Top 20 Influencers in Sweden in 2026

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Here's the list of the Top 20 Influencers in Sweden in 2026: 

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‍20. Iza and Elle Cryssanthander

Iza and Elle Cryssanthander are co-founders of Izel Beauty, a brand focused on beauty and fashion. They are popular on TikTok and Instagram, known for their dance trends, fashion tips, and beauty content. Their social media presence is characterized by engaging dance videos, fashion hauls, and beauty tutorials. They frequently interact with their audience, sharing personal insights and trends. Their content is vibrant and appeals to a young audience interested in fashion and beauty.

Authority Score: 8 981 pts

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19. Matilda Djerf

Matilda Djerf is a Swedish influencer and content creator known for her passion for fashion, travel, and lifestyle. She shares engaging content across Instagram, TikTok, and YouTube, showcasing her daily life, beauty routines, and collaborations with brands like Rhode and Maria Nila. Her posts often highlight her personal style and experiences, resonating with a broad audience interested in fashion and wellness.

Authority Score: 8 991 pts

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18. Dolph Lundgren

Dolph Lundgren is a Swedish action star and endurance athlete who promotes fitness, travel, and business ventures. He shares training insights, Nordic experiences, and updates on Hard Cut Vodka, including equity crowdfunding. His Instagram mixes behind-the-scenes film nostalgia with brand advocacy and family moments, reflecting a celebrity lifestyle built on discipline, performance, and entrepreneurship.

Authority Score: 8 993 pts

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17. Sevou

Sevou, also known as Spoidermon, is a prominent PUBG Mobile player with a significant following on YouTube and other social media platforms. His content primarily features professional gameplay, entertaining highlights, and collaborations with other gamers. He engages his audience with a mix of gameplay strategies and humorous moments, showcasing new updates and game features. Sevou is affiliated with VASA, a gaming community, and actively promotes gaming products through sponsorships.

Authority Score: 9 012 pts

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16. Kenza Zouiten Subosic

Kenza Zouiten Subosic is a digital fashion entrepreneur and co-founder of Ivyrevel, based in Stockholm. She shares insights into her life as a mother of three boys, blending family moments with fashion and lifestyle content. Her social media presence includes engaging posts about parenting, home life, and collaborations with brands like LEGO and Max Factor. Kenza's content resonates with a broad audience, focusing on relatable family experiences and stylish living.

Authority Score: 9 021 pts

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15. Sabaton

Sabaton is a prominent heavy metal band from Falun, Sweden, known for their powerful music that focuses on historical themes, particularly war. Their electrifying live performances often feature unique elements like a full-sized tank. With multiple platinum albums, they have a strong global following and engage fans through various social media platforms, promoting their music, merchandise, and upcoming tours. Their content includes music videos, album listening parties, and interactive posts that resonate with metal enthusiasts.

Authority Score: 9 034 pts

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14. Jonna Jinton

Jonna Jinton is a Swedish artist, musician, and filmmaker living in the northern woods of Sweden. Her content features a blend of art, music, and nature, showcasing her daily life, creative processes, and the beauty of her surroundings. Jonna shares her passion for Nordic culture, including kulning (herding calls) and the enchanting sounds of nature. She engages her audience with personal stories, art tutorials, and reflections on life, often highlighting her bond with her senior dog, Nanook.

Authority Score: 9 052 pts

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13. Edvin Ryding

Edvin Ryding is a Stockholm-born Swedish actor known for leading roles in Swedish cinema and his casting in The Hunger Games prequel. He is active on Instagram and TikTok with fashion shoots, film premieres, and behind-the-scenes glimpses. He builds a global fanbase through glamorous style, media appearances, and collaboration announcements.

Authority Score: 9 080 pts

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12. Alexander Isak

Alexander Isak is a professional footballer known for his dynamic presence on the field, playing for Newcastle United and the Swedish national team. His social media showcases his football achievements, including impressive goals and assists, and highlights his connection with fans and teammates. Isak also shares personal moments and expresses gratitude for fan support. His content often features collaborations with brands like Adidas, emphasizing his role as a sports influencer.

Authority Score: 9 121 pts

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11. Cecilia Blomdahl

Cecilia Blomdahl is a Swedish author and content creator living on Svalbard, known for her engaging videos about life in the Arctic. She shares insights into her daily experiences in the northernmost town, including adventures with her Finnish Lapphund, Grim. Her content often highlights the unique challenges and beauty of living in extreme conditions, such as polar nights and cabin life. Cecilia's book, 'Life on Svalbard,' has achieved New York Times bestseller status, reflecting her influence and connection with her audience.

