Who is Alex Gaboury?

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Alex Gaboury: Elevating Hair Care Content Through Timeless Tutorials and Elegant Expertise

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Alex Gaboury is a Canadian beauty creator best known for her signature elegant updos, polished ponytails, and tutorials centered around hair extensions. Her content isn't just about beauty—it's about providing value through step-by-step, camera-focused walkthroughs that prioritize replicable results. She co-founded RobeCurls and often spotlights tools and accessories that align with her elevated, minimal aesthetic.

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Her content avoids clutter or lifestyle distractions; everything is framed tightly around hair. Whether she’s demoing a hair fork twist or experimenting with a new braid technique, the framing, background, and lighting are designed for clarity. The tone is professional but warm, built to teach—not just perform.

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Alex’s reach spans YouTube, Instagram, and TikTok, with each platform serving a unique function in her strategy. YouTube is her hub for Shorts and high-performing evergreen content, Instagram supports her visual portfolio of looks, and TikTok gives her real-time engagement with a slightly more casual voice. Yet, all three remain visually aligned.

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She regularly works with brands that align with her identity—technical, feminine, and elegant—like Moroccanoil, Mademoiselle Jules, and Aritzia. Rather than hopping from brand to brand, Alex tends to deepen relationships over time, making her a reliable long-term partner for hair-focused campaigns.

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An Influencer Active on Social Media

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Alex Gaboury maintains a strong presence across YouTube, Instagram, and TikTok, with educational content driving consistent engagement across all three.

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Alex Gaboury's Social Media Strategy Analysis

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YouTube Strategy: Focused Demonstrations with Evergreen Appeal

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Alex Gaboury’s YouTube content is built around clean, step-by-step visual instruction that removes distractions and prioritizes utility. Her Shorts format favors close-up, well-lit angles of her hands styling real-time updos or braids—no narration, no overlays, just deliberate execution. Her most-viewed videos, like the “Two Claw Clip Hairstyle Ideas,” gain traction not from virality but rewatchability and practical clarity. This minimalistic approach allows viewers to follow along without pause or confusion.

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Unlike many creators who rely on personality to carry their content, Alex’s value is in precision. She avoids facial framing and instead emphasizes hand technique and hair movement, letting the visuals carry the full instructional weight. Her neutral backdrops and soft color palettes stay consistent, which makes her feed feel like a digital textbook for hair styling. This creates a visual brand that is instantly recognizable without the need for loud branding or gimmicks.

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She posts infrequently—only about 2.3 videos per month—but her videos are intentionally evergreen. A French twist tutorial from June performs just as well six months later, thanks to its timeless relevance. The low volume of uploads does not hinder engagement because her content is built for long-term value, rather than short-term spikes.

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Alex treats YouTube like a reference library rather than a feed. Every new upload becomes part of a growing archive of reliable, high-quality tutorials. This makes her channel indispensable for users looking for structured, fuss-free hair education, and equally attractive for hair accessory brands wanting sustained visibility through instructional content.

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• Username: @AlexGaboury
• Influence Score: 83.3/100
• Followers: 924K
• Activity: 2.3 videos/month
• Engagement Rate: 0.05%
• Growth: +0.6%
• Average Engagement: 425
• Posting Habits: Once a week at 8 PM EST

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Instagram Strategy: Elegant Visual Consistency with a Technical Lens

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Alex’s Instagram is a curated grid of elegant hair tutorials framed with photographic intention. She uses consistent angles—typically showing the back of the head—to highlight hair structure and styling details. Each post is crafted to serve a dual purpose: visual inspiration and technical demonstration. Posts like her “low bun tutorial with a French pin” aren’t just aesthetic—they’re practical guides dressed in minimal styling.

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Her captions are short and always instructional, providing essential product context without overwhelming the viewer. Rather than showcasing her lifestyle or personality, she maintains a focus strictly on hair techniques. This makes her profile feel like a professional portfolio, not a personal blog. It’s a scrollable gallery of executions, not experiments.

