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Who is Alan Beltran aka IamYankee?
Alan Beltran, known online as IamYankee, is a Mexican content creator recognized for his humorous vlogs and challenge-based videos. With a lighthearted tone and a strong presence on YouTube and TikTok, he has built a loyal fanbase among Spanish-speaking youth.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Alan Beltran: Entertaining a Generation with Playful Vlogs and Social Challenges
Alan Beltran, known online as IamYankee, is a Mexican video creator who rose to fame through high-energy challenge videos and prank-based storytelling. His early content often featured exaggerated public interactions and staged social scenarios, all delivered with fast-paced edits and meme-style humor. Unlike creators who focus on commentary or reaction formats, Alan built his following by crafting skits that blur the line between scripted and spontaneous. His signature is turning awkward situations into highly watchable entertainment.
A major part of Alan’s identity revolves around group dynamics — he consistently films with a rotating crew of friends, giving his videos a collaborative feel. Viewers are drawn to the chemistry between cast members and recurring inside jokes across episodes. These collaborations are often chaotic in tone, but tightly structured for pacing and retention. His ability to sustain multiple character arcs within a vlog-like format sets his content apart from generic group challenges.

Alan also invests in his visual presentation. His YouTube thumbnails follow a recognizable style with bold facial expressions, primary colors, and dramatic setups that clearly communicate the joke or hook. While his humor is loud, his branding is clean — content remains “safe” and free from political themes, which has helped him scale with younger audiences and family-friendly brands. His visual consistency carries across platforms, reinforcing audience familiarity.
Despite his comedic tone, Alan is deliberate in how he cross-promotes. He ends many videos with a call-to-action tied to other platforms, helping him maintain presence across YouTube, TikTok, and Instagram. His use of pinned comments, on-screen captions, and end-card jokes encourages interaction and loyalty. This ecosystem has helped him reach over 7.8M followers across platforms, establishing him as one of Mexico’s most recognizable Gen Z comedy creators.
An Influencer Active on Social Media

Alan Beltran reaches over 7.8 million followers across YouTube, TikTok, and Instagram, with his strongest performance coming from long-form video content on YouTube.
Alan Beltran's Social Media Strategy Analysis
YouTube: Skits, Vlogs, and Exaggerated Storytelling

Alan Beltran’s YouTube content is structured around loud, exaggerated humor, often involving over-the-top public dares or uncomfortable social challenges. His videos regularly feature a rotating cast of collaborators, which keeps the energy unpredictable and fresh. Each upload is edited with fast jump cuts, zooms, and sound effects, amplifying the absurdity of each scenario. He builds tension early — a prank setup, awkward interaction, or scripted twist — and delivers payoff before viewers drop off.
He averages 2.8 videos per month, releasing new content weekly around 7 PM EST to align with high viewership windows in Mexico. His titles and thumbnails lean into visual extremes — open mouths, surprised faces, or fake drama — all tailored to drive curiosity clicks. Once viewers are in, he keeps retention high through dynamic pacing and constant on-screen movement. This structure has helped him earn over 4.9M subscribers and 778K average views per video.

Alan rarely breaks character in his YouTube uploads — maintaining a loud, reactive persona that mirrors his audience’s energy. However, the content stays brand-safe, with no profanity or political themes, which allows for widespread monetization. He often wraps videos with CTA shoutouts, teaser edits, or pinned comment challenges to drive repeat views and cross-platform growth. Every episode feels like part of a running series with recurring tones, stakes, and cast members.
His strongest metric here is engagement: an average of 28.1K interactions per post, showing that viewers are not just watching but reacting and sharing. He’s experienced a growth bump of 0.9% over the last 30 days, adding 43.6K new subscribers. These numbers confirm YouTube is his core platform and his most effective space for brand integrations or large-scale digital campaigns.
- Username: @IamYankeee
- Influence Score: 90.1/100
- Followers: 4.9M
- Activity: 2.8 videos/month
- Engagement Rate: 0.58%
- Growth: +0.9%
- Average Engagement: 28.1K
- Posting Habits: Once a week at 7 PM EST
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TikTok: Quick Jokes and Cross-Platform Momentum

Alan uses TikTok to deliver condensed versions of his longer-form humor — sometimes as teasers, other times as original micro-skits. His account (@iam.yank33) is packed with short, punchy videos that capitalize on facial exaggeration, quick setups, and reactions that last under 20 seconds. He often features his signature circle of friends, but relies more heavily on solo expressions, comedic sound usage, and POV bits than he does on YouTube.
He posts 1.2 videos per week, maintaining high engagement despite no follower growth in the past month. His average engagement rate sits at an impressive 19.88%, with 337.9K likes and 3.6M views per video — significantly outperforming typical TikTok metrics. He favors morning uploads around 4 PM EST, targeting an audience that engages early from mobile. Unlike his YouTube, TikTok requires no plot — just a concept, a punchline, and a face.

