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Top 20 Tourism Influencers in 2025

Tourism influencers continue to shape how people explore the world. Here are 20 leading creators sharing helpful and engaging travel content in 2025.

July 14, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Tourism Influencers in 2025:

20. Raquel Benítez

Raquel Benítez is a certified tour guide in Prague, specializing in free and private tours. She shares insights about the city's history, culture, and attractions through engaging social media content. Her posts often include practical travel tips, recommendations for local cuisine, and highlights of significant landmarks. Raquel's passion for Prague is evident as she encourages visitors to explore the city and join her tours, while also promoting her written guide to Prague.

Favikon Authority Score: 8 478 pts

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19. Gabi Almeida and Cesar Antonio

Gabi Almeida and Cesar Antonio are cultural facilitators based in São Paulo, focusing on tourism, gastronomy, and cultural experiences. Their social media presence highlights various cultural events, exhibitions, and local attractions, encouraging followers to explore São Paulo's vibrant art scene. They actively promote free and accessible cultural activities, making their content engaging for both locals and tourists. Their posts often include detailed information about events, locations, and ticket prices, fostering community engagement around cultural exploration.

Favikon Authority Score: 8 510 pts

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18. Saffet Emre Tonguç

Saffet Emre Tonguç is a prominent Turkish historian, author, and TV presenter with a focus on travel and culture. He has authored 36 books and received 43 awards, showcasing his expertise in guiding tours both domestically and internationally. His social media presence highlights unique travel experiences, historical insights, and culinary adventures, often featuring exclusive locations and events. He engages with a large audience, sharing personal reflections and promoting cultural appreciation through his travels.

Favikon Authority Score: 8 520 pts

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17. Dixit Suman & Avinash Thakur | Himbus

Himbus is a travel-focused YouTube channel run by Dixit Suman and Avinash Thakur from Himachal Pradesh, India. They specialize in documenting bus journeys across scenic routes in India, particularly focusing on the Himachal region. Their content includes travel itineraries, bus schedules, and vlogs showcasing offbeat destinations, cultural experiences, and local traditions. The channel aims to assist travelers with practical information and virtual experiences of bus journeys, promoting tourism in the Himalayas.

Favikon Authority Score: 8 540 pts

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16. Freddy

Freddy is a tourism professional and official ambassador for @instatravelmx, focusing on travel destinations, food, and hotel experiences in Mexico. His engaging TikTok and Instagram content showcases hidden gems, culinary delights, and travel tips, appealing to a wide audience interested in exploring Mexico's rich culture and landscapes. With millions of likes on his posts, he effectively promotes tourism and local businesses, making him a key influencer in the travel sector.

Favikon Authority Score: 8 564 pts

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15. Anna Perno

Anna Perno is a passionate tour guide in Campania, sharing the rich culture and stories of Naples through engaging social media content. Her posts highlight local traditions, historical insights, and the beauty of the region, attracting a diverse audience interested in travel and culture. She actively promotes tourism in Naples, emphasizing its vibrant community and heritage.

Favikon Authority Score: 8 601 pts

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14. Serena Lyn

Serena is a dedicated Disney enthusiast and theme park strategist, providing unbiased reviews and tips for visiting Walt Disney World and other Orlando attractions. With a strong presence on TikTok, Instagram, and YouTube, she engages her audience with updates on park news, new attractions, and personal experiences. Serena emphasizes community building and offers practical advice for planning magical vacations, making her a trusted source for Disney fans.

Favikon Authority Score: 8 602 pts

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13. David Vaughn

David Vaughn is a prominent social media creator specializing in theme park travel, particularly Disneyland and Universal Studios. He shares tips, updates, and insights about attractions, events, and dining experiences, engaging a community of over 600,000 followers. His content includes detailed descriptions of new rides, park changes, and personal experiences during visits, often highlighting the magic of Disney and Universal parks. He actively collaborates with brands like Undercover Tourist, promoting travel deals and experiences.

Favikon Authority Score: 8 618 pts

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12. Valentina Vasileva

Valentina Vasileva is a migration consultant and content creator focused on helping individuals navigate the complexities of moving to Germany. With over 2000 successful relocations through her agency, she provides insights on education, work, and bureaucratic processes in Germany. Her content blends humor and practical advice, making it accessible for newcomers. Valentina emphasizes emotional support and community building, aiming to make Germany feel like home for migrants.

Favikon Authority Score: 8 632 pts

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11. Adam Stewart

Adam Stewart is the Executive Chairman of Sandals Resorts International, leading the Caribbean's premier hospitality brand. He is deeply committed to community development through the Sandals Foundation, which supports local initiatives. His social media presence highlights tourism growth, innovation in hospitality, and personal reflections on family and community. Stewart's leadership has garnered numerous awards, and he actively engages in promoting Caribbean culture and tourism, showcasing his dedication to the region's development.

