Who is Andrew Pavlunin?

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Andrew Pavlunin: Building a Relatable Comedy Brand Rooted in Friendship and Youth Culture

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Andrew Pavlunin is a content creator based in Los Angeles, best known for his comedic takes on friendship and young love. His videos often portray awkward moments, emotional confessions, and unexpected punchlines that speak directly to Gen Z. With a strong TikTok presence and consistent engagement, he’s carved out a space by leaning into vulnerability while keeping things light and funny. His humor is casual but emotionally charged, drawing fans who see their own experiences reflected in his skits.

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What makes Andrew distinct is his ability to mix comedy with storytelling that feels personal but never staged. He frequently plays on themes like rejection, misunderstandings, and the “friendzone,” creating a running narrative his audience follows. His posts feel like inside jokes with his followers, especially when he references recurring characters or situations. This sense of continuity keeps his content sticky and highly shareable across platforms.

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His audience is mainly English-speaking teens and young adults in the U.S., and he tailors his content to match their habits and humor. He posts regularly around early morning hours, which matches when his viewers are most active. Despite his rising visibility, he maintains a low-politics profile and rarely diverts from entertainment themes. That focus makes his platforms easy for brands to integrate into, particularly in the fashion and lifestyle sectors.

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Andrew’s partnerships are visible but not disruptive—he has worked extensively with NovaMEN and Fashion Nova, seamlessly blending products into skits or outfits. His reach is amplified by a tight network of creators who share a similar tone and demographic. Whether he’s filming solo or bouncing off other influencers in collaborative content, Andrew keeps a consistent comedic voice. That consistency, combined with timing and relatability, has made him one of the most watchable lifestyle creators in his category.

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An Influencer Active on Social Media

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Andrew Pavlunin maintains a high-impact presence across TikTok, YouTube, and Instagram, with a total reach of over 3 million followers and standout performance in lifestyle and comedic content.

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Andrew's Social Media Strategy Analysis

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TikTok: Where Comedy Meets Gen Z Realness

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Andrew Pavlunin’s TikTok presence is built around short, emotionally-charged skits that dramatize real-life awkwardness in friendship and love. He leans into common Gen Z experiences—like getting friendzoned or overthinking texts—with exaggerated reactions that feel both hilarious and uncomfortably relatable. These aren't generic sketches; they’re stylized reenactments of feelings his audience actually lives through. His top-performing videos often feature close-up monologues, quick punchlines, and recurring visual cues like dim lighting or bedroom settings.

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He posts three times a week, early in the morning 5 PM EST, aligning perfectly with school scroll hours. This time slot lets him land on the “For You” page when viewers are most active, before school or during transit. His average views sit around 373.7K, showing that even without major growth in follower count, his reach remains stable and wide. He doesn’t rely on trends—he builds his own narrative voice.

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Unlike many creators who mimic popular audio clips, Andrew uses original dialogue and scripts that reflect his personality. He taps into quiet insecurities (like rejection or emotional confusion) and flips them into punchlines that don’t feel forced. That specificity is why viewers return—there’s a sense of continuity in his character that builds loyalty. His content isn’t throwaway; it encourages repeated watching and even re-posting by fans who feel seen.

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Brand safety is another key part of his TikTok presence. His videos are free of controversy or political topics, making him an ideal creator for youth-focused campaigns. His previous brand integrations—like styling NovaMEN outfits within casual videos—don’t disrupt his format. Instead, they blend naturally with his storyline, showing that his TikTok isn’t just for comedy—it’s a working platform for product exposure done right.

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• Username: @itsyaboyandrewpav
• Influence Score: 87.8/100
• Followers: 1.9M
• Activity: 3 videos/week
• Engagement Rate: 1.64%
• Growth: 0%
• Average Engagement: 31.2K
• Posting Habits: 3 times a week at 5 PM EST

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YouTube: A Slower but Loyal Following

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Andrew’s YouTube channel, @AndrewPavv, holds over 1.1 million subscribers but is currently underused. He averages less than one video per month (0.7), and his engagement rate sits at a very low 0.02%, suggesting that most of his audience subscribed during past spikes of activity. That said, the account still draws about 7.6K average views—meaning the base is alive, just waiting for more consistent uploads. His format here doesn’t follow his TikTok style; instead, it's longer-form content, often vlogs or personal stories.

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Despite low activity, the channel recently saw a small growth of +0.63%, indicating that even sporadic uploads retain interest. The London post on Instagram hints at a possible "UK Vlog," which shows he’s aware of YouTube’s potential for narrative content expansion. Fans are vocal about wanting more, and the platform offers room to go deeper into themes he only teases on TikTok—like behind-the-scenes friendship dynamics or extended comedy setups.

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What stands out is that Andrew hasn’t tried to repurpose TikTok shorts onto YouTube for filler. That choice preserves the platform’s integrity and shows he views YouTube differently—less quantity, more intent. His fans engage more when the content feels planned rather than automated. While many creators cross-post aggressively, Andrew separates his platforms by tone and depth.

