Top 20 Micro Influencers in Singapore in 2025

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Here’s the list of the Top 20 Micro Influencers in Singapore in 2025:

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20. Nicholas Tan

Nicholas Tan is a dog walker and editor based in Singapore, sharing insights on local food, travel, and lifestyle. His content features recommendations for cafes, restaurants, and travel tips, particularly focusing on Singaporean cuisine and experiences. He engages with his audience through casual and friendly posts, often highlighting pet-friendly spots and unique dining experiences. His TikTok presence showcases vibrant food adventures and travel insights, appealing to foodies and explorers alike.

Favikon Authority Score: 5 623 pts

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19. Brie Benfell

Brie Benfell is a lifestyle content creator based in Singapore, focusing on beauty, fashion, motherhood, and wellness. She shares her personal experiences as a mom of two, emphasizing self-care and empowerment. Her posts often highlight family moments, fitness journeys, and travel adventures, engaging her audience with relatable content. Brie promotes positivity and encourages women to embrace their strength and individuality, making her a voice for female empowerment.

Favikon Authority Score: 5 793 pts

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18. Shawn Lim

Shawn Lim is a Singaporean model and content creator with a focus on travel and food. He has explored 49 countries and shares his experiences through engaging posts on Instagram and TikTok. His content often highlights unique dining experiences, travel tips, and lifestyle insights, appealing to a diverse audience interested in food and travel. He collaborates with brands to promote various products and services, showcasing his vibrant lifestyle and adventures.

Favikon Authority Score: 5 897 pts

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17. Elysia Marie

Ely is a vibrant social media personality based in Singapore, sharing lifestyle content that includes fashion, beauty, and personal experiences. She actively promotes brands like SHEIN and La Roche-Posay, often featuring discounts and shopping events. Her posts reflect a playful and trendy aesthetic, appealing to a youthful audience interested in fashion and beauty tips. Ely engages her followers with relatable content, including get-ready-with-me videos and event highlights.

Favikon Authority Score: 5 916 pts

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16. Wen

Wen is a vibrant social media creator based in Singapore, focusing on lifestyle, fashion, and personal experiences. Her content often features collaborations with brands, showcasing her love for fashion and beauty products. She engages her audience with relatable posts about her life, relationships, and travel adventures, often infused with humor and warmth. Wen's TikTok and Instagram presence highlights her creativity and connection with her followers, making her a notable figure in the lifestyle influencer space.

Favikon Authority Score: 6 758 pts

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15. Anna Kazumi

Anna Kazumi is a vibrant social media creator focused on fashion, lifestyle, and automotive content. Her posts often feature luxury brands, cars, and personal experiences, showcasing her love for stylish living and travel. With a playful tone, she engages her audience through relatable anecdotes and aesthetic visuals, particularly on TikTok and Instagram. Her content reflects a blend of personal style and social experiences, appealing to a young, trend-conscious demographic.

Favikon Authority Score: 6 857 pts

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14. Kelly Kanez

Kelly Kanez is a vibrant content creator known for her engaging posts on Instagram and TikTok, where she shares snippets of her life, humor, and love for pets. Her content often revolves around personal experiences, including her adventures in Singapore, interactions with friends, and light-hearted commentary on popular culture. She showcases a mix of lifestyle, humor, and relatable moments, appealing to a young audience interested in daily life and entertainment.

Favikon Authority Score: 6 949 pts

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13. Jeremy

Jeremy is a creator shares a mix of personal reflections and lifestyle content, primarily on TikTok and Instagram. Their posts often include casual updates, fashion insights, and light-hearted commentary, appealing to a youthful audience. They engage with followers through relatable content and humor, showcasing a vibrant personality. The creator also promotes products, indicating a potential for brand collaborations.

Favikon Authority Score: 6 980 pts

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12. Glennice Dianna

Glennice is a vibrant content creator known for her engaging TikTok videos that showcase her love for beauty, pets, and personal experiences. She often shares makeup routines, cooking vlogs, and heartfelt messages, connecting with her audience through relatable content. Her posts reflect a strong affinity for the divine feminine and self-empowerment, often featuring collaborations with beauty brands. Glennice's content resonates with a youthful audience, particularly those interested in beauty and lifestyle.

Favikon Authority Score: 7 237 pts

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11. Shamini Gunasagar

Shamini Gunasagar is a multi-talented actress, host, and voice artist based in Singapore. She shares engaging content related to her acting projects, scuba diving adventures, and personal insights, often incorporating humor and positivity. Her social media presence highlights her work in the Tamil entertainment industry and her passion for underwater exploration, making her a relatable figure for audiences interested in both arts and adventure.

