Top 20 SaaS Influencers in the Netherlands in 2026
SaaS in the Netherlands in 2026 is driven by innovators shaping B2B growth through AI, GTM strategy, and CRM optimization. Meet 20 influencers advancing the future of software with innovation and scalable growth strategies.
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Here’s the list of the Top 20 SaaS Influencers in the Netherlands in 2026:
20. Lars van Wieren
Lars van Wieren is the founder of Starred.com, a B2B SaaS company focused on improving candidate experience in the recruitment process. He leverages data and feedback to help Talent Acquisition teams create more inclusive and efficient hiring practices. Lars frequently shares insights on LinkedIn about the challenges and opportunities in recruitment, including the impact of AI, the importance of communication, and the value of candidate feedback. He actively promotes the concept of 'Healthy Hiring' and participates in industry events like UNLEASH World to advocate for a more human-centric approach to recruitment.
Favikon Authority Score: 2 088 pts
19. Mattheus Swinkels
Mattheus Swinkels is a Fractional HubSpot and Go-To-Market (GTM) partner specializing in B2B SaaS and manufacturing companies. He focuses on visualizing data, processes, and buyer journey opportunities to drive lead generation and revenue growth. As a co-founder of Pack of Nodes, he collaborates with other HubSpot freelancers to provide strategic insights and pragmatic support. His content primarily revolves around HubSpot tips, CRM optimization, and revenue architecture, often shared through LinkedIn posts and workshops.
Favikon Authority Score: 2 184 pts
18. André Stoorvogel
André Stoorvogel is a B2B SaaS demand generation leader specializing in scaling revenue-focused teams for tech scale-ups. He shares insights on business growth, marketing strategies, and team-building, often highlighting his work at Workwize. His content includes educational posts on demand generation, social selling, and business development, along with updates on company achievements and hiring initiatives.
Favikon Authority Score: 2 198 pts
17. Bert Siekmann
Bert Siekmann is a seasoned commercial leader specializing in SaaS, currently serving as Senior Sales Director at Oracle overseeing Benelux & Alps application sales. He focuses on driving growth through strategic sales and marketing initiatives, fostering high-performing teams, and building strong customer and partner relationships. His LinkedIn presence highlights his expertise in public speaking, inspirational leadership, and coaching, with a strong emphasis on customer and partner obsession. Siekmann frequently shares insights on employee engagement, performance management, and HR tech, often promoting Dialog (by Visma) and its mission to create happy and high-performing employees.
Favikon Authority Score: 2 214 pts
16. Ruben de Lange
Ruben de Lange is a Partner at Simon-Kucher & Partners, specializing in enabling better growth for software companies. He frequently shares insights on SaaS growth, AI monetization, and Net Revenue Retention (NRR) through LinkedIn posts. Ruben is a featured speaker at tech summits, where he discusses strategies for scaling SaaS businesses and maximizing profitability. His content often includes practical advice for tech leaders, emphasizing the importance of innovation, customer retention, and efficient growth. Ruben also collaborates with industry experts and appears on media platforms like BNR to discuss pricing strategies and business models.
Favikon Authority Score: 2 216 pts
15. Rémon de Muijnck
Rémon de Muijnck is the co-founder of Savvy Moves, a company specializing in paid media and demand generation for B2B tech and SaaS companies. He shares insights on growth strategies, ABM, and ad optimization, often collaborating with clients to scale their paid growth efforts. His LinkedIn posts focus on educational content, case studies, and thought leadership in B2B marketing, emphasizing long-term strategies over short-term lead generation.
Favikon Authority Score: 2 459 pts
14. Henry Wijngaarden
Henry Wijngaarden is a seasoned New Business Sales professional specializing in SaaS software and services, with over 13 years of experience. He excels in building commercial opportunities from scratch, focusing on genuine conversations and translating client needs into clear solutions. Henry is known for his enthusiasm, preparation, and creative approach to sales, often leveraging cold calls and targeted campaigns. His experience spans organizations with 150 to 3,000 employees, both in the private and public sectors. He frequently shares insights on LinkedIn about HR, payroll, and digital transformation, often highlighting his involvement in community events and sports.