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If he leaned back into YouTube with regular uploads, even monthly vlogs or themed Q&As, he could reactivate his large subscriber base. With the right thumbnail and storytelling structure, he could revive his YouTube identity beyond being “the TikTok guy.” The base is there, and the brand alignment potential for longer content partnerships is strong.

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• Username: @AndrewPavv
• Influence Score: 90/100
• Followers: 1.1M
• Activity: 0.7 videos/month
• Engagement Rate: 0.02%
• Growth: +0.63%
• Average Engagement: 222
• Posting Habits: Twice a month at 7 PM EST

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Instagram: Rising Engagement with Casual Aesthetic

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Andrew’s Instagram has become his most active growth channel recently, gaining over 6.4% in 30 days and pulling in 57.8K average engagements per post. He posts 11 times per month, often early in the morning at 6 PM EST, with photos that balance street-style fashion and emotionally-charged captions. His photo next to a red London phone booth wasn’t just a travel post—it teased a vlog, showing how he uses Instagram to hint at cross-platform content. He often turns single images into part of a larger storytelling arc.

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He’s tagged NovaMEN and Fashion Nova multiple times 15 and 10, respectively, showing that Instagram is where most of his fashion collabs live. Unlike TikTok, where the product placement feels casual, here it's more curated—fitted outfits, posed shots, and brand mentions are clean and direct. Still, the captions keep his voice intact, avoiding robotic influencer tones. His followers respond well to his visual content, which feels aspirational without losing emotional grounding.

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His followers are more likely to comment personally—like telling him they miss him or asking when the next vlog drops. That behavior shows that Instagram is his most parasocial platform, where fans feel closest to the “real” Andrew. Instead of heavily edited photos or luxury flexes, he keeps it grounded with light filters, natural lighting, and casual poses. This relatability, paired with consistency, is a big reason his Instagram performs so well despite being his smallest audience.

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His posting habits are extremely regular, hitting 3 times per week. He leans into storytelling—whether through carousel posts or comment replies—making each post more than just a visual. This sets his account apart from other creators who treat Instagram like a highlight reel. For Andrew, it’s a tool to build moments, show range, and create anticipation for what’s coming next.

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• Username: @andrewpavv
• Influence Score: 92.4/100
• Followers: 218K
• Activity: 11 posts/month
• Engagement Rate: 26.5%
• Growth: +6.41%
• Average Engagement: 57.8K
• Posting Habits: 3 times a week at 6 PM EST

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Andrew Pavlunin’s Social Media Influence Summary

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Andrew holds an overall Favikon Influence Score of 9,161 points, ranking in the top 1% for both Instagram and Video Entertainment content in the U.S. On Instagram, he ranks #1079 nationally and #5871 globally. In the video entertainment category, he ranks #310 in the U.S. and #1635 worldwide. These rankings place him among the most prominent lifestyle creators with consistent traction in his niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Turning Teen Heartbreak and Humor into Loyal Engagement

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Andrew’s content is labeled as casual, cheerful, and safe for brand partnerships. It is also low on political commentary, making it adaptable for a wide range of brand campaigns. His storytelling focuses on humor drawn from relatable daily interactions and relationship mishaps. He sticks to formats that work—short skits, POVs, and meme-style captions. Andrew's content strategy is clear: he leans heavily into emotional relatability with a comedic twist. His followers know what to expect—genuine, lightly dramatic content that reflects their own experiences. This consistency is one of his key strengths.

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Reachability and Partnerships

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Andrew Pavlunin is highly reachable for brand partnerships, especially on Instagram and TikTok where he consistently integrates products like NovaMEN outfits into casual storytelling. He’s tagged NovaMEN 15 times and Fashion Nova 10 times, showing clear history with fashion partnerships that align with his content style. His brand-safe, politically neutral content makes collaboration frictionless for companies targeting young U.S. audiences. He’s open to product reviews and sponsored posts without compromising his comedic tone.

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His consistent posting schedule—three times a week on TikTok and Instagram—gives brands predictable visibility windows. Engagement isn’t just high; it’s active, with followers regularly commenting on his whereabouts and anticipating future content like his teased UK vlog. His influencer network includes creators like Asher Lara and Skyy Jade, which increases cross-promotion potential. These traits make Andrew a reliable, audience-connected partner for campaigns that rely on personality-driven influence.

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Conclusion: Built on Comedy, Consistency, and Real Emotion

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Andrew Pavlunin is a standout Gen Z voice in video entertainment and lifestyle content. His strength lies in crafting humorous, emotionally accessible content that speaks directly to a teen and young adult audience. With a strong presence on TikTok and Instagram, he’s already working with top fashion brands and maintaining high engagement and visibility. Andrew is an ideal collaborator for brands aiming to connect with young, emotionally engaged audiences. His influence is built on trust, humor, and consistency—qualities that keep his community growing and highly responsive.

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