Favikon Authority Score: 7 256 pts

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10. Jayne F

Jayne F is a fitness enthusiast and financial consultant based in Singapore. She shares her fitness journey, showcasing her progress and community-building efforts in the gym. Her content often includes workout tips, product endorsements, and personal anecdotes about her experiences, including tattoo removal. Jayne promotes health and wellness through her partnerships with brands like Couz-Nutri and LFTOFF Athletics, while also providing financial planning advice to her audience.

Favikon Authority Score: 7 271 pts

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9. Ophelia Oliveiro

Ophelia Oliveiro is an animal whisperer and beauty enthusiast based in Singapore. Her social media presence features a mix of lifestyle content, including travel, fashion, and wellness. She actively promotes various brands, showcasing products like hair dryers and skincare treatments. Ophelia engages her audience with relatable posts about daily life, travel experiences, and product reviews, often incorporating humor and personal anecdotes. Her content reflects a vibrant lifestyle, appealing to a young, fashion-conscious audience.

Favikon Authority Score: 7 297 pts

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8. Luciana Rezel

Luciana Rezel is a passionate content creator based in Singapore, focusing on lifestyle, beauty, fashion, family, and food. She actively engages her audience with product recommendations and collaborations, particularly in the food and beauty sectors. Her posts often feature family moments, festive celebrations, and cooking tutorials, showcasing her personal life alongside brand partnerships. Luciana emphasizes her role as a mother while promoting various products, making her content relatable to a family-oriented audience.

Favikon Authority Score: 7 401 pts

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7. Nadia Lim

Nadia is a vibrant social media personality based in Singapore, known for her engaging TikTok and Instagram content. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her adventures, fashion choices, and skincare routines. With a focus on aesthetics and self-care, her posts resonate with a youthful audience. She promotes various brands, showcasing products related to beauty and technology, and engages her followers with relatable content about relationships and daily life.

Favikon Authority Score: 7 406 pts

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6. Gwen Lee

Gwen Lee is a Senior Financial Consultant and a dedicated mother, sharing insights into her family life and professional journey. Her social media presence features a mix of personal anecdotes, lifestyle content, and promotional posts for various brands. She often highlights her experiences as a mother, her health journey, and her love for travel, particularly in Bali and Singapore. Gwen engages her audience with relatable content and showcases her expertise in finance through her professional role.

Favikon Authority Score: 7 438 pts

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5. Jx Eats

Jx Eats is a food and travel enthusiast based in Singapore, sharing vibrant content focused on local and international cuisine. The creator promotes various dining experiences, including high teas, buffets, and unique restaurants, often highlighting halal options. Engaging with followers through recommendations and personal experiences, Jx Eats also collaborates with brands for promotions, showcasing a mix of food, travel, and beauty content across platforms like Instagram and TikTok.

Favikon Authority Score: 7 633 pts

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4. Parisa Bong

Parisa Bong is a lifestyle content creator focusing on skincare, fashion, and fitness. She shares her personal experiences and product recommendations through engaging TikTok and Instagram posts. Her content often highlights her journey towards personal goals, such as preparing for her wedding and achieving fitness milestones. Parisa's posts are characterized by a casual and relatable style, appealing to a young audience interested in beauty and lifestyle trends.

Favikon Authority Score: 7 674 pts

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3. Esther Rachel Lai-Joseph

Esther Rachel Lai-Joseph is a fun-loving mom of three, sharing relatable parenting moments and family adventures on TikTok and Instagram. Her content often highlights family outings, parenting humor, and lifestyle tips, with a focus on creating joyful memories. She engages her audience with personal anecdotes and insights into motherhood, while also promoting brands relevant to family life. Esther's posts reflect a vibrant family-oriented lifestyle, resonating with fellow parents and caregivers.

Favikon Authority Score: 7 691 pts

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2. Adeline Tay

Adeline Tay is a content creator and host known for her candid discussions about alopecia and mental health. She shares her personal journey with hair loss, emphasizing resilience and self-acceptance. Her TikTok and Instagram posts often highlight her experiences, including her return to the Singapore Armed Forces and her advocacy for mental health awareness. Adeline actively engages with her audience, promoting community support and volunteering efforts, particularly with the Singapore Red Cross and food donation initiatives.

Favikon Authority Score: 7 842 pts

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1. Cassie Ong

Cassie Ong is a travel and food enthusiast based in Singapore, sharing her adventures through engaging posts on Instagram and TikTok. Her content focuses on travel itineraries, food recommendations, and immersive experiences, particularly in China and South Korea. She provides practical travel tips and highlights unique dining experiences, making her a go-to source for travel inspiration. Cassie's posts often include vibrant visuals and detailed descriptions, appealing to fellow travelers and food lovers.

Favikon Authority Score: 7 890 pts

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Also See 👀
‍🏆 TOP 20 TIKTOKERS IN SINGAPORE IN 2025
‍🏆 TOP 200 MICRO INFLUENCERS IN SINGAPORE
‍HOW DOES FAVIKON RANK INFLUENCERS?