Who is Amanda Ferreira?

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Amanda Ferreira: Empowering Women Through Humor and Everyday Content

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Amanda Ferreira is a Brazilian creator known for combining comedy with personal storytelling, often drawing from her own experiences as a mother and woman. Her skits frequently explore beauty pressures, domestic frustrations, and female dynamics, delivered in a tone that blends sarcasm with sincerity. Amanda uses her expressive delivery and facial reactions as key elements of her style. She’s built a strong female audience by focusing on relatable, everyday topics.

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Her content stands out for the way she pairs exaggerated humor with emotional undertones—she can make followers laugh while still pointing to real issues. Amanda often uses makeup and costume changes as part of her punchlines, especially when satirizing beauty routines or relationship scenarios. She doesn’t follow trending formats—instead, she creates her own joke structures and dialogue scenes. This originality has helped her grow rapidly on both TikTok and Instagram.

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Amanda’s commitment to female empowerment is a consistent theme across her content. She uses Portuguese captions and direct messaging to talk openly about self-care, emotional labor, and the pressures of womanhood. Whether she’s mocking unrealistic beauty expectations or giving voice to unspoken feelings, Amanda makes space for women to laugh without guilt. Her comedic timing allows her to tackle these topics without becoming preachy or overly serious.

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Her partnerships with brands like O Boticário and Gummy Original reflect her ability to turn sponsored content into part of the joke. Amanda integrates products into skits naturally—without losing her tone or comedic style. Her followers don’t see ads—they see Amanda being Amanda, with or without the brand. This makes her not just a content creator, but a trusted personality with real influence among Brazilian women.

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An Influencer Active on Social Media

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Amanda Ferreira is active primarily on TikTok and Instagram, with limited presence on YouTube and X.

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Amanda's Social Media Strategy Analysis

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TikTok: Skits, Sincerity, and Strong Female Connection

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Amanda’s TikTok account (@amandaferreira0_) is where her character-driven comedy thrives, with 3.3 million followers engaging in her sketches about beauty mishaps, relationship drama, and motherhood chaos. She posts about 9.2 videos per week, with uploads typically going out at 4 PM EST, matching her Instagram habits and catering to early risers. Her videos usually feature Amanda herself acting out both sides of the scenario, often switching voices or outfits mid-shot.

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Her format is consistent: short, relatable stories told in exaggerated tone, usually ending in a twist or visual punchline. Her audience expects this setup, making her content easy to binge-watch and share. The average engagement is 36.7K, and her videos rack up over 283K views each—impressive for original sketches that don’t follow TikTok trends or viral sounds. Her 1.11% engagement rate is strong, especially considering she avoids trending dances or challenge templates.

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Amanda’s content doesn’t rely on flashy editing—she uses her delivery, expressions, and tight scripting to carry the humor. She often uses beauty products or daily items as props, and these become natural placement opportunities for sponsors. Branded content fits easily into her structure, such as mimicking “expectation vs. reality” makeup routines while tagging Gummy Original. The product isn’t the focus—the comedy is—and that’s what keeps viewers engaged.

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Many of her best-performing videos are reenactments of emotionally charged situations delivered through humor—like arguments with kids, miscommunication in relationships, or sarcastic takes on beauty pressure. She isn’t trying to go viral with tricks—she’s building a recognizable comedic voice. Her use of Portuguese and references to Brazilian culture make her particularly influential in her demographic, as the audience sees themselves reflected in the jokes.

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• Username: @amandaferreira0_
• Influence Score: 91.9/100
• Followers: 3.3M
• Activity: 9.2 videos/week
• Engagement Rate: 1.11%
• Growth: +6.05%
• Average Engagement: 36.7K
• Posting Habits: Everyday at 4 PM EST

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Instagram: Uplifting Humor, Styled Posts, and Community-Driven Content

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Amanda Ferreira’s Instagram (@amandaferreira0) is where she blends self-expression with playful content rooted in beauty, fashion, and comedy. She posts around 14 times per month, often pairing bold looks—like her bunny outfit for Badmi’s party—with light, humorous captions that keep her followers engaged. Amanda’s feed is built on contrast: striking images with comedic or casual tone, often using popular female stereotypes as comedic devices. Her posts typically land at 4 PM EST, giving her followers consistent early-day content.

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Her engagement rate stands at an impressive 5.06%, with 115.4K average engagements per post—proof that her audience is highly responsive. Amanda often uses the first photo for visual impact, followed by carousels that include more casual or meme-style frames, making her content feel both styled and accessible. Whether she’s joking about daily stress or sharing a full glam moment, Amanda maintains a consistent tone rooted in confidence and irony. Her fans don’t just like her posts—they interact with her persona.

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Amanda incorporates branded content without shifting her voice, making partnerships feel natural. For example, a makeup look may be linked to O Boticário, but it's still framed in a context of a funny situation or transformation moment. Her captions are short, often include Portuguese slang, and end with questions that invite comments. This two-way communication strengthens her audience retention and keeps her community involved.

