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Who is Cass DiMicco?
Cass DiMicco is a fashion designer and entrepreneur best known as the founder of Aureum Collective, a jewelry brand seamlessly woven into her personal style content. Through elegant visuals and curated lifestyle posts, she has built a powerful presence that bridges luxury fashion with modern entrepreneurship.

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Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.
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Cass DiMicco: Designing a Digital Fashion Empire With Elegance and Impact
Cass DiMicco is a Miami-based fashion designer and digital entrepreneur who built her personal brand alongside the creation of her accessories label, Aureum Collective. What began as fashion content has evolved into a visually rich platform that reflects both her aesthetic and business ethos. Her posts are instantly recognizable for their golden tones, minimalist backdrops, and luxury lifestyle visuals. She often styles her own jewelry line into her outfits, creating a seamless link between content and commerce.
Her success lies in her ability to present a curated lifestyle that still feels grounded in personal milestones and routines. Whether she’s sharing a dinner at 9:30 AM overlooking the coast or an outfit from her summer travel series, her content reflects intentional luxury. The calm, confident tone of her captions often contrasts with the energy of trend-based creators, making her digital presence feel more editorial than reactive. Her brand voice is consistent across platforms, reinforcing her identity as both founder and muse.

(Source: @cassdimicco, Instagram, May 2025)
Cass’s digital growth is closely tied to her product storytelling, with Aureum Collective pieces subtly embedded in most of her posts. She rarely uses overt call-to-actions—instead, her influence lies in how naturally her audience sees her wearing and living in her designs. This integration of product into lifestyle has allowed her to convert personal taste into brand desirability. Her community doesn’t just follow for outfits—they follow to learn how to embody a brand-aligned aesthetic.
Despite being a designer, Cass doesn’t use her platforms to push collections or campaigns. She uses them to show how style can be lived in: across hotel balconies, in soft light over champagne, or from the seat of a café. Her Instagram feels like a catalog curated by the founder herself, while her TikTok offers polished moments of personality and in-motion styling. Together, they paint the picture of a modern fashion entrepreneur who doesn’t just design accessories—she designs a lifestyle.
An Influencer Active on Social Media

Cass DiMicco commands a strong influence across Instagram and TikTok, supported by consistent engagement, elegant visuals, and seamless brand integration rooted in fashion and entrepreneurship.
Cass DiMicco's Social Media Strategy Analysis
Instagram: The Core of Cass DiMicco’s Digital Brand

Instagram is Cass DiMicco’s flagship platform, where her personal image and business seamlessly converge. With 851.6K followers and an average of 15 posts per month, she uses the platform as a visual diary of fashion-forward elegance and polished lifestyle. Each post feels editorial, whether it’s a golden-hour outfit photo or a candid dinner moment styled with her signature Aureum Collective jewelry. Her consistency in tone and color palette creates a visual identity that followers instantly recognize.
Cass’s Instagram is structured around luxury, but her captions and composition keep it personal and accessible. A post like “9:30pm dinner” paired with 416.8K views reflects her ability to make high-end feel relatable. She often includes minimal captions or single emojis, allowing the photo to lead the narrative while encouraging aesthetic admiration. Her style is never cluttered—every post has space, symmetry, and intent, making her feed feel more like a lifestyle magazine than a content grid.

She consistently integrates her own products into her outfits without overt tagging, reinforcing her as both a brand founder and style authority. This subtle product inclusion builds trust, as followers view her jewelry as a natural part of her wardrobe rather than an advertisement. The engagement she receives—an average of 5.6K interactions and 172K views per post—is a result of this quiet authority and long-term consistency. There’s no pushiness—only presence.
Her posting rhythm—daily at 9 AM—suggests a methodical approach to engagement, aligned with when her audience is most active. This scheduling, combined with a 0.66% engagement rate and +0.98% monthly growth, indicates that Cass values quality over volume. Her Instagram isn’t just about looks; it’s about longevity. It's a curated brand experience that mirrors the identity of Aureum Collective, built one intentional post at a time.
- Username: @cassdimicco
- Influence Score: 88.3/100
- Followers: 851.6K
- Activity: 15 posts/month
- Engagement Rate: 0.66%
- Growth: +0.98%
- Average Engagement: 5.6K
- Posting Habits: Everyday at 9 AM EST
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TikTok: Style in Motion, Personality in Focus

On TikTok, Cass DiMicco presents a more dynamic side of her brand, offering glimpses into her real-time styling, behind-the-scenes moments, and fashion routines. With 132.7K followers and an average of 3.6 videos per week, her content leans into fashion education through formats like GRWM, “datenightoutfits,” and seasonal styling breakdowns. She uses a mirror, handheld filming, and clean aesthetics to maintain brand coherence even in TikTok’s casual space. Unlike trend-driven creators, her tone remains calm and grounded, staying close to her personal style DNA.
Videos like her GRWM in St. Tropez or “Let me know if you want a Part 2” offer straightforward outfit inspiration without overwhelming visuals or audio. Her use of simple transitions and natural lighting allows her jewelry, handbags, and styling to take center stage. Her average video pulls 25K views, with a 1.25% engagement rate and 1.7K interactions—impressive for a creator who doesn’t rely on viral hooks. Her success lies in her clarity: followers come to her for clean, intentional fashion ideas.

