Who is Alexia Danae Cruz?

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Alexia Danae Cruz: Empowering the LGBTQIA+ Community Through Beauty, Advocacy, and Authentic Storytelling

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Alexia Danae Cruz is the reigning queen of the Veracruz Carnival 2024 and a proud transgender activist with a visible presence in Mexico’s LGBTQIA+ scene. Her content often draws from her personal transition experience, which she openly shares to uplift others navigating similar journeys. From early childhood, she has used her story to challenge social norms and affirm her identity in the public eye. Her narrative blends vulnerability with glamor, earning her recognition far beyond social media.

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She actively collaborates with brands like SHEIN and Fashion Nova while incorporating makeup tutorials and styling content that reflect her bold aesthetic. Alexia often appears at national events in Mexico, bridging online influence with real-world representation. Her visuals highlight elaborate looks and personal glam moments, bringing authenticity and flair to every collaboration. This fusion of advocacy and fashion sets her apart in beauty-driven digital spaces.

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On Instagram, she curates a space that blends empowerment and softness, with captions that reflect self-worth and advocacy. Her posts typically feature vibrant visuals, event appearances, and affirmations meant to inspire her 1.1M followers. While she maintains a relatively low posting frequency, her community remains tightly engaged. Each post reflects both her polished image and her ongoing commitment to inclusivity and visibility.

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Alexia’s content consistently centers LGBTQIA+ issues, female empowerment, and visibility for trans voices in Latin America. Her partnerships, public statements, and beauty content align with her mission of representation through style. Rather than relying on trends, she uses each post to reinforce her identity and lived experience. This makes her platform more than entertainment—it becomes a safe, affirming space for her community.

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An Influencer Active on Social Media

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Alexia is active across TikTok, Instagram, and X, with her largest audiences on TikTok and Instagram.

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Alexia's Social Media Strategy Analysis

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TikTok: Empowerment Through Visibility

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Alexia Danae Cruz’s TikTok account, @alexiacruzmkp, is her most followed platform with 1.6M followers. She shares makeup routines, affirmations, and personal reflections framed around her trans identity and public milestones. Her video edits often include strong audio cues, emotional captions, and celebration of feminine beauty. Posting about once a week at 6 PM EST, she keeps a consistent rhythm with well-staged, high-effort videos.

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The content leans into authenticity without sacrificing visual production, earning her an engagement rate of 0.42%. Although her growth is currently flat (0%), her loyal base continues to support and amplify her voice. With an average of 6.8K engagements per post and 130.1K views, she remains a recognizable advocate in Mexican LGBTQIA+ content. Her TikToks often respond to public reactions and celebrate moments like the Veracruz Carnival.

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Her humorous tone is paired with deeply personal messages, which makes her stand out. She uses viral sounds and relatable expressions while ensuring her posts carry a larger message of empowerment and inclusion. Unlike creators focused solely on aesthetics, Alexia combines narrative and style with purpose, often using storytelling and comment responses as tools for community engagement.

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Her TikTok is also a space for collaborations, especially with fashion and beauty brands such as SHEIN. It supports product placements without feeling commercial, as the featured items align closely with her personal brand. This synergy strengthens both her follower trust and her market value.

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• Username: @alexiacruzmkp
• Influence Score: 82.5/100
• Followers: 1.6M
• Activity: 0.8 videos/week
• Engagement Rate: 0.42%
• Growth: 0%
• Average Engagement: 6.8K
• Posting Habits: Once a week at 6 PM EST

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Instagram: Glamour and Advocacy

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With 1.1M followers, Alexia’s Instagram (@alexiacruzmkp) acts as a curated highlight reel of her professional achievements and visual identity. It’s where she documents her participation in fashion campaigns, her crown as Veracruz Carnival Queen, and community activism. Her grid is filled with bold makeup looks, polished photoshoots, and elaborate gowns that signal glamour and pride.

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Despite a lower engagement rate of 0.06%, Alexia posts brand-sponsored content in partnership with Fashion Nova and La Academia. These are usually timed with cultural events or personal milestones, such as pageants or LGBTQIA+ awareness days. The visual consistency of her feed—often saturated in pinks, golds, and glam—makes her instantly recognizable and aligns with her self-styled image as a proud trans queen.

