Who is Ayamé aka ayame.p?

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Ayamé: Shaping Gen Z Culture Through Humor and Self-Expression

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Ayamé is a London-based digital creator known for her sharp, sarcastic humor and deadpan delivery, often shot in casual spaces like her bedroom or car. Her signature style blends fashion with rants and ASMR-inspired voiceovers, creating a unique content rhythm. She rarely follows trends and instead builds each video around personal commentary or cultural quirks. This refusal to perform for the algorithm has become part of her appeal.

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She posts at off-peak hours—like 10 AM EST or 1 PM EST—which matches her brand of chaotic relatability and unfiltered storytelling. Her uploads often start with one-liners like “If you’ve found me, congrats—you’ve lost your mind,” setting the tone for her audience's expectations. Her fans don’t just follow her for laughs; they follow for her tone, timing, and ability to mirror their own internal dialogue. She’s not performing a character—she’s performing herself.

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Unlike fashion creators who prioritize styling, Ayamé focuses on how fashion feels—itchy tags, bad fits, or vibes she can’t explain but acts out. Her outfit content is often laced with commentary, not praise, giving it an edge that resonates with viewers tired of over-polished influencers. She treats her platform like a diary, using sarcasm as structure and self-expression as her hook.

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Ayamé’s collaborations, such as those with Audible and the BBC, are seamlessly integrated into her tone. She doesn’t switch personas when promoting something; she mocks herself mid-ad or uses voiceovers to narrate the absurdity of brand scripts. This consistency is why audiences trust her—even sponsored posts feel like inside jokes, not product pushes.

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An Influencer Active on Social Media

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Ayamé is active on TikTok, Instagram, and YouTube, with her most substantial presence and performance coming from TikTok.

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Ayamé's Social Media Strategy Analysis

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TikTok: Daily Humor, ASMR, and Gen Z Commentary

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Ayamé’s TikTok strategy revolves around short, observational skits that use ASMR tones and deadpan humor to capture attention. She often opens videos with dry one-liners or annoyed expressions, drawing viewers into a world of personal gripes and internal commentary. Her uploads are usually filmed in dim lighting, with her sipping Starbucks, lounging in bed, or making intense eye contact with the front camera. These visual choices give her content a confessional vibe that feels oddly comforting.

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She posts consistently—10.5 times per week—maintaining a late-night schedule at 10 AM EST that aligns with her audience’s scrolling habits. Each post feels unscripted, yet her timing and tone suggest a refined rhythm that comes from practice, not spontaneity. She rarely relies on music or trending filters, choosing instead to let silence, eye-rolls, and speech pacing do the comedic work. This keeps her voice central to the viewing experience.

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What distinguishes Ayamé is her ability to make everyday moments feel absurd and worth watching. She’ll monologue about being ghosted by a friend, the stress of matching socks, or the dread of opening a group chat—topics that aren't dramatic, but become funny in her voice. Her 1.62% engagement rate and 61.7K average interactions prove her niche works without needing viral gimmicks.

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TikTok is where Ayamé’s chaotic aesthetic thrives, and she doesn’t stray from it—even during brand deals. When promoting Audible, for example, she integrates the product into her rants rather than pausing for a traditional endorsement. Her audience respects this continuity, rewarding her with engagement even on sponsored posts that still “feel like her.”

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• Username: @ayame.p
• Influence Score: 90.2/100
• Followers: 3.8M
• Activity: 10.5 videos/week
• Engagement Rate: 1.62%
• Growth: 0%
• Average Engagement: 61.7K
• Posting Habits: Daily at 10 AM EST

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Instagram: Stylized Realness and Reaction-Driven Posts

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Ayamé’s Instagram is less stylized and more spontaneous compared to fashion-first influencers. She posts daily at 1 PM EST, using mirror selfies, casual fits, or meme-style Reels with text overlays. Her photo grid doesn't aim for aesthetic harmony—instead, it reflects her mood and internal monologue, often captured in short, chaotic captions like “I look like a wine mom and I’m OK with it.”

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She averages 14 posts per month, leaning heavily on Reels and lo-fi photos that preserve her ironic tone. Her face is often the central focus—zoomed-in, mildly annoyed, or expressionless—and rarely edited to perfection. This lack of polish has become her Instagram trademark, building a presence that contrasts sharply with traditional influencer feeds.