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She also frequently posts Instagram stories, using polls, filters, and reposted memes to stay casually connected between main-feed updates. This helps her sustain visibility without overwhelming followers with formal posts. Her visual consistency, time-of-day rhythm, and self-deprecating humor are all part of a strategic formula that builds loyalty through relatability and fun.

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• Username: @amandaferreira0
• Influence Score: 95.3/100
• Followers: 2.3M
• Activity: 14 posts/month
• Engagement Rate: 5.06%
• Growth: +7.07%
• Average Engagement: 115.4K
• Posting Habits: Everyday at 4 PM EST

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YouTube: Minimal Use, Static Growth

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Amanda Ferreira’s YouTube channel (@AmandaFerreiraoficial) currently plays a minimal role in her overall strategy. With 1.3 million subscribers, she still holds audience potential here but hasn’t maintained regular uploads—averaging just 0.8 videos per month. Her last video was posted over two weeks ago, and both engagement and views on recent uploads are effectively at zero. This suggests YouTube is not her current focus and may have served earlier in her career as a testing ground for longer-form content.

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The channel’s inactive state contrasts sharply with her TikTok and Instagram success. There are no visible series formats or upload themes that indicate a planned return to YouTube consistency. Unlike creators who use YouTube for deep-dives or product reviews, Amanda’s strength lies in snappy, character-driven moments—which are harder to stretch into long-form. Her fast-paced content style is better suited to TikTok’s and Instagram’s formats.

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She could potentially repurpose TikTok content into compilations, but hasn’t leaned into that model yet. YouTube shorts might offer a viable path for reactivation, especially since her skits already fit the vertical video format. However, until that shift happens, the channel remains static. Her brand partners and audience are far more active on her other platforms.

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Overall, Amanda’s YouTube activity is negligible in her growth and partnership momentum. It does not currently factor into her strategy or engagement, and her content cadence suggests she is fully committed to short-form platforms where her voice is best amplified.

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• Username: @AmandaFerreiraoficial
• Influence Score: 55.5/100
• Followers: 1.3M
• Activity: 0.8 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (formerly Twitter): Inactive Profile with No Strategic Role

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Amanda Ferreira’s X profile (@amandaferreira0) shows no recent activity and holds only 4.5K followers. Her last post was made over a year ago, and there is zero engagement or growth recorded in the last 30 days. She does not use this platform for community engagement, content distribution, or brand promotions. There’s no indication that she plans to reactivate this channel.

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This inactive status confirms that Amanda has intentionally narrowed her focus to platforms where her content style and target audience align best. Unlike creators who rely on written content or real-time commentary, Amanda’s value lies in visual humor and skit performance. X does not support her delivery style or her engagement rhythm, making it irrelevant to her growth and influence.

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• Username: @amandaferreira0
• Influence Score: 9.4/100
• Followers: 4.5K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: +0.04%
• Average Engagement: 0
• Posting Habits: Once a year at 9 AM EST

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Amanda Ferreira’s Social Media Influence Summary

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Amanda Ferreira holds a Favikon Influence Score of 2 with 9,266 points. She ranks in the Top 1% for Instagram Brazil (#170) and Pranks & Challenges Brazil (#13), showing her high authority in humor-driven content. She’s also Top 1% globally in both Instagram and Challenges, with worldwide rankings of #1444 on Instagram and #135 for Pranks & Challenges. These rankings confirm Amanda’s strong positioning among comedic and lifestyle-focused Brazilian influencers.

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Learn more about the Favikon Methodology here

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Content Strategy: Everyday Humor with Real Impact

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Amanda’s content strategy is built around short-form, high-energy humor that addresses daily struggles in a way that feels validating. She often presents herself in exaggerated scenarios or plays with beauty stereotypes to make a point, always with comedic timing. She doesn’t chase trends—she writes her own setups and builds recurring formats that stick.

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Reachability and Partnerships

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Amanda Ferreira is highly reachable through her Instagram and TikTok platforms, where she maintains daily activity and openly tags partner brands like O Boticário, Gummy Original, and inDrive Brasil. Her sponsored content is always integrated into her comedic skits or daily storytelling, never interrupting her usual tone. She prefers light, humorous formats for brand placements—turning makeup tutorials, beauty routines, or chaotic mom moments into subtle product showcases. This consistency makes her content both entertaining and commercially effective.

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She is best suited for campaigns that align with her values, especially those focusing on beauty, self-care, and female empowerment. Amanda typically accepts partnerships where she retains full control over the tone and delivery, ensuring the content feels organic. With a posting habit of 4 PM EST and a strong female audience in Brazil, she offers timely, repeat exposure for brands targeting that demographic. Her $10K estimated rate reflects her influence and the unique storytelling angle she brings to each collaboration.

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Conclusion: Humor Is Her Power—and Her Message

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Amanda Ferreira brings together two things rarely done well at once—comedy and advocacy. Her audience follows her not just for laughs, but for the relatable messages she weaves through humor. With steady growth, strong rankings, and a loyal female following, Amanda continues to prove that funny content can carry real weight. She isn’t just building an audience—she’s building community.

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