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Top 20 Micro Influencers in Mexico in 2025

These 20 micro influencers in Mexico are shaping trends and connecting with their audiences in 2025. Find out who they are and why their influence is growing.

February 23, 2025
Jeremy Boissinot

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Here's the list of the Top 20 Micro Influencers in Mexico in 2025: 

20. Amauri Lara

Amauri Lara is a Yucateco makeup enthusiast based in Cozumel, Mexico, known for vibrant and creative makeup tutorials. With a significant following on TikTok and Instagram, they engage audiences with transformation videos and beauty tips, often featuring trending makeup styles. Their content showcases a blend of personal artistry and product promotion, appealing to a diverse audience interested in beauty and self-expression.

Followers on social media: 54.6K 

Favikon Authority Score : 5 787 pts

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19. Dulce Diaz

Dulce Diaz is a biologist and makeup artist who shares her passion for science, humor, and music on social media. She engages her audience with content that blends biology education with personal anecdotes and comedic elements. Her posts often highlight environmental issues, particularly related to marine life, and she actively participates in feminist discussions. Dulce's vibrant personality shines through her creative videos and relatable humor, making her a prominent figure in the science and lifestyle niche.

Followers on social media: 79.8K 

Favikon Authority Score : 5 070 pts

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18. Francia | gagagalletas

Francia is a passionate cookie decorator based in Puerto Vallarta, Mexico, with over 13 years of experience. She offers online and in-person courses, sharing her creative journey through engaging social media content. Her posts highlight cookie decoration techniques, seasonal themes, and personal stories, fostering a community of baking enthusiasts. Francia also promotes her products and services, including cookie templates and supplies, while expressing gratitude towards her followers.

Followers on social media: 72.6K 

Favikon Authority Score : 6 914 pts

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17. Karina Avila

Karina Avila is a multifaceted media personality from San Luis Potosí, Mexico. She is a radio host, TV producer, and food blogger, sharing her culinary adventures and sports enthusiasm, particularly for Atlético de San Luis. Her content often highlights local gastronomy and sports events, engaging her audience with vibrant food reviews and personal anecdotes. She actively promotes local businesses and events, showcasing her community involvement and passion for Mexican culture.

Followers on social media: 50.7K 

Favikon Authority Score : 7 323 pts

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16. Paola Carreon

Paola Carreon is a vibrant social media personality known for her engaging TikTok and Instagram content, primarily focused on cheerleading, lifestyle, and travel. At 21, she shares her experiences as a cheerleader and her adventures, often incorporating humor and relatable themes. Her posts feature a mix of personal moments, fashion, and fun trends, appealing to a young audience interested in lifestyle and cheer culture.

Followers on social media: 34.9K 

Favikon Authority Score : 7 165 pts

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15. Kim Garza

Kim Garza is a Creative Director and Beauty/Editorial Photographer based in Monterrey, Mexico. She specializes in fashion campaigns, offering high-quality content creation for beauty and fashion brands. Her social media presence showcases her work, including behind-the-scenes content, photography tips, and creative direction insights. Kim actively engages with her audience, providing valuable information on photography techniques and equipment, while promoting her editorial campaigns and workshops.

Followers on social media: 36.9K 

Favikon Authority Score : 4 234 pts

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14. Oscar Camacho

Oscar Camacho is a fitness model and influencer based in Mexico, focusing on gym motivation, bodybuilding, and lifestyle content. He actively engages with his audience on TikTok and Instagram, sharing motivational posts, workout tips, and personal fitness journeys. With a significant following, he promotes fitness brands and products, often using discount codes for his audience. His content emphasizes discipline, mental strength, and continuous improvement in fitness.

Followers on social media: 53.7K 

Favikon Authority Score : 7 194 pts

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13. Daniella Aguilar

Daniella Aguilar is a vibrant content creator focused on travel, beauty, and lifestyle. She shares her experiences through engaging posts on TikTok and Instagram, showcasing outfits, makeup routines, and travel adventures. Her content often features collaborations with beauty brands and lifestyle products, reflecting her passion for aesthetics and self-care. Daniella's posts resonate with a youthful audience, emphasizing positivity and creativity in everyday life.

Followers on social media: 72.4K 

Favikon Authority Score : 7 901 pts

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12. Mafer Bezanilla

Mafer Bezanilla is a Mexican model and content creator known for her vibrant social media presence. She shares insights into her modeling experiences across Latin America, showcasing her work with various brands. Her posts often reflect her personal journey, humor, and lifestyle, engaging a youthful audience. Mafer promotes beauty and fashion products, particularly through collaborations with brands like SHEIN. She also expresses gratitude for her experiences and encourages her followers to pursue their dreams.

Followers on social media: 50.3K 

Favikon Authority Score : 6 186 pts

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11. Andrea Estephania

Andrea Estephania is a Mexican dancer and model known for her engaging TikTok and Instagram content that showcases sensuality and dance. With a significant following, she shares dance routines, beauty tips, and personal moments, often using popular hashtags to increase visibility. Her posts reflect a vibrant lifestyle, appealing to a young audience interested in dance and fashion.

