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Top 20 B2B Influencers in 2026 (German-Speaking)

This ranking lists the top 20 German-speaking B2B influencers in 2026 based on reach and engagement. It highlights voices shaping SaaS, marketing, sales, leadership, and strategy.

January 23, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 B2B Influencers in 2026 (German-Speaking): 

20. Vivien Wysocki

Vivien Wysocki is a co-founder of saint sass, a startup focused on empowering women through fashion. She is a columnist for RND and actively engages in political discussions, particularly around democracy and financial education for women. Her social media presence highlights her entrepreneurial journey, the challenges of startup life, and her commitment to social causes, including the Gender Pension Gap. She shares insights on personal growth, community building, and the importance of female representation in entrepreneurship.

Favikon Authority Score : 7 701

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19. Dina Reit

Dina Reit is a family entrepreneur at SK LASER GmbH specializing in laser systems for surface processing. She actively engages in discussions about the German economy, advocating for innovation and growth in the manufacturing sector. Her social media presence includes insights on leadership, economic challenges, and the importance of customer focus. Dina is recognized as an influential figure in the industry, having been featured in major publications and awarded for her contributions to women's leadership in business.

Favikon Authority Score : 7 702

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18. Alisa Jahnke

Alisa Jahnke is a co-founder of PURELEI, a leading D2C jewelry brand in Germany. She actively promotes the balance of motherhood and career, sharing insights from her entrepreneurial journey. Alisa emphasizes female empowerment, personal branding, and the importance of community support. Her content often highlights initiatives like childcare subsidies for employees and the launch of their first retail store in Munich. She engages her audience with personal stories and encourages women to pursue their dreams.

Favikon Authority Score : 7 839

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17. Lea-Sophie Cramer

Lea-Sophie Cramer is a prominent entrepreneur and investor based in Germany, known for co-founding Amorelie and Ten More In, a leadership platform for women. She actively engages in discussions about entrepreneurship, digital innovation, and gender equality, often advocating for women's representation in leadership roles. Cramer co-hosts the popular podcast 'Fast & Curious,' where she explores various topics related to business and personal development. Her social media presence emphasizes empowerment, diversity, and modern leadership.

Favikon Authority Score : 7 889

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16. Cawa Younosi

Cawa Younosi is a prominent HR leader and Managing Director at Charta der Vielfalt e.V., advocating for diversity and inclusion in the workplace. He has a strong background in human resources, previously serving as the HR Chief at SAP. His social media presence focuses on family-friendly workplace policies, hybrid work models, and the importance of empathy in leadership. He actively engages in discussions about societal issues, including migration and gender equality, and emphasizes the need for structural changes in organizations to support marginalized groups.

Favikon Authority Score : 7 968

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15. Tina Mueller

Tina Mueller is an accomplished business leader and CEO at Weleda AG, with over 25 years of experience in the beauty industry. She is a passionate advocate for women in leadership and transformational change, actively mentoring others. Her social media presence focuses on sustainable practices, digital transformation, and the integration of health and beauty. Tina is recognized for her commitment to diversity and has received accolades such as the German Diversity Award. She engages in discussions about societal issues and promotes a holistic approach to health.

Favikon Authority Score : 8 066

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14. Johannes Kliesch

Johannes Kliesch is the founder and CEO of SNOCKS, a lifestyle startup based in Mannheim, Germany, specializing in basic clothing like socks and underwear. He actively shares insights on e-commerce, team culture, and leadership on LinkedIn, emphasizing employee well-being and innovative marketing strategies. His posts often highlight company milestones, personal growth, and the importance of community within the workplace. He also engages in discussions about the challenges and successes of running a startup.

Favikon Authority Score : 8 126

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13. Tim Höttges

Tim Höttges is the CEO of Deutsche Telekom, focusing on connectivity and digital transformation. His social media presence emphasizes the importance of innovation, sustainability, and community engagement. He actively discusses the company's achievements, such as network expansion and customer satisfaction, while addressing societal issues like discrimination and support for Ukraine. His posts reflect a commitment to corporate responsibility and the role of technology in enhancing lives.

Favikon Authority Score : 8 127

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12. Yasmin Weiß

Yasmin Weiß is a professor of AI and HR, focusing on future skills and the impact of AI on the workplace. She is a founder, author, and keynote speaker, recognized as a LinkedIn Top Voice and Capital Top40under40. Her content emphasizes critical thinking, digital education, and the importance of human skills in an AI-driven world. She actively engages in discussions about the future of work, advocating for a balance between technology and human intelligence, and promotes lifelong learning and emotional intelligence.

Favikon Authority Score : 8 153

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11. Oliver Voss

Oliver Voss is a prominent figure in the advertising industry, known for his creative insights and expertise in marketing strategies. He is the founder of Miami Ad School and leads a top creative agency in Germany. His social media content focuses on effective advertising techniques, marketing tips, and the creative process, often engaging with his audience through thought-provoking questions and discussions. He is recognized for his innovative approach and has received numerous accolades in the advertising field.

