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Top 20 SEO Experts in 2026

Meet the top 20 SEO experts making waves in 2026. These professionals share strategies, tools, and trends shaping how brands win online visibility.

November 7, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 SEO Experts in 2026:

20. Peter Rota

Peter Rota is an elite SEO specialist with a focus on technical SEO, helping businesses improve their online visibility and revenue. He shares insights on SEO strategies, audits, and tools, emphasizing a no-nonsense approach. His content often includes case studies showcasing significant traffic and sales increases for clients. Peter engages with the SEO community on LinkedIn, providing valuable tips and addressing common misconceptions in the industry. He is currently seeking consulting opportunities after recent layoffs.

Favikon Authority Score: 7 496 pts

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19. Rob Hoffman

Rob Hoffman is the CEO of Contact Studios, specializing in SEO and content marketing. He focuses on helping businesses scale their content production and optimize their online presence to drive sales. His social media posts often provide detailed insights into SEO strategies, content creation, and marketing tactics, aimed at marketers and business leaders. He emphasizes the importance of a structured approach to SEO and shares actionable checklists and frameworks for effective content marketing.

Favikon Authority Score: 7 497 pts

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18. Kristina Azarenko

Kristina Azarenko is a technical SEO expert and course creator dedicated to empowering women in the SEO field. With over a decade of experience, she has successfully transitioned from SEO coaching to launching her own courses, generating significant revenue. Her content focuses on simplifying complex SEO concepts, particularly for women, and she actively engages with her audience through various social media platforms, sharing insights, tips, and personal experiences in the industry.

Favikon Authority Score: 7 569 pts

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17. Daniel Foley Carter

Daniel Foley Carter is an established SEO consultant with over 25 years of experience in the industry. He specializes in enterprise-level SEO audits, strategy development, and SaaS solutions. His content focuses on technical SEO, data analysis, and practical tips for improving website performance. He actively engages with the SEO community, sharing insights on algorithm changes and best practices. Daniel emphasizes the importance of quality content and user experience in SEO, often critiquing common misconceptions in the field.

Favikon Authority Score: 7 754 pts

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16. Chris Long

Chris Long is the Co-Founder of Nectiv, a digital agency specializing in SEO and GEO strategies for B2B and SAAS. With deep expertise in Google algorithms and technical search optimization, he helps businesses enhance their visibility, traffic, and growth. His insights blend data, experimentation, and hands-on problem-solving to decode search behavior and platform evolution. He shares data-driven SEO updates, experiments, and industry trends that shape the future of search.

Favikon Authority Score: 7 771 pts

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15. Fery Kaszoni

Fery Kaszoni is the owner of Search Intelligence Ltd, a leading Digital PR agency based in the UK. With a background in SEO, digital marketing, and technology, he shares insights on SEO strategies, digital PR, and link building. His content often includes case studies, industry updates, and innovative approaches to SEO. Fery is known for his entrepreneurial journey, having grown his agency from humble beginnings to a significant player in the industry, emphasizing employee welfare and client satisfaction.

Favikon Authority Score: 7 773 pts

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14. Nathan Gotch

Nathan Gotch is a seasoned SEO expert and entrepreneur, known for his deep expertise in search engine optimization. He is the CEO at Rankability and the Head AI SEO Coach of Rankability Academy, where he provides comprehensive SEO training and resources. Nathan shares cutting-edge SEO strategies through his YouTube channel and other platforms, focusing on data-driven techniques to improve search rankings and organic traffic. His work is widely recognized in the SEO community, with features on platforms like Semrush and Ahrefs.

Favikon Authority Score: 7 787 pts

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13. Charles Floate

Charles Floate is a British SEO entrepreneur and digital marketing consultant specializing in Black Hat SEO. With over a decade of experience, he operates multiple businesses, including CFT, ParasiteSEO.com, and SEO.Careers. Known for his expertise in SEO strategies, he has spoken at numerous conferences and published extensively on SEO topics. Charles is a top 1% Gumroad seller and a consultant for Fortune 500 companies, emphasizing innovative SEO techniques and AI integration.

Favikon Authority Score: 7 830 pts

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12. Tim Soulo

Tim Soulo is the CMO of Ahrefs, a leading SEO tool company. With over 15 years in digital marketing, he shares insights on unconventional marketing strategies, SEO, and content marketing. His social media presence includes engaging posts about product updates, marketing practices, and industry trends, often highlighting his Ukrainian heritage. Tim is also the host of the Ahrefs Podcast, where he interviews top founders and CMOs, providing valuable insights into marketing and business growth.

Favikon Authority Score: 7 848 pts

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11. Anna York

Anna York is a digital marketing specialist with a passion for SEO, Google, and AI Chatbots. With nearly a decade of experience in the field, Anna strives to stay up-to-date with the latest trends in the fast-paced world of digital marketing. She is dedicated to helping others automate repetitive tasks and improve their SEO strategies. Anna shares exclusive tips with her email subscribers and publishes helpful guides on a weekly basis. Her goal is to combine engaging content with strong SEO techniques to achieve optimal website rankings.

