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Here’s the list of the Top 20 Instagram Influencers in Estonia in 2026:
20. säm
Estonian singer–songwriter and social media creator, known for releasing 'armastan, ei armasta' with collaborators like Emily J. Active on TikTok, Instagram, and YouTube, the content centers on music releases, audience engagement, and Estonian culture with local brand partnerships and civic campaigns.
Instagram Score: 81/100
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19. Kris Kärner
Kris Kärner, known as Istoprocent, is a prominent Estonian streamer and content creator specializing in gaming and automotive themes. He engages his audience through Twitch and YouTube, sharing vlogs, motovlogs, and live streams. His content often features discussions about vehicles, gaming experiences, and community interactions. He expresses gratitude towards his supporters and actively involves them in his projects, such as car modifications. His social media presence is characterized by a casual and approachable style.
Instagram Score: 81.1/100
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18. Liisa Pärnpuu
Liisa Pärnpuu is a vibrant content creator sharing her digital diary through engaging videos and posts focused on beauty experiments, cooking, challenges, and vlogs. Her social media presence highlights personal experiences, family life, and creative recipes, appealing to a broad audience interested in lifestyle and parenting. She actively collaborates with brands, showcasing products in a relatable manner, and encourages audience interaction through giveaways and community engagement.
Instagram Score: 81.5/100
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17. Merlin Miido
Merlin Miido, known as HomeInEstonia on TikTok, is a content creator who shares a variety of lifestyle and home-related content. Their posts often focus on home decor, DIY projects, and personal experiences, including Christmas decorations, home renovations, and travel adventures. They frequently engage with their audience through storytelling and community interaction, often sharing tips and inspirations for home improvement. Merlin also collaborates with brands like Samsung, Gardena, and IKEA, showcasing products and sharing reviews. Their content is primarily in Estonian, reflecting their local audience, but also appeals to a broader audience interested in home and lifestyle topics.
Instagram Score: 81.6/100
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16. TOMM¥ €A$H
Tommy Cash is an Estonian rapper and artist known for his unique blend of music and visual art. His social media presence showcases a mix of personal reflections, music promotions, and collaborations with other artists. He engages with themes of identity, creativity, and cultural commentary, often using humor and irony. His posts frequently highlight his music releases and artistic projects, appealing to a global audience interested in contemporary music and art.
Instagram Score: 81.7/100
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15. Mattias Naan
Mattias Naan is a prominent Estonian stand-up comedian and podcast host, best known for his podcast 'POHMELLIPÄEV'. He frequently shares humorous content, often centered around everyday life, personal experiences, and social commentary. His posts include podcast episodes, promotional content for his comedy tours, and collaborations with brands like PISS mullivesi. Mattias engages his audience with a mix of storytelling, entertainment, and light-hearted humor, often featuring product placements and humorous takes on various topics. His content is primarily in Estonian, targeting a local audience with a global reach through his engaging and relatable style.
Instagram Score: 81.7/100
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14. Vello Vaher
Vello Vaher is a 61-year-old Estonian acrobat and contortionist, known for his appearances on various talent shows including America's Got Talent and Das Supertalent. He shares content focused on fitness, flexibility, and family, often featuring his children and grandchildren. His posts highlight his physical achievements and promote the importance of professional instruction in acrobatics. Vello's social media presence emphasizes strength, health, and family values, appealing to fitness enthusiasts and those interested in circus arts.
Instagram Score: 83/100
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13. Alena Shymchonak
Estonian impressionist palette-knife artist based in Spain, creating original landscape paintings with a focus on alpine scenes, winter light, and coastal memories. Not prints - only originals with worldwide shipping. Active on Instagram and Twitter, sharing memory-evoking scenes and inviting followers to step into the moment.
Instagram Score: 83.1/100
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12. Mallu Mariann Treimann
Mallu Mariann Treimann, known as Mariann Kaasik on YouTube, is a prominent content creator based in Estonia. She shares a diverse range of content including cooking, beauty product reviews, travel experiences, and family life. Her posts often feature collaborations with brands like Prisma, Macta Beauty, and Velvedean, showcasing her expertise in lifestyle and product promotion. She engages her audience with educational content, personal stories, and giveaways, making her a relatable and influential figure in the Estonian social media landscape.
Instagram Score: 83.3/100
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11. Andres Kõpper | NOËP
NOËP is an Estonian music artist known for his engaging electronic music and live performances. He shares insights into his creative process, concert experiences, and collaborations with other artists. His content often highlights his connection to Estonia, showcasing local culture and events. NOËP actively promotes his music through various platforms, including TikTok and YouTube, where he engages with fans and shares updates about his tours and new releases.