Favikon Authority Score: 3 073 pts
13. Joris van Kappen
Joris van Kappen is the founder of Accelor Hub, a consultancy focused on helping B2B SaaS founders scale their go-to-market strategies. He specializes in identifying and fixing systemic issues that hinder scalable growth, such as misaligned GTM motions, unclear ICPs, and broken decision paths. His content primarily consists of educational frameworks, practical guides, and diagnostic tools shared on LinkedIn, aimed at helping founders and GTM teams achieve repeatable revenue. His posts often include detailed models, actionable insights, and structured approaches to solving common scaling challenges in B2B SaaS.
Favikon Authority Score: 3 452 pts
12. Ton Dobbe
Ton Dobbe is a SaaS growth consultant specializing in helping sales-led SaaS scaleups improve their win rates and sales efficiency. He is the author of 'The Remarkable Effect' and hosts the weekly Remarkable SaaS podcast. His content focuses on strategic positioning, value proposition alignment, and sales execution, often sharing insights from his 30 years of experience in enterprise software. Based in Jávea, Spain, Ton works with CEOs to double win rates, halve sales cycles, and increase deal sizes by 40%. His approach emphasizes practical, outcome-driven strategies rather than theoretical frameworks.
Favikon Authority Score: 4 161 pts
11. Luuk de Jonge
Luuk de Jonge is the co-founder of Contrast, the #1 webinar platform built for HubSpot. He focuses on educating marketers about HubSpot integrations, webinar automation, and marketing event performance. His content includes tutorials, webinar promotions, and insights into marketing funnel analytics. Luuk frequently collaborates with HubSpot experts and shares practical tips for improving webinar ROI and leveraging HubSpot's features.
Favikon Authority Score: 4 226 pts
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10. Joran Hofman
Joran Hofman is the founder of Reditus, a B2B SaaS affiliate management platform designed to help SaaS companies scale their revenue through affiliate and referral programs. He leverages his experience as a former SaaS affiliate and Head of Customer Success to build a user-friendly platform that simplifies affiliate program setup and management. Joran actively shares insights on B2B SaaS growth through his podcast, 'Grow Your B2B SaaS,' and frequently engages with the SaaS community at events like SaaStock and SaaS Summit Benelux. His content focuses on affiliate marketing, SaaS metrics, and strategies for scaling revenue, often highlighting Reditus' features such as AI affiliate recruitment and automated payouts.
Favikon Authority Score: 4 793 pts
9. Mark Appel
Mark Appel is the Chief Marketing Officer at Sendcloud, a B2B SaaS company specializing in shipping platform solutions. With over 30 years of experience in B2B marketing and sales, he focuses on scaling businesses and leading global marketing strategies. His content primarily revolves around SaaS growth, AI in marketing, product marketing strategies, and e-commerce shipping optimization. He frequently shares insights from industry events, collaborates with peers, and promotes Sendcloud's innovations. His posts often highlight the importance of human orchestration in AI-driven environments and the value of multi-disciplinary teams in achieving business growth.
Favikon Authority Score: 4 980 pts
8. Wouter Dieleman
Wouter Dieleman is a freelance HubSpot consultant and agency professional specializing in Revenue Architecture, ABM (Account-Based Marketing), and CRM strategy for high-ACV B2B SaaS companies. He provides actionable insights on optimizing HubSpot CRM, implementing ABM campaigns, and leveraging tools like Clay for intent scoring and enrichment. His content focuses on GTM (Go-To-Market) efficiency, lead scoring, and multi-threaded selling, often referencing frameworks like SPICED and the bowtie model from Winning by Design. He collaborates with industry experts and shares detailed blueprints, webinars, and workshops to help businesses scale their revenue operations.
