Top 20 SaaS Influencers in the UK in 2026
The UK’s software scene is booming in 2026, driven by SaaS innovators redefining how technology fuels business success. These 20 influencers are leading the charge with strategies that scale software growth, performance, and impact.
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Here’s the list of the Top 20 SaaS Influencers in the UK in 2026:
20. Stuart Dale
Stuart Dale is a seasoned GTM leader and founder of OrbitalX, specializing in demand generation for software companies. With over a decade of experience in building and scaling SaaS teams in New York and London, he focuses on empowering businesses to achieve exceptional growth through innovative strategies. His content often highlights the challenges and successes of startup founders, emphasizing the importance of community and authentic engagement. He is also launching a podcast to share insights from his entrepreneurial journey.
Favikon Authority Score: 3 188 pts
19. Matt Laybourn
Matt Laybourn is the founder of Rockee.io, a SaaS platform focused on content feedback and optimization for B2B marketers. He has over 10 years of experience in digital marketing, specializing in data-driven strategies and performance measurement. His consultancy work includes auditing marketing divisions for tech companies, enhancing their content effectiveness and ROI. He also hosts 'The Sausage Factory' podcast, discussing insights on content marketing and audience engagement.
Favikon Authority Score: 3 204 pts
18. Ellen Humphreys
Ellen Humphreys is a Product Marketing Lead at Vanta, specializing in B2B SaaS marketing with a focus on high-ticket SaaS and Fintech products. She shares insights on effective marketing strategies, product launches, and brand positioning, particularly in the context of the evolving financial services landscape. Ellen's content often highlights the importance of understanding customer needs and leveraging AI in business planning.
Favikon Authority Score: 3 316 pts
17. Callum Macrae
Callum Macrae is a seasoned Marketing Director at JE Consulting with over 15 years of experience in B2B marketing, specializing in SaaS. He is known for his customer-first approach, crafting multi-channel strategies that drive demand and revenue. A public speaker and finalist for Rising Star of the Year at the MarketingWeek Awards, he shares insights on marketing trends and innovation. His engaging posts often blend humor with practical advice, showcasing his expertise in digital marketing and personal branding.
Favikon Authority Score: 4 078 pts
16. Lisa Vecchio
Lisa Vecchio is a seasoned B2B marketing leader with extensive experience in SaaS and international marketing. She is passionate about human-centric marketing and storytelling, focusing on driving revenue growth and brand awareness. Lisa is a mentor and advocate for displaced refugees, emphasizing personal growth and mental well-being. She actively engages in community events and podcasts, sharing insights on integrated marketing and the evolving role of AI in business. Her diverse background includes work in the US, UK, and Australia.
Favikon Authority Score: 4 183 pts
15. Craig Brown
Craig Brown is the founder of Troubadour, the UK’s first dedicated product marketing consultancy for B2B SaaS startups. With experience at fast-scaling, VC-backed startups like Beamery and Vizibl, Craig helps SaaS teams and focuses on helping companies identify their best-fit customers and create effective messaging. His content often reflects personal growth, challenges in entrepreneurship, and the importance of community in the startup ecosystem.
Favikon Authority Score: 4 212 pts
14. Richard Blundell
Richard Blundell is a B2B SaaS expert focused on sales strategies and go-to-market methodologies. He mentors software founders, helping them achieve significant annual recurring revenue through structured training programs. His content emphasizes the importance of value propositions, customer pain points, and effective sales techniques. He actively engages with the startup community on LinkedIn, sharing insights and frameworks to avoid common pitfalls in startup growth and fundraising.
Favikon Authority Score: 4 255 pts
13. Liam Bartholomew
Liam Bartholomew is a B2B SaaS marketing leader and VP of Brand & Customer Marketing at Cognism. He focuses on demand generation and innovative marketing strategies, moving away from traditional lead generation. His posts highlight successful marketing experiments, fundraising efforts, and insights into effective content strategies. He actively engages with his audience through personal anecdotes and professional experiences, emphasizing the importance of creativity and community in marketing.
Favikon Authority Score: 4 667 pts
12. Guy Rubin
Guy Rubin is the founder and CEO of Ebsta, a Revenue Intelligence Platform for Salesforce and Hubspot users. He focuses on helping B2B sales teams enhance their revenue strategies through data-driven insights. His content emphasizes sales performance metrics, leadership in sales, and the integration of AI in sales processes. Rubin is also recognized as a Pavilion CEO Ambassador, engaging with other industry leaders to share best practices and insights. He is passionate about fostering relationships and improving sales methodologies.
Favikon Authority Score: 4 846 pts
11. Matthew Codd
Matthew Codd is a SaaS GTM specialist and co-founder of Cosmic Partners, focusing on sales recruitment and GTM expertise, helping B2B tech founders. With 15 years in commercial leadership roles, he helps VC-backed B2B technology companies scale revenue and transition from founder-led sales. His social media presence emphasizes the importance of punctuality, effective discovery in sales, and the challenges of building a business. He shares insights on sales processes, recruitment, and the startup ecosystem.
