Top 20 Sales Influencers in Belgium in 2025

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Here’s the list of the Top 20 Sales Influencers in Belgium  in 2025:

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20. Yannick Van Aken

Yannick Van Aken is the founder of Melrox, focusing on enhancing sales excellence for tech companies through skill and motivator-based mapping. He hosts the podcast 'Tip the S(c)ales' and organizes events like 'Sales Staminee' for tech sales leaders. His content emphasizes team development, sales strategies, and the importance of understanding individual team members' strengths and motivators. He actively engages with a community of sales professionals, sharing insights and fostering collaboration.

Favikon Authority Score: 1 382 pts

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19. Gunther Van Audenhove

Gunther Van Audenhove is Sales Director EMEA at HPE Aruba Networking, leading sales across enterprise wired and wireless networking, security-first AI-driven solutions, and go-to-market strategies. With deep expertise in data centers, security, and partner engagement, he has built a strong track record in the IT and services industry. On LinkedIn, he shares leadership insights, Gartner recognitions, event highlights, and innovations in enterprise networking across EMEA.

Favikon Authority Score: 1 997 pts

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18. Jordy Frans

Jordy Frans is a freelance business developer who helps freelancers and small teams build a simple, comfortable sales process with a steady flow of new clients. He trains or executes ICP definition, aligns sales and marketing, and tests for growth without aggressive cold outreach or expensive tools. Active on LinkedIn in Dutch, he shares practical, results-driven strategies for Belgian and Benelux SMBs.

Favikon Authority Score: 2 069 pts

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17. Peter Daneels

Peter Daneels is a Belgian sales leadership expert and founder of Know More Sell Better, a platform offering curated intel, frameworks, and playbooks for sales managers. He specializes in sales system design, CRM alignment, and coaching, helping leaders drive measurable growth and team performance. With a background as a teacher-lecturer in economics and sales/marketing, he blends academic insight with hands-on business experience. His content provides practical tools and modules for self-driven improvement and elite sales leadership.

Favikon Authority Score: 2 090 pts

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16. Ago Cluytens

Ago Cluytens is a Practice Director at RAIN Group, specializing in B2B sales training, coaching, and consulting for technology, financial, and professional services firms. He focuses on enhancing sales performance metrics such as win rates and pipeline conversions. With a strong background in working with notable companies like Ernst & Young and IBM, he is recognized as a thought leader in sales strategies and methodologies.

Favikon Authority Score: 2 093 pts

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15. Christel Coppens

Christel Coppens is an accomplished Senior Sales & Partner Account Manager with over 30 years shaping enterprise partnerships, digital transformation, and revenue growth. She champions integrity, people development, and practical cost control, believing teams are their strongest asset. Active on LinkedIn sharing leadership insights, recruitment experiences, and B2B strategy, with a focus on dematerialisation, value creation, and sustainable growth.

Favikon Authority Score: 2 124 pts

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14. Elodie Pavot

Elodie Pavot is a seasoned sales leader with over 18 years in FMCG, including nearly 14 years at Kellogg’s as Sales Manager for Traditional Retail Benelux. Now serving as the Sales Manager at Sopralex & Vosmarques, she specializes in driving KPIs, P&L growth, and team performance within complex matrix organizations. A coach and NLP practitioner, she champions diversity, inclusion, and authentic leadership. Her content highlights sales strategy, empowerment, and balancing performance with purpose.

Favikon Authority Score: 2 145 pts

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13. Laurent H.J. De Smet

Laurent De Smet, known as #DrSales, specializes in sales training, coaching, and consultancy. He emphasizes humanizing sales and building trust in client relationships. His content spans webinars, conferences, and a YouTube channel, focusing on practical sales strategies and the importance of understanding client needs. He actively engages with current events, reflecting on societal issues and their impact on sales. His posts often blend humor with insightful commentary on the sales profession and its perception.

Favikon Authority Score: 2 186 pts

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12. Henry Mossop

Henry Mossop is a SaaS sales leader driving enterprise growth across EMEA, with expertise in GTM, commercial, and pricing strategies. He is known for building high-performing teams, coaching talent, and creating scalable sales frameworks. On LinkedIn, he shares insights on IT asset intelligence, security technology, and event highlights, showcasing his focus on innovation and enterprise sales leadership.

Favikon Authority Score: 2 398 pts

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11. Maxime Gilmart

Maxime Gilmart is a strategic alignment expert specializing in enhancing collaboration between sales and marketing teams in SMEs. With 15 years of experience as a marketing director, he developed the Synergie360 method to help businesses overcome internal conflicts and improve performance. His content focuses on practical strategies for aligning objectives, fostering a customer-centric culture, and maximizing growth potential. He actively engages with his audience through insightful posts and webinars, sharing lessons learned from his career.

Favikon Authority Score: 2 467 pts

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10. Victorien Hanuise

Victorien Hanuise is Head of Sales at Connexion and founder of DealView, a Belgian-French B2B marketing and sales agency. He shares practical guidance on building scalable sales pipelines, testing markets, and optimizing campaigns for e-commerce and retail. His LinkedIn activity highlights team growth, client-focused strategies, and industry events. He focuses on lead quality, measurable outcomes, and helping clients grow through data-driven marketing.