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Despite having fewer followers than on YouTube, her Instagram sees more frequent posting (11 times a month) and relatively stable engagement. Her average post garners around 662 interactions and 33.6K views, showing strong retention among a specialized audience. Most followers come to Alex not for novelty, but for repetition—they want to revisit a familiar method or see how one technique can be slightly refined.

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Instagram is also where Alex activates most of her long-term partnerships, tagging brands like Luxy Hair or Jennifer Behr directly in her tutorials. She rarely posts promotional content outside of this format. Her integrations are subtle, often involving the direct use of a brand’s product in a tutorial, making the ad element feel organic and essential to the result.

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• Username: @alexgaboury
• Influence Score: 83.4/100
• Followers: 281.3K
• Activity: 11 posts/month
• Engagement Rate: 0.24%
• Growth: +2.04%
• Average Engagement: 662
• Posting Habits: 3 times a week at 11 AM EST

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TikTok Strategy: Compact Education with Elevated Impact

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Though TikTok is her smallest channel, Alex uses it for high-impact bursts of tutorial content that maintain her visual identity. Her videos rarely follow trends or challenges—instead, she repurposes her core instructional content for a vertical-first format. Her June 4 video on an “Easy half up half down hairstyle” went viral with nearly 1M views, proving that skillfully executed fundamentals still hold weight on fast-paced platforms.

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Alex’s TikToks are lean—focused on 30–60 second tutorials, with clear framing and smooth transitions. Unlike other creators who rely on personality-forward intros or punchlines, she lets the work speak for itself. Her captions often include helpful pointers like “no cuts so you can follow along,” which emphasize her commitment to transparency in teaching. Her success on TikTok lies in clarity, not charisma.

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Despite having 118.3K followers, her engagement rate is her highest on this platform at 1.23%. Each video averages around 1.5K interactions and 48K views, demonstrating a high-value exchange with viewers. This is likely because her audience uses TikTok as a reference tool—saving and rewatching tutorials rather than casually liking and scrolling past them.

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Alex also adapts slightly to the platform’s energy without compromising her style. She may include a trending sound or respond to hair requests in comments, but she never veers into irrelevant content or clutter. Her TikTok strategy proves that expert-led, slow tutorials can still cut through the noise when executed with visual precision and genuine utility.

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• Username: @alexgaboury
• Influence Score: 82.6/100
• Followers: 118.3K
• Activity: 2.4 videos/week
• Engagement Rate: 1.23%
• Growth: -2.03%
• Average Engagement: 1.5K
• Posting Habits: Twice a week at 3 PM EST

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Alex Gaboury's Social Media Influence Summary

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Alex Gaboury ranks in the top 2% of global hair care influencers and top 3% on Instagram in Canada, solidifying her authority in technical, tutorial-driven beauty content.

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Learn more about the Favikon Methodology here

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Content Strategy: Consistency, Clarity, and Quiet Authority

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Alex’s content stands out for its discipline. She avoids lifestyle distractions and focuses purely on hair tutorials, which makes her an anchor of expertise in an otherwise saturated beauty space. She uses repetition to her advantage—many of her top posts are simple twists or clips, each filmed with updated lighting, angles, or accessories.

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Reachability & Partnerships: Trusted by Technical Beauty Brands

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Alex is highly brand-safe, with a strong track record of embedding product partnerships into her tutorials. She has worked extensively with Luxy Hair Extensions (tagged 43x) and Jennifer Behr (13x)—showing her value as a long-term brand partner. Her rate is estimated at $6K/post, a reflection of her niche authority and tutorial-based influence.

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She is most receptive to partnerships with clear utility—hair tools, pins, accessories, and extension brands that she can authentically use in a real tutorial. Unlike creators who treat products as props, Alex integrates them into the teaching moment, making them indispensable to the content itself.

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Conclusion: Where Technical Skill Meets Digital Elegance

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Alex Gaboury has built a career not on viral gimmicks or personal branding, but on clean, reliable, and beautifully executed tutorials. Her content is purposeful and highly specific, appealing to viewers seeking guidance—not entertainment. With a rare combination of trust, clarity, and consistency, she occupies a distinct position in the digital haircare space.

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