Top 20 Substack Influencers in the US in 2025

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Here’s the list of the Top 20 Substack Influencers in the US in 2025:

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20. Dan Rather | Steady

Dan Rather is a seasoned journalist and storyteller known for his insightful commentary on current events and political issues. He is a Texan by birth and has authored notable works including 'What Unites Us'. His social media presence features a mix of personal reflections, political analysis, and advocacy for voting rights, showcasing his commitment to journalistic integrity and civic engagement.

Substack Subscribers: 531K 

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19. Jennifer Rubin and Norm Eisen | The Contrarian

Jennifer Rubin and Norm Eisen are leading voices on The Contrarian, a platform dedicated to unflinching journalism in defense of democracy, featuring discussions on political issues, economic policies, and social justice. Rubin brings her expertise as a political columnist, while Eisen contributes deep legal and policy knowledge from his background in government and ethics. Together, they help shape the platform’s focus on accountability, civic engagement, and resistance to authoritarianism.

Substack Subscribers: 545K

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18. Ina Garten | Barefoot Contessa

Ina Garten is a New York Times bestselling author and Emmy Award-winning host of the cooking show 'Barefoot Contessa.' She shares recipes, cooking tips, and personal anecdotes through her social media, engaging her audience with a focus on comfort food and entertaining. Her posts often highlight seasonal ingredients and easy-to-follow recipes, making cooking accessible and enjoyable for her followers. Garten also promotes her memoir and upcoming book tour, showcasing her journey and experiences in the culinary world.

Substack Subscribers: 548K

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17. Aaron Parnas | The Parnas Perspective

Aaron Parnas is an independent reporter and attorney known for his engaging social media presence. He shares breaking news, political commentary, and personal insights, often focusing on current events and legal matters. His content includes interviews and exclusive reports, showcasing a commitment to redefining journalism. Parnas actively engages with his audience across platforms like TikTok and Instagram, where he discusses significant political issues and legal developments.

Substack Subscribers: 549K

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16. Kazuki Nakayashiki | Glasp Newsletter

Kazuki Nakayashiki is the founder of Glasp, an AI memory platform, and previously developed a YouTube summary tool with over 2 million users. He actively engages in discussions about AI, technology, and societal benefits through innovative projects like emoCAPTCHA. His social media presence includes insights on running, interviews with industry leaders, and sharing personal achievements, such as completing marathons. He has a significant newsletter following, indicating a strong connection with his audience.

Substack Subscribers: 559K

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15. Cliff Schecter | Blue Amp

Cliff Schecter is a political commentator and author known for his strong progressive stance. He founded CLIFF'S EDGE, a platform that emphasizes storytelling through humor and strong arguments against Republican narratives. With a background in advertising for political campaigns, including Biden's 2020 run, he engages audiences through various media, including YouTube and Substack, where he has a significant following. His content often critiques GOP actions and promotes Democratic values.

Substack Subscribers: 569K

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14. Pete Buttigieg's Substack | Pete Buttigieg's Substack

Pete Buttigieg is a prominent political figure, serving as the 19th US Secretary of Transportation and a former Mayor of South Bend. He is a vocal advocate for progressive policies, often addressing issues like healthcare, economic inequality, and political accountability. His social media presence reflects a commitment to public service, family values, and a critical stance on Republican policies. He engages with followers on various platforms, sharing insights on current events and advocating for social justice.

Substack Subscribers: 586K

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13. Andy Borowitz | The Borowitz Report

Andy Borowitz is a writer and comedian known for creating The Borowitz Report, a prominent news satire site since 2001. His work often blends humor with current events, providing a satirical take on political and social issues. With a strong online presence, he engages audiences through witty commentary and insightful observations, making him a notable figure in the realm of political satire.

Substack Subscribers: 618K

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12. Joyce Vance | Civil Discourse with Joyce Vance

Joyce Vance is a law professor and former U.S. Attorney, known for her legal analysis on NBC and MSNBC. She actively engages in discussions about law, politics, and social issues, often highlighting the importance of women's rights and justice. Vance is also a knitting enthusiast and shares insights into her family life, including her pets and chickens. She writes on Substack and has authored a book titled 'Giving Up Is Unforgivable'.

Substack Subscribers: 626K

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11. Shaun King | The North Star with Shaun King

Shaun King is a prominent journalist and activist known for his advocacy against police brutality and support for Palestinian rights. He has a significant online presence, sharing emotional and impactful content related to social justice, racial inequality, and humanitarian issues. As a devout Muslim, he often discusses his faith in relation to his activism. King has been involved in numerous political campaigns and is recognized for his influential voice in contemporary social movements.

