Who is Cory Cotton?

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Cory Cotton: Building Faith-Driven Family Content from the Heart of Dude Perfect

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Cory Cotton is a co-founder of Dude Perfect, the globally recognized sports entertainment group known for trick shots and clean comedy. Outside of the group's content, Cory uses his own social media to highlight his identity as a father of three and a devoted husband to Amy Cotton. His Instagram bio references his Christian faith directly, stating “Chasing after Jesus,” which guides the tone of everything he posts. This personal lens sets his profile apart from Dude Perfect’s mainstream entertainment content.

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He shares parenting milestones, family trips, and candid photos with his wife and children, offering followers a glimpse into his private life rooted in strong values. Posts often feature group photos during special moments like birthdays, holidays, or faith-based events. His captions are brief but personal, avoiding influencer-style language in favor of heartfelt expressions. This makes his profile feel more like a personal journal than a promotional platform.

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Cory’s content avoids controversy or trends, consistently staying within the themes of gratitude, faith, and fatherhood. His aesthetic is warm and natural, often with family in outdoor settings or at home. This approach gives his audience a sense of continuity and trust, which contributes to his high engagement despite a low posting rate. Every post serves a specific purpose, whether celebrating a family moment or reflecting on personal growth.

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Through his limited but intentional posts, Cory has built a distinct identity as a content creator centered on values rather than visibility. He does not promote unrelated products or pursue aggressive brand partnerships. Instead, his influence is grounded in long-term audience trust and relatability, especially among Christian parents. This makes him a rare figure who merges public recognition with deeply personal storytelling.

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An Influencer Active on Social Media

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Cory Cotton is active on Instagram, with minimal use of X (formerly Twitter). His approach is highly selective, focusing on one platform where he can maintain control of tone and visibility.

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Cory's Social Media Strategy Analysis

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Instagram: Cory Cotton’s Digital Family Album

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Cory Cotton uses Instagram as his primary social platform, with a clear focus on faith, fatherhood, and family milestones. His feed often features heartfelt moments with his wife Amy and their four children, including recent posts celebrating the birth of their daughter, Caroline. He doesn't rely on flashy visuals or curated brand content—instead, he shares genuine family memories, which helps build strong emotional trust with followers. The content is simple, intimate, and always centers on real-life experiences.

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He posts an average of once per month, usually early in the morning at 1 PM EST, a choice that aligns with his reflective and personal tone. Each post feels deliberate and purposeful—often tied to major life events such as births, anniversaries, or family milestones rather than casual updates. This strategy limits frequency but strengthens meaning, ensuring that every piece of content resonates deeply with his audience. His average engagement per post is 38.5K, and views reach around 1.2M, despite the low volume.

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His engagement rate of 3.74% is notably strong for a creator with 1 million followers, suggesting that his community is both loyal and highly attentive. Cory doesn't use giveaways, influencer trends, or content loops to boost metrics—instead, his engagement is built purely on connection and relatability. His captions typically include mentions of faith, gratitude, and family, rather than calls to action or brand plugs. This content approach makes his page a safe and trustworthy space for long-term followers.

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Cory’s Instagram functions more like a personal photo album than a marketing tool, and that’s what sets it apart. He isn’t chasing daily relevance but rather documenting life on his terms. His faith is embedded in the tone of every post, from welcoming his newborn to celebrating milestones with his wife and kids. Brands looking for authentic storytelling and value-aligned messaging would find a perfect fit in Cory’s content structure.

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• Username: @corycotton
• Influence Score: 85.3/100
• Followers: 1M
• Activity: 1 post/month
• Engagement Rate: 3.74%
• Growth: 0%
• Average Engagement: 38.5K
• Posting Habits: Once a week at 1 PM EST

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X (Twitter): Inactive but Branded

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Cory’s X (formerly Twitter) account has been inactive for over five years, with no tweets recorded in that time. Despite having 48K followers, the account shows 0% growth and 0% engagement, confirming that it no longer plays a role in his digital strategy. This inactivity suggests that Cory has fully shifted his personal content to Instagram, where visual storytelling is more aligned with his values. The account remains online but serves more as a legacy handle tied to earlier phases of Dude Perfect.

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His last known activity on X occurred around the height of Dude Perfect’s peak viral era, when all members maintained a light social presence for fan interaction. Since then, Cory has not used the platform to share personal thoughts, updates, or family news. This suggests a clear pivot in priorities—away from public commentary and toward private, intentional content creation. His absence on X underlines his choice to keep messaging more controlled and family-focused.

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• Username: @corycotton
• Influence Score: 10.7/100
• Followers: 48K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Cory Cotton’s Social Media Influence Summary

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Cory Cotton holds an overall Favikon Influence Score of 3, with 8,661 points. On Instagram, he ranks #10,378 in the U.S. (Top 3%) and #51,950 globally (Top 3%). In the Fatherhood category, he ranks exceptionally well: #61 in the U.S. (Top 3%) and #198 worldwide (Top 2%). These rankings reflect his strong presence in niche communities and sustained audience loyalty.

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Learn more about the Favikon Methodology here

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Content Strategy: Minimal Volume, Maximum Connection

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Cory’s content strategy prioritizes authenticity over frequency. He posts once a week, often at quiet hours like 1 PM EST , reinforcing a tone of quiet reflection rather than daily engagement. His content avoids filters, controversy, or heavy branding. Each post is purpose-driven—birthdays, holidays, anniversaries—and rarely made just to stay visible.

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Reachability and Partnerships

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Cory Cotton’s reachability is high for brands aligned with family, faith, and parenting. He posts once a week at 1 PM EST, showing a consistent routine that reflects his personal life structure. His content rarely includes sponsored messaging, which leaves room for new collaborations that feel organic. The high engagement rate on Instagram—3.74%—indicates that followers are responsive even without frequent posting.

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He has previously been tagged by closely connected figures like Amy Cotton, Garrett Hilbert, and other Dude Perfect members, showing his network is tight and community-based. His audience is familiar with his tone and values, making him a strong candidate for partnerships that prioritize authenticity over reach. With an estimated $7.5K/post, Cory offers high-value exposure in a niche, trust-focused space. His profile is especially suited for campaigns involving Christian parenting, family wellness, and life-stage storytelling.

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Conclusion: Influence Built on Family, Faith, and Consistency

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Cory Cotton doesn’t aim to be everywhere—he focuses on one platform and uses it with intention. His Instagram is less about growth and more about value, offering authentic glimpses into life as a husband, father, and co-founder. His audience responds not to volume but to voice. With top rankings in the fatherhood niche and high engagement despite low activity, Cory’s strategy works because it’s consistent with who he is. He’s not a trend follower—he’s a steady presence. For brands that want meaningful, value-driven content, Cory Cotton is a trusted partner with a clear identity.

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