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Here's the list of the Top 20 Instagram Influencers in Japan in 2025:
20. キュルZ | Kyuru Z
キュルZ is the creator behind the popular cat manga series '夜は猫といっしょ' (Yoru wa Neko to Issho), which has been adapted into an anime. The content primarily revolves around the daily life and adventures of cats, particularly focusing on the character キュルガ. The creator actively engages with their audience through various social media platforms, sharing illustrations, updates about the manga and anime, and interacting with fans. The posts often feature humorous and relatable cat moments.
Instagram Score : 94.4/100 pts
19. Yuriko Ishida
Yuriko Ishida shares her life with her pets, focusing on their well-being and daily adventures. Her posts often highlight her experiences with her animals, including their health and happiness, while also reflecting on family moments. She engages her audience with relatable content about pet care and the joys of companionship, showcasing a deep bond with her pets. Her social media presence is characterized by warmth and a nurturing approach to animal care.
Instagram Score : 94.5/100 pts
18. まめきちまめこ | Mamekichimameko
まめきちまめこ is a Japanese creator known for her engaging manga and illustrations shared daily on her blog and social media. She often features themes around daily life, pets, and humorous anecdotes, particularly focusing on cats and dogs. Her content resonates with a wide audience, showcasing her artistic talent and storytelling ability. She actively promotes her illustrated books and engages with her followers through various events and updates.
Instagram Score : 94.5/100 pts
17. Fujii Kaze
Fujii Kaze is a Japanese musician known for his unique blend of pop, jazz, and soul influences. He is a vegetarian and self-described 'Kazetarian,' emphasizing a lifestyle of love and learning. His social media presence is marked by a strong connection with his audience, sharing music videos, live performances, and personal reflections. Fujii Kaze's work often explores themes of love, self-discovery, and spirituality, resonating with a diverse global audience.
Instagram Score : 94.7/100 pts
16. &TEAM
The official account of &TEAM, a music group promoting their latest single 'Go in Blind' released on April 25, 2023. Their social media presence is characterized by engaging posts featuring music vibes, behind-the-scenes content, and interactions with fans. The group showcases a diverse lineup of members, including NICHOLAS, MAKI, K, and others, highlighting their collaborative spirit and musical journey.
Instagram Score : 94.7/100 pts
15. Sho Hirano
Sho Hirano is a 28-year-old Japanese artist known for his engaging dance performances and collaborations with prominent figures in the entertainment industry. His Instagram showcases a blend of personal moments, promotional content for brands like YSL and Louis Vuitton, and teasers for upcoming music releases. With a strong following, he effectively combines artistry with brand partnerships, appealing to a youthful audience interested in fashion and music.
Instagram Score : 94.9/100 pts
14. Snow Man
Snow Man is a popular Japanese boy band known for their energetic performances and engaging music content. They have a strong presence on social media platforms like Instagram, YouTube, and Twitter, where they share music videos, live performances, and behind-the-scenes content. Their themes often revolve around music releases, concerts, and fan interactions. Snow Man is celebrated for their dynamic choreography and catchy tunes, appealing to a wide audience in Japan and beyond.
Instagram Score : 95/100 pts
13. Bayashi
Bayashi is a prominent cooking ASMR video creator based in Japan, boasting over 50 million followers on TikTok. His content primarily revolves around food, featuring cooking recipes and ASMR experiences. He actively engages with his audience through various platforms, including Instagram and YouTube, where he shares longer cooking videos. Bayashi has also authored a recipe book focused on low-carb dishes, further establishing his expertise in the culinary field.
Instagram Score : 95.2/100 pts
12. おおしま兄妹 | Oshima siblings
おおしま兄妹 is a dynamic sibling duo creating engaging content across TikTok and YouTube, focusing on their daily lives, music, and personal experiences. They actively promote their projects, including a photo essay and manga, while engaging with their audience through relatable and entertaining videos. Their content often features themes of family, creativity, and personal growth, appealing to a young audience interested in lifestyle and entertainment.
Instagram Score : 95.3/100 pts
11. 木村拓哉 | Kimura Takuya
Takuya Kimura is a prominent Japanese actor and singer, known for his engaging social media presence. He shares updates about his work, including a YouTube series where he interacts with guests and showcases fashion challenges. His posts often reflect a casual and approachable style, featuring personal insights and interactions with fans. Kimura's content revolves around entertainment, lifestyle, and fashion, appealing to a broad audience in Japan and beyond.
