Top 20 Sales Influencers in Spain in 2026

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Here’s the list of the Top 20 Sales Influencers in Spain in 2026:

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20. Esther Rozalén

Esther Rozalén is a LinkedIn expert specializing in B2B sales and marketing. She provides training, mentorship, and personalized guidance to sales and marketing teams, helping them leverage LinkedIn for brand recognition and lead generation. Her content focuses on social selling, Sales Navigator, and creating effective LinkedIn strategies. Esther emphasizes practical, actionable advice, often derived from real-world sales conversations. She also shares insights on content creation, prospecting, and building authority on LinkedIn. Her approach is rooted in simplicity and results, aiming to position her clients as logical choices in their industries.

Favikon Authority Score: 5 187 pts

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19. Gisela Moreno Mellado

Gisela Moreno Mellado, known as Gigi, is a B2B sales consultant and fractional sales manager specializing in helping startups and SMEs expand their markets in Spain and Latin America. With over 14 years of experience in SaaS, education, and B2B services, she has scheduled 1,800 qualified meetings and conducted 850 demos. Gigi co-hosts 'Señoras de Reuniones,' a podcast with over 100 episodes focusing on sales, employability, and female leadership. She creates content on LinkedIn and other platforms, often addressing sales strategies, professional development, and feminist perspectives. Gigi is multilingual, working in Spanish, Catalan, English, Portuguese, and Russian, and is currently studying Arabic.

Favikon Authority Score: 5 224 pts

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18. Juan Carlos Fontcuberta

Juan Carlos Fontcuberta is a business trainer specializing in sales and leadership development. He focuses on helping companies optimize their commercial systems and train middle managers to lead effectively without burnout. Fontcuberta is the creator of the Sistema de Impulso Comercial (SIC), a training system designed to integrate all customer-facing teams into the sales process, and the Método Commander, a framework for middle management leadership. His content primarily revolves around improving organizational efficiency, customer-centric strategies, and leadership skills. He shares insights and educational content on LinkedIn, targeting professionals in B2B and B2C industries.

Favikon Authority Score: 5 304 pts

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17. Patu Antunes

Patu Antunes is a founder and business enabler specializing in sustainable commercial growth and team alignment. With over 20 years of experience in B2B tech, Patu focuses on scaling businesses without compromising employee well-being. Patu offers consulting, advising, and mentoring services, emphasizing the intersection of technology, people, and business. Patu co-created Radar Senior and Radar OpenToWork, initiatives aimed at bridging the gap between companies and senior talent. Patu frequently publishes content on LinkedIn, covering topics such as senior talent reinvention, modern talent management, and sustainable business practices. Patu is based in Barcelona and collaborates with professionals across Europe and Latin America.

Favikon Authority Score: 5 332 pts

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16. Gabriel Martínez

Gabriel Martínez is the founder of Reachflow, a leading outbound agency specializing in cold email strategies in Spain and LATAM. Recognized as the #1 agency in Spain and LATAM by Smartlead, Reachflow is the only certified Solutions Partner for Clay and Smartlead in the region. Gabriel shares his expertise through LinkedIn posts, YouTube videos, and a weekly newsletter focused on tech sales and cold outreach. His content primarily educates on email marketing strategies, lead generation, and using tools like Clay and Smartlead for effective sales outreach. Gabriel also promotes educational products and courses, such as an Apollo.io course, and has built a community for cold outreach enthusiasts.

Favikon Authority Score: 5 386 pts

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15. Regina Lara Cuti

Regina Lara Cuti is the CEO of Matcheando, a company focused on building sales machines for technical founders using the Warmbound methodology. She shares insights on sales development, revenue architecture, and effective prospecting strategies. Her content includes educational posts, personal anecdotes, and practical advice for CEOs and sales teams, primarily on LinkedIn. Regina emphasizes the importance of proper sales infrastructure and shares her experiences as a former SDR and SDR Manager. She also engages with topics like rural reforestation and community initiatives.

Favikon Authority Score: 5 475 pts

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14. Christian Helmut

Christian Helmut is a sales mentor and strategic thinker who helps organizations improve their sales effectiveness and volume. He provides specialized training and designs strategic sales manuals combining proven tactics with the latest trends in B2B and B2C environments. Christian has helped over 320 companies across various sectors to sell more and negotiate better. He shares insights on sales strategies, negotiation techniques, and leadership through LinkedIn posts, promoting events like the CLOSING SUMMIT and MasterClasses on client acquisition. His content is practical and focused on actionable sales tactics.