Favikon Authority Score: 7 927 pts

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10. Mark Williams-Cook

Mark Williams-Cook is a seasoned SEO expert with over two decades of experience. He is the Director at Candour, an SEO agency, and the founder of AlsoAsked, a search intent research SaaS tool. Mark is known for his insightful SEO tips, experiments, and the 'Search with Candour' podcast. He actively shares SEO updates and tips on LinkedIn, where he has built a substantial following. Mark is also an international speaker and has been featured in major publications like the Wall Street Journal and BBC News.

Favikon Authority Score: 7 942 pts

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9. Matt Diggity

Matt Diggity is a prominent SEO expert and entrepreneur, known for sharing actionable SEO strategies based on real test results. He is the founder of Diggity Marketing, Leadspring, The Search Initiative, and the Chiang Mai SEO Conference. Matt offers insights into SEO, digital marketing, and entrepreneurship through his YouTube channel and social media platforms. He is also an angel investor, seeking opportunities in digital startups.

Favikon Authority Score: 7 964 pts

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8. Jake Ward

Jake Ward is a 26-year-old entrepreneur and SEO expert who founded an SEO agency in 2019, generating $20M annually for clients. He emphasizes self-education over traditional schooling and has built multiple businesses, including Byword, an AI content generation tool. His social media presence focuses on SEO strategies, content marketing, and leveraging AI for business growth. He shares insights on optimizing websites and creating effective content strategies, aiming to help others achieve similar success.

Favikon Authority Score: 7 975 pts

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7. Chris Dreyer

Chris Dreyer is the CEO and Founder of Rankings.io, specializing in SEO for personal injury law firms. He hosts the Personal Injury Mastermind podcast, where he shares insights on legal marketing and interviews industry leaders. An accomplished author, he has written books on niche marketing strategies. His social media presence focuses on helping law firms enhance their online visibility and client acquisition through effective marketing techniques.

Favikon Authority Score: 7 978 pts

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6. Ayesha Mansha

Ayesha Mansha is a Co-Founder at Brand ClickX, specializing in SEO and content writing. With over 5 years of experience, she helps businesses enhance their online presence through effective SEO strategies and engaging content. Her LinkedIn posts focus on SEO tips, content marketing, and personal growth, showcasing her expertise and commitment to helping others succeed. Ayesha actively engages with her audience, sharing insights and encouraging discussions around digital marketing and content creation.

Favikon Authority Score: 8 052 pts

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5. Aleyda Solis

Aleyda is an award winning International SEO Consultant, Speaker & Author An experienced SEO consultant specialized in International, Ecommerce, Marketplaces and SaaS SEO processes, Aleyda provides personalized & strategical SEO advice to companies worldwide, as well as training and on-going support through her boutique SEO consultancy Orainti, from where she helps from multinationals to startups across the world in competitive industries & complex environments requiring a highly personalized, in-depth & scalable approach towards organic search growth. Aleyda is also an experienced speaker in English and Spanish (+200 events in +30 countries), and author (SEO, Las Claves Esenciales), who also offers free SEO tips in the Crawling Mondays video series, the latest SEO news in the weekly SEOFOMO newsletter (+37K subscribers), as well as AI in Marketing News with the AImarketers and in digital marketing news in the MarketingFOMO newsletter. Aleyda is also the creator behind LearningSEO.io, a reliable roadmap to learn SEO for free. Awarded as European Search Personality in 2018, she's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.

Favikon Authority Score: 8 093 pts

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4. Amandie Bart

Amandine Bart is a prominent figure in the SEO industry, known for her innovative approach to making SEO accessible and understandable without the usual complexities. As the CEO of 'SEO Sans Migraine,' she offers tailored training and support, focusing on demystifying SEO for a broader audience. Amandine is also a strong advocate for female empowerment in tech, using her platform to inspire women to take leadership roles. Her content is educational, often sharing practical SEO tips and personal insights.

Favikon Authority Score: 8 143 pts

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3. Lily Ray

Lily Ray is a prominent SEO expert and DJ based in NYC, known for her deep expertise in search engine optimization. As the Vice President, SEO Strategy & Research at Amsive Digital, she leads a large team and shares her insights through articles, interviews, and conferences globally. Her content focuses on Google algorithm updates, E-E-A-T, and technical SEO. She was named the #1 most influential SEO expert in 2022 by USA Today.

Favikon Authority Score: 8 150 pts

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2. Barry Schwartz

Barry Schwartz is a prominent figure in search engine marketing and optimization, serving as the President of RustyBrick, Inc. He is known for his contributions to the SEO community through his work as an editor for Search Engine Roundtable and Search Engine Land. His social media presence focuses on updates and insights related to Google algorithms, search ranking volatility, and industry trends, often sharing interviews and analyses that engage the SEO community.

Favikon Authority Score: 8 183 pts

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1. Diego Ivo

Diego Ivo is the founder and CEO of Conversion, Brazil's largest SEO agency. He specializes in organic marketing and is a prominent speaker at industry events, including the World Marketing Summit. His LinkedIn posts focus on digital marketing strategies, SEO education, and promoting free marketing courses. He emphasizes the importance of understanding customer behavior and the evolving landscape of marketing, often sharing insights and resources to help others succeed in the field.

Favikon Authority Score: 8 255 pts

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