Authority Score: 9 149 pts

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10. Greta Thunberg

Greta Thunberg is an autistic climate justice activist known for her outspoken advocacy on climate change and social justice issues. Her social media presence highlights systemic oppression, environmental degradation, and human rights violations, particularly in relation to Palestine, Kurdistan, and Western Sahara. Thunberg emphasizes the interconnectedness of climate activism and human rights, urging global action against injustices. She actively participates in protests and campaigns, mobilizing support for marginalized communities affected by climate crises.

Authority Score: 9 158 pts

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09. Levinho

Levinho is a prominent gaming content creator with over 11.8 million subscribers on YouTube, primarily focusing on PUBG MOBILE gameplay and updates. His posts often include gameplay highlights, game updates, and promotional content for gaming products. He engages his audience with interactive content, encouraging likes and subscriptions. Levinho's social media presence is characterized by a strong emphasis on gaming, particularly in the mobile gaming sector, and he frequently collaborates with brands for sponsorships.

Authority Score: 9 163 pts

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08. Lowe ASMR

Lowe ASMR is a Swedish ASMRtist dedicated to creating relaxing content aimed at helping viewers sleep and experience tingles. His videos often feature various ASMR triggers, including mouth sounds, tapping, and unique sound combinations. With a strong presence on YouTube and Instagram, he engages his audience with personal milestones and updates about his equipment. His content is characterized by a focus on sleep and relaxation, making him a go-to creator in the ASMR community.

Authority Score: 9 214 pts

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07. Jalal Amara

Jalal Amara is a prominent YouTuber with over 3 million subscribers, known for his engaging and entertaining content. Based in Dubai and Sweden, he creates a variety of challenge videos, pranks, and family-oriented content, often featuring his siblings and friends. His social media presence is marked by a strong connection with his audience, as he shares personal moments and humorous interactions. Jalal is also active on Instagram and TikTok, where he continues to expand his reach.

Authority Score: 9 215 pts

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06. Oliver Nordin

Oliver Nordin is a professional parkour athlete from Sweden, showcasing his skills across various global locations. His social media presence features parkour videos, often filmed in unique settings, emphasizing first-person perspectives. He engages with a large audience through entertaining content, including challenges and collaborations with brands like DJI. His posts reflect a passion for adventure and extreme sports, with a focus on parkour culture and community.

Authority Score: 9 235 pts

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05. Tobias Näslund

Tobias "Panda" Näslund is a prominent mobile gamer and content creator known for his engaging gameplay videos, particularly in PUBG Mobile. With a massive following across platforms, he shares gameplay, vlogs, and product reviews, often featuring collaborations with other gamers. His content is multilingual, appealing to diverse audiences, and he actively promotes merchandise and gaming events. Panda's social media presence is characterized by a mix of humor, challenges, and community engagement.

Authority Score: 9 244 pts

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04. Hissy

Hissy is a prominent Swedish content creator known for his engaging fitness and strength-related videos across TikTok and YouTube. With a significant following, he showcases challenges, workouts, and humorous takes on fitness culture. His content often features impressive feats of strength, including lifting heavy weights and participating in competitions. Hissy's posts resonate with a young audience interested in fitness, humor, and lifestyle, making him a notable figure in the fitness community.

Authority Score: 9 316 pts

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03. PewDiePie

PewDiePie, a prominent Swedish content creator, is known for his engaging and humorous videos on YouTube. With a focus on gaming, particularly Minecraft, he shares personal life updates, collaborations, and product endorsements. His content often includes interactive elements, such as live streams and community engagement. PewDiePie also maintains a family newsletter and promotes various products through affiliate links. His social media presence is characterized by a blend of personal anecdotes and professional collaborations.

Authority Score: 9 441 pts

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02. Zlatan Ibrahimović

Zlatan Ibrahimović is a renowned footballer known for his exceptional skills and larger-than-life personality. His social media presence showcases his journey through various top clubs, emphasizing themes of determination, self-belief, and legacy. He engages with fans through motivational content and personal anecdotes, often highlighting his experiences in different cities. His posts reflect a strong connection to football culture and a commitment to inspiring others to pursue their dreams.

Authority Score: 9 702 pts

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01. Zara Larsson

Zara Larsson is a Swedish pop sensation known for her energetic and R&B-inspired dance-pop hits. She gained fame after winning a Swedish talent show at a young age and has since achieved multi-platinum success with albums like 'Introducing', 'So Good', and 'Poster Girl'. Her social media presence is vibrant, promoting her latest album 'VENUS' and live performances. Zara collaborates with brands like Maybelline and Sony, showcasing her influence in both music and fashion.

Authority Score: 9 735 pts

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