Favikon Authority Score: 5 540 pts

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13. Jose Piquer

Jose Piquer is a seasoned sales mentor, entrepreneur, and bestselling author with over 30 years of experience in business strategy and sales training. He specializes in helping professionals, CEOs, and sales teams improve their sales performance through innovative techniques and personalized mentoring. Piquer has authored several bestselling books on sales strategies and founded multiple companies, including Linfanew, Fabrema, and 100% Formación. He also created the MEMBRESÍA DE VENTAS platform, offering digital resources to enhance sales skills. His content focuses on sales techniques, negotiation, leadership, and personal development, often shared through courses, seminars, and LinkedIn posts.

Favikon Authority Score: 5 566 pts

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12. Silvia Bueso

Silvia Bueso is the founder of 'El arte de pedir' (The Art of Asking), a methodology focused on teaching individuals and organizations to sell, fundraise, and communicate with confidence and impact. With 25 years of experience, she has trained over 70,000 professionals and 300 organizations worldwide. Her content spans public speaking, sales techniques, fundraising strategies, and the integration of AI in communication. She conducts workshops, conferences, and mentorship programs, emphasizing authenticity, human connection, and strategic asking. Based in Spain, her work has a significant presence in Latin America and Africa.

Favikon Authority Score: 5 572 pts

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11. Luis Hernando Berasaluce

Luis Hernando Berasaluce is a seasoned Commercial Director and Interim Manager with over 20 years of experience in B2B industrial sectors. He specializes in sales, team management, and social selling, leveraging emotional intelligence to enhance team performance. Luis is recognized as a LinkedIn 'Sales Beacon 2025 & Community Top Voice' and is a mentor and professor at UPV/EHU. He frequently shares insights on sales strategies, digital transformation, and the integration of AI in business processes. Luis is actively involved in professional communities like the Club de Roma and the Asociación Interim Management España, and he regularly participates in industry events and webinars.

Favikon Authority Score: 5 940 pts

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10. Enrique Bonilla

Enrique Bonilla is a sales consultant who specializes in helping businesses and individuals improve their sales processes. He focuses on prospecting, consultative selling, and closing techniques, emphasizing the importance of continuous learning and adaptation in sales. Enrique shares practical advice and insights through LinkedIn posts, often drawing from his own experiences and challenges in the field. His content frequently addresses common sales pain points, such as handling rejection, improving clarity in communication, and building trust with clients. He also offers mentorship and training programs, aiming to empower others to achieve better sales results.

Favikon Authority Score: 5 941 pts

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9. Carlos Ferrer Sotillo

Carlos Ferrer Sotillo is a seasoned Sales Director and Digital Sales Strategist with expertise in B2B sales, IT solutions, and business transformation. Based in Barcelona, he is globally recognized for his leadership in driving growth at multinational companies, focusing on AI, cybersecurity, and cloud solutions. Carlos is the author of the best-selling 'Be the CEO of' trilogy, offering actionable strategies for sales and audience engagement. He frequently shares insights on leadership, sales coaching, and digital transformation across platforms like LinkedIn and Twitter, blending educational content with motivational posts. His content often includes philosophical reflections, financial advice, and personal anecdotes, appealing to professionals in tech and business sectors.

Favikon Authority Score: 5 982 pts

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8. Jesús (Iosu) Lazcoz Iso

Iosu Lazcoz Iso is a sales trainer, consultant, and author, known for creating the 'Método Sell It,' a 10-step sales methodology. He is the co-founder of Ventas Híbridas, a company focused on hybrid sales strategies. Lazcoz has published several books on sales, motivation, and leadership, and frequently conducts workshops and conferences. His content primarily revolves around sales techniques, motivation, and optimism, often shared through LinkedIn, YouTube, and Twitter. He emphasizes the importance of building value in sales and has a strong focus on humanizing the sales process. Lazcoz has been recognized for his contributions to sales training, particularly in the Iberian region.

