Who is Chloe Rose?

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Chloe Rose: Serving Authentic Food Content with Style and a Smile

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Chloe Rose is a UK-based food enthusiast and lifestyle creator, celebrated for her charismatic presence and lighthearted approach to content. Best known for her engaging TikTok videos, Chloe shares daily glimpses into her culinary adventures—from quirky food trends to meal prep and fast-food tastings. What sets her apart is her effortless ability to balance humor with relatability, making even a Calpol-flavored cookie review feel like a chat with a friend.

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Her audience, primarily young English-speaking followers in the UK, are drawn not only to her vibrant food content but also to her approachable style and casual fashion. Chloe doesn’t craft a persona—she documents her actual meals, opinions, and life experiences. Whether she’s reviewing dips in her car or filming takeout dinners in her kitchen, every post feels genuine and unrehearsed. It’s this rawness that has built her loyal 4M+ fanbase.

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Chloe's success is not confined to food alone—her lifestyle content includes fashion partnerships, self-care moments, and cause-driven advocacy. She has actively collaborated with brands like McDonald's UK, Boohoo, and White Fox Boutique, showing a seamless ability to integrate sponsored posts without sacrificing tone or trust. Beyond her content, she also engages with charitable themes, notably supporting children’s welfare with measurable alignment.

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Her Influence Score of 8,902 points places her among the most notable lifestyle and food creators in the UK. With rankings like Top 1% among UK food bloggers and a Top 3% placement for TikTok creators nationwide, Chloe’s impact is far-reaching and data-backed. She's a go-to name for brands looking for authentic voices in food, fashion, and youth-driven lifestyle.

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An Influencer Active on Social Media

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Chloe Rose's digital presence spans four platforms—TikTok, YouTube, Instagram, and X—with TikTok leading as her main stage for influence, both in activity and following.

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Chloe Rose's Social Media Strategy Analysis

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TikTok Strategy: Food Experiments, Humor, and Everyday Consistency

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Chloe Rose’s TikTok strategy is centered around snack-sized food reviews that double as entertainment. Her signature setup—filming in her car with natural lighting and zero editing—creates an informal, almost vlog-like intimacy with viewers. Whether she’s trying Calpol-flavored cookies or quirky dips from M&S, her reactions are raw, honest, and often humorous. This makes her content feel like a casual conversation, not a performance.

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She posts around 6.2 videos per week, keeping her presence consistent without sacrificing authenticity. There’s no dramatic scripting or set design—just Chloe, a product, and her commentary. Her audience comes to expect this minimal yet effective format, allowing her to deliver consistent engagement without complexity. It’s an approach that maximizes output while staying true to her personality.

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Her engagement rate of 0.57% translates into 23.4K average engagements per video and over 324K views, proving the success of her simplicity. These aren't viral gimmicks—they're steady interactions from a loyal fanbase that appreciates her candid tone. Chloe isn’t chasing trends; she’s building a niche that merges food exploration with real-life commentary. That reliability is what earns her audience trust.

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The platform also acts as her strongest point for brand partnerships. Chloe effortlessly integrates sponsors like McDonald’s UK into her usual food testing format without disrupting flow. Her tone stays light, brand-safe, and politically uninvolved, allowing her to work across industries without alienating any segments of her audience. For companies looking to insert products into everyday Gen Z scenarios, Chloe’s TikTok is the ideal vehicle.

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• Username: @chloeroseofcl
• Influence Score: 88.4/100
• Followers: 4.1M
• Activity: 6.2 videos/week
• Engagement Rate: 0.57%
• Growth: 0%
• Average Engagement: 23.4K
• Posting Habits: Everyday at 12 PM EST

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YouTube Strategy: Short-Form Kitchen Realness

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Chloe’s YouTube strategy leans into Shorts, which mimic her TikTok style but are rooted more in home settings, typically the kitchen. These brief clips often feature her cooking or plating takeout—content like “Dish up dinner with me” or “Chinese takeaway” captures casual dining moments without overproduction. Her kitchen becomes a stage for unscripted, snack-sized videos that mirror her personality.

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Though her posting frequency is low (0.7 videos/month), Chloe is starting to see growth—+1.04% this month, with 330 new subscribers. Her Shorts perform better in narrative flow than in analytics, which still show 0% engagement and no registered average views. This gap may be due to how YouTube tracks Shorts differently or Chloe’s limited use of longer-form content.