Substack Subscribers: 674K

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10. Amanda Hesser | Homeward

Amanda Hesser is the Founder and Executive Chair of Food52, a leading cooking and home company recognized for its innovative approach. With a background as a New York Times writer and author of several cookbooks, she shares insights on home design, cooking, and family life. Hesser's social media presence highlights her expertise in food and lifestyle, engaging her audience with personal stories and practical advice. She is also known for her advocacy in women's empowerment and community building.

Substack Subscribers: 686K

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9. Ben, Brett, and Jordy Meiselas | Meidas+

Ben, Brett, and Jordy Meiselas, brothers with backgrounds in law, marketing, and video production, founded MeidasTouch, an independent news network focused on breaking news, politics, and law. With a strong pro-democracy stance, MeidasTouch is known for its sharp critiques of political figures, particularly Donald Trump, and its emphasis on government accountability and social justice. The platform has grown rapidly through its strong social media presence and timely, engaging content aimed at politically active audiences.

Substack Subscribers: 769K

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8. Michael Moore

Michael Moore is an Academy Award-winning filmmaker and writer known for his politically charged documentaries and commentary. He actively engages in social and political issues, advocating for progressive causes and critiquing government policies, particularly regarding Donald Trump and U.S. foreign policy. His content spans various platforms, including his podcast and newsletter, where he discusses current events and mobilizes audiences for activism. Moore's work often highlights themes of social justice, democracy, and the importance of civic engagement.

Substack Subscribers: 839K

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7. Sarah Longwell | The Bulwark

Sarah Longwell is the founder and publisher of The Bulwark, a platform focused on political commentary and analysis. She hosts The Focus Group Podcast, where she discusses current political events and engages with various guests. Longwell is known for her critical stance on Donald Trump and the Republican Party, often highlighting issues of corruption and governance. Her social media presence reflects a commitment to political discourse and advocacy for democratic values.

Substack Subscribers: 846K

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6. Harry Colt | Eltoro Market Insights

Harry Colt is a Wall Street veteran with over 30 years of experience in hedge funds, holding a PhD in Economics and Computer Science. He shares insider insights aimed at democratizing financial knowledge and wealth-building strategies. As a father of five, he emphasizes holistic wealth and aims to level the playing field through his content on Substack, which he describes as the new town square.

Substack Subscribers: 950K

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5. Robert Reich

Robert Reich is a prominent political economist, author, and professor at UC Berkeley, known for his advocacy on economic inequality and social justice. As a former Secretary of Labor, he co-founded Inequality Media to raise awareness about the impacts of wealth disparity. His social media presence focuses on critiquing corporate power, promoting democratic values, and engaging the public in discussions about economic policies. He has authored numerous books and frequently addresses issues related to labor rights and government accountability.

Substack Subscribers: 1M

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4. Ty and Charlene Bollinger | The Truth About Cancer

Ty and Charlene Bollinger are filmmakers, authors, and advocates known for their controversial views on vaccines and cancer treatments. They promote alternative health solutions and have a significant online presence, often discussing topics related to freedom, censorship, and health rights. Their content reflects a strong Christian faith and a commitment to what they describe as the truth about health and wellness, often challenging mainstream narratives.

Substack Subscribers: 1.1M

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3. Lenny Rachitsky | Lenny's Newsletter

Lenny Rachitsky is a prominent figure in the tech and startup ecosystem, known for his expertise in product management and growth strategies. He shares insights through his newsletter, podcast, and social media, focusing on actionable advice for entrepreneurs and product leaders. Lenny has a background in leadership roles at Airbnb and is an angel investor. His content emphasizes practical techniques for building and scaling products, fostering community, and leveraging AI in product development.

Substack Subscribers: 1.1M

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2. Marc Cenedella |American Ambition

Marc Cenedella is the founder of Ladders and author of best-selling career-related books, including 'American Ambition' and 'Amazon Careers'. His expertise lies in career development and resume building, making him a prominent figure in the job market space. He shares insights on professional growth and job-seeking strategies, appealing to individuals looking to advance their careers.

Substack Subscribers: 2.3M

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1. Heather Cox Richardson | Letters from an American

Heather Cox Richardson is an American historian and professor known for her insightful analysis of contemporary American politics through a historical lens. She has authored several award-winning books covering topics from the Civil War to modern political dynamics, emphasizing the importance of democracy. Her social media presence includes engaging discussions on political events, historical context, and the implications of current policies, often encouraging public discourse and awareness.

Substack Subscribers: 2.6M

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