Who is Ellie Louise?

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Ellie Louise: Championing Cheerleading and Lifestyle Content with Confidence and Heart

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Ellie’s platform is built around her real-life cheerleading career, showcasing everything from travel vlogs to rigorous stunting sessions with her team. As someone deeply involved in Cheerleading Worlds, she offers a rare inside look into high-level competition that most lifestyle influencers can’t provide. Her YouTube videos often detail daily life as a UK cheerleader, giving fans an intimate perspective on her training schedule, injuries, team camaraderie, and mental prep.

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Beyond the mat, Ellie creates lifestyle vlogs that span skincare routines, fitness challenges, and Q&As—always punctuated by her infectious laugh and love for uplifting others. She shares product reviews while getting ready for cheer practice, mixing wellness and sport in a way that feels natural and aspirational. Even when partnering with brands like Gymshark or Nike, her content remains anchored in real life—not just product shots but active use in her daily grind.

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Her ability to remain consistent across platforms while evolving her content sets her apart. On TikTok, she leans into humor and relatability with short, snappy updates, while YouTube houses longer-form, more structured vlogs. Whether it’s tackling a brutal training day or sharing how she styles her hair for a performance, Ellie gives her followers the full picture.

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Through it all, Ellie has never strayed from her mission: to make people smile. Her slogan, “My number one goal is always to make you smile 😊,” isn’t branding fluff—it’s a personal philosophy that radiates through her comment sections, engagement, and repeat viewers.

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An Influencer Active on Social Media

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Ellie Louise commands a cross-platform presence rooted in high-performance cheerleading and casual lifestyle content that consistently resonates with her youthful UK audience.

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Ellie Louise's Social Media Strategy Analysis

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TikTok: Energy-Driven Cheerleading and Lifestyle Highlights

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Ellie’s TikTok (@ellz.lou) is a powerhouse of athleticism and authenticity. Her top-performing videos often feature complex cheer stunts, like synchronized pyramids and elite tosses filmed during real practices and events. Rather than over-editing, she leans into slow-motion clips and ambient gym noise to emphasize intensity and precision. These raw elements give her content a credible edge that resonates with cheer athletes and fans alike.

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Outside of competitions, Ellie keeps her content rhythm steady with fitness vlogs and “day in my life” clips filmed in activewear, often on-the-go. These moments create a natural connection between cheer and lifestyle content, giving followers insight into her routines without stepping outside her niche. Her partnership with Huawei is a standout—she incorporated the watch naturally into her cheer training vlog, which has amassed over 4.6 million views.

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She maintains a consistent posting schedule of 3.6 videos per week, always publishing around 11 AM—strategically aligned with late-night scroll habits of her teen and young adult followers. Her content avoids scripted trends or dances, instead relying on skill-driven footage and spontaneous personality clips. Her captions are tight, typically built around competition dates, cheer lingo, and high-performing hashtags for maximum discoverability.

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With 2.9 million followers and an engagement rate of 0.22%, Ellie’s TikTok holds her highest performance score: 84.2/100. Despite minimal growth this month, her high average engagement (6.3K) and strong brand alignment keep her ranking in the top 5% globally. For sponsors targeting youth sports and performance gear, Ellie’s TikTok is her most influential—and most agile—platform.

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• Username: @ellz.lou
• Influence Score: 84.2/100
• Followers: 2.9M
• Activity: 3.6 videos/week
• Engagement Rate: 0.22%
• Growth: 0%
• Average Engagement: 6.3K
• Posting Habits: Everyday at 11 AM EST

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Instagram: Polished Snapshots from Competitions and Celebrations

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On Instagram (@ellz.xo), Ellie curates a high-energy yet polished highlight reel of her life in competitive cheerleading and social moments. From team pyramids to podium shots, her feed reflects both the athleticism and glamor of the cheer world. Her most viral image—holding a Team England banner in a stadium—earned over 450K views, striking a balance between national pride and personal milestone. The post resonated not just for its visuals but for its nostalgic callback to her cheerleading journey.

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Ellie favors carousels that begin with an attention-grabbing moment—often mid-stunt or post-performance—and continue with candid outtakes, team hugs, or victory reactions. This layout mirrors the rhythm of competitions, where the action is front-loaded but the emotion lingers backstage. Her captions are minimal, usually a sentence or two paired with themed emojis, letting visuals drive the narrative. The tone shifts subtly between celebration, gratitude, and occasional self-aware humor.

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She posts twice a week around 11 AM, a time likely aligned with her audience’s downtime after training or school. Ellie’s photos appear largely unfiltered, with raw lighting from competition venues and nighttime social settings. This decision preserves the authenticity of high-action environments—sweat, motion blur, and all—rather than masking them with artificial edits. Her aesthetic is cohesive, but still grounded in the reality of cheer life.

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With a 0.53% engagement rate and a platform score of 75.1/100, Ellie’s Instagram stands out as a visual complement to her kinetic TikTok content. Her audience includes both young fans and fellow athletes, creating a comment section filled with team tags, shoutouts, and supportive affirmations. The mix of athletic credibility and lifestyle relatability makes her feed especially effective for brands in fitness, apparel, and youth-oriented spaces.

