Top 20 Micro Influencers in Singapore in 2025

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Here's the list of the Top 20 Micro Influencers in Singapore in 2025: 

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20. Luciana Rezel

Luciana Rezel is a passionate content creator based in Singapore, focusing on lifestyle, beauty, fashion, family, and food. She actively engages her audience with product recommendations and collaborations, particularly in the food and beauty sectors. Her posts often feature family moments, festive celebrations, and cooking tutorials, showcasing her personal life alongside brand partnerships. Luciana emphasizes her role as a mother while promoting various products, making her content relatable to a family-oriented audience.

Followers on social media: 46.5K 

Favikon Authority Score : 7 314 pts

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19. Shina Toh

Shina Toh is a vibrant content creator focusing on travel, lifestyle, fashion, and food. She shares engaging posts showcasing her colorful outfits, travel experiences, and beauty tips, often collaborating with brands. As the founder of 9.16fleur, she emphasizes personal style and wellness, while her social media presence reflects a playful and approachable personality. Her content resonates with a youthful audience interested in fashion trends and lifestyle inspiration.

Followers on social media: 48.3K

Favikon Authority Score : 6 192 pts

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18. Nurhakim Suhaimi

Nurhakim Suhaimi is a vibrant content creator based in Singapore, actively engaging his audience on Instagram and TikTok. His posts often highlight travel experiences, food adventures, and personal milestones, showcasing a mix of humor and excitement. He promotes brands like AirAsia and Steed Gaming, indicating a focus on travel and gaming. His content is characterized by casual interactions and relatable storytelling, appealing to a youthful audience interested in lifestyle and entertainment.

Followers on social media: 62.1K 

Favikon Authority Score : 5 421 pts

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17. Ting Wan

Ting is a lifestyle influencer based in Singapore, focusing on beauty, fashion, and wellness. She frequently collaborates with brands like SHEIN and Asian Skin Solutions, promoting skincare and fashion products. Her content often includes personal experiences, product promotions, and lifestyle tips, engaging her audience with relatable and trendy themes. Ting's posts reflect a strong emphasis on self-care and beauty treatments, appealing to a young, fashion-conscious demographic.

Followers on social media: 43K

Favikon Authority Score : 4 717 pts

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16. Rachell Ng

Rachell Ng is a vibrant content creator from Singapore, focusing on fashion, beauty, travel, and lifestyle. She shares her experiences through engaging vlogs and social media posts, often featuring her husband, Isaac, and their pet dog. Rachell promotes brands like Lenovo and Garnier, showcasing products that enhance productivity and skincare. Her content is relatable and often includes giveaways, travel tips, and personal anecdotes, making her a trusted voice in the influencer community.

Followers on social media: 92.6K

Favikon Authority Score : 8 120 pts

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15. Felicia Ong

Felicia Ong is an adrenaline enthusiast based in Singapore, focusing on biking, travel, and lifestyle content. She shares her adventures through engaging posts on TikTok and Instagram, showcasing her love for nature, fishing, and mountain biking. Her content often highlights her experiences with biking challenges, outdoor activities, and travel explorations, appealing to fellow adventure seekers and biking enthusiasts.

Followers on social media: 46.9K

Favikon Authority Score : 4 545 pts

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14. Nicholas Tan

Nicholas Tan is a dog walker and editor based in Singapore, sharing insights on local food, travel, and lifestyle. His content features recommendations for cafes, restaurants, and travel tips, particularly focusing on Singaporean cuisine and experiences. He engages with his audience through casual and friendly posts, often highlighting pet-friendly spots and unique dining experiences. His TikTok presence showcases vibrant food adventures and travel insights, appealing to foodies and explorers alike.

Followers on social media: 29.6K

Favikon Authority Score : 5 490 pts

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13. Fizah Sajuna

Fizah Sajuna is a Singapore-based makeup artist and content creator known for her engaging TikTok and Instagram posts. Her content features a mix of fashion, makeup, and lifestyle themes, often showcasing outfit checks, candid photography, and personal experiences. She embraces a dark feminine aesthetic and shares her adventures in local cafes and events, appealing to a youthful audience interested in beauty and lifestyle trends.

Followers on social media: 42.7K

Favikon Authority Score : 6 680 pts

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12. Seraphina Yong

Seraphina Yong is a multifaceted creator and founder, known for her involvement in beauty, wellness, and surfing. As Miss Congeniality of Miss Universe Singapore 2024, she emphasizes kindness and empowerment, particularly for women. Her content often reflects personal growth, mental health awareness, and the importance of pursuing dreams at any age. With a light-hearted approach, she shares her journey and encourages others to embrace their challenges and celebrate their achievements.

Followers on social media: 51K

Favikon Authority Score : 6 626 pts

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11.  Gwen Lee

Gwen Lee is a Senior Financial Consultant and a dedicated mother, sharing insights into her family life and professional journey. Her social media presence features a mix of personal anecdotes, lifestyle content, and promotional posts for various brands. She often highlights her experiences as a mother, her health journey, and her love for travel, particularly in Bali and Singapore. Gwen engages her audience with relatable content and showcases her expertise in finance through her professional role.

