Top 20 Micro Influencers in Brazil in 2025

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Here’s the list of the Top 20 Micro Influencers in Brazil in 2025:

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20. Maria Eduarda

Brazilian content creator based in Jardinópolis, SP, blending K-pop, K-drama humor, and marketing insights for a young audience. Active on Instagram and TikTok with BTS-related clips and light, relatable humor. Demonstrates direct-brand collaboration potential, focusing on creator economy, entertainment, and student marketing themes.

Favikon Authority Score: 4 714 pts

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19. Ingrid Spada

Ingrid Spada is a Brazilian actress based in Rio de Janeiro, sharing her journey through engaging TikTok and Instagram content. Her posts often feature comedic elements, personal reflections, and acting-related themes, showcasing her talent and personality. She actively interacts with her audience, using humor and relatable scenarios to connect. Ingrid promotes brands like SHEIN, indicating a focus on fashion and lifestyle content.

Favikon Authority Score: 5 371 pts

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18. Liz Goulart

Brazilian marketing leader and content creator known as Liz Goulart. Head of Marketing at poubs.oficial, she combines humor with real-life storytelling and practical tips. Active on TikTok and Instagram, she boosts brand visibility while sharing local Itaperuna life, LGBTQ pride, and behind-the-scenes marketing insights. Her content merges business expertise with relatable, everyday moments and community-focused collaborations.

Favikon Authority Score: 5 605 pts

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17. Helington Cavalcanti

Brazilian comedian and dad-focused content creator from São Paulo, known for stand-up style humor about parenting, family life, and daily mischief. Builds a relatable persona around fatherhood, pregnancy jokes, and playful skits on Instagram and TikTok, with millions of views. Content highlights include family routines, bedtime chaos, and light-hearted takes on parenting milestones.

Favikon Authority Score: 5 727 pts

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16. Eloiza Sevilha

Brazilian fashion, beauty, and lifestyle creator focused on stylish looks, makeup content, and brand collaborations. Active on Instagram and TikTok with lookbooks, tutorials, and playful reels that showcase personality and partnerships.

Favikon Authority Score: 5 771 pts

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15. Joao Domingues

Brazilian male nursing student and content creator known for relatable nursing life memes, LGBTQ+ friendly posts, and lighthearted daily moments. Active on Instagram and TikTok with a mix of personal life, study moments, and pop culture references.

Favikon Authority Score: 6 004 pts

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14. Leo Alves Barbeiro

Leo Alves Barbeiro is a Brazilian barber and content creator known for his humorous and engaging social media presence. He shares viral memes related to barbering, often involving playful interactions with clients and cultural references, particularly in the context of Brazilian football. His content is characterized by high engagement, with millions of views across platforms like Instagram and TikTok. He promotes his barber shop in Campinas, SP, and has a strong local following.

Favikon Authority Score: 6 144 pts

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13. Carlos André

Porto Alegre-based Carlos André aka Bezin Barber is a Master Barber, photographer, and editor building a local grooming brand. His Instagram and TikTok showcase barber artistry, gear, events, and collaborations with musicians, DJs, and fellow barbers. Content blends practical tutorials, community vibes, and behind-the-scenes looks at workshops and a YouTube channel, highlighting entrepreneurship in the barbering world.

Favikon Authority Score: 6 337 pts

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12. Pietra Almeida Finch

Pietra Almeida Finch is a Brazilian content creator known for her engaging posts on beauty, fashion, and travel. She shares makeup tutorials, outfit inspirations, and personal vlogs, often highlighting her experiences in Italy. Her content resonates with a youthful audience, showcasing her vibrant lifestyle and beauty tips. With a strong presence on TikTok and Instagram, she effectively utilizes trends and hashtags to connect with her followers, promoting brands and products she loves.

Favikon Authority Score: 6 818 pts

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11. Marília Bonatto de Padilha

Brazilian tarologist and Umbanda practitioner who coaches online tarot readings, energy cleansing, and feminine empowerment. She shares spiritual rituals, ancestral wisdom, and practical self-care, offering online consultations and community-building to help women find clarity and balance.