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• Username: @ellz.xo
• Influence Score: 75.1/100
• Followers: 200.3K
• Activity: 6 posts/month
• Engagement Rate: 0.53%
• Growth: -0.21%
• Average Engagement: 1.1K
• Posting Habits: Twice a week at 11 AM EST

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YouTube: Vlogs That Merge Influencer Life with Athletic Reality

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Ellie’s YouTube channel (@EllieLouise) serves as her most narrative-driven platform, where she merges the structured discipline of cheerleading with candid lifestyle vlogging. Her content includes detailed cheer Q&As, aesthetic night routines, and chatty “Drive With Me” segments, all infused with her signature cheer athlete lens. A standout is her “Influencer x Cheerleader” vlog, which balances fitness goals with content creator obligations—highlighting how she navigates both spheres. These videos are less about virality and more about depth and connection.

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Her editing style combines informal bedroom filming with high-tempo cuts and graphic overlays, giving structure to otherwise casual storytelling. She often uses voiceovers during montages to add introspective commentary, especially when discussing her prep for major events like Cheerleading Worlds. While her camera work feels intimate and unfiltered, the production choices give each video an intentional rhythm that sets it apart from typical teenage vlogs. She isn’t afraid to speak on burnout or behind-the-scenes anxiety, adding emotional weight to her content.

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Posting roughly 1.4 videos per month, Ellie doesn’t aim for high frequency, but instead curates each upload with care. Her videos are most often published at 8 AM—unusual for lifestyle creators but likely tailored to her audience of school-age fans who check YouTube before class. Despite a modest 0.06% engagement rate and 247 average interactions, the consistency of returning viewers suggests a more devoted, niche community. These viewers aren’t random clicks—they’re fans who stick around for the personality, not just the stunts.

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With a platform score of 53.4/100, Ellie’s YouTube isn’t her top performer, but it serves a critical storytelling function in her brand ecosystem. Sponsored segments, when they appear, are integrated within full routines or Q&As rather than isolated clips. This seamless style makes the placements feel natural, helping maintain trust with viewers. YouTube is where Ellie cultivates her long-form identity—more reflective, more personal, and ultimately more revealing of the girl behind the glitter.

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• Username: EllieLouise
• Influence Score: 53.4/100
• Followers: 446K
• Activity: 1.4 videos/month
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 247
• Posting Habits: Once a week at 8 PM EST

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Twitter (X): Dormant But Honest Footprint

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While Ellie’s Twitter (@ellz_louise) has only 1.2K followers and near-zero engagement, it offers a glimpse into her sense of humor and awareness of platform limitations. Her bio jokingly admits confusion with Twitter: “I’ve got a million followers on TikTok but 300 on Twitter cus I don’t get it.” She rarely posts—her last tweet was five years ago—suggesting she sees it more as a passive landing page than a growth tool. There’s no cheer or brand content here; it’s casual and untouched by influencer polish.

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The profile’s inactivity means it holds a score of just 5.4/100, with no measurable growth or regular habits. Still, her Twitter reflects one unique trait: Ellie avoids spreading herself too thin and instead focuses on platforms where she naturally thrives. While most creators would attempt cross-platform parity, she’s opted for depth over breadth. This self-awareness shapes her strategy and keeps her from diluting engagement elsewhere.

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• Username: @ellz_louise
• Influence Score: 5.4/100
• Followers: 1.2K
• Activity: 0 posts/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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Ellie Louise's Social Media Influence Summary

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Ellie Louise holds a Favikon Influence Score of 3, placing her among the Top 2% worldwide in Cheerleading and Top 4% in Sports (UK). On TikTok, she ranks in the Top 5% globally and Top 9% in the UK, making her a standout among Gen Z creators in athletic niches. Her authority lies in the unique overlap of athletic credibility, audience loyalty, and consistent visual branding.

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Learn more about the Favikon Methodology here

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Content Strategy: Making Cheerleading Mainstream

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Ellie’s content is tightly woven into her life as an elite athlete. She doesn’t stage content to fit trends; instead, she documents her actual practices, events, and daily routines. Her most-viewed TikTok (4.6M views) wasn’t a gimmick—it was a candid cheer-related moment, further reinforcing her niche.

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Reachability and Partnerships

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Ellie is highly reachable for brand campaigns, particularly those in fitness, lifestyle, youth fashion, and tech wearables. She has worked multiple times with Gymshark, Nike, Huawei, and GHD, tagging Gymshark in at least five campaigns and Nike across multiple product lines. Her consistent presence at high-visibility cheer events also makes her an ideal partner for sportswear and recovery brands.

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Her content style is also deemed “Brand Safe” by analytics tools, with high positivity and low political involvement. That makes her not only reliable but also strategically aligned with brands targeting health-focused Gen Z women.

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Conclusion: Ellie Louise—Where Cheer Performance Meets Relatable Influence

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Ellie Louise is more than just a lifestyle vlogger—she’s a cheerleading powerhouse who’s brought her sport to the center of the creator economy. With a mission to uplift, entertain, and stay authentic, Ellie has carved out a space uniquely her own in the digital world. From elite cheer routines to self-care chats, she’s building a brand grounded in athleticism, joy, and everyday girl-next-door charm.

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