, Sasko

Employee Count: 11–50

Starting Budget: ≥$1K

Year Founded: N/A (not stated publicly)

Niches Served: FMCG, financial services, consumer packaged goods

Office Location: Johannesburg (Sandton)

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5. People Have Influence

People Have Influence (P.H.I.) positions itself as South Africa’s first specialized creative influencer marketing agency, building campaigns from concept & ideation through guest listing and product drops. P.H.I. works with standout talents such as Moozlie, the artist and TV presenter known for captivating content that drives attention.

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The agency delivers high quality production and helps brands rise with engaging storytelling that feels native to audiences. A strict focus on brand fit plus data backed selection guides every collaboration to ensure measurable success.

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Top Customers: adidas (Studio 88), PlayStation SA, Aperol Spritz, Woolworths Beauty, Hyundai Staria

Employee Count: 2–10

Starting Budget: ≥ $1K

Year Founded:  2018

Niches Served: Fashion & sport, beverages, beauty, consumer tech

Office Location: Cape Town (De Waterkant)

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6. RAPT Creative

RAPT Creative is South Africa’s most integrated medium sized agency, celebrated for an innovative approach to problem solving. The shop earned the AdFocus Agency of the Year title and launched RAPT Commerce, an end to end solution built for the Emerging Market.

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Content across its channels delivers insightful marketing analyses, transparent design processes, and practical brand loyalty tips while also celebrating team achievements. The culture foregrounds community driven collaborations, rigorous decoding of client briefs, and science backed strategies that turn loyalty into measurable growth.

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RAPT Creative consistently spotlights the thriving township economy and champions representation within the creative industry. That lens ensures campaigns reflect real South African audiences and unlock inclusive commercial value.

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Top Customers: Sol Beer, Beefeater Gin, Jameson Distillery on Tour

Employee Count: 51–200 

Starting Budget: ≥$1K

Year Founded: 2016

Niches Served: Alcohol, lifestyle, experiential events, retail

Office Location: Johannesburg (HQ)

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7. Clockwork

Clockwork is a globally recognized independent creative and communications agency with headquarters in Johannesburg, Cape Town, and London. The agency delivers integrated ideas that span content, social, influencer work, public relations, and production. Recognition across local and international award shows underscores a consistent commitment to meaningful brand storytelling.

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One standout project, “A Moment to Forget,” used emotive narrative to drive awareness and empathy around a sensitive issue. Clockwork also issued public notices alerting applicants to fake job offers impersonating the brand, reinforcing a culture of transparency and trust. Continued accolades confirm an ambition to push boundaries and set new benchmarks in the creative industry.

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Top Customers: Crocs (“Croctober” 2024), JAECOO, Adasa (dementia awareness)

Employee Count: 51–200

Starting Budget: ≥$1K 

Year Founded: 2011

Niches Served: Automotive, fashion/footwear, NGOs, consumer tech

Office Location: Johannesburg (Bryanston)

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8. Fluid Orange

Fluid Orange Agency is a female owned creative and social shop in Cape Town, specialising in websites, UI/UX design, AI rendering, and social media management. The studio has collected three awards and builds unforgettable brands through sharp strategy and crafted visuals. Its mission is to turn products into viral sensations with a blend of AI powered enhancements and human insight.

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Core services span digital marketing, AI rendering, UI/UX design, and brand growth strategies that drive measurable traction. The agency focuses on crafting unique visual identities that leave a lasting mark in crowded markets. Each engagement is treated as modern alchemy that converts ideas into culture ready experiences.

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Top Customers: Multiple South-African SMEs (waterproofing, e-commerce, etc.)

Employee Count: 2–10

Starting Budget: ≥$270

Year Founded: 2022

Niches Served: Home-improvement, e-commerce, local retail

Office Location: Cape Town

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9. 1st Content Digital

1st Content Digital 🇿🇦, founded in 2015 in South Africa, specialises in crafting high performing websites and digital media campaigns for early and growth stage businesses. The Instagram feed spotlights content marketing, user generated content, marketing strategy, and SEO, offering quick tips and proof of what smart execution delivers. Posts regularly unpack the benefits of different tactics and reinforce why disciplined marketing matters for startups and entrepreneurs.

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Beyond social education, the agency delivers end to end implementation: research backed planning, build and optimisation of owned assets, and measurable amplification across paid and organic channels. Leadership positions the shop as a partner that translates insights into momentum, using clear analytics to refine every sprint and keep founders focused on scaling.

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Top Customers: Caban Investments, Global Executive Business School

Employee Count: 11–50

Starting Budget: ≥$10K

Year Founded: 2012

Niches Served: Financial services, education, B2B

Office Location: Midrand + Johannesburg/Cape Town satellite

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10. Terra Digital

Terra Digital is a collective of online professionals that builds and connects brands with a precise niche digital market. The studio shapes distinctive brand identities, crafts mobile friendly websites, and produces engaging animations that keep audiences watching. Website crashes and update headaches get solved with quick fixes and streamlined support.

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The team offers end to end website design, development, and digital marketing solutions tailored to growth minded businesses. Fast turnaround, clear communication, and measurable results sit at the core of each engagement. Reach out when a site needs rescuing or a brand needs a smarter presence online.

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Top Customers: Independent jewelry brand (WordPress migration & SEO)

Employee Count: 2–9

Starting Budget: ≥$1K

Year Founded:  2021

Niches Served: Small retail, e-commerce, local services

Office Location: Cape Town

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Also See:
‍🏆 TOP  INFLUENCER MARKETING AGENCIES IN THE UAE
‍🏆 TOP INFLUENCER MARKETING AGENCIES IN SWEDEN
‍HOW DOES FAVIKON RANK INFLUENCERS?