Who is Daniel Abrahams?

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Daniel Abrahams: A Leading Voice in Sports Psychology and Mental Performance Coaching

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Daniel Abrahams is a sport psychologist from the United Kingdom who specializes in mental performance for athletes. His career spans over two decades, working closely with Premier League football clubs, golf professionals, and national sporting bodies. His core focus is on applying psychology to improve performance under pressure. He is best known for developing the "Game Face" concept—an athlete’s personalized mental state for optimal performance.

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He is the author of multiple sports psychology books, including the widely used Soccer Tough, Soccer Tough II, and Soccer Brain. These books are used by coaches and athletes worldwide and are part of training programs across academies and professional teams. Daniel’s writing breaks down sports psychology into practical tools for athletes at every level. His concepts around self-talk, focus, and confidence-building are frequently referenced by elite-level practitioners.

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Daniel also hosts The Sport Psych Show, a podcast with over 300 episodes focused entirely on applied sport psychology. His guests include top coaches, researchers, and psychologists, offering deep insight into athlete development. The podcast has become a key learning resource for professionals working in high-performance environments. Daniel’s ability to link theory with real-world sports settings is a defining part of his work.

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He frequently collaborates with institutions such as Cambridge University Boat Club and Manchester Metropolitan University. He has also delivered sessions for national associations, including The FA and various governing bodies in football and golf. Daniel's expertise lies in helping athletes regulate emotions and maintain focus in high-pressure moments. His work is rooted in evidence-based methods, adapted specifically for the demands of competitive sport.

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An Influencer Active on Social Media

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Daniel Abrahams shares content regularly across three main platforms: LinkedIn (61.6K followers), X (53.9K), and Instagram (7.4K), with LinkedIn clearly being his strongest channel.

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Daniel's Social Media Strategy Analysis

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LinkedIn: Daniel Abrahams’ Top Platform for Reaching Professionals in Sports

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Daniel Abrahams uses LinkedIn as his main channel to connect with sports professionals, coaches, and psychologists. His content is heavily educational, often built around key mental performance themes such as focus, self-talk, and pressure management. He posts as many as three times a day, typically publishing at 11 PM EST to align with early-morning engagement in the UK. This consistency has helped him grow a highly targeted follower base of 61.6K.

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A large portion of his posts repurpose content from The Sport Psych Show, including quotes, episode links, and discussion prompts tailored for a professional audience. He often tags organizations like Cambridge University Boat Club or Sports Direct, showcasing active collaborations. His audience frequently engages with his material through comments that extend the discussion into applied coaching. This shows that his posts are not just read, but used by practitioners in real environments.

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Daniel’s engagement rate on LinkedIn is relatively low at 0.06%, yet his average view count of 34.2K reflects strong visibility. His priority appears to be reach and credibility, not viral metrics. He leads with authority rather than personal branding, focusing every post on delivering value to a niche audience of sports professionals. His influence score of 91.9/100 ranks him in the top 1% of UK LinkedIn creators.

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He does not rely on trends or viral content formats—instead, he maintains a steady tone rooted in academic rigor and practical coaching relevance. This approach reinforces his brand as a trusted expert rather than an entertainer or influencer. His LinkedIn feed works more like a learning hub than a personal showcase, which fits well with his audience of educators and practitioners.

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• ‍Username: @danabrahamsb72a306‍
• Influence Score: 91.9/100‍
• Followers: 61.6K‍
• Activity: 103 posts/month‍
• Engagement Rate: 0.06%‍
• Growth: +1.59%‍
• Average Engagement: 37‍
• Posting Habits: 3 times a day at 11 PM EST

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X (formerly Twitter): Mental Tools and Sports Commentary in Bite-Sized Format

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On X, Daniel shares more spontaneous and conversational updates around sports psychology topics. He tweets nearly 19 times per week, focusing on real-time reactions to games, quick tips on mental skills, and links to new podcast episodes. His content stays aligned with his LinkedIn posts but with a looser, more direct tone. This platform allows him to keep pace with sports events and industry conversations.

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Daniel’s tweets often include direct references to mental tools like “Game Face” or emotional regulation, making his posts stand out from general sports commentary. He occasionally engages in short threads to expand on coaching tips or reflect on current sport psychology discussions. His audience here includes sports coaches and academic peers, which makes the technical nature of his posts appropriate.

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With a follower count of 53.9K, his influence on X remains significant despite a low engagement rate of 0.05%. His tweets generate an average of 25 interactions, and most views come from professionals following his work across platforms. This suggests that his followers are highly specific and already familiar with his content style. Growth on the platform remains steady, with a slight increase of +0.2% over the past month.