Favikon Authority Score: 3 072 pts

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9. Thomas V.

Thomas V. is a Belgian sales leader specializing in mobility solutions, EV, and telematics, currently heading BeLux SaaS sales at Radius. With experience spanning startups and corporate roles, he has built teams, expanded markets, and driven growth across companies such as Augmented Anatomy, Ford Pro, Texecom, and Klaxon Signals. Known for his data-driven and entrepreneurial mindset, he actively contributes to Belgium’s enterprise tech and mobility ecosystems. His content highlights sales strategy, innovation, and leadership in fast-evolving industries.

Favikon Authority Score: 3 487 pts

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8. Jasper Vanuytrecht

Jasper Vanuytrecht is a founder specializing in custom go-to-market strategies for business owners, focusing on predictable client acquisition without a sales team. With a decade of experience in outbound sales development, he emphasizes the importance of adapting to market shifts and leveraging AI in sales processes. His content often critiques traditional sales metrics and advocates for a more personalized, value-driven approach to outreach, while also sharing insights on effective sales strategies and tools.

Favikon Authority Score: 3 588 pts

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7. David Van Dycke

David Van Dycke is a B2B sales trainer and founder of Power-Team.be, specializing in sustainable customer relationships and value creation. With 13 years of experience, he helps businesses develop strategic sales methods that foster authentic connections. His mission is to challenge organizations with new insights and empower teams through engaging training and coaching. David emphasizes the importance of balancing work and family life while maintaining a positive and impactful sales culture.

Favikon Authority Score: 4 063 pts

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6. Kathleen Cools

Kathleen Cools is a Belgian founder, sales leadership coach, author, and keynote speaker, best known for her work with Salesdrivers and Attitudo. She helps companies build high-performing sales cultures by coaching and developing sales talent, while guiding organizations to retain and empower top performers. Through LinkedIn content, events, and training programs, she shares practical insights on sales strategy, leadership, and resilience, making her a recognized voice in Belgium’s sales ecosystem.

Favikon Authority Score: 4 498 pts

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5. Laurens Nys

Laurens Nys is a GTM Engineer focused on building AI-led go-to-market systems for SaaS companies. He emphasizes the importance of automation, data integration, and customer-centric strategies in sales. His content often discusses trends in SaaS, GTM efficiency, and the evolving role of sales professionals. Laurens shares insights on tools like n8n and Clay, and he actively engages with his audience through posts and a newsletter, aiming to help startups scale their go-to-market teams effectively.

Favikon Authority Score: 4 507 pts

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4. Tania Van den Brande

Tania Van den Brande is a seasoned professional specializing in B2B sales and marketing strategies. With over 27 years of experience, she focuses on networking, LinkedIn optimization, and personalized coaching for sales teams. Her program, 'La Tournée des Réseaux', emphasizes building authentic connections and actionable strategies to enhance engagement and conversion rates. Tania's content often reflects her journey and insights into effective networking and communication, making her a valuable resource for entrepreneurs and business leaders.

Favikon Authority Score: 4 637 pts

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3. Jean-François Bodart

Jean-François Bodart, known as Jeff, is a freelance consultant and trainer specializing in helping freelancers transition from hourly billing to value-based pricing. He shares insights on business development, sales strategies, and personal branding, aiming to empower freelancers to build successful one-person businesses. His content focuses on actionable tips, personal experiences, and community engagement, particularly within the Belgian freelance market. Jeff is also involved in organizing events and training sessions for freelancers.

Favikon Authority Score: 5 307 pts

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2. Michael Humblet

Michael Humblet is a sales strategist and author known for his expertise in B2B sales and social selling. He is the founder of Chaomatic and School of Sales, focusing on building sales machines and content strategies. His books, 'Nobody Knows You' and 'Why Now?', provide insights into effective sales storytelling and strategies. Michael actively engages with his audience through keynotes, workshops, and social media, sharing practical advice and experiences to help businesses scale their sales efforts.

Favikon Authority Score: 6 167 pts

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1. Michel Lieben

Michel Lieben is the Founder and CEO of ColdIQ, a sales prospecting agency that leverages AI and technology to enhance B2B outbound campaigns. With a focus on scaling outbound efforts, Michel shares insights on sales automation, tech stacks, and lead generation strategies. His content is rich with practical advice for B2B leaders, sales professionals, and outbound agency owners. Michel's expertise in AI-driven sales processes and his commitment to sharing knowledge make him a notable figure in the sales tech landscape.

Favikon Authority Score: 7 819 pts

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Also See 👀
‍🏆 TOP 20 LEADERSHIP INFLUENCERS IN BELGIUM IN 2025
‍🏆 TOP 200 SALES INFLUENCERS IN BELGIUM
‍HOW DOES FAVIKON RANK INFLUENCERS?

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