Who is Jonathan Passmore?

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Jonathan Passmore: Elevating Coaching Through Research, Practice, and Professional Leadership

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Jonathan Passmore is a leading voice in coaching psychology with over four decades of experience in applied research and leadership development. He is a professor at Henley Business School and Senior Vice President at EZRA Coaching, where he advances coaching methodologies grounded in science. His career spans academic publishing, organizational consulting, and policy influence in global coaching bodies. Jonathan is known for integrating ethical standards and coaching science into real-world practice.

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He has authored more than 40 books and published over 100 scientific papers, making him one of the most cited researchers in professional coaching. His work focuses on coaching outcomes, leadership effectiveness, and the ethical use of AI in coaching systems. His writing avoids anecdotal fluff and instead relies on data, frameworks, and peer-reviewed insights. This approach distinguishes him as a thought leader trusted by both academia and enterprise.

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Jonathan is deeply embedded in the international coaching community, actively contributing to EMCC Global, the International Coaching Federation, and the Association for Coaching. He frequently shapes organizational standards and helps develop evidence-based competency models. His influence is visible in how coaching certifications and ethical codes are written and evaluated. His posts often reference these efforts, connecting his audience with policy-level updates.

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What makes Jonathan’s perspective unique is the scale and depth of his contribution—he’s not just a practitioner or speaker but a standards-setter. His tone is structured and professional, speaking directly to coaches, educators, and institutional leaders. He focuses on what coaching should be—measurable, ethical, and rooted in research—not what’s trending online. This makes his work highly relevant to decision-makers shaping the future of coaching worldwide.

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An Influencer Active on LinkedIn

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Jonathan Passmore uses LinkedIn as his sole platform to share research-based insights on coaching, AI integration, and leadership development for a professional audience.

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Jonathan's Social Media Strategy Analysis

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LinkedIn: Evidence-Based Content for Coaches and Leaders

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Jonathan Passmore uses LinkedIn primarily to share structured, research-backed updates focused on coaching psychology, AI in leadership, and organizational development. He posts about twice per week at 11 AM EST, maintaining a cadence of nine posts per month that balance academic thought leadership with institutional updates. Each post is carefully worded, often referencing scientific studies, whitepapers, or collaborative initiatives with global coaching organizations. His tone remains formal, avoiding trends, viral formats, or anecdotal content.

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His content typically opens with a problem statement or question relevant to senior coaches and educators—such as ethical concerns in digital coaching, competency frameworks, or AI-human team design. This is followed by a distilled insight or summary drawn from current research or conference presentations. Jonathan often links his own publications or references materials from EMCC, ICF, or Henley Business School. He rarely posts visual content and relies instead on dense, text-driven posts.

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With an engagement rate of 0.79%, his posts receive around 196 interactions and 15.9K views monthly—strong figures given his specialized, academic audience. His tone is authoritative but accessible, geared toward those responsible for setting or upholding coaching standards. He avoids hashtags overload, instead focusing on mentions and collaborations that add direct value to his audience. Notably, his posts often attract comments from senior-level professionals and educators in the coaching field.

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Jonathan’s strategy is not meant to entertain—it’s designed to inform and influence at the policy level. His LinkedIn is a digital extension of his academic and institutional leadership, making it valuable for professionals who operate in regulated, standards-based environments. Unlike many creators who aim for personal branding, Jonathan focuses on institutional thought leadership, influencing how coaching is practiced, taught, and certified worldwide.

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• ‍Username: @jonathanpassmore08427b57‍
• Influence Score: 92.5/100‍
• Followers: 24.7K‍
• Activity: 9 posts/month‍
• Engagement Rate: 0.79%‍
• Growth (30 days): +1.9% (+454 followers)‍
• Average Engagement: 196‍
• Posting Habits: Twice a week at 11 AM EST

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Jonathan Passmore's Social Media Influence Summary

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Jonathan holds a Favikon Influence Score of 6,339 points, positioning him in the Top 1% for LinkedIn UK (#174) and Top 8% in Career Coaching UK (#31). He ranks #2368 worldwide on LinkedIn and sits in the Top 11% globally in Career Coaching. These rankings show that his credibility and consistency are recognized by professionals in both academic and applied coaching fields.

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Learn more about the Favikon Methodology here

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Content Strategy: Structure, Standards, and Science

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Jonathan’s content strategy avoids mainstream coaching tropes. He does not post motivational quotes or general career tips—instead, he shares frameworks, research abstracts, and coaching competency models. His posts often start with a research observation or current challenge, followed by a short reflection on its relevance to the coaching profession.

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Reachability and Partnerships

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Jonathan Passmore is highly reachable for collaborations that align with coaching standards, academic publishing, or leadership development initiatives. His estimated post rate of $451–$551 makes him accessible for universities, coaching federations, and research-backed platforms. He frequently tags and collaborates with organizations such as EMCC Global and ICF, indicating a history of institutional engagement. His content must align with evidence-based frameworks, making superficial brand mentions unsuitable.

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He is most likely to accept partnerships that involve whitepapers, sponsored webinars, or content tied to validated coaching models. His professional audience includes senior coaches, HR leaders, and educators—making his influence ideal for campaigns involving credentialed learning or coaching tools. With a “very safe” content style, minimal political involvement, and a research-led voice, he offers a stable and credible channel for professional campaigns. Sponsorships must match his academic tone and commitment to coaching ethics.

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Conclusion: Setting the Standard for Coaching Thought Leadership

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Jonathan Passmore’s LinkedIn presence is a model of professionalism, grounded in academic rigor and focused on real-world coaching standards. With decades of experience, a global institutional network, and consistent engagement, he speaks to a niche but high-value audience. His platform is built on facts, not trends—making him a rare authority in a space that often lacks formal structure.

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