Alan frequently uses TikTok to reinforce catchphrases or recurring gags from his YouTube skits, building inter-platform character consistency. His face and voice are instantly recognizable due to repeated tropes like fake crying, shouting "¿qué hiciste?", or dressing up in over-the-top costumes. This repetition creates a loop of recognition and engagement for viewers who follow him across platforms.
His TikTok content thrives on accessibility — minimal context, no setup, instant punch. That makes it ideal for brand hooks, especially ones needing to land in the first three seconds. Despite 0% follower growth, his performance remains elite because of the clarity and familiarity of his style. He doesn't aim to surprise — he aims to deliver what fans expect at maximum intensity.
- Username: @iam.yank33
- Influence Score: 91.7/100
- Followers: 1.7M
- Activity: 1.2 videos/week
- Engagement Rate: 19.88%
- Growth: 0%
- Average Engagement: 337.9K
- Posting Habits: Once a week at 4 PM EST
Instagram: Personality Showcase with Lower Frequency

Instagram is where Alan downshifts from chaos to curated snapshots — red carpet events, selfies, or professional collabs replace the visual noise of his videos. He posts just once per month, but each photo is chosen carefully for style and reach, often tagging brands or fashion designers like @vestidosfashion15. His most recent post at the 2024 Eliot Awards, where he wore a powder blue suit with floral embroidery, received over 137K likes, showcasing his visual impact.
Unlike other creators who post stories daily, Alan’s Instagram is minimal — but impactful. His aesthetic focuses on clean outfits, strong poses, and high-quality lighting, often deviating from his loud, comedic persona. This duality makes him appealing to both lifestyle brands and entertainment sponsors who want to see versatility. He publishes at 5 PM EST, mirroring his TikTok timing, but the format is slower and less reactive.

The growth on this platform has been steady: +0.86% and +10.3K followers in 30 days despite his low frequency. His engagement per post averages 10.5K likes, proving that fans still respond enthusiastically to his static content. He rarely uses Instagram for memes or casual selfies — it functions as a portfolio, not a playground. This keeps his profile polished and high-converting for brand partnerships.
Instagram is not where he builds community — it’s where he validates status. Each upload feels like a milestone: award shows, media appearances, or major collaborations. And while it’s not his most active channel, it plays a key role in reinforcing his reputation as more than just a skit creator.
- Username: @iam.yankee
- Influence Score: 85.7/100
- Followers: 1.2M
- Activity: 1 post/month
- Engagement Rate: 0.87%
- Growth: +0.86%
- Average Engagement: 10.5K
- Posting Habits: Once a month at 5 PM EST
IamYankee’s Social Media Influence Summary

Alan Beltran holds a Favikon Influence Score of 9,347 points, placing him at Level 2. He ranks in the Top 1% on TikTok Mexico (#311), TikTok Worldwide (#5151), Video Entertainment Mexico (#78), and Video Entertainment Worldwide (#580). These rankings highlight his strong authority in youth-driven video content for Spanish-speaking Gen Z audiences.
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Content Strategy: Skit-Based Humor and Social Chemistry
Alan’s content thrives on quick, exaggerated storytelling built around interaction with friends and challenges. His humor is never passive — it often relies on awkward moments, over-the-top characters, and public antics that turn simple setups into viral moments. This approach allows him to stretch a single idea across multiple formats, from YouTube sketches to short TikToks. He avoids topical or political humor, keeping his content suitable for teens and brand-safe.
Reachability and Partnerships

Alan Beltran is highly reachable on TikTok, where he posts almost daily in the early morning around 6 PM EST—an unusual yet effective slot that consistently pulls in high views. His comment sections are filled with recurring fans, and he frequently pins replies or reacts to user comments, showing hands-on community management. Unlike creators who ignore DMs, Alan occasionally reposts fan edits and tagged stories. This interactive loop makes him highly appealing for brands seeking organic integration into creator-fan dynamics.

He rarely engages in traditional paid partnerships, but when he does, they often blend into the comedic tone of his skits—keeping authenticity intact. His profile is considered “Safe” by content classifiers, and he maintains clean, brand-friendly humor without diving into controversy. His estimated post value is $8K, with strong ROI potential for Gen Z–focused campaigns. Alan is especially suited for brands in youth entertainment, fashion, and tech that value meme culture and virality over polished influencer aesthetics.
Conclusion: Keeps Gen Z Laughing, One Skit at a Time
Alan Beltran has carved out a unique lane in Spanish-speaking digital entertainment through energetic storytelling and challenge-driven humor. His consistent growth on YouTube and impressive TikTok engagement reflect a deep understanding of what makes his audience click, laugh, and share. With high brand safety and a young, active fanbase, he remains a standout figure for youth-oriented partnerships.
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