Favikon Authority Score: 4 995 pts
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10. Johann Goree
Johann Goree is a Chief Growth Officer and Co-Founder at Engager.app, specializing in practice management software for accountants and bookkeepers. He actively engages with the community through speaking events, podcasts, and social media, sharing insights on technology and client engagement. Johann emphasizes the importance of user feedback in product development and has been recognized for his contributions to the accounting industry, including multiple award nominations.
Favikon Authority Score: 5 264 pts
9. Meghan Stabler
Meghan Stabler is a seasoned SaaS leader with extensive experience in global marketing, sales, and partnerships. She has a proven track record in driving growth for startups and enterprise software, including leading BigCommerce through significant revenue increases and an IPO. Meghan is passionate about customer experience and team leadership, focusing on innovative product marketing strategies. She currently serves on the Board of Directors at Grindr, where she contributes to the audit, trust & privacy, and special committees. She is also recognized as a top LGBTQ+ board member, advocating for diversity and inclusion in corporate governance.
Favikon Authority Score: 5 331 pts
8. Dixon Jones
Dixon Jones is a seasoned CEO at Waikay, an SaaS platform, and a board member at Zen Intelligence, an SaaS solution streamlining website compliance challenges in the pharmaceutical industry. He specializes in digital marketing strategy, SEO, and business innovation, with over 25 years of experience in search marketing. As the CEO of Inlinks.net, he focuses on link intelligence and SEO tools, championing effective internal linking and content strategies. His content regularly engages the SEO community, exploring industry trends and innovations while promoting his company’s solutions.
Favikon Authority Score: 5 346 pts
7. Oliver Rosewell
Oliver 'Olly' Rosewell is a SaaS founder and builder known for creating and exiting Response AI, launching Comb (a 160K SaaS CEO email list) and Seer (AI lead finder). He shares practical, no-code friendly strategies for product ideation, pricing, onboarding, and growth, with a focus on profitable SaaS ventures and scalable automation. Content features tutorials, case studies, and deep dives into API-enabled tools for B2B software marketing and sales.
Favikon Authority Score: 5 631 pts
6. Vasile Granaci
Vasile Granaci is a Global Revenue Leader with a focus on scaling teams and driving growth in SaaS, CPaaS, and API platforms. He emphasizes AI, automation, and building strong company cultures. His LinkedIn posts cover topics like AI ethics, cybersecurity, and the evolving job market, showcasing his expertise in technology and digital identity. He advocates for critical thinking in AI usage and highlights the importance of adapting to new challenges in the tech landscape.
Favikon Authority Score: 6 451 pts
5. Tom Glason
Tom Glason is a seasoned SaaS GTM leader and CEO of ScaleWise, specializing in helping B2B tech scale-ups achieve capital-efficient growth. With over 20 years in commercial roles, he focuses on optimizing go-to-market strategies and building high-performing teams. As the founder of Pavilion UK, he fosters a community for GTM leaders to share insights and support each other. His posts emphasize the importance of demand generation, effective sales strategies, and the challenges faced by revenue leaders in the tech industry.
Favikon Authority Score: 6 592 pts
4. Kyle Gawley
Kyle Gawley is a tech entrepreneur and solo founder known for building and scaling JavaScript-based SaaS applications. As the founder of Gravity Zero, he helps other founders launch SaaS products rapidly without investors, employees, or office space. He co-founded Get Invited, growing it to $5M in sales and supporting high-profile events for brands like Game of Thrones and speakers such as Gary Vaynerchuk and Tim Ferriss. Gawley promotes a 'build in public' philosophy, encouraging transparency and community engagement in the tech space.
Favikon Authority Score: 6 609 pts
3. Olly Meakings
Olly Meakings is a co-founder of Senja.io, a bootstrapped SaaS platform that helps users collect and share video testimonials. He actively shares insights on building a SaaS business, marketing strategies, and customer engagement through social media. His content often revolves around growth metrics, operational challenges, and innovative marketing experiments, showcasing a commitment to transparency in the entrepreneurial journey.
Favikon Authority Score: 6 692 pts
2. Dylan Hey
Dylan Hey is a prominent figure in the SaaS marketing industry, known for scaling Hey Digital, a performance marketing and creative agency, to a €1.5M annual revenue. He is also the co-owner of Postdrips.com, an AI-powered LinkedIn content writing tool. Dylan shares insights on B2B SaaS marketing strategies, focusing on demand generation, performance frameworks, and content creation. His social media presence is educational and analytical, offering free resources and strategies to help other agency owners grow.
Favikon Authority Score: 6 818 pts
1. Sabba Keynejad
Sabba Keynejad is the Co-founder and CEO of VEED.IO, a leading online video editing platform. He shares insights on entrepreneurship, product development, and the journey of building a successful startup. His posts often highlight the growth of VEED, innovative features like AI-powered tools, and personal anecdotes from his entrepreneurial journey. Key themes include user-centric product development, the importance of customer feedback, and the challenges faced in the startup ecosystem.
Favikon Authority Score: 7 339 pts
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