Favikon Authority Score: 8 632 pts

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10. Niels Olsen

Niels Olsen is a prominent figure in Ecuador's tourism sector, previously serving as the Minister of Tourism. He is passionate about sustainable tourism and real estate, sharing insights on his working farm and lodge, Hacienda La Danesa. His social media presence focuses on promoting Ecuador's tourism potential, engaging with local communities, and advocating for sustainable practices. He often highlights the importance of tourism for economic development and environmental conservation, showcasing various regions of Ecuador.

Favikon Authority Score: 8 677 pts

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9. Martín "Tincho" Hernández

Martín "Tincho" Hernández is a Buenos Aires-based content creator focused on exploring the city's culture, history, and gastronomy. He shares engaging posts about local events, guided tours, and notable landmarks, promoting cultural appreciation and community involvement. His content often highlights significant cultural events and encourages participation in local activities, making him a key figure in promoting Buenos Aires as a vibrant destination.

Favikon Authority Score: 8 773 pts

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8. Zita Anjani

Zita Anjani is a prominent Indonesian social media personality known for her engaging TikTok content that highlights various aspects of Indonesian culture, tourism, and personal experiences. She often shares updates on events, parenting, and lifestyle, while promoting the beauty of Indonesia through hashtags like #UnlockIndonesia. Her posts reflect a blend of personal anecdotes and cultural commentary, appealing to a wide audience interested in Indonesian heritage and contemporary life.

Favikon Authority Score: 8 800 pts

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7. Mohamed Ghawari

Mohamed Ghawari is a Tunisian content creator and tour guide, specializing in showcasing the beauty and culture of Tunisia through engaging social media posts. His content primarily focuses on tourism, highlighting stunning locations, environmental tourism, and cultural heritage. He actively promotes local tourism and engages with his audience through interactive posts, often using hashtags related to travel and Tunisia. His presence on platforms like Instagram and TikTok reflects a strong commitment to sharing the unique aspects of Tunisian landscapes and experiences.

Favikon Authority Score: 8 839 pts

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6. Ahmad Wildani

Ahmad Wildani is a content creator focused on public transportation experiences in Indonesia, particularly through his YouTube channel. He documents his journeys across various regions, sharing insights about travel routes, ticket prices, and unique experiences. His content often features expeditions in Eastern Indonesia, showcasing the challenges and adventures of traveling by bus and ship. Ahmad engages with his audience through informative and entertaining videos, encouraging them to explore Indonesia's diverse transportation options.

Favikon Authority Score: 8 845 pts

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5. Abdülkadir Cantürk

Abdülkadir Cantürk is a tourism manager who shares personal photography and videos on TikTok. His content often reflects themes of love, longing, and emotional experiences, resonating with a wide audience. He engages with followers through relatable quotes and personal reflections, showcasing the beauty of Istanbul and the complexities of human emotions.

Favikon Authority Score: 8 857 pts

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4. Kristijan Iličić

Kristijan Iličić is a prominent Croatian travel blogger and entrepreneur, recognized as the first Croatian to visit every country in the world. He shares his adventures through engaging content on platforms like Instagram and TikTok, focusing on travel experiences, cultural insights, and humanitarian stories. As the founder of Nomadik Travel, he emphasizes the importance of exploring beyond comfort zones and connecting with local communities. His work also includes advocacy for social issues, particularly in conflict zones like Syria and Afghanistan.

Favikon Authority Score: 8 860 pts

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3. Yuri Damasceno

Yuri Damasceno is a tourism guide based in Fernando de Noronha, Brazil, showcasing the island's beauty through engaging and humorous content. His posts often highlight local attractions, promote safe tourism practices, and feature interactions with celebrities. He actively engages with his audience, sharing personal experiences and encouraging participation in his adventures. His content is characterized by a blend of humor and informative insights about the island, making him a relatable figure for both tourists and locals.

Favikon Authority Score: 8 920 pts

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2. Pani Bottle

Pani Bottle is a travel content creator known for engaging videos showcasing adventures in various locations, including Antarctica, Sri Lanka, and Japan. His posts often feature high-quality cinematography and a mix of personal experiences and travel tips. He actively collaborates with brands, promoting products through sponsored content. His social media presence reflects a passion for exploration and a light-hearted approach to travel, appealing to a diverse audience interested in travel and lifestyle.

Favikon Authority Score: 8 928 pts

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1. Muhammad Zunair

Muhammad Zunair is a travel enthusiast and content creator showcasing the beauty of Pakistan through engaging videos and posts. His social media presence focuses on tourism, adventure, and the natural landscapes of his country, particularly in regions like Khaltoro Valley and Gilgit-Baltistan. He actively promotes tourism services and shares insights about local attractions, aiming to inspire others to explore Pakistan's hidden gems.

Favikon Authority Score: 9 132 pts

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Also See 👀
🏆 TOP 20 ECO & SLOW TRAVELING INFLUENCERS IN 2025
🏆 TOP 200 TOURISM INFLUENCERS WORLDWIDE
HOW DOES FAVIKON RANK INFLUENCERS?