Top 20 Instagram Influencers in Bulgaria in 2026

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Here’s the list of the Top 20 Instagram Influencers in Bulgaria in 2026:

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20. Valeri Kostov

Valeri Kostov is an academy footballer known for showcasing football skills and training content across multiple platforms, including YouTube, Instagram, and TikTok. With over 1.5 million subscribers on YouTube, he focuses on football drills, skills compilations, and training challenges, often featuring popular football figures. His content is managed by his parents, emphasizing youth development in sports. Valeri engages a young audience interested in football training and skills enhancement.

Instagram Score : 87.4/100 

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19. Aya Minkova

Aya Minkova is a Bulgarian lifestyle influencer known for her engaging content on Instagram, focusing on family, food, and wellness. She shares personal moments, recipes, and product recommendations, often highlighting local brands and events. Her posts reflect a positive outlook on life, emphasizing the importance of enjoying everyday moments and promoting healthy living. Aya actively engages with her audience through interactive content and collaborations with various brands, showcasing her creativity and culinary skills.

Instagram Score : 87.6/100 

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18. Lyubomir Zhechev

Lyubomir Zhechev is a Bulgarian content creator focused on historical narratives, particularly related to organized crime and political events in Bulgaria. His YouTube channel features in-depth discussions and analyses of notorious figures and events, often accompanied by merchandise promotions. He engages with his audience through various platforms, including TikTok and Instagram, where he shares snippets and updates. His content is characterized by a blend of entertainment and education, appealing to viewers interested in Bulgarian history and current affairs.

Instagram Score : 87.6/100 

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17. Aleksandra Bogdanska

Aleksandra Bogdanska is a Bulgarian TV host, model, and influencer known for her engaging content on social media. She shares insights into her life as a mother and her professional journey, often promoting beauty products and lifestyle tips. Her posts reflect a strong emphasis on personal growth, motivation, and self-empowerment, resonating with her audience. Aleksandra's collaborations with brands like Maybelline and Armani highlight her influence in the beauty industry.

Instagram Score : 87.8/100 

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16. Martina Nikolova

Martina Nikolova, known as marty cipher, is a Bulgarian cosplayer and content creator specializing in character portrayals from the animated series Arcane. Her vibrant social media presence showcases her impressive cosplay skills, particularly her interpretations of the character Jinx. With a strong following on platforms like Instagram and TikTok, she engages her audience through creative content, giveaways, and community interactions, emphasizing her passion for cosplay and character design.

Instagram Score : 87.9/100 

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15. Християна и Ивайло | Christiana and Ivaylo

A family-oriented content creator duo, Християна and Ивайло, known for their engaging YouTube channel 'Айде БГ'. They produce entertaining videos that blend humor with educational content, covering various topics from fun challenges to interesting facts about the world. Their social media presence showcases their family life, adventures, and personal milestones, resonating with a broad audience interested in family-friendly entertainment and travel experiences.

Instagram Score : 87.9/100 

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14. Milen Plevneliev

Milen Plevneliev is a content creator known for his engaging TikTok and Instagram posts, often featuring themes of wisdom, motivation, and humor, particularly through the lens of the character Master Oogway from Kung Fu Panda. His content includes a mix of memes, motivational quotes, and commentary on societal issues, attracting a significant following. He emphasizes a philosophical approach to life, encouraging followers to become indifferent to negativity.

Instagram Score : 88.2/100 

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13. Atanas Mishev

Atanas Mishev is a popular content creator known for his humorous TikTok videos and engaging Instagram posts. With a focus on comedy and relatable content, he has amassed a significant following, showcasing his personality through entertaining skits and memes. His content often features lighthearted themes, encouraging laughter and connection among viewers. Managed by @key_academy, he actively promotes his social media presence, inviting followers to join him for more fun.

Instagram Score : 88.3/100 

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12. Georgi Blazhev

Georgi Blazhev is a Bulgarian TV co-host and writer known for his engaging content on social media. He shares insights on literature, personal experiences, and culinary adventures, often highlighting his love for books and reading. His posts reflect a blend of humor and sincerity, with a focus on meaningful connections and societal observations. He actively promotes brands like Lidl and Fashion Days, showcasing a commitment to quality and responsible consumption.

Instagram Score : 88.4/100 

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11. Slavi Panayotov

Slavi Panayotov, known as Slavi Klashara, is a Bulgarian content creator and author focused on exploring forgotten places in Bulgaria. His YouTube channel, The Clashers, features a variety of content including paranormal investigations, cultural insights, and travel vlogs. He actively promotes his books, which highlight unique locations and historical narratives. Slavi engages his audience with intriguing facts and stories, often blending entertainment with education, making him a notable figure in the Bulgarian digital landscape.

