Top 20 Instagram Influencers in Estonia in 2025

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Here's the list of the Top 20 Instagram Influencers in Estonia in 2025:

20. Andres Kõpper

NOËP is an Estonian music artist known for his engaging electronic music and live performances. He shares insights into his creative process, concert experiences, and collaborations with other artists. His content often highlights his connection to Estonia, showcasing local culture and events. NOËP actively promotes his music through various platforms, including TikTok and YouTube, where he engages with fans and shares updates about his tours and new releases.

Instagram Score: 80.9/100

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19. Mariliis Kaer

Mariliis Kaer is a prominent figure in the Estonian social media scene, known for her engaging content on TikTok and Instagram. She shares a mix of lifestyle, beauty, and entertainment posts, often collaborating with brands like NYX Cosmetics and KFC. Her content frequently features Estonian culture and humor, making her a relatable and influential presence in the region. Mariliis is also known for her playful and interactive style, often involving her audience in discussions and giveaways.

Instagram Score: 81/100

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18. Klaara & Kyoma

Klaara & Kyoma are a couple sharing cultural insights and humorous content about their experiences in Estonia and Japan. Their TikTok posts often explore cultural differences, food preferences, and language quirks, engaging a diverse audience with relatable and entertaining content. They highlight the blend of Estonian and Japanese cultures, making their platform a unique space for cross-cultural dialogue.

Instagram Score: 81.7/100

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17. Merlin Miido

An Estonian content creator focused on home design and lifestyle, sharing personal projects and experiences. Her posts highlight interior design transformations, travel adventures, and collaborations with brands like Samsung. Engaging with her audience through relatable stories and interactive content, she emphasizes creativity and personal expression in home decor. Her vibrant personality shines through her casual and approachable style, making her a relatable figure in the home and lifestyle niche.

Instagram Score: 81.8/100

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16. Lilith Lindlay

Lilith Lindlay is a photographer and content creator based in Tallinn, Estonia. She shares entertaining content across platforms, including TikTok and YouTube, where she engages her audience with personal stories, humor, and lifestyle insights. Her posts often reflect her experiences as a young mother and her artistic endeavors in photography. She actively promotes her photography services and collaborates with brands, showcasing her vibrant personality and unique style.

Instagram Score: 82.2/100

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15. Kristina Pärtelpoeg

Kristina Pärtelpoeg is a Tallinn-based content creator known for her engaging posts on lifestyle, beauty, and personal experiences. She actively promotes brands through sponsored content, showcasing products related to home decor, skincare, and fashion. Kristina also hosts the 'Salajutud' podcast, where she discusses various topics, enhancing her connection with her audience. Her social media presence reflects a blend of personal anecdotes and brand collaborations, appealing to a diverse audience interested in lifestyle and wellness.

Instagram Score: 82.3/100

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14. Einar Kuusk

Einar Kuusk is an Estonian actor and filmmaker known for his role in Netflix's 'Luther: The Fallen Sun' and as Estonia's first YouTuber. His social media presence includes engaging Twitch streams, where he interacts with his audience through gaming and personal stories. He often shares highlights from his streams and discusses various topics, including mental health and personal experiences, making him relatable to his followers.

Instagram Score: 83.3/100

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13. Marie Tauts

Marie Tauts is a vibrant social media personality known for her engaging content on Instagram and TikTok. She shares moments from her life, including dance, personal milestones, and collaborations with brands. Her posts often feature giveaways and promotions, showcasing her connection with her audience. Marie emphasizes positivity and fun, making her a relatable figure for her followers. She frequently collaborates with various brands, indicating a strong presence in lifestyle and wellness sectors.

Instagram Score: 83.9/100

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12. FalconClaw

FalconClaw is a prominent figure in the night vision and thermal imaging community, focusing on advanced gear and equipment. Their social media presence is centered around showcasing and reviewing night vision and thermal technology, often highlighting the capabilities and limitations of such equipment. They engage with a large audience interested in tactical gear and provide insights into the practical applications of night vision and thermal devices.

Instagram Score: 84.3/100

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11. Anette Pirso

Anette Pirso is an illustrator from Estonia, specializing in mythology, folklore, and history, particularly focusing on goddesses. Her social media showcases her artistic creations, including limited edition products like umbrellas and stained glass lamps, while also sharing detailed narratives about the deities she illustrates. Anette engages her audience with personal insights and encourages the use of her art for tattoos, reflecting her supportive approach to art sharing.