Favikon Authority Score: 6 821 pts

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10. Vinicius Saraiva Figueira

Vinicius Saraiva Figueira is a dedicated triathlete and sports marketing professional, actively sharing his journey in Ironman competitions. He promotes brands like La Roche-Posay and On, emphasizing the importance of mental and physical preparation in sports. His content focuses on training routines, personal challenges, and the balance between work and athletic commitments, appealing to fitness enthusiasts and aspiring triathletes.

Favikon Authority Score: 6 896 pts

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9. Nathalia Melo

Nathalia is a Brazilian mentor, model, and triathlete who shares content focused on fashion, lifestyle, and personal growth. Her social media presence emphasizes her Christian faith, with posts about self-identity, purpose, and empowerment. She engages her audience with lifestyle vlogs, relationship advice, and motivational messages, often incorporating hashtags related to her faith and personal development.

Favikon Authority Score: 6 987 pts

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8. Sarah Oliveira

Female Brazilian-Portuguese creator based in Spain, Sarah Oliveira delivers humorous fitness and fashion content across Instagram and TikTok. She leans into a playful 'diva' persona, posts memes and outfit ideas, and collaborates on eyewear campaigns (Help Óptica). Her short-form videos center on lifestyle tips, gym looks, and beauty products.

Favikon Authority Score: 7 414 pts

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7. Laryssa Franco

Brazilian flight attendant sharing aviation life, English tips for aviation, and ANAC exam guidance. Active on Instagram and TikTok with bilingual content, behind-the-scenes insights into airline work, career advice for aspiring flight crew, and product/shoe gear recommendations. Engages audience with short, educational aviation tutorials and motivational posts about pursuing dreams in aviation.

Favikon Authority Score: 7 444 pts

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6. Samantha Pasqualini

Samantha Pasqualini, known as Sah, is a lifestyle content creator based in Salvador, Brazil. She shares DIY projects, home decor tips, and pet-related content, showcasing her love for animals and creativity. Her posts often highlight her daily life, emphasizing simplicity and joy in small moments. With a strong presence on TikTok and Instagram, she engages her audience through relatable content and vibrant visuals, making her a go-to source for home improvement and pet care inspiration.

Favikon Authority Score: 7 456 pts

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5. Jorge Diogo

Brazilian fashion designer and glam content creator known as Glamouranza. She specializes in bold, transformative looks, couture-inspired styling, and close-up makeup artistry across Instagram and TikTok. Her posts fuse fashion design, color, and performance, highlighting DIY upcycling, festival outfits, and strategic communication. Active in LGBTQ+ visibility, she collaborates with beauty brands and champions creative self-expression through wardrobe transformations.

Favikon Authority Score: 7 475 pts

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4. Fabiana Barbosa

Brazilian gossip content creator known for candid opinions, short-form videos, and real-time reactions. Builds a lively Portuguese-speaking community on TikTok and Instagram around pop culture, celebrity drama, and personal takes, including a SHEIN discount code in bio. Focused on engaging, unfiltered storytelling that sparks conversation among fans.

Favikon Authority Score: 7 828 pts

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3. Oigunn

A Brazilian social media personality known for engaging TikTok and Instagram content, often featuring humor and relatable themes. With a significant following, he shares personal anecdotes and interacts with fans through playful posts. His content often includes references to pop culture and everyday life, appealing to a youthful audience. He has a strong presence on TikTok, where he garners high engagement through entertaining videos and relatable humor.

Favikon Authority Score: 7 913 pts

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2. Wataya

Brazilian-Japanese makeup artist and hair trend creator, active on Instagram and TikTok; shares tutorials, hair color transformations, doll makeup, and aesthetic fashion content; frequent Stray Kids/K-pop references and upbeat personal posts; audience engages in makeup tips, product reviews, and trend reactions.

Favikon Authority Score: 8 088 pts

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1. Thurr

Brazilian entertainment & lifestyle creator generating short-form sketches and humor about relationships on Instagram and TikTok. Known for relatable couple dynamics, memes, and fan-content references (e.g., Conrad Fisher/Team Conrad). Content blends comedy, sports fandom, and daily life with high engagement through duets and trend remixes. Contact via email in bio.

Favikon Authority Score: 8 262 pts

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Also See 👀
‍🏆 TOP 20 AI EDUCATORS IN BRAZIL IN 2025
‍🏆 TOP 200 MICRO INFLUENCERS IN BRAZIL
‍HOW DOES FAVIKON RANK INFLUENCERS?