Who's Who on Social Media
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Who is Duncan Joseph?

Duncan Joseph is a U.S.-based content creator and digital entertainer known for his sharp humor and social commentary across YouTube and TikTok. With over 8 million followers combined, he creates original characters and sketch-style videos that parody everyday life, pop culture, and internet behavior.

July 29, 2025
Natália Duarte
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Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.

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Duncan Joseph: Blending Humor and Commentary for the Gen Z-Millennial Crowd

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Duncan Joseph built his following by creating satirical skits that exaggerate social behavior, often featuring fictional characters like awkward teachers or unhinged parents. His content thrives on timing, silence, and intentional discomfort, turning everyday moments into scripted chaos. These sketches aren’t trend-chasing — they’re self-contained stories with recurring formats and themes. His delivery is dry, often deadpan, and structured to catch viewers off guard.

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Unlike many creators, Duncan actively uses his platforms to blur the line between parody and sincerity. His mock educational videos mimic formats like school announcements or infomercials, but add an absurdist twist that keeps viewers guessing. Whether he's pretending to be a vice principal or filming in a hallway with poor lighting, the low-fi setups are intentional — and part of his creative language. His audience connects with the tension he creates between normality and nonsense.

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Duncan Joseph at Coachella: Cowboy Boots, Celine, and Pure CampAsk (Source: @duncanyounot, Instagram, May 2025)

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He often references cultural relics like VHS tapes, vintage tech, or outdated fashion, creating a retro tone that feels both nostalgic and strange. His humor draws from millennial middle-school experiences but is stylized to appeal to Gen Z’s love for ironic content. These aesthetic choices make his brand easily recognizable, especially on YouTube where longer videos allow more room for world-building. Every sketch feels like a glimpse into a surreal version of suburban life.

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Outside of video, Duncan’s voice extends into podcasting with “Duncanyounot,” where he continues to play with tone and structure in audio form. He avoids the influencer persona entirely — no vlogs, luxury ads, or personal oversharing. Instead, he sticks to character work, scripted content, and recurring themes that build a unique narrative universe. This consistency across platforms has earned him a loyal, detail-oriented audience.

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An Influencer Active on Social Media

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Duncan Joseph is active across YouTube, TikTok, and Instagram, with consistent publishing on all three. He uses each platform differently — short-form humor on TikTok, refined video essays and skits on YouTube, and polished behind-the-scenes or aesthetic shots on Instagram.

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Duncan's Social Media Strategy Analysis

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YouTube: Duncan’s Main Stage for Longform Satire

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Duncan’s YouTube channel, @duncanyounot, is the backbone of his creative output. It’s where his characters come to life through tightly scripted sketches that mimic educational videos, school assemblies, and low-budget PSAs. His uploads are structured and intentionally awkward, making use of dated backdrops, cheap wigs, and forced smiles. These visual choices are part of his unique language — familiar but always offbeat.

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Unlike many creators who rely on spontaneous filming, Duncan’s YouTube work feels planned down to the second. Each video plays like a short film: carefully edited, with consistent color palettes and a tone that walks the line between sincerity and parody. His use of recurring characters gives returning viewers something to look forward to. Rather than aim for mass virality, he’s built a world that rewards rewatching and loyal fandom.

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His production rhythm sits at around 3.9 videos per month, and each one garners over 733K views on average. He consistently earns 37.5K+ engagements per post, proof that his audience sticks with him across formats. His humor isn’t broad — it’s layered, niche, and deeply referential, which gives his channel a unique value in a sea of algorithm-chasing content.

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The tone of his comment sections reinforces his fan loyalty — viewers reference inside jokes, episodes, and characters like they’re part of a cult classic series. Duncan doesn’t just create videos; he builds strange little ecosystems, and YouTube is where they thrive most clearly.

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  • Username: @duncanyounot
  • Influence Score: 89.8/100
  • Followers: 2.3M
  • Activity: 3.9 videos/month
  • Engagement Rate: 1.6%
  • Growth: +2.94%
  • Average Engagement: 37.5K
  • Posting Habits: Once a week at 7 PM EST

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TikTok: Where Humor Meets Social Commentary

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On TikTok, Duncan uses shorter sketches to experiment with new characters and ideas. Instead of riding trends, he invents fictional personalities that embody everything from socially anxious teens to overbearing teachers. His TikToks are often deadpan, delivered in one take, with awkward pauses and deliberately flat reactions. These micro-performances are test beds for what sometimes evolves into longer YouTube content.

