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Who is Elle Edwards?
Elle Edwards is a London-based wellness and beauty content creator who combines a background in law and fitness training with a vibrant, story-led online presence. Known by her handle @livefitelle, she shares lifestyle-driven content that seamlessly blends fitness, skincare, travel, and wellness.

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Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.
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Elle Edwards: Wellness, Beauty, and Lifestyle Through a Relatable Lens
Elle Edwards is a London-based wellness and beauty creator who uniquely blends her legal background with fitness training to inform and inspire her audience. A certified trainer and law graduate, Elle transitioned into content creation by documenting her personal fitness evolution and skincare discoveries. Her content carries an informed tone rooted in evidence and personal experience, making her posts both aspirational and practical. This dual expertise sets her apart in the saturated wellness space.
She is best known for her engaging Instagram content where she merges wellness routines, travel vlogs, and fashion-forward beauty partnerships. Whether she’s reviewing a new SPF while in St. Tropez or partnering with GHOST® during a workout reel, Elle seamlessly fuses brand and lifestyle. Her storytelling frequently centers around cozy rituals, active mornings, and destination-inspired looks. This cohesive aesthetic has helped her develop long-term partnerships with brands like NVGTN, L’Oréal Paris, and CeraVe.

Elle’s TikTok takes on a slightly more playful tone, with trend-driven dances and workout snippets that highlight her approachable side. While her Instagram is carefully curated, TikTok reveals a candid energy that balances her polished main feed. She experiments with formats like product try-ons in heels or casual home workouts, showing her willingness to adapt creatively. Despite a slightly slower follower growth on TikTok, her high average view count signals a loyal viewer base.
Beyond her social channels, Elle’s strength lies in her ability to connect with a wellness-minded, predominantly UK-based audience through honest storytelling. She regularly features her personal wellness journey—both triumphs and trials—making her relatable and trusted. Her audience isn’t just following for beauty tips—they’re following a lifestyle led by intention, backed by discipline, and infused with authenticity. This holistic approach positions her as more than an influencer: she’s a guide through the modern wellness landscape.
An Influencer Active on Social Media

Elle Edwards shines brightest on Instagram and TikTok, with consistent activity and high visual impact, maintaining strong engagement across wellness, beauty, and travel content.
Elle Edwards' Social Media Strategy Analysis
Instagram: A Curated Blend of Fitness, Beauty, and Travel

Elle Edwards’ Instagram is the anchor of her online presence, with 1.6 million followers and a clearly defined aesthetic rooted in soft lighting, minimalism, and tonal consistency. Her content is often beachside, sunlit, or inside clean, airy interiors—aligned with the aspirational yet grounded energy of her brand. She consistently integrates brands like GHOST, Lumene, and NVGTN into her lifestyle narrative without abrupt transitions or hard selling. The tone is friendly but informative, and her captions reflect personal insight rather than product scripting.
Her most engaging posts feature international backdrops—St. Tropez, Ibiza, and Mykonos—paired with fitness or skincare routines that blend seamlessly into the environment. Carousel posts from these travels often top 100K+ views and average 12.5K engagements, indicating her community's interest lies as much in her lifestyle as in the product. What makes her feed resonate is not only how she shows the product, but how she embodies its use.

She posts roughly 15 times per month at 2 PM, targeting early risers and UK-based wellness audiences. This schedule has proven successful, maintaining her visibility while allowing her content to stay fresh and consistent. Her storytelling is calm and non-performative—leaning into subtle expressions, stillness, and clean visual framing rather than exaggerated emotion or effects.
Despite a slight drop in follower growth (-0.37%), her engagement remains strong due to loyal audience behavior and a strategy that emphasizes routine, wellness, and beauty over urgency. Elle’s Instagram is more than a portfolio—it’s a moodboard for how her audience wants to live: active, serene, and effortlessly polished.
- Username: @livefitelle
- Influence Score: 81.7/100
- Followers: 1.6M
- Activity: 15 posts/month
- Engagement Rate: 0.77%
- Growth: -0.37% (past 30 days)
- Average Engagement: 12.5K
- Posting Habits: Everyday at 2 PM EST
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TikTok: Personality-Driven Movement and Quickfire Content