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She typically posts 3 times a month, and while her frequency is modest, each post often generates broad conversation and audience reactions. Her comments reflect a mix of admiration, personal testimonies, and encouragement from fans and fellow advocates. She maintains narrative captions in Spanish, further rooting her connection with her Mexican and Latin American audience.

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Her Instagram strategy is less about volume and more about impact. Posts frequently reference her identity, titles, and campaigns—whether that’s being crowned or modeling for inclusive beauty brands. The visuals are editorial in nature, giving her page a semi-professional aesthetic that appeals to both followers and partners.

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• Username: @alexiacruzmkp
• Influence Score: 72.3/100
• Followers: 1.1M
• Activity: 3 posts/month
• Engagement Rate: 0.06%
• Growth: -0.78%
• Average Engagement: 608
• Posting Habits: Once a week at 6 PM EST

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X: Advocacy in Brief

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Alexia’s X (formerly Twitter) account has 429K followers, making it her third most-followed platform. However, her engagement here is low, with an average of 9 interactions per post and 0% engagement rate. She tweets infrequently—roughly once a month—with her last post dating back a month ago. This indicates that X is not a central focus of her digital presence.

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The content typically includes shoutouts, event thank-yous, or retweets from brand collaborations. While she maintains her advocacy tone, the absence of multimedia content and low interactivity limit the platform's strategic value. Her tweets rarely include personal anecdotes or viral hooks, reducing their potential to spread or connect.

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Growth on X remains modest at +0.15% with just over 600 new followers in 30 days. Her average post gets about 5.7K views, a reflection of residual audience interest from her other platforms. Without regular updates or conversation threads, the account serves more as an archive than an active channel.

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Despite its lower engagement, X still plays a role in solidifying her presence during key campaigns. Her occasional posts align with brand activations or event promotion. But to fully optimize the platform, a shift toward more frequent, story-driven updates could enhance relevance and cross-platform synergy.

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• Username: @alexiacruzmkp
• Influence Score: 70/100
• Followers: 429K
• Activity: 0.3 tweets/week
• Engagement Rate: 0%
• Growth: +0.15%
• Average Engagement: 9
• Posting Habits: Once a month at 5 PM EST

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Alexia Danae Cruz's Social Media Influence Summary

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Alexia Danae Cruz holds a Favikon Influence Score of 8,502, placing her in the Top 3% of creators globally. She ranks #747 in Video Entertainment Mexico (Top 7%) and #3651 on TikTok Mexico (Top 14%). Her strong positioning highlights her cultural impact and consistent presence within Mexico’s LGBTQIA+ and beauty communities.

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Learn more about the Favikon Methodology here

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Content Strategy: Trans Visibility Meets Glamour Culture

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Alexia’s content merges elegance with activism. Her TikToks often share emotional or humorous reflections on her trans identity, while her Instagram posts reflect a consistent high-glam aesthetic. From makeup routines to community shoutouts, every post connects her identity with her platform. Brand campaigns with SHEIN and La Academia validate her relevance in commercial and cultural sectors. She uses her voice to uplift, inform, and inspire, all while maintaining strong visual storytelling across platforms.

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Reachability and Partnerships

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Alexia Danae Cruz is especially reachable for campaigns centered on identity, beauty, and community representation. She actively engages through sponsored Instagram posts and TikTok brand mentions, often tied to LGBTQIA+ awareness or fashion partnerships. Her brand collaborations include Fashion Nova, SHEIN, and INdustrial, aligning with her glam-forward visual aesthetic. She responds well to brands with values that reflect empowerment, personal authenticity, and style.

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With 4 posts per month across platforms and a visually rich feed, Alexia maintains a steady rhythm ideal for high-impact but low-frequency partnerships. Her storytelling style is highly personalized, making her a strategic fit for product launches or advocacy campaigns with strong messaging. She also leverages her public role as Reina del Carnaval de Veracruz 2024 to enhance brand trust and reach. Brands looking to tap into cultural pride and gender inclusivity in Mexico will find in Alexia a committed, resonant creator.

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Conclusion: Shaping Visibility Through Identity

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Alexia Danae Cruz is not just a creator but a cultural figure. Through style, personal narrative, and constant advocacy, she has defined a niche rooted in power, pride, and authenticity. Her continued growth in fashion and cause-based partnerships shows how personal truth can scale influence.She stands out as one of the most important digital voices for trans visibility in Latin America.

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View the AI-powered profile

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