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He posts less frequently here — about twice a month — but his engagement remains strong thanks to the originality of each post. With 46.4K average engagements and a consistent tone, his content stands out from trend-based creators. His characters are weird, specific, and rarely explained, which gives each video a cult-like, replay-worthy quality. It’s TikTok storytelling through glitchy nostalgia and awkward silence.

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Even with minimal growth (+0%), Duncan maintains 6.1M followers, proving the staying power of his concept-first strategy. His skits often start mid-sentence or break the fourth wall, immediately disarming the viewer. He uses no captions, music, or filters — just direct-to-camera delivery, making his feed feel like a never-ending audition tape.

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He treats TikTok as a creative outlet rather than a growth machine, using it to test characters and refine ideas in a looser format. Unlike creators who follow trends for exposure, Duncan prioritizes original skits that reflect his specific sense of humor. His content doesn’t aim for virality — it’s designed to entertain a niche audience that appreciates his tone.

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  • Username: @duncanyounot
  • Influence Score: 86.2/100
  • Followers: 6.1M
  • Activity: 0.5 videos/week
  • Engagement Rate: 0.76%
  • Growth: 0%
  • Average Engagement: 46.4K
  • Posting Habits: Twice a month at 3 PM EST

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Instagram: Highlight Reels and Aesthetic Anchors

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Duncan’s Instagram presence is a curated extension of his video persona — part Coachella cosplay, part deadpan fashion editorial. He posts twice a month, typically mixing event-focused photos (like his cowboy-booted Coachella post) with stills that amplify his ironic tone. Even in still images, his expressions are calculated for effect — flat stares, misplaced accessories, and strange posture.

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Unlike most influencers who aim for aspirational aesthetics, Duncan leans into absurdity. One post might feature a luxury brand like Celine, but paired with clunky boots and a satirical caption. It’s unclear whether he’s mocking the fashion or owning it — and that ambiguity is what drives engagement. His fans don’t just like the photo, they debate what it means.

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With a 2.24% engagement rate and nearly 223K average views per post, Duncan’s Instagram quietly performs above industry norms. He’s not a lifestyle poster, but his grid still tells a visual story. It’s character-first content delivered through poses, not dialogue. Even brand tags like Innisfree USA or Dunkin’ Donuts feel like part of the satire, rather than interrupting it.

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His audience embraces this tension — constantly questioning whether his tone is sincere or part of the joke. This ambiguity becomes part of the entertainment, as viewers engage not just with the content, but with the mystery behind it. Comments often mirror the confusion, adding to the layered experience of watching his posts. It’s a style that invites interpretation, making each post feel like an inside joke only half the audience understands.

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  • Username: @duncanyounot
  • Influence Score: 87.2/100
  • Followers: 792.4K
  • Activity: 1 post/month
  • Engagement Rate: 2.24%
  • Growth: +3.2%
  • Average Engagement: 17.7K
  • Posting Habits: Twice a month at 3 PM EST

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X: Unused and Non-Essential

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Duncan’s X account, @duncanyounot, has shown no signs of activity, with no tweets posted in over a month. The platform holds just 5.8K followers and records an engagement rate of 0%, making it his weakest channel by far. His influence score on X is 14.4/100, the lowest across all his social platforms. There’s no audience dialogue, brand visibility, or content experimentation — the account functions more as a placeholder than an active channel.

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The lack of output on X seems deliberate rather than neglected. Duncan’s comedic style depends on awkward pauses, visual tension, and deliberate discomfort — elements that simply don’t carry over to written formats. His characters, often defined by their voices or blank stares, lose their punchline when stripped of those visual cues. Twitter’s real-time, text-heavy nature doesn’t match how he crafts or delivers humor.

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Even during months when his other platforms have surged, Duncan’s X account remains dormant. The profile gained just +122 followers in the last 30 days — a negligible change considering his millions elsewhere. There’s no reuse of content, no quote tweets, no attempts to repurpose videos into threads. He’s made a conscious choice to avoid text-based commentary, likely because it breaks the fourth wall that defines his skits.

