Top 20 Substack Influencers in Business in 2025

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Here’s the list of the Top 20 Substack Influencers in Business in 2025:

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20. Anirban Basu

Anirban Basu is an economist at Sage Policy Group, Inc., focusing on urban economic issues, labor market trends, and the impacts of the pandemic on cities. His LinkedIn posts often analyze economic data, job reports, and construction industry trends, providing insights into the evolving economic landscape. He engages with his audience through thought-provoking discussions on economic challenges and potential solutions, showcasing his expertise in urban economics and policy analysis.

Substack Subscribers: 11K

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19. David Lat

David Lat is a legal journalist and founder of the newsletter 'Original Jurisdiction,' focusing on law and legal affairs. He has contributed to major publications like Bloomberg Law and the New York Times. Lat's background includes experience as a federal prosecutor and managing editor of 'Above the Law.' He engages with legal professionals through speaking events and podcasts, discussing topics like judicial appointments and legal education. His work emphasizes the intersection of law, politics, and media.

Substack Subscribers: 22K

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18. CJ Gustafson

CJ Gustafson is a CFO and startup operator with a focus on finance, strategy, and operations in the tech industry. He shares insights on valuation metrics, private market trends, and the intersection of finance and technology through his writing and weekly newsletter at mostlymetrics.com. His posts often analyze market dynamics, company performance, and investment strategies, making complex financial concepts accessible. He engages with a community of finance professionals and tech operators, emphasizing the importance of people in business success.

Substack Subscribers: 66K

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17. Ethan Mollick

Ethan Mollick is an Associate Professor at the Wharton School, focusing on AI, innovation, and entrepreneurship. He aims to democratize education through technology and has co-founded Wharton Interactive. His research includes the impact of AI on education and work, emphasizing the need for effective leadership in the AI era. He actively shares insights on AI's role in business and education through various platforms, including LinkedIn and Substack, where he engages with a broad audience interested in technology and innovation.

Substack Subscribers: 328K

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16. Justin Welsh

Justin Welsh is an entrepreneur and educator focused on building profitable one-person businesses. He runs 'Unsubscribe,' a network for entrepreneurs, and shares insights on leveraging online presence for business growth. With a strong following on LinkedIn and Twitter, he emphasizes the importance of audience building, personal branding, and actionable strategies for success. His content often challenges conventional career paths, advocating for self-employment and the solopreneur movement.

Substack Subscribers: 21K

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15. Anas Alhajji

Anas Alhajji is a keynote speaker and woodworker with a focus on energy and oil markets. He shares insights on global oil demand, OPEC dynamics, and energy policies through his daily and weekly reports. His Twitter presence features analytical commentary on geopolitical issues affecting energy markets, including the impact of electric vehicles and international relations on oil production. Alhajji's expertise positions him as a thought leader in the energy sector.

Substack Subscribers: 11K

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14. Ana Andjelic

Ana Andjelic is a prominent brand executive and author, recognized for her expertise in brand strategy and cultural influence. Her social media presence emphasizes the intersection of branding, culture, and consumer behavior, showcasing her insights on brand storytelling, creativity, and market positioning. She actively engages with her audience through thought-provoking content, including analyses of brand archetypes and the importance of cultural strategy in modern marketing. Her work reflects a commitment to reviving iconic brands like Esprit while fostering community and creativity.

Substack Subscribers: 51K

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13. Guillermo Flor

Guillermo Flor is a venture capital investor at GoHub Ventures, focusing on early-stage SaaS B2B startups across Europe and the USA. He shares insights on startup growth, product market fit, and fundraising through his social media and newsletter, which has over 50,000 subscribers. His content emphasizes practical advice for founders and investors, including pitch decks and strategies for success in the tech industry.

Substack Subscribers: 58K

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12. Brad Hargreaves

Brad Hargreaves is a prominent figure in real estate innovation, focusing on emerging trends and the intersection of technology and housing. As the founder of Thesis Driven, he provides in-depth analysis and insights into the real estate market, emphasizing the need for modern solutions to housing challenges. With a background in co-founding General Assembly, he leverages his experience to educate others on real estate development and investment strategies, while advocating for community-focused urban planning.

Substack Subscribers: 15K

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11. Ethan Evans

Ethan Evans, a retired Amazon VP, shares insights on executive leadership and career growth. With over 15 years at Amazon, he led large teams and contributed to significant projects like Prime Video and Twitch. Now, he focuses on coaching leaders to enhance their careers through his newsletter and online courses. His content emphasizes the importance of relationships, self-promotion, and understanding corporate dynamics for career advancement. He also discusses the challenges of work-life balance and the impact of corporate culture on personal well-being.