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Unlike creators who treat Instagram as a highlight reel, Ayamé uses it like a second diary—posting things that feel impulsive or weird but still readable. She occasionally tests new outfit formats or idea fragments that later become TikToks. Her Instagram is a space for “in-between” content: too raw for brand campaigns but too good not to post.

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Even in branded posts, she avoids filters or staged backgrounds. Her partnerships with Instagram itself and BBC were executed using her usual humor and bedroom setups. This makes her content feel accessible and keeps brand mentions from feeling out of place—maintaining her identity while serving partner goals.

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• Username: @ayame.p
• Influence Score: 81.6/100
• Followers: 958.3K
• Activity: 14 posts/month
• Engagement Rate: 1.41%
• Growth: -0.34%
• Average Engagement: 13.5K
• Posting Habits: Daily at 1 PM EST

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YouTube: Infrequent and Low-Priority

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Ayamé’s YouTube channel is technically active but hasn’t received an update in four months. The platform holds 315K subscribers, yet she uploads only 2.3 videos per month on average and shows 0% engagement across recent content. Most uploads resemble extended TikToks—lo-fi rants, casual storytelling, or extended voice memos. There’s no attempt at cinematic editing or high production.

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Her YouTube videos often feature similar themes to her TikToks: personal grudges, fashion thoughts, or bedroom commentary. However, they feel like overflow content rather than primary uploads. The lack of consistency or format evolution suggests that she’s deprioritized the platform. It's currently more of a content graveyard than a growth engine.

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• Username: @Ayame.P
• Influence Score: 21.8/100
• Followers: 315K
• Activity: 2.3 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Ayamé P's Social Media Influence Summary

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Ayamé holds an Favikon Influence Score of 9,109 and ranks in the Top 1% in Video Entertainment UK (#40) and Top 2% in TikTok UK (#264). She also sits comfortably in the Top 1% for Video Entertainment Worldwide (#2067). These placements prove her strong positioning as a UK-based Gen Z creator with international appeal. Her dominance on TikTok and Instagram is fueled by frequency and tone consistency. Even without viral growth, her steady presence and loyal audience reinforce her place among the UK’s top-performing digital entertainers.

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Learn more about the Favikon Methodology here

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Content Strategy: Sarcasm, Consistency, and Cultural Fluency

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Ayamé’s content strategy is built on cultural fluency—knowing what her audience feels, hates, and laughs at, often before they say it. She rarely explains jokes, trusting her followers to get the reference. Whether it’s a rant about university halls or an outfit she hates but still wears, everything is delivered with a straight face. Her posts are shot from casual angles: phone cams, mirrors, and low-light environments that feel lived-in rather than produced. The style is unfiltered, not as a gimmick, but as a signature. This is especially effective for younger viewers who are wary of overly curated content.

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Reachability and Partnerships

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Ayamé is reachable for brand deals ranging between $10K and $40K per post, particularly on TikTok and Instagram where her content style remains unfiltered and consistent. Her partnerships with Audible, BBC, and Instagram show she can integrate branded messages without altering her tone. She doesn’t follow ad scripts—instead, she bends them to her voice, often narrating campaigns as if they’re personal rants or ironic confessions. This approach keeps her content aligned with her usual delivery, even during sponsorships.

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She’s part of a UK-based creator circle including MILAN, Coco Sarel, and Georgia, which expands her relevance for fashion, media, and youth-focused brands. Her chaotic posting habits (late-night uploads, meme captions, low-edit visuals) make her ideal for campaigns that want to feel spontaneous, not staged. Because her content tone doesn’t shift, brands working with Ayamé benefit from high trust retention and strong in-feed authenticity.

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Conclusion: Building a Digital Persona Through Chaos, Consistency, and Cultural Clarity

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Ayamé has built a creator brand rooted in humor, chaos, and consistency—never shifting for platforms or trends. With millions of followers and a presence that feels as intimate as it is entertaining, she owns her space in the Gen Z content world. Her influence doesn’t depend on polish or perfection but on staying exactly as she is, every single day.

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