Hailey Bieber x Jimmy Choo - VIYF #18

Wide visibility, audience reach, and brand image. Discover various campaign strategies with the top collabs' of the week!

September 2, 2021
Clémence Del Castillo

haileybieber x Jimmy Choo

Hailey Bieber has announced her new campaign for the fashion house, Jimmy Choo! With more than one million likes, the American model tagged the brand and included their hashtag in her caption.

@khaby.lame x Amazon

With more than 100 Million followers on TikTok, Khaby Lame promotes Amazon Prime Student! A humorous video to explain the simplicity and efficiency of traveling with the American company.


##ad "Travel hack: @primestudent offers more leg room ✈️ ##learnfromkhaby ##learnwithprimestudent

♬ suono originale - Khabane lame

@kimkardashian x Balenciaga

Kim Kardashian walked Demna Gvasalia's show in a dazzling bridal look and posted her appearance on her main Instagram account for the Balenciaga couture collection. The post exceeded three million likes and 20K comments!

@mingey x Lancôme

The talented American actress shared once again her collaboration with Lancôme! A perfect example of a long-term partnership with brand ambassadors who provide wider visibility.

@pricelesstay x Amazon Prime Student

Another partnership for Amazon! The corporation made many collaborations on TikTok to promote its various services. In this collab', @pricelesstay shares a few tips for her users' back to school! By collaborating with this influencer, the brand has gained visibility within a specific audience: students! A vast market and perfect target!

@jlo x Dolce Gabbana

The one and only Jennifer Lopez, America's idol, posted a beautiful picture for her collab' with Dolce Gabbana! With more than four million likes and 36K comments, the female singer knows how to introduce a campaign!

@katiefeeneyy x Aveeno

A simple yet effective collab'! Aveeno appeared in Katie's skincare routine TikTok. With more than 6 million followers, the brand has reached a wide audience for this influencer campaign!

@vincentcassel x The Kooples

French actor Vincent Cassel, and his wife Tina Kunakey, shared their campaign with The Kooples! By signing their influencer campaign with the french couple, the brand has reached a diverse yet well-targeted audience! A fantastic long-term partnership that provides visibility as well as improves the brand image.

@scott.frenzel x Grammarly

What better time than the back-to-school to promote a grammar tool! Grammarly appeared in Scott's Tiktok this week! An excellent choice of channel with which they reach young workers and students.

About the author

Clémence Del Castillo

Our daydreamer, Clémence, develops her creativity on a daily baisis by drawing, playing the piano, and singing! A true artist at heart. ✨As a TikTok influencer, she'll share her top tips on the blog.🤓 Does this ring any bells? You may have seen her in Spain, Singapore, or Paris. She's constantly on the move! 🌎 #Creative #TikToker #ESSEC