Substack Subscribers: Hidden

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10. Danielle DiMartino Booth

Danielle DiMartino Booth is the CEO and Chief Strategist of QI Research LLC, specializing in economic analysis and monetary policy. With a background as a formal Federal Reserve advisor, she provides insights on financial stability and market trends. Her work has been featured in major financial media outlets, and she is the author of 'FED UP: An Insider’s Take on Why the Federal Reserve is Bad for America'. She actively engages in discussions about the economy, federal policies, and market dynamics on social media.

Substack Subscribers: 33K

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9. Dr. Julie Gurner

Dr. Julie Gurner is an executive performance coach and doctor of psychology, recognized for her work with top executives in finance and technology. She is known for her insights on personal development, leadership, and mental resilience, often drawing comparisons to fictional characters like Wendy Rhoades from 'Billions'. Her content emphasizes the importance of mindset, aesthetics in life, and the necessity of taking action to achieve goals. Featured in major publications, she has a global client reach and a strong online presence.

Substack Subscribers: 41K

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8. Matt Stoller

Matt Stoller is a researcher and author focused on economic issues, particularly monopoly power and its impact on democracy. He serves as the Research Director at AELP and publishes the BIG newsletter. His social media presence is characterized by critical commentary on political figures and policies, advocating for transparency and accountability within the Democratic Party. Stoller often addresses issues related to corporate influence in politics and expresses strong opinions on current events, making him a notable voice in economic and political discourse.

Substack Subscribers: 172K

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7. Edwin Dorsey

Edwin Dorsey is a financial analyst and author focused on exposing bad companies and providing insights into microcap investing. He is the founder of FOIAsearch, which helps investors access SEC investigation data. His Twitter presence includes discussions on investment strategies, SEC comment letters, and company analyses, showcasing a strong expertise in financial markets and corporate governance.

Substack Subscribers: 94K

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6. Rachel Karten

Rachel Karten is a seasoned social media consultant and the author of the popular newsletter 'Link in Bio', which focuses on social media strategies and insights. With over ten years of experience, she has previously led social media at Bon Appétit and collaborates with brands like CAVA and West Elm. Her content often highlights culinary experiences, social media trends, and personal anecdotes, engaging a community interested in food and digital marketing.

Substack Subscribers: 101K

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5. Mario Gabriele

Mario Gabriele is the founder of The Generalist, a tech publication focused on in-depth case studies, expert interviews, and tactical guides. With a growing audience of over 140K subscribers, he explores the intersection of technology and venture capital, often analyzing influential firms like Founders Fund. His content emphasizes extensive research and insights into the tech landscape, making complex topics accessible to a broad audience.

Substack Subscribers: 150k

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4. Emily Sundberg

Emily Sundberg is a writer and director known for her engaging business newsletter 'Feed Me', which explores American subcultures through the lens of enterprise. Her work has been featured in major publications like The New York Times and Vogue. Emily also directed a documentary about Gardiner’s Island and shares insights on various platforms, often discussing media, culture, and personal experiences. Her content is characterized by a blend of personal anecdotes and professional commentary.

Substack Subscribers: Hidden

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3. Richard Rushfield

Richard Rushfield is a prominent columnist and editor known for his insights into Hollywood and the entertainment industry. He serves as the Editorial Director for The Ankler, where he discusses cultural critiques and industry trends. His social media presence includes engaging discussions on various platforms, particularly focusing on the state of Hollywood, independent film, and the challenges facing the industry today. He hosts a podcast series, 'Hollywood Stories,' where he interviews notable figures in the entertainment sector.

Substack Subscribers: 131K

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2. Noah Smith

Noah Smith is the founder and writer of Noahpinion, a newsletter focused on economics, technology, geopolitics, and culture. He distills complex topics into concise, engaging reads, attracting over 100,000 subscribers. His posts often analyze global economic trends, critique popular narratives, and explore the implications of technological advancements. Smith's work includes discussions on China's economy, wealth inequality, and the impact of AI, showcasing his expertise in economic analysis and commentary.

Substack Subscribers: 391K

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1. Lenny Rachitsky

Lenny Rachitsky is a prominent figure in the tech and startup ecosystem, known for his expertise in product management and growth strategies. He shares insights through his newsletter, podcast, and social media, focusing on actionable advice for entrepreneurs and product leaders. Lenny has a background in leadership roles at Airbnb and is an angel investor. His content emphasizes practical techniques for building and scaling products, fostering community, and leveraging AI in product development.

Substack Subscribers: 1.1M

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Also See 👀
‍🏆 TOP 20 SUBSTACK INFLUENCERS IN TECHNOLOGY
‍🏆 TOP 20 SUBSTACK INFLUENCERS IN CULTURE
‍HOW DOES FAVIKON RANK INFLUENCERS?

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