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Duncan’s strength lies in video-based performance where timing and tone are inseparable from the joke. By staying off platforms like X, he avoids watering down a brand that thrives on tone-driven delivery. It’s not a missed opportunity — it’s an intentional boundary. For Duncan, the joke only works when you can see and hear it, not read it.

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  • Username: @duncanyounot
  • Influence Score: 14.4/100
  • Followers: 5.8K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: +2.17%
  • Average Engagement: 0
  • Posting Habits: Once a year at 4 PM EST

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Podcast: Extending the Bit Beyond the Screen

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Duncan Joseph’s podcast, “Duncanyounot,” mirrors the tone of his video content but in a slower, more reflective format. Rather than chase topical discussions or interview guests, the podcast builds on his established character universe, sometimes blurring the line between scripted bit and spontaneous monologue. It functions less as a commentary show and more as an extension of his absurdist tone, offering fans deeper immersion into his world.

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Each episode follows a casual structure, often jumping between strange observations, exaggerated life advice, and oddly specific rants. Duncan maintains his signature dry delivery, even in audio form, pausing deliberately or shifting tones mid-thought to keep listeners on edge. The podcast isn’t heavy on production — instead, it thrives on unpredictability and voice acting. Listeners tune in not for information, but for the experience of hearing a character unfold in real time.

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Unlike many creators who use podcasts for branding or promotion, Duncan uses the format as a creative experiment, not a marketing tool. There are no repetitive ad reads or scripted sponsorships interrupting the flow. Instead, he treats the show like a sketch that never ends — one that’s unpredictable, borderline nonsensical, and always in character. It reflects the same loyalty to tone that defines his video work.

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For fans of his YouTube and TikTok sketches, the podcast feels like bonus content from a parallel universe. It rewards longtime followers who already understand his brand of humor and want more depth without losing the strangeness. Though not his largest platform, “Duncanyounot” adds a valuable layer to his identity — one that proves his characters and comedic style can survive even without visuals.

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Duncan Joseph’s Social Media Influence Summary

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Duncan Joseph holds a strong Favikon Influence Score of 9,150 points, placing him in the Top 1% in both YouTube U.S. and Video Entertainment U.S.. He ranks #876 in YouTube U.S. and #330 in U.S. Video Entertainment, which reflects consistent engagement and growing authority in creator circles.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor with a Sharp Edge

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Duncan’s content strategy is defined by original characters, skit-based storytelling, and pointed commentary on digital culture. He doesn’t mimic trends — he makes fun of them. His tone ranges from cheerful to slightly sarcastic, with content that reflects everyday absurdities through a comedic lens. He’s especially skilled at developing ongoing narratives — whether it’s a fictional classroom series, quirky tutorial parodies, or fake public service announcements. Every piece of content has a structure, often beginning with a hook and closing with an unexpected punchline.

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Reachability and Partnerships

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Duncan is best reached through YouTube and TikTok, where his storytelling format allows for seamless brand integrations without compromising tone. He has partnered with brands like Original Bomb Pop, Innisfree USA, and Dunkin’, often embedding them into character skits rather than using direct promotion. His creative style favors ironic delivery, so partnerships that lean into humor, nostalgia, or youth culture are most effective. Pricing estimates place him around $10K per post, particularly on scripted YouTube videos.

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An overview of Duncan’s top influential connections across key industries. (Source: Favikon)

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He avoids overt endorsements or unaligned aesthetics, so branded content must match the surreal or satirical tone of his persona. Duncan is unlikely to promote personal lifestyle products or scripted testimonials — instead, he builds in sponsored references through visuals, props, or voiceovers that feel native to his sketches. He’s a strong fit for brands that trust creator-led storytelling and want to stand out through unexpected humor. Campaigns that give him creative control tend to perform best with his niche but highly loyal audience.

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Conclusion: A Creative Force with a Loyal Following

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Duncan Joseph stands out as a creator who doesn’t rely on hype or trends — he crafts intelligent, funny, and original content that speaks directly to his audience’s digital experience. With strong scores, consistent growth, and a recognizable voice, he has cemented his place as a leader in video-based commentary and entertainment.

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