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Unlike creators who rely on storytelling or recipes, Chloe’s YouTube content focuses on routine meals and snack reveals. She doesn’t use music overlays, edits, or voiceovers—instead, she lets the visuals and her expressions carry the clip. This stripped-back approach aligns with her brand identity but limits deeper engagement that longer videos could provide.

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Currently, YouTube serves as an experimental space for Chloe, offering spillover visibility from her TikTok fanbase. With more regular uploads and longer formats, she could turn the platform into a stronger extension of her brand. However, as it stands, YouTube operates more like a bonus content hub than a core focus.

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• Username: @chloeroseofcl
• Influence Score: 82/100
• Followers: 32.2K
• Activity: 0.7 videos/month
• Engagement Rate: 0%
• Growth: +1.04%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Fashion-Focused, Sparing but Stylish

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Chloe’s Instagram content veers away from food and into fashion and lifestyle, creating a different dimension to her digital persona. Her posts are infrequent—only 1 per month—but more visually curated, often featuring her in stylish outfits and posed settings. This version of Chloe is quieter, more aesthetic, and curated for visual appeal rather than conversation.

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Despite having 174.5K followers, her engagement rate is only 0.02%, indicating that Instagram is not where her core audience interacts most. However, these occasional posts serve an important function: brand positioning. Collaborations with Boohoo and White Fox Boutique are prominently featured here, reinforcing her role as a style ambassador.

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Her captions are minimalist—often one-liners or emojis—putting full focus on the visual. While her personality shines on TikTok, Instagram is where Chloe delivers on aspirational aesthetics. Each post feels like a personal editorial moment, carefully styled but never overdone.

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The platform acts as a digital lookbook for lifestyle brands rather than a community hub. For companies seeking high-quality imagery or influencer campaign assets, Chloe’s Instagram provides polished, brand-friendly content. It’s not about volume or engagement here—it’s about presence and perception.

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• Username: @chloeroseofcl
• Influence Score: 55.9/100
• Followers: 174.5K
• Activity: 1 post/month
• Engagement Rate: 0.02%
• Growth: +1.41%
• Average Engagement: 39
• Posting Habits: Once a month at 1 PM EST

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X Strategy: Inactive but Maintains Branding

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Chloe's presence on X (formerly Twitter) is purely residual, with 6.5K followers and no tweets in over a year. Her page remains branded, featuring a motivational banner and a link to her Spotlight profile, but there’s no active posting strategy. She holds an Influence Score of 7.8/100, reflecting this dormancy.

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This platform does not play an active role in her current content or partnerships, and its role appears purely archival. If Chloe were to resume activity here, it could serve as a platform for written storytelling or community engagement, but for now, it remains nonessential.

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• Username: @chloeroseofcl
• Influence Score: 7.8/100
• Followers: 6.5K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.08%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Chloe Rose's Social Media Influence Summary

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Chloe holds an impressive Influence Score of 8,902, putting her among the top content creators in her category. She ranks #6 among UK food bloggers and #336 globally, reflecting her dominance in her niche. On TikTok, she stands at #524 in the UK (Top 3%) and #19,458 worldwide (Top 2%), cementing her role as one of the top food voices on the platform. Her rankings reflect consistency, niche relevance, and authenticity—three pillars of sustained influence in today’s creator economy.

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Learn more about the Favikon Methodology here

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Content Strategy: Food First, Personality Always

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Chloe’s content is built on simple formats and strong delivery. Rather than relying on trend replication or scripted skits, she opts for raw, conversational videos that mimic the tone of a friend sending a voice note. Her “taste test in the car” setup has become a signature approach, helping her stand out despite the simplicity.

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Reachability and Partnerships

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Chloe has established herself as a reliable and brand-safe partner, having worked repeatedly with companies like McDonald’s UK (tagged 4x), Boohoo (tagged 7x), and White Fox Boutique (tagged 7x). Her partnerships are seamlessly integrated, often filmed in her regular content style, preserving authenticity.

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She is open to sponsored posts and product reviews, particularly in the food, fashion, and lifestyle sectors. With a casual content tone, cheerful personality, and politically neutral stance, Chloe is a strong fit for brands seeking authentic Gen Z representation. Her frequent content activity and trustworthy aesthetic make her highly approachable for ongoing collaborations.

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Chloe Rose: Making Food Content Fun, Fresh, and Unfiltered

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Chloe Rose is not trying to be polished—she’s trying to be real, and it’s working. Her success proves that influence doesn’t require a studio setup or scripted content; it thrives in honesty, relatability, and consistency.

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