Followers on social media: 36.2K

Favikon Authority Score : 7 209 pts

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10. Anna Kazumi

Anna Kazumi is a vibrant social media creator focused on fashion, lifestyle, and automotive content. Her posts often feature luxury brands, cars, and personal experiences, showcasing her love for stylish living and travel. With a playful tone, she engages her audience through relatable anecdotes and aesthetic visuals, particularly on TikTok and Instagram. Her content reflects a blend of personal style and social experiences, appealing to a young, trend-conscious demographic.

Followers on social media: 48.6K

Favikon Authority Score : 5 234 pts

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9. Adeline Tay

Adeline Tay is a content creator and host known for her candid discussions about alopecia and mental health. She shares her personal journey with hair loss, emphasizing resilience and self-acceptance. Her TikTok and Instagram posts often highlight her experiences, including her return to the Singapore Armed Forces and her advocacy for mental health awareness. Adeline actively engages with her audience, promoting community support and volunteering efforts, particularly with the Singapore Red Cross and food donation initiatives.

Followers on social media: 65.6K

Favikon Authority Score : 7 564 pts

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8. Ophelia Oliveiro

Ophelia Oliveiro is an animal whisperer and beauty enthusiast based in Singapore. Her social media presence features a mix of lifestyle content, including travel, fashion, and wellness. She actively promotes various brands, showcasing products like hair dryers and skincare treatments. Ophelia engages her audience with relatable posts about daily life, travel experiences, and product reviews, often incorporating humor and personal anecdotes. Her content reflects a vibrant lifestyle, appealing to a young, fashion-conscious audience.

Followers on social media: 35.9K

Favikon Authority Score : 6 065 pts

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7. Gayle Nerva

Gayle Nerva is a Singaporean vegan lifestyle advocate, sharing her passion for plant-based cooking, yoga, and community gatherings. Her social media features a blend of vegan recipes, personal reflections on body positivity, and insights into mindfulness practices. She emphasizes the importance of emotional well-being and connection through rituals and circles, often incorporating elements of art and music into her content. Gayle promotes a compassionate lifestyle, encouraging her audience to embrace their authentic selves.

Followers on social media: 34.3K

Favikon Authority Score : 3 509 pts

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6. Anda Lutanda

Anda is a beauty and lifestyle content creator known for her engaging posts about skincare, makeup, and body positivity. She shares personal experiences, including her journey with acne, and promotes various beauty products and brands. Her content often features tutorials, product reviews, and lifestyle tips, appealing to a young audience interested in beauty trends. Anda is also involved in collaborations with brands like Dior and Maybelline, showcasing her influence in the beauty community.

Followers on social media: 84.4K

Favikon Authority Score : 7 917 pts

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5. Clarie Acacia Teo

Clarie Acacia Teo is a lifestyle content creator based in Singapore, sharing her favorite products, travel experiences, and beauty tips across Instagram and TikTok. Her posts often feature collaborations with brands like L'Oreal and Love, Bonito, showcasing fashion, skincare, and travel. Clarie engages her audience with relatable content and personal reflections, emphasizing self-care and enjoyment of life's small moments.

Followers on social media: 49.7K

Favikon Authority Score : 5 766 pts

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4. Elaine Heng

Elaine Heng is a prominent figure in travel, fashion, beauty, and lifestyle, showcasing her expertise as the founder of Elaine Heng Image Consultancy. She actively engages her audience through livestreams on TikTok and Shopee, promoting various products and experiences. Her content often highlights luxury brands, travel adventures, and personal style, appealing to a fashion-forward audience. As a former beauty queen, she combines elegance with relatability, making her a sought-after influencer in Singapore's vibrant social media landscape.

Followers on social media: 82.5K

Favikon Authority Score : 6 971 pts

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3. Spencer Li

Spencer Li is a finance expert and founder of Synapse Trading, specializing in trading strategies that require minimal daily time commitment. With over 15 years of market experience, he has taught trading across 70+ countries and has been featured in various media outlets. His content focuses on financial education, including forex trading, stock investing, and market analysis, aimed at helping new traders achieve financial freedom. He also engages in travel and shares insights from his global experiences.

Followers on social media: 143.9K

Favikon Authority Score : 2 762 pts

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2. Esther Rachel Lai-Joseph

Esther Rachel Lai-Joseph is a fun-loving mom of three, sharing relatable parenting moments and family adventures on TikTok and Instagram. Her content often highlights family outings, parenting humor, and lifestyle tips, with a focus on creating joyful memories. She engages her audience with personal anecdotes and insights into motherhood, while also promoting brands relevant to family life. Esther's posts reflect a vibrant family-oriented lifestyle, resonating with fellow parents and caregivers.

Followers on social media: 63.7K

Favikon Authority Score : 8 142 pts

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1. Cassie Ong

Cassie Ong is a travel and food enthusiast based in Singapore, sharing her adventures through engaging posts on Instagram and TikTok. Her content focuses on travel itineraries, food recommendations, and immersive experiences, particularly in China and South Korea. She provides practical travel tips and highlights unique dining experiences, making her a go-to source for travel inspiration. Cassie's posts often include vibrant visuals and detailed descriptions, appealing to fellow travelers and food lovers.

Followers on social media: 49.4K

Favikon Authority Score : 5 600 pts

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🔎 Find more Micro Influencers in Singapore

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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