Favikon Authority Score : 8 243

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10. David Döbele

David Döbele is a co-founder of pumpkin careers, a career consulting firm that assists students in entering top economic jobs like investment banking and consulting. He shares insights on career development, application tips, and personal growth through various social media platforms, including TikTok and YouTube. His content focuses on helping students navigate their academic and professional journeys, emphasizing the importance of networking and practical experience.

Favikon Authority Score : 8 268

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09. Felix Beilharz

Felix Beilharz is a prominent digital marketing expert and keynote speaker based in Germany. With over 130,000 followers, he shares insights on social media marketing, AI in marketing, and online strategies. He has authored 11 books and conducts seminars internationally. His content often critiques societal issues, including political biases and media influence, while promoting effective marketing practices. He engages actively with his audience, providing valuable tips and fostering discussions around digital trends.

Favikon Authority Score : 8 318

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08. Florian Sandmann-Reetz

Florian Sandmann-Reetz is a Microsoft Office 365 trainer and expert with over 25 years of experience. He shares practical tips and tricks for using Microsoft Office tools, particularly Outlook and Excel, through engaging online courses and social media content. His posts often highlight productivity hacks, webinars, and downloadable resources aimed at improving efficiency in digital workplaces. He hosts a podcast and offers a community for deeper engagement with his audience.

Favikon Authority Score : 8 323

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07. Ann-Katrin Schmitz

Ann-Katrin Schmitz is a prominent social media and influencer marketing expert based in Germany. As the CEO of Baby Got Business and co-founder of NOLES Beauty, she focuses on educating and inspiring others in the digital space. Her content spans social media strategies, influencer partnerships, and personal branding, often featuring insights from her extensive experience in the industry. She also hosts a podcast and organizes conferences, emphasizing community building and innovative marketing approaches.

Favikon Authority Score : 8 340

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06. Philipp Westermeyer

Philipp Westermeyer is the founder of OMR, a prominent figure in the marketing and media industry. His social media presence is centered around business insights, marketing trends, and interviews with influential personalities across various sectors. He frequently shares updates and reflections on major events like OMR festivals and podcasts featuring notable guests. His content often highlights entrepreneurial success stories and innovations in the digital economy.

Favikon Authority Score : 8 356

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05. Philip Hitschler-Becker

Philip Hitschler-Becker is the CEO of hitschies, a family-owned candy brand in its fourth generation. His social media presence emphasizes creativity, innovation, and a dynamic approach to business. He actively engages with his audience through giveaways, product promotions, and behind-the-scenes content, showcasing a vibrant and playful brand identity. Philip's posts often highlight the importance of social media in modern marketing, reflecting a commitment to connecting with consumers and adapting to market trends.

Favikon Authority Score : 8 450

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04. Frank Thelen

Frank Thelen is a prominent German entrepreneur, investor, and author known for his focus on technology and innovation. As the CEO of Freigeist Capital and TEQ Capital, he specializes in seed investments in European tech startups. He is also a well-known TV personality, having appeared as a judge on the German version of Shark Tank, 'Die Höhle der Löwen'. Thelen is passionate about promoting technological advancements and sustainability, frequently sharing insights on digitalization, AI, and the European economy through his LinkedIn newsletter, 'Innovation Pulse'.

Favikon Authority Score : 8 459

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03. Sascha Pallenberg

Sascha Pallenberg is a prominent German tech blogger and consultant based in Taipei, Taiwan. He focuses on sustainable technology and digital transformation, advocating for innovative educational approaches like Lego classes in schools. With a strong background in mobile computing, he has received multiple awards for his influence in the tech industry. His social media presence emphasizes environmental sustainability, education reform, and critiques of political and corporate practices, particularly in Germany.

Favikon Authority Score : 8 473

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02. Diana zur Löwen

Diana zur Löwen is a Berlin-based content creator and entrepreneur focused on finance, startups, and beauty. She is the founder of Melationship and Rawr Ventures, and actively engages in discussions around female empowerment and lifestyle topics. Her social media presence includes insights on investment strategies, personal finance, and self-love, often sharing her experiences and promoting her podcast. Diana's content is informative and relatable, appealing to a diverse audience interested in personal growth and entrepreneurship.

Favikon Authority Score : 8 605

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01. Tobias Jost

Tobias Jost, known as 'karriereguru', is a career expert and author of a SPIEGEL bestseller. He provides practical career advice through engaging content across social media platforms, focusing on job applications, interviews, and personal branding. With over 1.4 million followers, he aims to empower job seekers and employees in Germany, Austria, and Switzerland to achieve their professional goals. His content is data-driven and tailored to the needs of modern job seekers, emphasizing self-determination in career paths.

Favikon Authority Score : 8 616

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Also See 👀
🏆 TOP 20 B2B INFLUENCERS IN 2026 (ENGLISH-SPEAKING)
🏆 TOP 200 B2B INFLUENCERS IN 2026
HOW DOES FAVIKON RANK INFLUENCERS?