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Top 20 NYC Beauty Influencers in 2025

Here are the top 20 NYC beauty influencers for 2025, showcasing expertise in makeup, hair, skincare, and fashion trends.

January 30, 2025
Natália Duarte

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Here’s the list of the Top 20 NYC Beauty Influencers in 2025:

20. Nathalie Muñoz

Nathalie Muñoz is a fashion and beauty vlogger based in New York City. With a following of 370k on YouTube and a strong presence on Instagram, Twitter, and Snapchat, Nathalie shares her passion for all things beauty and a little lifestyle. She creates content ranging from makeup tutorials to fashion hauls and provides product recommendations. Nathalie is known for her engaging personality and relatable content. She also collaborates with brands, including Dior Beauty, and shares exclusive discounts and offers with her followers. Nathalie is a rising influencer in the fashion and beauty space.

Favikon Authority Score : 8 436 pts

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19. Melany C. Rodriguez

Melany C. Rodriguez is a fashion and beauty enthusiast based in New York City. With a passion for all things fashion, Melany shares her love for beauty, fashion, and life on social media platforms. She showcases her personal style and provides inspiration to her followers. Melany is known for her trendy outfits, love for luxury fashion, and attendance at fashion events like New York Fashion Week. She shares tips and recommendations for skincare and haircare products, and often collaborates with brands to create content. Melany's social media presence reflects her vibrant personality and love for fashion and beauty.

Favikon Authority Score : 8 437 pts

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18. Naomi

Naomi is a beauty influencer and singer based in New York City. She shares her love for all things beauty, including makeup tutorials, product reviews, and skincare routines. Naomi is also a talented singer and often posts videos of herself singing songs that have helped her throughout her transition. She is proud of who she has become and is grateful for the support she has received from her community. Follow Naomi for makeup inspiration and to hear her beautiful voice.

Favikon Authority Score : 8 475 pts

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17. Vanessa

Vanessa, also known as Cutcreaser, is a makeup artist based in New York City who specializes in creating makeup looks inspired by film, TV, comics, and popular culture. She gained recognition on TikTok for her hot glue liner technique and has since collaborated with different brands and events. Vanessa also shares her everyday makeup routine and product recommendations with her followers. Her work is highly regarded by her fans and peers, and she continues to inspire and educate her audience on the art of makeup.

Favikon Authority Score : 8 499 pts

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16. Amanda Pulitano

Amanda Pulitano is a 24-year-old content creator and influencer based in New York City. She shares her life, fashion, and beauty tips on various social media platforms, including Instagram, TikTok, Twitter, and Snapchat. Amanda is known for her glowy skin and natural hair, as well as her stylish outfits and makeup looks. She collaborates with brands and shares discount codes with her followers. Follow Amanda for a glimpse into her everyday life and to stay updated on her latest fashion and beauty recommendations.

Favikon Authority Score : 8 511 pts

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15. Katie Gomes

Katie Gomes, also known as Katie Manwaring, is a style and beauty blogger based in New York City. On her blog, Katie's Bliss, she shares affordable outfit ideas, unboxings, and home and kitchen finds. With a passion for clean living, Katie also discusses her love for style, beauty, and travel. She provides her followers with links and sizing information for the items she showcases in her posts. Katie is a wife and a mother to two boys, Nate and Julian. She can be found on Twitter, Snapchat, and the app, where she shares her insights and recommendations with her followers.

Favikon Authority Score : 8 550 pts

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14. Isabel

Isabel is a fashion and beauty enthusiast based in NYC. She shares outfit ideas, makeup tips, skincare routines, and flower arrangement inspiration on her social media. With a focus on fall and transitional fashion, Isabel showcases her favorite trends and wardrobe staples. She also provides recommendations for skincare products and shares her beauty routines. Additionally, Isabel offers tips and advice for apartment hunting and moving in New York City. Through her colorful and vibrant content, she aims to inspire her followers with her fashion choices and creative flower arrangements.

Favikon Authority Score : 8 588 pts

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13. Alysia Loo

Alysia Loo is a fashion and beauty enthusiast based in New York City. She shares her love for fashion, makeup, and skincare on social media platforms like TikTok. With a keen eye for trends and a passion for exploring new styles, Alysia showcases her favorite outfits and provides beauty tips and recommendations. She also shares her experiences in different cities, including her recent trip to Portugal. Stay updated with Alysia as she embraces the fall season and shares her favorite fashion finds, makeup looks, and skincare routines.

Favikon Authority Score : 8 640 pts

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12. Thivi B

Thivi B is a content creator specializing in makeup and skincare tutorials. With over 2.2 million followers on TikTok, Thivi creates weekly videos showcasing her love for cosmetics and beauty products. Her content includes reviews of various makeup products, skincare routines, and makeup tutorials. Thivi also experiments with different makeup techniques and shares her tips and tricks with her followers. She is based in New York City and Toronto and is known for her creative and inspiring makeup looks.

