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Top 20 Marketers In Japan In 2025

Explore Japan's top marketers of 2025! From Kazuma's island ventures to Katsutoshi Kinoshita's web marketing empire, these innovators excel in SNS strategies, AI integration, and community-driven campaigns, reshaping the digital landscape with creativity and impact.

June 6, 2025
Sarthak Ahuja
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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.

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Here's the list of the Top 20 Marketers In Japan In 2025:

20. Kazuma 

Kazuma is a multifaceted entrepreneur and former top salesman at SoftBank, now living a semi-retired life on a remote island in Japan. He runs multiple businesses, including restaurants and a rental space, while also focusing on SNS marketing. His content emphasizes sales techniques, personal development, and family values, advocating for a life lived with loved ones. Kazuma offers free consultations for aspiring salespeople and promotes his online salon for SNS strategies.

Favikon Authority Score:  5 071 pts

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19. Yukina 

Yukina is a seasoned Social Media Manager with a decade of experience, specializing in SNS strategies. She travels extensively, visiting museums worldwide and sharing insights on marketing and social media trends. Her posts reflect a passion for cultural experiences, particularly in the arts and travel, while also providing valuable marketing tips. Engaging with her audience, she emphasizes the importance of courage and passion in achieving personal and professional goals.

Favikon Authority Score:  5 564 pts

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18. リック|㍿Think Force

A marketing professional with a strong focus on B2B strategies, boasting a successful independent business after transitioning from a major corporation. He shares insights on social media marketing, algorithm optimization, and effective communication techniques. His posts often engage with current trends and provide practical advice for marketers, reflecting a rational approach to business. He is also an Amazon bestselling author, emphasizing the importance of customer insights and data-driven decision-making.

Favikon Authority Score:  5 628 pts

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17. Masato Sato 

Masato Sato is the COO of DEECH, specializing in multi-store marketing and SaaS development. He transitioned from a career in visual kei music to business management, leveraging his unique background to drive innovative marketing solutions. Sato actively engages in community-building events, such as the annual Yakatabune Festival, and emphasizes the importance of personal connections in business. His posts reflect a commitment to fostering creativity and collaboration within his organization and the broader marketing community.

Favikon Authority Score:  5 811 pts

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16. Saori Minami

Saori Minami is a social media marketing instructor specializing in helping women entrepreneurs succeed on Instagram. With a background in factory work and motherhood, she transitioned to managing social media for businesses, supporting over 2,000 clients. Her content focuses on practical tips for Instagram growth, including reel creation and audience engagement strategies, aimed at empowering women to achieve financial independence through online work.

Favikon Authority Score:  5 836 pts

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15. 永江の新垢

A web consultant and marketer with a significant following, known for his critical views on Japan's pension system and social security. He has a background in entrepreneurship and M&A, with expertise in social media and inbound marketing strategies. His posts often address economic issues, particularly the sustainability of Japan's pension system, and he expresses disdain for both extreme right and left political ideologies. His hobbies include surfing, fishing, and snowboarding.

Favikon Authority Score:  5 940 pts

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14. Masaki Tabe

Masaki Tabe is the CMO of Raksul and the CEO of Novacell, focusing on democratizing marketing. With extensive experience in various companies, he emphasizes the integration of AI in business processes to enhance efficiency and creativity. His social media presence highlights innovative approaches to marketing and the importance of AI in modern work environments.

Favikon Authority Score:  5 992 pts

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13. Risa Takashima

Risa Takashima is a prominent figure in Japan's digital marketing and social media landscape. As a board member of HUG&SHAKE Inc., she has been instrumental in launching innovative platforms like 'LinkedIn Answers' and 'LinkedIn Radio.' With extensive experience in PR and influencer marketing, she has successfully managed numerous high-profile campaigns, including content creation and community management for celebrities. Her passion for travel and global networking is evident in her work and personal pursuits.

Favikon Authority Score:  6 022 pts

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12. さとみん(江藤聡美)

さとみん(江藤聡美) is a Japanese entrepreneur and single mother who specializes in helping other mothers achieve business success through social media marketing. She shares her personal journey from struggling with depression and financial difficulties to generating significant income through Instagram and LINE. Her content focuses on empowerment, gratitude, and actionable strategies for women in business, particularly mothers. She emphasizes the importance of mindset and community support in achieving success.

Favikon Authority Score:  6 118 pts

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11. Takato Sakurai

Takato Sakurai is a marketer and the representative of HONE and Astlocal, focusing on implementing impactful marketing strategies in local areas of Japan. He emphasizes the importance of understanding local nuances and advocates for community-driven marketing. His posts reflect a commitment to regional development, sharing insights on effective marketing practices and the challenges faced by local businesses. He also engages in discussions about leadership and the significance of action over mere words.

