Valeria Lipovetsky x Tata Harper Skincare - VIYF #62

The most successful 2022 Christmas Influencer Marketing Campaigns

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@valerialipovetsky x Tata Harper Skincare

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Let’s start this View In Your Feed with a Christmas classic… An advent calendar (but make it on Instagram). Valeria Lipovetsky collaborated with Tata Harper Skincare, a cosmetics brand, to create this short digital countdown until Christmas. During 6 days, the creator and the brand gave the opportunity to two persons to win batches of products of great value. Creating a partnership around an advent calendar is a very good idea for brands. First of all, the format is adapted to the season and will necessarily appeal to the influencer’s audience. Next, advent calendars allow a brand to bring great added value to its campaign by working with different content formats. One day, one content, one added value. 🔥

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@itsvectorperkins x Ibis Hotels

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Didn't manage to get your tickets for The Weekend concert? Don't worry, Tristan has the solution! The French lookalike of Vector in Despicable Me partnered with Ibis Hotel to create a contest to win a pair of tickets for the concert of your dreams at Accor Arena Paris and a 1-night stay at Ibis Hotels. With almost 7M followers on TikTok, partnering with him guarantees a lot of visibility and strong participation in the contest. 🍀

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@hannnahhtaylor x anthropologie

Who says Christmas, says party and therefore says wearing your best outfits! That's why Hannah Taylor, a fashion content creator, collaborated with the Anthropologie brand. In her reels, she gives us holiday look ideas based on the brand's clothes. The company has collaborated with other content creators on different platforms. This influence marketing strategy launched just before the holidays allows them to reach the largest possible audience and maximize their sales during this period. ⚡️

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@nicholejacklyne x Pop It Pets

You are tired of traditional Christmas trees and would you like to try something original? The next partnership might interest you. Nichole Jacklyne, a TikTok creator specialized in slime, partnered with the brand Pop It Pets to promote their products. She did it in an original way as she used the Christmas period to her advantage. She presented the products by diverting their use and transforming them into tree decorations. This collaboration demonstrates real research on the part of the brand. Indeed, they have found a content creator who corresponds well to the brand image and whose audience corresponds to their target market.

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@SqueezieTV x Logitech

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This is a very interesting collaboration that clearly demonstrates the power of mega creators. Here, the Logitech brand has collaborated with SqueezieTV to promote its products for Christmas. What is interesting is that the SqueezieTV account is not even the official account of the Youtuber but and this tweet was also not written by him. But Squeezie, being the first French Youtuber, has a strong power of influence, which works as soon as his name is mentioned. This simple tweet will surely bring a lot of visibility to the brand and increase its sales.

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@luisapiou x MCM Worldwide

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If you don't have any gift ideas to put on your Christmas list, Luisa Villafane may have a suggestion for you. She recently collaborated with MCM Worldwide on Instagram to promote their fragrance for Christmas. The brand has decided to attack several fronts this Christmas. Indeed, it launched a major influence marketing campaign with many influencers to promote different products: bags, perfumes... Their objective is to create massive visibility to boost their sales in this period. 🚀

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