Instagram Score : 88.5/100 

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10. Galena

Galena is a prominent Bulgarian singer known for her engaging performances and strong social media presence. She shares updates about her music events, including her upcoming concert 'Euphoria' at Arena Sofia, and interacts with fans through casual and humorous posts. Her content often reflects themes of empowerment and connection with her audience, showcasing her personality and artistic journey.

Instagram Score : 88.6/100 

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09. Даниел Бачорски | Daniel Bachorski

Daniel Bachorski is a dynamic entrepreneur and owner of Bonanza Professional Cleaning, sharing insights into his daily adventures and family life. His social media presence highlights his commitment to family values, professional cleaning services, and engaging community events. He actively promotes his business through giveaways and collaborations, showcasing a blend of personal and professional content. His posts often reflect a strong connection to his family and a humorous take on everyday situations.

Instagram Score : 88.7/100 

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08. Драго Сафрона | Drago Saffron

A vibrant TikTok and Instagram personality known for engaging content that resonates with a youthful audience. His posts often feature humor, relatable situations, and cultural references, particularly from the Balkans. With a significant following, he showcases a mix of personal anecdotes and lighthearted commentary, appealing to fans who enjoy casual and entertaining social media interactions.

Instagram Score : 88.7/100 

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07. TSVETA STRATIEVA

Flora Stratieva is a Bulgarian YouTuber and social media personality known for her humorous and satirical content. She engages her audience with a mix of personal anecdotes, political commentary, and lifestyle insights, often using irony to critique societal norms. Her posts reflect a strong connection to her Bulgarian roots, and she frequently collaborates with local brands. Flora's content spans various platforms, including TikTok and Instagram, where she shares her experiences and engages with her followers.

Instagram Score : 88.8/100 

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06. Naum Shopov

Bulgarian actor-turned-content creator Naum Shopov partners with Tea & Naum to deliver family-friendly lifestyle, fitness, and brand-collaboration content. Active on Instagram and TikTok with giveaways, local brand features, and motivational fitness events; champions Bulgarian culture, sports milestones, and community builds. Content blends personal moments, health tips, and promotional codes for Myprotein and local brands, highlighting a connected, local-first online presence.

Instagram Score : 88.9/100 

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05. Philip Bukov

Philip Bukov is a freelance actor and TV host based in Bulgaria. He is the founder of Me Alone Global and actively promotes various brands through engaging content. His posts often feature poetry and reflections on life, showcasing a blend of artistic expression and personal insights. Bukov's social media presence includes collaborations with brands like Garmin and Head & Shoulders, emphasizing authenticity and the importance of mental health in the digital age.

Instagram Score : 89.1/100 

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04. Ivan Shishiev

The account 'Sketches of Sofia and More' showcases a blend of photography and poetry, focusing on Bulgarian culture and traditions. The creator has authored three bestselling books and participated in 29 exhibitions, highlighting their artistic contributions. Posts feature vibrant imagery of Sofia, capturing seasonal changes, local traditions, and urban life, appealing to a diverse audience interested in culture and photography.

Instagram Score : 90.5/100 

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03. Nikola Tsolov

Nikola Tsolov is a prominent Bulgarian racing driver, recognized for his achievements in Formula 3, including being a Spanish Champion and a member of the Red Bull Junior Team. His social media presence showcases his racing journey, training sessions, and personal reflections, often highlighting his pride in representing Bulgaria. He engages with his audience through dynamic content related to motorsport, showcasing both his competitive spirit and personal experiences in the racing world.

Instagram Score : 91.2/100 

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02. Dayan Kolev

Dayan Kolev is a prominent figure in the jump rope community, showcasing his skills and promoting the Swissskip brand. His social media presence is characterized by engaging content that highlights jump rope techniques, fitness tips, and promotional offers. He actively encourages followers to learn skipping through his posts and collaborations, particularly with the Untangled app. His content is visually appealing and often features humor, making it relatable to a wide audience interested in fitness and lifestyle.

Instagram Score : 91.4/100 

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01. Miroslav Barnyashev

Miroslav Barnyashev, known as Miro and formerly Rusev in WWE, is a professional wrestler and Twitch streamer. He shares highlights from his wrestling career, workouts, and gaming content, appealing to fans of wrestling and anime. Miro engages with his audience through various platforms, including Instagram, YouTube, and Twitch, where he promotes his streams and collaborations. His content often features humor and personal anecdotes, showcasing his personality and experiences in the wrestling industry.

Instagram Score : 91.5/100 

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