On TikTok, Elle Edwards maintains a presence of 845.3K followers and posts around three videos per week. The tone is noticeably lighter than her Instagram—more fun, more facial expressions, and more spontaneous edits. Her video formats include dance challenges in gym wear, relaxed try-ons, and behind-the-scenes glimpses of brand shoots. These clips reveal her sense of humor and confidence without compromising the consistency of her brand aesthetic.
Unlike many creators in wellness, Elle doesn’t overuse transitions or filters. Her camera angles are simple, and audio choices often follow the trend while staying true to her tone. Even in more playful videos, like beach dances or mirror outfit checks, her focus remains on body confidence and authenticity rather than entertainment for entertainment’s sake.

Her average view count is 14.8K per video, and though her engagement rate sits at 0.19%, her audience responds with consistency. Comments often include repeat viewers, fan questions about products she wears, or compliments about her energy and appearance. She keeps captions short and clear—using them to amplify the mood or drop a branded tag rather than tell full stories.
Growth on TikTok is slightly declining at -0.26%, but her brand visibility here supports her overall content strategy. TikTok acts as her casual sandbox for engaging younger viewers and experimenting with formats that would feel out of place on her Instagram. It's not her core channel, but it's a crucial secondary platform for reach and relatability.
- Username: @livefitelle
- Influence Score: 78.8/100
- Followers: 845.3K
- Activity: 3 videos/week
- Engagement Rate: 0.19%
- Growth: -0.26% (past 30 days)
- Average Engagement: 1.6K
- Posting Habits: 3 times a week at 2 PM EST
YouTube: A Dormant Channel with Residual Value

Elle Edwards’ YouTube channel has 53.8K subscribers but has been inactive for over five months, with no new content or updates. The channel previously featured wellness-focused videos such as “what I eat in a day,” travel vlogs, and full-body home workouts. Most content was delivered in a calm, direct-to-camera style, aligning with her brand voice and aesthetic across platforms. Even with limited uploads, her early consistency helped establish trust with a highly targeted audience.
Her last few uploads remain discoverable through wellness keywords and serve as passive SEO value for her brand partnerships. While her engagement is currently 0%, the channel's past content is still in circulation—helping maintain her digital footprint and giving brands additional exposure over time.
- Username: @Livefitelle
- Followers: 53.8K
- Activity: None (0 videos/month)
- Engagement Rate: 0%
- Growth: 0%
- Posting Habits: Once a year at 8 PM EST
Elle Edwards' Social Media Influence Summary

Elle Edwards ranks in the top 1% of healthy lifestyle creators in the UK and globally, and within the top 6% of all Instagram influencers in the UK, reflecting her strong niche authority.
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Content Strategy: That Connects Emotion and Aesthetic
Elle’s strategy centers on curated visual content with high relatability. Her most successful posts feature a mix of brand partnerships, travel aesthetics, fitness gear try-ons, and self-care moments—usually in relaxed environments like beaches, hotels, or cozy home interiors. She doesn’t rely on humor or fast trends; instead, her appeal lies in calm, cohesive visuals and a positive, encouraging tone.
Reachability and Partnerships

Elle Edwards is highly approachable for collaborations aligned with beauty, health, and fitness sectors. She frequently partners with lifestyle-forward brands like GHOST and NVGTN and has proven success with L'Oréal and CeraVe through high-frequency product tagging and placement.

Her brand safety score is top-tier, and her positivity rating is marked as "bright" with minimal political commentary—making her a risk-free candidate for wellness, skincare, and activewear brands looking for a trustworthy long-term ambassador. Her campaign fit shows she’s especially effective on Instagram through sponsored posts and story integrations.
Conclusion: Elle Edwards—A Trusted Voice in Lifestyle Wellness
Elle Edwards isn’t just a wellness influencer—she’s a storyteller who knows how to translate her lifestyle into inspiration for millions. Whether she’s in the gym, on the beach, or inside sipping tea, her content never feels forced. Brands trust her not because she sells, but because she lives the product. That authenticity, paired with consistent performance and stunning aesthetics, makes her a benchmark figure in UK’s wellness and beauty space.
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