Instagram Score : 95.4/100 pts
10. Mrs. GREEN APPLE
Mrs. GREEN APPLE is a Japanese music group celebrating their 10th anniversary with the release of their best album '10'. Their social media showcases vibrant concept photos, music videos, and behind-the-scenes content, engaging a large audience with their energetic style and diverse musical offerings. The group actively promotes their new releases and live performances, connecting with fans through visually appealing posts and interactive content.
Instagram Score : 95.5/100 pts
9. Wataru Endo
Wataru Endo is a professional footballer playing as a midfielder for Liverpool FC and the Japan national team. He shares insights into his football journey, including his experiences in the Premier League and international competitions. His posts often celebrate team achievements, personal milestones, and cultural moments, showcasing his dedication to the sport and his roots. Endo engages with fans through motivational content and highlights his commitment to teamwork and excellence.
Instagram score : 95.6/100 pts
8. SixTONES
SixTONES is a popular Japanese boy band known for their dynamic performances and music that blends various genres, including rock and pop. They actively engage with their audience through social media, promoting their singles and albums, such as the upcoming 14th single 'Barrier'. Their content often features behind-the-scenes looks at their music, personal moments, and interactions with fans, showcasing their journey as a group. They have a significant following and are recognized for their contributions to the Japanese music scene.
Instagram score : 95.9/100 pts
7. SATOYU
SATOYU is a prominent content creator based in Tokyo, Japan, known for his engaging posts about anime, gaming, and comedy. With a significant following on TikTok and YouTube, he often collaborates with other creators and brands, showcasing a mix of entertainment and promotional content. His vibrant personality and unique style resonate with fans of Japanese pop culture, making him a notable figure in the online community.
Instagram Score : 96.2/100 pts
6. Yuki Tsunoda
Yuki Tsunoda is a Japanese Formula 1 driver for Scuderia AlphaTauri, known for his engaging social media presence. He shares insights into his racing experiences, personal life, and behind-the-scenes moments, often expressing gratitude towards fans and teammates. His posts reflect a mix of professional updates and personal anecdotes, showcasing his journey in F1 and his cultural roots. Tsunoda actively engages with his audience, highlighting his home races and experiences in Japan.
Instagram Score : 97.1/100 pts
5. XG
XG is a music group known for their engaging content across platforms like TikTok and YouTube. They focus on themes of love and personal experiences, often sharing music videos and behind-the-scenes content. Their posts frequently include hashtags related to their songs and upcoming releases, indicating a strong connection with their fanbase. The group promotes their music actively, with a significant emphasis on visual storytelling and performance.
Instagram Score : 97.2/100 pts
4. Kota Miura / 三浦 孝太
Kota Miura is a Japanese mixed martial artist and social media personality known for sharing insights into his life as a fighter. His content includes personal experiences, family moments, and interactions with sports icons like Neymar. He engages with fans through various platforms, showcasing his training, challenges, and love for soccer, while also promoting his fights and collaborations. His posts reflect a blend of sports enthusiasm and personal storytelling, appealing to a diverse audience interested in martial arts and lifestyle.
Instagram Score : 97.4/100 pts
3. Minatozaki Sana
Sana, a member of the K-pop group TWICE, showcases her vibrant personality through engaging posts on Instagram and TikTok. Her content often features fashion collaborations, beauty endorsements, and heartfelt messages to her fans, known as ONCE. With a strong presence in the beauty and fashion industry, she frequently partners with brands like YSL and Prada, highlighting her influence in the K-pop and fashion scenes.
Instagram Score : 98/100 pts
2. Mr Uekusa
Mr. Uekusa, also known as Wes-P, is a Japanese comedian renowned for his unique and daring tablecloth tricks that have captivated audiences worldwide. With a strong presence on platforms like TikTok and YouTube, he shares comedic and magical content, often incorporating elements of surprise and humor. His performances have earned him a finalist spot on France's Got Talent, showcasing his international appeal. Uekusa engages with his audience through personalized video messages and interactive content.
Instagram Score : 98.1/100 pts
1. Shohei Ohtani
Shohei Ohtani is a prominent Japanese baseball player known for his dual-threat capabilities as both a pitcher and hitter. Currently playing for the Los Angeles Dodgers, he shares insights into his baseball journey, personal experiences, and collaborations with brands. His social media presence features a mix of game highlights, personal moments, and promotional content, showcasing his influence in the sports community and beyond.
Instagram Score : 99.3/100 pts
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