Favikon Authority Score: 5 169 pts
7. Kevin van Beers
Kevin van Beers is a HubSpot CRM consultant specializing in helping B2B organizations streamline their operations through HubSpot. With over a decade of experience, he focuses on CRM migrations, automation architecture, and training programs to ensure teams effectively use HubSpot. Kevin works with scale-ups, corporates, and agencies, including notable clients like ManpowerGroup and Mollie. His content primarily revolves around HubSpot updates, CRM best practices, and insights into the HubSpot ecosystem, often shared through LinkedIn posts and professional updates.
Favikon Authority Score: 5 277 pts
6. Max van den Ingh
Max van den Ingh is the Founder & CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. He specializes in helping B2B SaaS companies with complex buying cycles and high-ACV deals to improve their marketing strategies. His agency focuses on demand generation, content marketing, and video production, with a team of senior professionals. Max shares insights on B2B marketing trends, team building, and business growth through LinkedIn posts and podcasts like 'House of Demand' and 'Uncut.' He is recognized for his strategic approach and has been featured in TechCrunch and other media outlets.
Favikon Authority Score: 5 500 pts
5. Romana Kuts
Romana Kuts is the founder of SaaStorm, a B2B SaaS company specializing in SEO, content strategy, and LLM optimization to drive organic growth for clients in Europe and the UK. She focuses on creating practical, operator-led solutions that align with client goals, emphasizing clear positioning, topic clusters, and content that matches buyer intent. Romana is a certified content engineer and advocates for combining human expertise with AI tools like AirOps to scale content production without compromising quality. Her LinkedIn posts frequently cover topics such as team expansion, content strategy, marketing analytics, and job openings, showcasing her expertise in B2B SaaS growth and her commitment to building a strong in-house content team.
Favikon Authority Score: 6 045 pts
4. Jacco van der Kooij
Jacco van der Kooij is the founder of Winning by Design, a company focused on helping businesses achieve growth through recurring revenue models. He shares insights on business strategy, AI's impact on GTM (Go-To-Market) strategies, and the evolution of SaaS and AI-native companies. His content includes detailed analyses of growth frameworks, case studies, and practical advice for scaling businesses. Jacco frequently speaks at industry events, hosts workshops, and publishes research on modern growth strategies. His posts often emphasize the importance of customer success, recurring impact, and the role of AI in transforming business operations.
Favikon Authority Score: 6 224 pts
3. Koen Stam
Koen Stam is a GTM operator specializing in scaling B2B SaaS companies, particularly in the European market. He focuses on Go-To-Market strategies, sales process optimization, and building high-performing teams. Koen shares insights on LinkedIn about GTM tactics, AI integration, and leadership development. He frequently discusses his work at Personio, where he helps scale international markets, and his involvement with Pavilion, a community for revenue leaders. His content often includes practical advice on sales, marketing, and customer success, emphasizing the importance of structured systems and cross-functional collaboration.
Favikon Authority Score: 5 290 pts
2. Douwe Wester
Douwe Wester is a GTM advisor specializing in helping founder-led B2B SaaS companies between €1M and €5M ARR refine their go-to-market strategies. He focuses on ICP-driven GTM, revenue architecture, and actionable frameworks like SPICED (Situation, Pain, Impact, Critical Event, Decision) to align sales, marketing, and product around a single motion. His content combines tactical advice with real-world examples from his work with 250+ teams. Based in the Netherlands, he’s recognized as a top SaaS voice on LinkedIn, where he shares detailed breakdowns of GTM systems, pricing strategies, and founder-led growth principles.
Favikon Authority Score: 6 323 pts
1. Machiel Kunst
Machiel Kunst is the founder of Bluebird, a leading SaaS and AI recruitment firm specializing in executive search and talent acquisition for high-growth tech companies. He shares insights on hiring, company culture, and leadership development through LinkedIn posts, often highlighting Bluebird's milestones, team achievements, and industry partnerships. His content includes personal reflections, book recommendations, and updates on Bluebird's expansion into new markets like APAC and DACH. Machiel emphasizes transparency, high performance, and people-centric values, positioning Bluebird as a disruptor in the recruitment industry.
Favikon Authority Score: 6 627 pts
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