Instagram Score: 84.5/100

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10. Kendra Katrina Könnel

Kendra Katrina Könnel is a seasoned social media specialist with a decade of experience, focusing on user-generated content creation. She holds a bachelor's degree in advertising and communication and is pursuing a master's in personal branding-based entrepreneurship. Her content spans lifestyle, personal growth, and marketing insights, often featuring her podcast 'Karmakontroll'. Kendra is known for her engaging and interactive posts, promoting positivity and personal development.

Instagram Score: 84.7/100

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09. Grete Griffin

Grete Griffin is an Estonian-American social media personality and fitness entrepreneur. A Florida State University track and field alumna, she shares insights into her family life, fitness journey, and personal experiences as a mother. Grete co-hosts the podcast 'Outta Pocket' and promotes clean beauty products through partnerships. Her content often highlights family moments, humor, and lifestyle tips, appealing to a broad audience interested in fitness, parenting, and wellness.

Instagram Score: 85.2/100

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08. Jelena

Jelena is a radio host at 100FM radio Maximum based in Tallinn, Estonia. Her social media presence is characterized by humor and lighthearted content, often featuring her three dogs. She engages her audience with relatable posts about daily life, pets, and humorous observations, appealing to dog lovers and those who enjoy a comedic take on everyday situations.

Instagram Score: 86.4/100

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07. Kaja Kallas

Kaja Kallas is a prominent Estonian politician and the Chairwoman of the Estonian Reform Party. She serves as the EU High Representative for Foreign Affairs and Security Policy, advocating for Ukraine's sovereignty and European unity against Russian aggression. Kallas emphasizes the importance of robust security guarantees for Ukraine and actively participates in discussions on EU sanctions against Russia. Her legal background in European competition law complements her political role, focusing on democracy and human rights.

Instagram Score: 86.9100

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06. Jeva Skarlet

Jeva Skarlet is a doctor in training from Estonia, sharing insights on motherhood, fitness, and mental health. Her content emphasizes the balance between professional life and personal well-being, advocating for realistic expectations in both work and parenting. She engages her audience with practical health tips and personal experiences, often highlighting the challenges and joys of being a mother while pursuing a medical career.

Instagram Score: 87.1/100

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05. Martin Järveoja

Martin Järveoja is a professional rally co-driver and the FIA World Rally Champion of 2019. His social media presence focuses on rally racing, showcasing high-speed events, team dynamics, and personal achievements in the sport. He frequently shares updates on rally competitions, particularly highlighting his collaboration with driver Ott Tänak. His posts often include behind-the-scenes content, race highlights, and personal reflections on the challenges and excitement of rally driving.

Instagram Score: 87.1/100

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04. Ranno Tamm

Ranno Tamm, known as 'trannot' on TikTok, is an Estonian singer celebrated for his deep bass voice and unique singing style. He captivates audiences with performances often set in stairwells, gaining millions of views. His content frequently features covers of popular songs and themes from shows like 'Death Note' and 'JoJo's Bizarre Adventure.' Ranno's social media presence is marked by his musical talent and creative arrangements, appealing to a wide audience interested in music and performance art.

Instagram Score: 87.5/100

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03. Ott Tänak

Ott Tänak is a professional rally driver and the 2019 World Rally Champion, currently competing for Hyundai Motorsport. His social media presence showcases his racing experiences, insights into rally events, and interactions with fans. He often shares updates on his performance, strategies, and the challenges faced during competitions, emphasizing his dedication to the sport. His posts reflect a strong connection to the rally community and a commitment to maintaining the authenticity of motorsport.

Instagram Score: 89.2/100

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02. Paul Aron

Paul Aron is a European champion and reserve driver for Alpine F1, showcasing his journey in motorsport through engaging social media posts. His content features behind-the-scenes glimpses, race highlights, and personal reflections on his experiences in Formula 2 and Formula 1. With a strong focus on racing achievements and community engagement, he connects with fans and fellow racers alike, emphasizing the enjoyment of the sport and gratitude towards his team and supporters.

Instagram Score: 90.5/100

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01. TOMM¥ €A$H

Tommy Cash is an Estonian rapper and artist known for his unique blend of music and visual art. His social media presence showcases a mix of personal reflections, music promotions, and collaborations with other artists. He engages with themes of identity, creativity, and cultural commentary, often using humor and irony. His posts frequently highlight his music releases and artistic projects, appealing to a global audience interested in contemporary music and art.

Instagram Score: 94.9/100

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