Favikon Authority Score: 5 998 pts

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7. Toni Gómez

Toni Gómez is a B2B sales strategist specializing in AI-powered prospecting systems and LinkedIn automation. He helps B2B consultants, CEOs, and sales teams transform LinkedIn into a client acquisition machine, generating 8-15 qualified meetings per month. With over 300 prospecting and social selling projects under his belt, Toni combines AI tools like n8n, Perplexity, and Relevance AI with personalized outreach and demand-generation content. He is the author of 'LinkedIn Ninja Vol. 1 & 2' and offers services including 1:1 coaching, sales team training, and community-based learning through 'The Circle.' Toni's approach focuses on sustainable systems with clear KPIs, ensuring predictable client acquisition. Based in Madrid, he is also a former hip-hop producer and MC, bringing rhythm and storytelling to his B2B sales strategies.

Favikon Authority Score: 6 127 pts

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6. Alfonso Mateo

Alfonso Mateo is the Director of Sales at BOBST Ibérica, specializing in the graphic arts and packaging industry. With over 40 years of experience, he has sold more than 750 machines, contributing significantly to the modernization of the Spanish graphic sector. His LinkedIn posts frequently cover topics such as industrial machinery, sales strategies, and innovations in packaging. He shares insights on sales philosophy, emphasizing the importance of understanding customer needs over aggressive selling. Alfonso also highlights advancements in sustainable packaging and the evolution of the cardboard industry, often referencing historical milestones and technological innovations.

Favikon Authority Score: 6 277 pts

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5. Sergi Ramo

Sergi Ramo is a seasoned entrepreneur, consultant, and international speaker specializing in hybrid sales and artificial intelligence in sales. As the CEO of groWZ Consultants, he has over 20 years of experience driving commercial teams and transforming sales strategies. Ramo is recognized for his expertise in integrating traditional and digital sales with AI, helping businesses adapt to omnichannel markets. He has been listed by Forbes as one of the most creative people in business in 2023. His content focuses on sales process optimization, professional branding, and the application of AI in sales, often shared through LinkedIn posts and professional events.

Favikon Authority Score: 6 410 pts

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4. Francisco Pedreño Marín

Francisco Pedreño Marín is a seasoned sales trainer and consultant specializing in helping autonomous sales professionals increase their monthly earnings from €1,000–€2,000 to over €4,000. With over 15 years of experience in sales, including a decade of leading sales teams in Spain, Francisco has developed a predictable sales system designed for experienced sellers who cannot afford to fail. His content focuses on practical sales strategies, mindset shifts, and actionable advice to achieve consistent and stable income. Francisco shares his expertise through LinkedIn posts, offering insights into sales techniques, client management, and personal development for sales professionals.

Favikon Authority Score: 6 430 pts

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3. Enrique de Mora

Enrique de Mora is a seasoned business mentor, speaker, and author specializing in sales, management, and leadership. He helps businesses and professionals enhance their sales strategies, executive skills, and overall performance. With over 20 years of experience, Enrique has published multiple books on sales and management, including 'Vender es sexy' and 'La nueva venta'. He regularly shares insights through LinkedIn posts, YouTube videos, and live events, focusing on practical sales techniques, networking, and humanizing business relationships. Enrique also conducts mentorship programs and strategic consulting to foster growth in organizations and individuals.

Favikon Authority Score: 7 056 pts

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2. Joan Mube

Joan Mube is a seasoned sales consultant with over 25 years of experience in sales management, team building, and B2B/B2C sales. Specializing in helping CEOs, Sales Directors, and Sales Managers professionalize their commercial departments, Joan provides actionable strategies to improve sales processes, implement KPIs, and enhance leadership skills. Through consulting, training, and mentoring, Joan focuses on creating structured, measurable results, often leading to a 25% increase in sales within the first 90 days. Joan's method emphasizes clarity, focus, and discipline, aiming to reduce operational chaos and align teams for better performance. Active on LinkedIn and YouTube, Joan shares insights on sales management best practices, commercial department structuring, and effective leadership.

Favikon Authority Score: 7 161 pts

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1. Félix Fernandez Sanchez

Félix Fernandez Sanchez is a sales and marketing professional focused on helping companies build high-performing teams through cold calling and outbound strategies. He shares his daily experiences, techniques, and successes in sales prospecting via LinkedIn, often documenting his real-time cold calling sessions and the lessons learned. Félix co-founded Firefly Growth Accelerator, a service specializing in cold calling as a service, and actively engages with his audience by providing transparent insights into his work process. His content revolves around sales strategies, personal anecdotes, and practical advice for overcoming rejection in sales.

Favikon Authority Score: 7 293 pts

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