Who is VivziePop?

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Vivienne Medrano aka VivziePop: Animating Indie Stardom with Vision and Voice

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Vivienne Medrano, professionally known as VivziePop, is a Salvadoran-American animator best recognized as the creator of Hazbin Hotel and Helluva Boss. She graduated from the School of Visual Arts in New York City with a BFA in traditional animation. Her student film Timber and her senior thesis Die Young gained viral traction on YouTube, solidifying her reputation for emotionally-driven, highly stylized animation. Her early online success laid the foundation for her independent studio, SpindleHorse Toons.

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Vivienne’s unique flair lies in her commitment to musical storytelling fused with flamboyant, dark-humored characters. Unlike many creators, she writes, directs, storyboards, and oversees every phase of her productions, making her one of the few indie animators to launch multiple full-scale series without a traditional studio system. Her worlds are not just animated—they’re immersive ecosystems filled with original songs, recurring voice actors, and tightly-knit lore. That creative control results in stylistic consistency fans deeply recognize and celebrate.

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She actively integrates her audience into the content ecosystem by showcasing fan art, commissioning community merchandise, and frequently engaging at expos and comic cons. Vivienne’s characters often feature bold themes like sin, morality, and identity, but they’re rendered through a lens of humor, spectacle, and emotional resonance that few animators dare explore. She’s also known for spotlighting LGBTQ+ narratives without compromising entertainment value or aesthetic. These choices aren’t just inclusion—they’re embedded into the DNA of her storytelling.

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Through her company SpindleHorse Toons, Vivienne has built a scalable, recognizable brand outside Hollywood pipelines. Her collaborations with Atlantic Records and Prime Video have introduced her IPs to mainstream platforms without losing the indie spirit her fans champion. Whether directing an animated pilot or revealing a plush toy launch, Vivienne remains front and center—visibly leading her brand in every sense. In the current animation landscape, she isn’t following trends—she’s setting them.

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An Influencer Active on Social Media

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Vivienne Medrano dominates two platforms — YouTube and Instagram — each serving distinct strategic purposes. Together, they drive traffic to her shows, merchandise, and expo appearances while feeding a highly active and creative fanbase.

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VivziePop's Social Media Strategy Analysis

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YouTube Strategy – SpindleHorse Studios: Where Animation Becomes Cult Phenomenon

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Vivienne uses YouTube (@SpindleHorse) as the premier launchpad for her animated IPs, treating the platform as her studio’s distribution hub rather than just a content feed. With over 10.8 million subscribers, her channel releases full-length episodes, not teasers, giving fans polished, broadcast-level content free of charge. The Helluva Boss episodes frequently exceed 400k views within hours, with many hitting multi-million view counts within days. Each release is part of a larger seasonal arc, complete with original songs, credits, and cliffhangers that mimic TV pacing.

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Unlike typical creators, she doesn't chase trends—instead, she creates a loyal fandom lifecycle. That means new episodes are bolstered by rewatch value, fan theories, animatics, and music track uploads, maximizing content mileage per drop. Engagement doesn't just happen in comments—it spills over into reaction videos, cosplays, and even convention panels that discuss YouTube lore as canon. Her community treats her uploads as events, not just content.

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Vivienne’s video thumbnails are unmistakably on-brand: vivid colors, extreme expressions, and detailed character designs that double as visual identity. Each upload includes a robust description with voice cast credits, studio updates, and links to merchandise—reinforcing the business ecosystem around her creations. She even times her uploads 3x weekly at 8 PM, a consistency that builds anticipation and aligns with global fan routines. These aren’t just uploads—they’re content launches.

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While many creators suffer burnout from YouTube’s demands, Vivienne’s team-based model via SpindleHorse lets her scale high-effort output while preserving creative vision. Behind-the-scenes posts, soundtrack promos, and teasers amplify episode releases without oversaturating. This allows for fewer but more impactful posts—around 2.3 videos/month, with an average of 743.8K views per video and 72.3K engagements. YouTube is not just her main platform—it’s her franchise engine.

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• Username: @SpindleHorse
• Influence Score: 91.2/100
• Followers: 10.8M
• Activity: 2.3 videos/month
• Engagement Rate: 0.67%
• Growth: 0%
• Average Engagement: 72.3K
• Posting Habits: 3 times a week at 8 PM EST

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Instagram Strategy – Vivziebizzie: Personality Behind the Production

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Vivienne’s Instagram (@vivziebizzie) is not a studio page—it’s a creative diary. She uses it to showcase the personality, humor, and fandom interactions that fuel her artistic world. Unlike the polished episodic format of YouTube, her Instagram blends candid photos from FanExpo panels, sketch previews, and cosplay shoutouts, adding a human layer to her animated empire. This intimacy fuels creator loyalty rather than just series loyalty.

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Her visual style remains consistent across posts: hyper-saturated tones, dramatic lighting, and layered design motifs that mirror her character aesthetics. Instagram also gives her space to promote limited edition merch and convention appearances—often with playful captions or in-character jokes. One of her highest performing posts (782.7K reach, 25.9K likes) features her with a character cutout, making her followers feel like they’re in on the joke. She doesn’t just use Instagram to sell—she uses it to delight.

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Posting daily at 4 PM, she capitalizes on both American and international time zones—especially Latin American and Filipino fanbases that are hyperactive on animation threads. Vivienne averages 18 posts per month, far above typical animator profiles, and maintains a 3.05% engagement rate—a rarity for accounts nearing the million-follower mark. Her audience clearly isn’t passive—they’re invested.

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Whether sharing a con sketchbook moment or teasing a new plush release, Vivienne’s Instagram is about transparency and community. Fans don't just see the finished product—they see her signature, her desk, her laughs, and sometimes, her struggles. This authentic presence keeps her brand emotionally sticky across platforms and strengthens the link between Vivienne and her fandom—not just between her shows and the screen.

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• Username: @vivziebizzie
• Influence Score: 90.7/100
• Followers: 831.3K
• Activity: 18 posts/month
• Engagement Rate: 3.05%
• Growth: +0.28%
• Average Engagement: 25.3K
• Posting Habits: Daily at 4 PM EST

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VivziePop's Social Media Influence Summary

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VivziePop holds a top-tier status in animation circles, with a total influence score of 9,218 points and rankings in the top 1% across both YouTube U.S. and Animation & 3D categories globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Artistic Integrity Meets Fandom Demand

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Vivienne’s content is unapologetically hers — saturated with color, original music, and biting wit. She curates a tone that’s cheerful but never cliché, balancing “brand-safe” with edgy humor that keeps fans coming back.

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Reachability & Partnerships

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VivziePop has a high likelihood of accepting brand partnerships, particularly those rooted in entertainment, animation, and fan-based merchandise. She’s already collaborated with names like Atlantic Records and Amazon MGM Studios, often launching them through clever tie-ins with her characters or episodes.

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Her brand safety is rated “very safe,” and political content remains minimal, making her ideal for companies seeking passionate, positive engagement. Her audience — primarily English-speaking animation fans — is primed for campaigns that celebrate creativity, fandom, and storytelling.

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Conclusion: VivziePop is Building a New Kind of Animation Empire

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Vivienne Medrano’s rise isn’t just impressive — it’s redefining what’s possible for independent animators in a content-first world. Through self-made shows, a hyper-engaged fandom, and a creator-first business model, she’s built a brand that’s both creatively uncompromising and commercially scalable.

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