Top 20 Substack Influencers in Brazil in 2025
Brazil’s Substack scene is thriving, with leading voices in finance, journalism, and creativity driving conversations that shape culture and media. This list features 20 influencers redefining independent publishing in 2025.
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Here’s the list of the Top 20 Substack Influencers in Brazil in 2025:
20. Marie Declercq | Não prometo nada
Marie Declercq is a São Paulo-based journalist specializing in digital cultures and online extremism. With a background in law, she has reported for VICE Brasil and UOL TAB, focusing on subcultures, sexuality, and far-right groups. She is recognized for her investigative work and has been involved in various podcasts, including 'Brasil Para Maiores' and 'Terrivelmente Online'. Her expertise includes analyzing misogynistic online communities and their societal impacts, making her a prominent voice in contemporary journalism.
Substack Subscribers: 22K
19. Gaía Passarelli | Tá Todo Mundo Tentando
Gaía Passarelli is a Brazilian writer, editor, and reporter with over two decades of experience in journalism and creative writing. She has worked with major media companies like BuzzFeed and MTV, and currently runs a popular Substack newsletter, 'Tá Todo Mundo Tentando,' focusing on life in São Paulo. Fluent in Portuguese and English, she engages in discussions about literature, communication, and cultural commentary through her podcast 'É Sobre Isso.' Her content often reflects on the importance of reading and attention in contemporary society.
Substack Subscribers: 25K
18. Caetano Cury | Téo & O Mini Mundo
Caetano Cury is a Brazilian watercolor artist and comic creator, known for his work as a professor of watercolor and author of the comic strip 'Téo & O Mini Mundo.' His social media presence features a blend of artistic showcases, personal reflections, and tributes to influential figures, emphasizing the emotional connection in art. He engages with themes of simplicity in art and the importance of small moments in life, often sharing his creative process and interactions with his audience.
Substack Subscribers: 3.1K
17. Franco Giovanella | Olhar Criativo
Franco Giovanella is a graphic designer and creative director who transforms ideas into visual brands and content that connect people. He emphasizes creativity through workshops and personal projects, exploring the nuances between design and art. His work includes identity design, creative workshops, and collaborations with various brands, showcasing a commitment to sustainable and innovative design practices.
Substack Subscribers: 24K
16. Breno Costa | Brasil Real Oficial
Breno Costa is a journalist specializing in public interest and corporate investigations with over ten years of independent experience. He has expertise in hard news coverage, analysis of official acts, due diligence, and newsletter production. Breno has worked for notable publications like Folha de S.Paulo and The Intercept Brasil, focusing on political, economic, and daily life reporting. He is skilled in open source research methods and has coordinated various journalistic projects.
Substack Subscribers: 27K
15. Ana Suy
Ana Suy is a Brazilian psychoanalyst, bestselling author, and university professor with a doctorate in psychoanalysis. She engages her audience through insightful discussions on love, solitude, and human connections, often referencing literary figures like Clarice Lispector. Her social media presence includes promoting her courses and podcasts, such as 'Alma Talks', where she explores emotional experiences and identity. Ana's work emphasizes the importance of self-acceptance and the complexities of human relationships.
Substack Subscribers: 27K
14. Wisma Goulart | chá das cinco, com Wisma
Wisma Goulart is a Brazilian Creative Director and Brand Strategist with over 15 years of experience in branding, digital strategy, and social media. She co-leads the 'Dona de Mim' movement, empowering women towards gender equality and financial independence. Wisma has spoken at numerous events and has a strong focus on social impact, particularly in education and women's leadership. Her content often reflects personal growth, cultural exploration, and advocacy for women's rights.
Substack Subscribers: 27K
13. Thais Farage | No News, Bad News
Thais Farage is a stylist and academic focused on women's fashion and gender studies. She engages in discussions about the intersection of fashion, politics, and gender inequality, emphasizing the cultural significance of clothing. As a consultant, she helps women navigate professional attire while researching power dynamics in fashion. Thais is also a co-author of a book addressing gender inequality in clothing choices and hosts a podcast where she explores these themes further.
Substack Subscribers: 31K
12. Diogo Chiuso | Não É Imprensa
Diogo Chiuso is an author and editor known for his critical commentary on Brazilian politics, particularly through his book 'O que restou da Política'. He actively engages with current events on social media, often sharing insights and critiques related to political figures and movements. His posts reflect a strong stance against perceived political corruption and inefficiency, showcasing a commitment to transparency and accountability in governance.
Substack Subscribers: 36K
11. Rony Meisler | Business of Brands
Rony Meisler is a prominent Brazilian entrepreneur, co-founder of the fashion brand Reserva, and CEO of AR&Co. He has transformed the retail landscape in Brazil, leading his companies to significant financial success. Rony is also an author, speaker, and mentor, focusing on business innovation and leadership. His social media presence emphasizes entrepreneurship, marketing strategies, and personal development, often sharing insights on business growth and the importance of a strong company culture.