Favikon Authority Score : 8 657 pts

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11. Olivia Manni

Olivia Manni, a Rhode Island native based in New York City, shares beauty tips and product recommendations on social media. She collaborates with various beauty brands like Clarins and L'Oréal Paris, showcasing makeup looks and skincare routines. Her content includes reviews of cosmetic products, tutorials, and glimpses into her daily life. Olivia engages with her followers through giveaways and behind-the-scenes footage, offering insights into the beauty industry.

Favikon Authority Score : 8 717 pts

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10. Lisa Baisl

Lisa Baisl is a skinfluencer and lawyer based in New York City. She shares beauty and self-care tips on social media, along with her favorite products and recommendations. Lisa is known for her expertise in Korean beauty products and collagen supplements, which she incorporates into her skincare routine. She also provides advice on facial dry brushing, spearmint tea for acne, and oil pulling for oral health. In addition to skincare, Lisa shares content on fashion, haircare, and wellness. She is passionate about empowering others to take care of their skin and overall well-being.

Favikon Authority Score : 8 727 pts

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9. Isabelle Graff

Isabelle Graff, a NYC-based content creator, shares vlogs, makeup tutorials, and skincare routines on social media platforms like TikTok and Instagram. She often collaborates with brands for PR hauls and giveaways. Isabelle also provides makeup tips and tricks to her followers, along with showcasing her daily routines and adventures in New York City.

Favikon Authority Score : 8 758 pts

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8. Dr. Shereene Idriss

Dr. Shereene Idriss is a New York City-based board-certified dermatologist and cosmetic expert in faces, fillers, and lasers. She is known for her no-nonsense approach to skincare and ability to explain complex science in simple terms. Dr. Idriss has a strong social media presence and uses her platform to share her skincare knowledge and provide advice. She also founded Pillow Talk Derm, which aims to empower women and promote women's health. Dr. Idriss has been featured in several publications and has received recognition for her expertise in the field of dermatology.

Favikon Authority Score : 8 767 pts

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7. Agathe Renou

Agathe Renou is a hairstylist and beauty enthusiast based in New York City. With a passion for all things hair, Agathe loves experimenting with different styles and products. She shares her expertise and favorite haircare tips on her social media platforms. From natural hair days to glamorous blowouts, Agathe showcases her skills and provides recommendations for maintaining healthy and beautiful hair. Follow Agathe for hair inspiration and to stay up to date with the latest hair trends.

Favikon Authority Score : 8 778 pts

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6. Sophia La Corte

Sophia La Corte is a dynamic content creator across social media platforms, captivating audiences with her engaging videos that blend creativity and authenticity. Her content spans various genres, reflecting her diverse interests and unique perspective. Sophia's relatable and entertaining approach has garnered a growing community of followers who eagerly anticipate her latest posts.

Favikon Authority Score : 8 815 pts

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5. Samantha Nicole

Samantha Nicole, also known as Sam, is a content creator and influencer based in New York City. She shares her life and interests on various social media platforms, including YouTube and TikTok. Samantha is known for her happy and positive attitude, as well as her beauty and fashion content. She collaborates with brands and promotes their products, and has even designed her own necklace collection. With her engaging personality and relatable content, Samantha has gained a loyal following and continues to inspire and entertain her audience.

Favikon Authority Score : 8 823 pts

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4. Dr. Mark Strom

Dr. Mark Strom is a board-certified dermatologist with a private practice in New York City. He gained popularity through TikTok, where he shares his skincare tips and tricks with over 700K followers. Dr. Mark specializes in acne treatment, anti-aging procedures, and cosmetic dermatology. He also provides helpful advice on how to choose the right skincare products, avoid common skincare mistakes, and keep your skin healthy and hydrated. However, he always reminds his followers that his videos are not medical advice. Dr. Mark is also a Laneige and Neutrogena partner and regularly attends dermatology conferences across the United States.

Favikon Authority Score : 8 890 pts

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3. Jillian Gottlieb

Jillian Gottlieb is a TV/Film actress and skinfluencer splitting her time between New York City and Los Angeles. She has portrayed the role of Samantha in the feature film 'Bros.' and has a recurring role on season two of the Amazon Prime show 'Harlem'. Jillian is also a popular skincare and comedy TikTok creator with over 250,000 followers.

Favikon Authority Score : 8 901 pts

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2. Phạm Xuân-Mai

Phạm Xuân-Mai, known as Mai Pham, is a 20-year-old YouTuber and social media influencer based in New York City. With over 2.9 million subscribers on YouTube, she shares her life experiences, beauty tips, and travel adventures with her followers. Her content usually revolves around beauty, fashion, and lifestyle, and she collaborates with different brands for product promotion. Mai Pham is known for her glow-up challenges, where she tries to transform herself by spending too much money on clothes and beauty products. She also shares her experience of living alone in NYC and traveling non-stop around the world.

Favikon Authority Score : 9 101 pts

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1. Sol Pena

Sol Pena is a beauty content creator based in New York City. She shares her life through vlogs, beauty videos, makeup tutorials, and a bit of fashion on her YouTube channel. With a growing following on TikTok and Facebook, Sol creates engaging and diverse content for her audience. She reviews beauty products, shares her favorite makeup looks, and provides recommendations. Sol's content is relatable and enjoyable, making her a popular figure among beauty enthusiasts.

Favikon Authority Score : 9 276 pts

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.