Cass’s TikTok is less about performance and more about preservation of identity. Even as she leans into trending formats like day-in-the-life or mini vlogs, she maintains a steady tone that mirrors her Instagram personality. Her videos avoid gimmicks and remain focused on her personal fashion aesthetic—high-waisted trousers, soft textures, and structured silhouettes. She’s not here to entertain—she’s here to inspire a mood and a mindset.
Her daily posting habit, typically around 4 PM, reflects an international audience appeal and a commitment to consistency. Though her monthly growth is modest at +0.44%, the platform reinforces her brand’s voice and extends her reach to a younger demographic. TikTok isn’t where she started, but it’s becoming a space where her quiet luxury resonates in motion—frame by frame, look by look.
- Username: @cassdimicco
- Influence Score: 82/100
- Followers: 132.7K
- Activity: 3.6 videos/week
- Engagement Rate: 1.25%
- Growth: +0.44%
- Average Engagement: 1.7K
- Posting Habits: Everyday at 4 PM EST
YouTube: A Personal Lens Into Founder Life

Cass DiMicco’s YouTube channel provides an unfiltered view into her daily routine, with content focused on lifestyle documentation rather than fashion tutorials. With 36.1K subscribers and low frequency (0.6 videos per month), she uses this platform for longer-form storytelling. Her “Week in My Life” series, often filmed in vlog format, invites viewers into a quieter, behind-the-scenes version of her life as a designer, entrepreneur, and partner. The visuals remain consistent with her brand—muted tones, natural light, and an easy, conversational cadence.
What differentiates her YouTube from her other platforms is its intimacy. In a 9.6K-view video titled “A very realistic week in my life,” Cass appears in workout clothes, walking her dog, cooking, and cohosting podcasts. The tone is stripped-down, allowing viewers to engage with her beyond her polished Instagram aesthetic. It’s not about performance—it's about proximity. These videos reveal her routine and personality without the pressure of sales or style.

Her engagement remains modest, averaging 287 interactions per post and a 0.79% engagement rate, but her community on YouTube is loyal. The slower pace and low upload frequency make it feel more like a journal than a content engine. Viewers don’t expect drops—they look forward to chapters. She maintains a calm, composed delivery even when cohosting or reviewing personal milestones, reinforcing her consistency across all platforms.
Though it’s not her growth driver, YouTube adds dimension to her brand and strengthens her identity as a founder who values transparency. It’s a space for reflection, depth, and storytelling—important components that can’t always live on TikTok or Instagram. While her visual identity remains intact, YouTube gives Cass room to speak directly to her audience, allowing the personality behind the designer to come through.
- Username: @CassDiMicco
- Influence Score: 61.6/100
- Followers: 36.1K
- Activity: 0.6 videos/month
- Engagement Rate: 0.79%
- Growth: 0%
- Average Engagement: 287
- Posting Habits: Once a month at 8 PM EST
Cass DiMicco's Social Media Influence Summary

Cass DiMicco holds a Favikon Influence Score of 3 with 8,573 points, signaling a strong and credible presence across key platforms. She ranks in the top 1% of Instagram creators in the U.S. and globally, and in the top 1% for Fashion Artists & Designers worldwide—placing her among the elite digital fashion figures. These rankings underscore her reach and the high performance of her content, especially in visual storytelling and lifestyle curation.
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Content Strategy: Aesthetic Consistency Meets Business Savvy
Cass DiMicco’s content is rooted in consistency—visually polished, brand-aligned, and deeply connected to her role as a founder and tastemaker. Her aesthetic is minimal yet luxe, and she consistently integrates Aureum Collective pieces across platforms without overt promotion. Her lifestyle looks, aspirational locations, and elegant captions deliver a calm yet confident brand voice that aligns with her product line.
Reachability and Partnerships

Cass DiMicco is highly accessible for collaborations that align with fashion, lifestyle, or female-founded brand stories. She has worked with high-end labels such as Hermès, The Row, and Goldbergh, and frequently integrates Aureum Collective products into her daily content—blurring the line between influencer and brand operator.

She’s best positioned for long-term partnerships with brands that value continuity, aesthetic alignment, and audience loyalty. Her profile states a high likelihood to accept collaborations that match her brand values, particularly through Instagram posts and TikTok product features, where her tone remains authentic and visually consistent.
Cass DiMicco: Elevating Fashion Influence with Founder-Led Vision
Cass DiMicco isn’t just a fashion influencer—she’s a brand builder with a vision that extends across platforms and products. From her highly-ranked Instagram to her behind-the-scenes YouTube content, she commands attention through elegance, consistency, and entrepreneurial authenticity. Her content doesn’t just reflect her lifestyle—it reflects her leadership.
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