Substack Subscribers: 40K
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10. Tammy Silva| tammyindica
Tammy Silva is a career mentor and speaker focused on remote job opportunities in the dollar market. With a strong presence on LinkedIn, she shares insights on job applications, interview tips, and CV structuring, particularly for Latin American professionals seeking international roles. Her content emphasizes the importance of English proficiency and networking, showcasing her personal journey from Brazil to Australia and back. Tammy actively engages her audience with practical advice and motivational stories, aiming to empower others in their career pursuits.
Substack Subscribers: 43K
9. Leandro Ruschel
Leandro Ruschel is a Brazilian entrepreneur and investor focused on business creation and financial markets. He emphasizes Christian values in his work and shares insights on politics, economics, and culture. His social media presence is marked by strong critiques of the Brazilian government and media, advocating for political freedom and accountability. Ruschel's content often reflects a libertarian perspective, questioning state intervention and promoting individual liberties.
Substack Subscribers: 43K
8. Camila Fremder | Associação dos Sem Carisma
Camila Fremder is a Brazilian writer, podcaster, and TV screenwriter known for her engaging podcasts, including 'É Nóia Minha?' and 'E os Namoradinhos?'. She has authored six books, including the bestseller 'Como ter uma vida normal sendo louca', which was adapted for theater. Her social media presence features humorous and relatable content, often discussing personal experiences and societal observations, appealing to a wide audience interested in lifestyle and entertainment.
Substack Subscribers: 47K
7. Luís Ernesto Lacombe | Revista Timeline
Luís Ernesto Lacombe is a Brazilian journalist, writer, and speaker known for his independent journalism and commentary on political issues in Brazil. He actively engages with his audience through various platforms, promoting the importance of truth and freedom of expression. His content often critiques mainstream media and advocates for transparency and accountability in politics. Lacombe's work reflects a strong commitment to conservative values and a resistance against censorship.
Substack Subscribers: 48K
6. Laurinha Lero | respondendo
Laurinha Lero is an engaging social media personality known for her humorous and relatable posts. She shares her thoughts on various topics, including sports and personal experiences, often with a light-hearted touch. Her content spans Twitter and Instagram, where she connects with her audience through witty observations and candid moments. She also promotes her podcast episodes, showcasing her creative endeavors.
Substack Subscribers: 50K
5. Henrique Armelin | Newsletter do Henri
Henrique Armelin is a Brazilian content creator focused on creativity, entrepreneurship, and personal development. He shares insights on reverse engineering success strategies from top achievers, aiming to inspire curious and creative minds. His content spans various platforms, including Instagram, TikTok, and YouTube, where he engages audiences with motivational tips, marketing strategies, and methods for personal growth. He emphasizes the importance of discipline in creativity and offers practical advice for achieving goals.
Substack Subscribers: 59K
4. Cassio Bartolomei | Livros Imperdíveis
Cassio Bartolomei is a product leader with over 9 years of experience in fintech, focusing on innovative financial solutions and digital transformation. He has a strong background in building credit products and leading product teams in various industries. His social media presence emphasizes book promotions and literary content, showcasing a passion for reading and technology. He actively engages with his audience through newsletters and posts about tech products and career opportunities.
Substack Subscribers: 60K
3. Faria Lima Elevator | Carta do Condado
Faria Lima Elevator is an anonymous finance professional who provides insights into the Brazilian financial market. As a manager at Faria Lima Asset Management, he shares his expertise through the newsletter "Carta do Condado." His social media presence focuses on educating followers about financial trends and investment opportunities. He maintains his anonymity while creating content that engages both seasoned investors and newcomers interested in Brazilian economic developments.RetryClaude can make mistakes. Please double-check responses.
Substack Subscribers: 167K
2. Jana Rosa | bonita de pele
Jana Rosa is a Brazilian content creator known for her engaging presence on Instagram and Pinterest. She hosts the show 'Close Errado' on DiaTV, where she combines humor and personal anecdotes, often featuring guests and discussing relatable topics. Her posts reflect a vibrant lifestyle, with a focus on friendship, beauty, and entertainment. Jana actively engages her audience with interactive content and promotes various brands, showcasing her influence in the lifestyle and entertainment sectors.
Substack Subscribers: 189
1. André Carvalhal
André Carvalhal is a prominent speaker, writer, and consultant focused on sustainability, marketing, and human behavior. He hosts a podcast for National Geographic and has delivered over 1000 talks, including two TEDx presentations. His social media presence emphasizes conscious consumption, the impact of digital life, and the importance of human connection in a hyper-connected world. He is also an author with a bestselling book and actively engages in discussions about societal trends and personal development.
Substack Subscribers: 83K
Also See 👀
🏆 TOP 20 JOURNALISTS ON SOCIAL MEDIA IN BRAZIL
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