Who is Daisy Márquez?

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Daisy Marquez: Crafting a Beauty Empire with Glam, Grit, and Growth

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Daisy Marquez began her career as one of the early Latina beauty YouTubers to gain significant traction in the United States. Her candid tone and makeup artistry earned her a devoted audience that followed her from tutorials to vlogs and personal revelations. With over a decade in the game, she has grown from influencer to entrepreneur and role model.

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Born in Mexico and based in the U.S., Daisy uses her platform to amplify beauty, lifestyle, and Latinx culture. Her rise coincided with YouTube’s beauty boom in the 2010s, where she became a go-to voice for product reviews, transformations, and relatable storytimes.

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Her content expanded beyond beauty to include fashion, wellness, home decor, and more recently, motherhood. Whether she’s collaborating with Bloom Nutrition or sharing life updates with her audience, she remains grounded in transparency—a quality that keeps fans engaged long term.

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Outside of content, she founded the Daisy DACA Foundation, advocating for undocumented youth and educational access. Daisy’s story, influence, and voice are uniquely hers, rooted in both grit and glam.

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An Influencer Active on Social Media

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Daisy Marquez boasts a powerful cross-platform presence, reaching over 4.5M followers across TikTok, Instagram, YouTube, and X, with a focus on beauty, fashion, and lifestyle content.

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Daisy Márquez's Social Media Strategy Analysis

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Instagram Strategy: Storytelling Through Glam & Life Moments

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Daisy’s Instagram thrives on high-resolution, editorial-style carousels that reflect her polished aesthetic and personal milestones. From red carpet gowns to intimate pregnancy portraits, she curates visual stories that balance luxury with authenticity. Her May 2025 post drew 1.3M views and 43K likes—a clear testament to audience investment in her life beyond products.

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She posts roughly once per month, always with attention to lighting, posing, and angles that evoke elegance. Daisy often includes emotional or reflective captions—transforming beauty content into diary-like moments that build loyalty. This intentional vulnerability sets her apart in a space saturated with pure product placements.

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Brand collaborations on Instagram are carefully integrated into lifestyle imagery. Instead of static product shots, she shows MAC Cosmetics or Bloom Nutrition woven into her real life, giving the content a lived-in credibility. Even in sponsored posts, her tone remains personal—never purely transactional.

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Her peak posting time is late night (around 11AM), aligning with her audience’s leisure scroll hours. Rather than frequent updates, Daisy relies on the emotional weight and shareability of each post to maximize reach and resonance.

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• Username: @daisymarquez_
• Influence Score: 77/100
• Followers: 1.7M
• Activity: 1 post/month
• Engagement Rate: 0.28%
• Growth (30 days): -0.41% (-6.9K followers)
• Average Engagement: 4.8K
• Posting Habits: Twice a week, typically around 11 AM EST

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YouTube: The Platform That Launched It All

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YouTube is where Daisy initially built her community, with 1.4M subscribers and a history of highly-viewed tutorials and GRWMs. However, her recent activity on the platform has decreased significantly—her last post dates back 2 years ago, and engagement has since dropped to zero.

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That said, her existing YouTube catalog continues to attract viewers organically, thanks to her early adopter advantage and SEO-rich beauty content. While dormant, the platform still holds brand value due to her historical influence.

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• Username: DaisyMarquez13
• Influence Score: 20.6/100
• Followers: 1.4M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.99% (-14.1K followers)
• Average Engagement: 0
• Posting Habits: Once a year, around 8 PM EST

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TikTok Strategy: Beauty How-Tos in Snackable Form

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Daisy uses TikTok to deliver quick, digestible beauty content that still carries her signature glam. Her highest-performing clips feature skincare demos, hair extension installs, and travel outfit reveals—always paired with crisp lighting and close framing. Her skincare video in June 2025 drew nearly 200K views and over 10K likes, driven by relatability and visual appeal.

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Her TikToks avoid forced trends; instead, she leans into a calm and mature aesthetic that resonates with an older Gen Z and young millennial audience. Her tone is relaxed but informative, often using soft background music rather than chaotic voiceovers or jump cuts. The content is shot in real settings—bathrooms, bedrooms—keeping it grounded.

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Daisy posts an average of 1–2 times per week, usually during early morning hours, which strategically places her content into the For You feeds of late-night or early risers. Unlike creators who flood the feed, her pacing allows each video to breathe and gain steady engagement over days rather than hours.

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While TikTok is not her largest platform in follower count, it shows the strongest engagement rate (0.8%). She uses it as a visual diary for her beauty routines and everyday thoughts, often tagging hairstylists or products directly in captions—a subtle but effective brand integration strategy.

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• Username: @daisymarquez_
• Influence Score: 78.1/100
• Followers: 622.5K
• Activity: 1.6 videos/week
• Engagement Rate: 0.8%
• Growth: -0.25% (-1.6K followers)
• Average Engagement: 5K
• Posting Habits: Twice a week, typically at 1 PM EST

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X/Twitter Strategy: Archived Presence with Historical Relevance

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Daisy’s Twitter presence remains static, but her follower count of over 783K shows how influential she was during the mid-2010s beauty YouTube boom. Back then, Twitter was her go-to platform for spontaneous commentary, unfiltered thoughts, and direct responses to fans. Her audience built parasocial ties from her tweets as much as from her videos.

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She no longer tweets actively (last known post dates back four years), but her page remains a digital time capsule of her creator evolution. Past tweets reflect her playful and sometimes vulnerable tone, especially around personal growth, career milestones, and creator drama. This candid voice differentiated her during the height of her YouTube career.

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• Username: @daisymarquez_
• Influence Score: 11.5/100
• Followers: 783.6K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year, around 7 PM EST

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Daisy Márquez's Social Media Influence Summary

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Daisy’s highest-performing platform is Instagram, followed by TikTok. Her Favikon Influence Scores range from a solid 77 (IG) to 78.1 (TikTok), placing her in the Top 4% for Beauty Bloggers in Mexico and Top 12% of TikTok creators worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Storytelling in Beauty

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Daisy’s approach is deeply personal. Her content isn’t just about the products—it’s about the person using them. She builds intimacy with her audience through long captions, lifestyle integration, and frequent get-ready-with-me formats that feel like catching up with a friend.

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Reachability & Partnerships

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Daisy is highly brand-friendly and partnership-ready. She collaborates regularly with cosmetics and wellness brands like MAC, Bloom Nutrition, and Hourglass, often tagging them in content. Her content is marked "Bright," "Safe," and non-political, making her a low-risk, high-impact partner for campaigns.

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Her estimated rate per post is $9K, and her audience is primarily English-speaking young women based in the U.S., with top performance on Instagram and TikTok. She’s highly receptive to product reviews, brand ambassadorships, and long-term partnerships—especially if aligned with beauty, fashion, or motherhood.

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Conclusion: Daisy Marquez Is Still That Girl

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Daisy Marquez remains a force in the beauty and lifestyle creator space—one built on authenticity, longevity, and glamor. From viral makeup tutorials to personal milestones, she consistently delivers content that resonates with her core demographic: women who see beauty as both a ritual and a form of self-expression.

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