Followers on social media: 64.4K 

Favikon Authority Score : 5 859 pts

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10. Mar Roqueñi

Mar Roqueñi is a dedicated triathlete focused on competing in Ironman events, with a goal to participate in the world championship 70.3 in Marbella 2025. She shares insights on training, nutrition, and mental preparation, engaging her audience with tips for runners and triathletes. Her content emphasizes personal growth, discipline, and the importance of community support in sports. Mar collaborates with various brands and promotes a healthy lifestyle through her athletic journey.

Followers on social media: 66.8K 

Favikon Authority Score : 7 161 pts

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09. Anik Rodriguez

Anik Rodriguez is a keto diet advocate who helps individuals transform their bodies through a step-by-step keto eating system. She actively engages her audience on Instagram and TikTok, sharing recipes, tips, and personal experiences related to the ketogenic lifestyle. Anik emphasizes the health benefits of keto, including weight loss and improved blood sugar control, while also promoting her 10-day challenge to encourage participation and community support.

Followers on social media: 64.2K 

Favikon Authority Score : 6 127 pts

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08. Carla Carolina

Carla Carolina is a vibrant content creator known for her engaging lifestyle posts, aesthetic outfits, and humor. She operates a spa and shares insights on beauty and fashion, particularly in the ranchero style. With a significant following on TikTok and Instagram, her content often features lighthearted humor and personal anecdotes, appealing to a youthful audience interested in fashion and lifestyle trends.

Followers on social media: 53K 

Favikon Authority Score : 7 110 pts

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07. Dayana Lizárraga

Dayana Lizárraga is a vibrant content creator from Playa del Carmen, Mexico, focusing on lifestyle, fashion, and wellness. Her social media presence features engaging posts about skincare, fitness, and personal style, often incorporating humor and relatable moments. She actively promotes brands like SHEIN and shares her experiences with yoga and pilates, appealing to a young, fashion-conscious audience. Dayana's content is characterized by a casual and approachable style, making her relatable to her followers.

Followers on social media: 86.4K 

Favikon Authority Score : 7 930 pts

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06. Eduardo Díaz

Eduardo Díaz is a communications consultant based in Mexico City and Tuxtla Gutiérrez. His social media presence focuses on love, relationships, and LGBTQ+ themes, often sharing humorous and heartfelt content. He engages with a vibrant audience through relatable posts about couple goals and personal growth, reflecting a positive outlook on life and love. His content resonates with the LGBTQ+ community, showcasing both comedic and romantic aspects of relationships.

Followers on social media: 46.1K 

Favikon Authority Score : 5 739 pts

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05. Lizeth Glez

Lizeth Glez is a vibrant lifestyle content creator based in Huatulco, Mexico. She shares engaging posts about local attractions, food, and personal experiences, often highlighting her love for the beach and travel. With a significant following on TikTok and Instagram, her content resonates with a youthful audience interested in lifestyle, travel, and local culture. She frequently collaborates with local businesses and promotes tourism in her region, showcasing the beauty of Huatulco and Oaxaca.

Followers on social media: 60.2K 

Favikon Authority Score : 8 091 pts

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04. Laura Reyes

Laura Reyes is a 20-year-old crossfit athlete and functional coach based in San Miguel el Alto, Mexico. She hosts the 'Dulce & Veneno' podcast and actively engages her audience with fitness-related content, showcasing her training and competitions. Her social media presence is characterized by a mix of humor and motivational posts, often highlighting her achievements in crossfit and her passion for fitness. She collaborates with brands related to health and fitness, particularly in the crossfit community.

Followers on social media: 33.6K 

Favikon Authority Score : 7 135 pts

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03. Cristhel Ramos

Cristhel Ramos is a clinical and sports nutritionist based in Acapulco, Mexico, specializing in diabetes education and renal nutrition. She offers online consultations and promotes healthy eating habits through engaging social media content. Her posts often highlight the importance of nutrition in managing health conditions and feature tips on dietary practices. With a focus on epigenetic testing and personalized nutrition, she aims to educate her audience on the impact of food on health.

Followers on social media: 30.8K 

Favikon Authority Score : 5 836 pts

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02. Brandon Alvarez

Brandon Alvarez is a fitness enthusiast and animal lover based in San Antonio, Texas. His social media presence showcases a blend of fitness motivation, lifestyle content, and humorous posts. He engages with his audience through casual interactions and relatable content, often sharing glimpses of his daily life and fitness journey. His posts include fitness tips, personal anecdotes, and light-hearted humor, appealing to a broad audience interested in health and lifestyle.

Followers on social media: 74.8K 

Favikon Authority Score : 7 626 pts

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01. Hell Sangri

Hell Sangri is a vibrant content creator known for engaging TikTok and Instagram posts that blend humor, lifestyle, and motivational themes. His content often features creative challenges, food experiences, and personal anecdotes, appealing to a youthful audience. He actively promotes the '75 Hard' challenge, showcasing a commitment to fitness and discipline. His posts frequently highlight relationships and social interactions, making him relatable to a broad demographic.

Followers on social media: 67K 

Favikon Authority Score : 8 435 pts

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🔎 Find more Micro Influencers in the Belgium

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.