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His posting times—typically around 1 PM EST—suggest an automated schedule, likely aimed at maximizing early morning visibility globally. He avoids memes, reactions, or trendy formats, maintaining a professional tone. X functions as a platform for repetition and reinforcement of his core ideas rather than content experimentation.

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• ‍Username: @danabrahams77‍
• Influence Score: 81.2/100‍
• Followers: 53.9K‍
• Activity: 18.6 tweets/week‍
• Engagement Rate: 0.05%
• ‍Growth: +0.2%‍
• Average Engagement: 25‍
• Posting Habits: Twice a day at 1 PM EST

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Instagram: A Supporting Channel for Highlight Reels and Motivation

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Daniel’s Instagram account is the smallest in his strategy, with 7.4K followers and an average of two posts per week. His content focuses on quotes, book highlights, behind-the-scenes podcast visuals, and snippets from speaking events. Each post reinforces themes from his books and podcast, offering a visual reminder of key psychological ideas.

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He doesn’t use trending audio or reels heavily—instead, his posts are static and text-based, consistent with the educational tone of his brand. The visual format is clean and brand-aligned, often featuring black backgrounds, white text, and his signature “Game Face” themes. This makes his feed feel cohesive but less dynamic than Instagram accounts focused on personal storytelling.

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Despite a relatively low engagement rate of 0.32%, this is higher than his other platforms, showing that his smaller audience is more responsive. Each post garners around 24 interactions, and he maintains a consistent schedule of posting at 9 AM EST twice a week. The account appears to be maintained as a complementary channel rather than a core focus.

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Daniel’s Instagram functions more as a brand presence than a primary engagement tool. It supports his books, podcast, and speaking engagements visually but does not drive conversation or deep interaction. His use of hashtags is minimal, and tagging is usually reserved for professional partners or podcast guests.

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• ‍Username: @danabrahamssport‍
• Influence Score: 52.3/100‍
• Followers: 7.4K‍
• Activity: 8 posts/month‍
• Engagement Rate: 0.32%‍
• Growth: +1.62%‍
• Average Engagement: 24‍
• Posting Habits: Twice a week at 9 AM EST

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Daniel Abrahams' Social Media Influence Summary

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With a global Favikon Influence Score of 4 (7,938 points), Daniel Abrahams ranks in the top 1% of LinkedIn creators in the UK (#193) and worldwide (#2651). He also holds top 4% positions in both Sport Science globally (#40) and Health & Medical in the UK (#137). These rankings reflect his strong credibility and consistent presence within the professional sports psychology community.

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Learn more about the Favikon Methodology here

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Content Strategy: Education, Mental Frameworks, and Consistency

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Daniel Abrahams’ content strategy is focused on education. His posts consistently highlight themes such as mindset, self-talk, goal setting, and emotional control—topics vital for athletes. Most of his content is based on material from his books and podcast, which he then adapts into platform-specific formats, such as LinkedIn carousels, short tweets, or visual Instagram reels. He speaks directly to his core audience of coaches, athletes, and sports psychologists. There is no attempt to generalize or reach a broader lifestyle audience. Instead, his positioning is deliberate and niche. This sharp focus helps him maintain a strong identity across platforms.

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Reachability and Partnerships

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Daniel Abrahams is highly reachable for partnerships focused on sport psychology, coaching, and athlete development. His main audience includes coaches, performance staff, and elite athletes, making him a strong fit for educational and performance-driven collaborations. He has previously tagged and worked with respected institutions like Cambridge University Boat Club, Sports Direct, and Manchester Metropolitan University. His estimated post rate ranges from $730 to $892, reflecting his niche value in professional sports.

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His content is marked as "very safe" and "cheerful," which aligns well with brands targeting mental health, training, and sports education. He is likely to accept partnerships that offer evidence-based tools or research-backed resources for coaches and athletes. Daniel is not positioned for consumer-facing influencer campaigns but excels in B2B or academic-style promotions. His focus on structured, practical content makes him a trusted partner in high-performance environments.

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Conclusion: Shaping the Future of Mental Performance in Sport Through Expertise and Precision

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Daniel Abrahams has carved out a strong online reputation as a sports psychologist focused on mental performance. His largest presence is on LinkedIn, where he reaches thousands of coaches and athletes with high-quality, actionable content. With several bestselling books, a successful podcast, and collaborations with elite sports institutions, he is an expert with both depth and reach.

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