Favikon Authority Score:  6 230 pts

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10. おおき

おおき is a digital marketing professional specializing in SEO and AI-driven strategies. With over a decade of experience, he shares insights on SEO, social media, and branding through various platforms, including YouTube and Instagram. His content targets intermediate to advanced marketers, focusing on practical SEO techniques and the integration of AI in marketing. He also runs a cosmetics and fashion business, showcasing a diverse professional background.

Favikon Authority Score:  6 450 pts

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09. Yuji Kosaka

Yuji Kosaka is a prominent figure in marketing and business development, leading the 'Waku Waku Marketing Practice Association' since 2000, which has around 1500 member companies. He holds a PhD in Information Science and has authored 42 books. His content focuses on enhancing business skills and transforming daily challenges into enjoyable experiences. He actively engages in seminars and lectures, sharing insights on customer engagement and business strategies, while also contributing to various publications.

Favikon Authority Score:  6 470 pts

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08. 藤村正宏

藤村正宏 is a marketing expert focused on experience marketing, emphasizing the importance of selling experiences rather than products. He has a significant presence on TikTok and Twitter, sharing insights on social media business strategies and customer engagement. His content often revolves around innovative marketing techniques and personal reflections on business and life, appealing to entrepreneurs and marketers. He also conducts workshops and seminars to educate others on effective SNS utilization.

Favikon Authority Score:  6 519 pts

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07. アフィラ

The creator is a business owner specializing in X (Twitter) marketing strategies, with a significant following. He shares practical insights on increasing engagement and follower count, emphasizing the importance of consistent posting and understanding audience behavior. His expertise is reflected in his book 'Twitter集客のツボ98', which has sold over 12,000 copies. He actively engages with his audience through detailed posts and actionable tips, making him a valuable resource for those looking to enhance their social media presence.

Favikon Authority Score:  7 251 pts

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06. Makoto Ishizaka

Makoto Ishizaka is a seasoned strategist and partnership lead at LinkedIn Japan, with a rich background in global marketing and business development. He has extensive experience in driving go-to-market strategies for emerging technologies, including AI and cloud services. Passionate about empowering youth and fostering innovation, he actively engages in initiatives that connect students with industry leaders. His social media presence reflects a commitment to education, career development, and the importance of personal branding in the digital age.

Favikon Authority Score:  7 288 pts

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05. 門口拓也

門口拓也 is a prominent figure in SNS marketing, focusing on Instagram growth strategies. He has successfully expanded his business, NewGate, which operates nine locations across Japan, and has a significant social media following of over 250,000. As the founder of eduGate, a school for SNS management, he emphasizes cost-effective hiring through social media. His posts often reflect a motivational tone, encouraging others to embrace challenges and maintain a positive mindset in their professional journeys.

Favikon Authority Score:  7 316 pts

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04. おさる

A dynamic entrepreneur and marketing expert, he leads a successful English school and has amassed a significant following on YouTube, where he shares insights on leveraging AI for business growth. With a proven track record of generating substantial revenue through innovative marketing strategies, he emphasizes the importance of effective content creation and audience engagement. His posts often critique common misconceptions about AI tools, advocating for their strategic use in enhancing productivity and profitability.

Favikon Authority Score:  7 486 pts

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03. Yuta Sato

Yuta Sato, known as 'こまちゃん社長', is the CEO of TANT, a leading SNS consulting firm in Japan with a total follower count of over 20 million. He specializes in social media marketing and has a strong presence on platforms like TikTok and YouTube, where he shares insights on business, entrepreneurship, and marketing strategies. His content often reflects his experiences in various business ventures and aims to inspire others in the digital marketing space.

Favikon Authority Score:  7 877 pts

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02. カイシャイン

カイシャイン is a leading SNS educator and YouTuber in Japan, specializing in Instagram marketing strategies. With over 120,000 YouTube subscribers, he offers insights on follower growth, content creation, and monetization techniques. He has authored a successful book on Instagram management and runs an online school with over 1,500 members. His consulting experience includes over 100 companies, focusing on social media account management and training. He actively engages with his audience through various platforms, sharing valuable tips and strategies.

Favikon Authority Score:  7 989 pts

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01. Katsutoshi Kinoshita

Katsutoshi Kinoshita is the CEO of Kitano Tatsuji Corporation, a publicly traded company in Japan, and a web marketing expert. He shares insights on marketing strategies, business management, and work techniques, aiming to build Japan's top web marketing team. With a significant following, he has authored multiple books, including 'The Mindset of Those Who Don't Worry,' and actively engages in discussions about successful marketing practices and team building.

Favikon Authority Score:  8 030 pts

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