Instagram Score: 84/100
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10. Nublu
Estonian rapper and musician known as nublu (nublufy) with a prolific catalog of music videos and collaborations (Mikael Gabriel, Gameboy Tetris). Active on YouTube, Spotify, and Instagram, his work features cinematic, narrative-driven storytelling produced by Blond Trickster Productions and a wide creative crew. Content blends indie rap with visual storytelling, delivering high-production music videos, BTS, and cross-artist collaborations that shape a distinct Estonian contemporary music identity.
Instagram Score: 84.2/100
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09. Laura Rannaväli
Laura Rannaväli is a prominent Estonian brand ambassador for YSL Beauty and SEB Estonia, co-hosting the podcast Rannavaljaanne. Her social media presence showcases a blend of lifestyle content, travel experiences, and beauty collaborations, particularly highlighting events like Coachella. She engages her audience with personal reflections and promotional partnerships, often featuring brands in the beauty and lifestyle sectors. Laura's content resonates with young adults interested in fashion, beauty, and travel.
Instagram Score: 84.3/100
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08. Rebeka Võsu
Rebeka Võsu is a fashion model and psychologist who shares her experiences in the luxury lifestyle and fashion industry. Her content primarily includes attending high-profile fashion events, promoting luxury brands, and showcasing her modeling work. She frequently posts about her travels to cities like Paris and Monaco, often highlighting luxury accommodations, cars, and yachts. Rebeka also engages with her audience by sharing personal insights and promoting wellness products. Her posts are aspirational, focusing on fashion, fitness, and high-end living.
Instagram Score: 84.9/100
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07. Grete Griffin
Grete Griffin is a fitness entrepreneur and co-host of the Outta Pocket podcast. She is the owner of Glow Fitness, offering home and gym workout solutions, and serves as the Executive Director of The Robert Griffin III Foundation. A former All-American heptathlete at Florida State University, she shares content on fitness, family life, fashion, and sports commentary. Her posts often feature her Estonian heritage, travel experiences, and collaborations with brands like Bella Barnett and Haruu. She engages her audience with a mix of personal stories, professional achievements, and community interaction.
Instagram Score: 85.1/100
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06. Ranno Tamm
Ranno Tamm, known as "trannot" on TikTok, is an Estonian singer celebrated for his deep bass voice and unique vocal performances. He frequently shares videos of himself singing in stairwells, which have garnered millions of views and a substantial following. His content primarily includes covers of popular songs, often with a humorous twist, and he occasionally engages in community-driven initiatives like promoting food bank donations. Ranno also collaborates with brands and participates in events, showcasing his versatility as a performer and content creator.
Instagram Score: 85.6/100
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05. Kerli
Estonian singer-songwriter Kerli crafts a mystical pop persona blending witchcraft, nature, and healing through music. She unfolds a Mooniverse of BTS content, Patreon exclusives, and visually rich music videos, highlighting ethereal aesthetics and personal growth across YouTube, Instagram, and TikTok for a global fanbase.
Instagram Score: 85.8/100
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04. Kelly Sildaru
Kelly Sildaru is an accomplished Estonian freestyle skier, known for her Olympic bronze medal and multiple XGames victories. Her social media presence highlights her skiing achievements, recovery journey from injuries, and personal moments, such as embracing Christmas at home. She shares insights into her athletic life, including training, competitions, and personal experiences, often engaging with her audience through vlogs and updates.
Instagram Score: 86.5/100
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03. Anette Pirso
Anette Pirso is an illustrator from Estonia, specializing in mythology, folklore, and history, particularly focusing on goddesses. Her social media showcases her artistic creations, including limited edition products like umbrellas and stained glass lamps, while also sharing detailed narratives about the deities she illustrates. Anette engages her audience with personal insights and encourages the use of her art for tattoos, reflecting her supportive approach to art sharing.
Instagram Score: 87.1/100
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02. Kaja Kallas
Kaja Kallas is the EU High Representative for Foreign Affairs and Security Policy and Vice-President of the European Commission. She focuses on European security, international diplomacy, and geopolitical challenges, particularly regarding Russia's war in Ukraine, Arctic security, and transatlantic relations. Her content includes updates on EU foreign policy, international partnerships, and defense strategies, often shared through formal statements, conference speeches, and diplomatic meetings.
Instagram Score: 87.9/100
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01. ropz
ropz is a professional Counter-Strike 2 (CS2) player for Team Vitality, known for his competitive gaming achievements and esports career. His content primarily revolves around sharing his experiences in tournaments, celebrating victories, and promoting his personal brand within the gaming community. He frequently posts about his participation in major esports events, team collaborations, and occasional travel experiences. His online presence is heavily focused on his gaming career, with a strong emphasis on achievements, team dynamics, and casual interactions with his audience.
Instagram Score: 93.3/100
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