Who is Giovanna Cardoni?

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Giovanna Cardoni: Blending Artistry and Influence in Brazil's Beauty & Music Scene

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Giovanna Cardoni is a Brazilian singer, dancer, and beauty influencer who fuses performance artistry with online storytelling. Known for her radiant personality and sharp visuals, she crafts content that highlights both her musical talent and glamorous presence. Her Instagram, in particular, showcases a mix of concert-ready looks, behind-the-scenes moments, and beauty-focused shoots, often accompanied by high viewer counts and active audience interaction. Her identity as a creator is tightly tied to Brazil’s vibrant entertainment culture, where dance, style, and charisma dominate.

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Unlike many influencers, Giovanna actively incorporates her live artistic journey—rehearsals, performances, and stage looks—into her social strategy. Her content reflects a creator who performs for both an on-stage audience and an online one, blurring the line between fanbase and viewership. She frequently collaborates with other Brazilian performers like Julia Pimentel, building visibility through shared energy and movement-centered formats. These collaborations are less about volume and more about chemistry and aesthetic alignment.

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Her beauty content is often set against professional lighting and styled settings, but what distinguishes it is her control over framing, expression, and emotion. Rather than relying on transitions or filters, she maintains a consistent on-camera presence that speaks to her roots in performance. Her makeup looks serve narrative purposes—part of an event, show, or themed expression—making beauty an extension of character rather than just style. This level of intentionality reflects a background in live presentation, not just content production.

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Giovanna is also notable for her clarity of brand partnerships. Instead of casual product mentions, she frequently tags brands she’s aligned with, such as DELIZANDRA and Vizzela Cosméticos, integrating them naturally into her storytelling. Whether it’s a fashion post tagged from a night out or a dance collab shot with branded gear, each partnership feels built into her day-to-day narrative rather than inserted. This reliability and visual cohesion make her a trusted figure in Brazil’s fashion and beauty industries, with growing influence beyond those sectors.

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An Influencer Active on Social Media

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Giovanna Cardoni commands a strong multi-platform presence, with over 1 million followers on TikTok, 682.7K on Instagram, and 137K on YouTube. She is particularly dominant in Brazil, where she ranks in the Top 1% across Instagram and Beauty Bloggers.

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Giovanna Cardoni's Social Media Strategy Analysis

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Instagram Strategy: The Glamorous Core of Giovanna’s Brand

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Giovanna Cardoni’s Instagram is her visual stronghold, where she combines high-quality beauty shots with carefully styled lifestyle content. Her feed regularly features crisp close-ups, dramatic lighting, and confident poses that emphasize her role not just as an influencer, but as a performer. Posts like her July 3rd black dress shoot, which garnered over 555K views and 18.2K likes, highlight how she commands attention through presence and polish. Unlike casual creators, Giovanna’s Instagram feels meticulously planned, with each image contributing to her aesthetic narrative.

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She posts around 15 times per month, usually at 6 PM, aligning her content with early risers in Brazil—a timing strategy that ensures visibility during peak morning engagement windows. Her captions often remain minimal, letting visuals dominate while still offering a touch of personality or humor. Reels, like her June 23rd makeup transformation (402K views), showcase technical precision without relying on trend gimmicks, making her content evergreen rather than reactive. This consistent balance of mood, timing, and clarity keeps her audience highly engaged and invested in each post.

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Giovanna’s growth on Instagram—+1.26% in the last 30 days—reflects steady expansion, especially notable given how saturated the beauty and lifestyle vertical is. She leverages event-based content (like salon visits or night-out glamor) to create anticipation and maintain freshness without shifting tone. This strategy creates a cohesive feed while still keeping followers curious about what’s coming next. Her use of bold styling choices, such as slicked-back hair or high-contrast color palettes, gives her a distinct visual identity.

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Her partnerships on Instagram blend smoothly into her aesthetic, often tagged within posts rather than called out in overt ads. DELIZANDRA, for instance, appears multiple times in outfit-related content without disrupting her editorial tone. Instead of revolving her content around products, she allows them to accentuate the moment—whether it’s a red carpet entrance or an at-home selfie. This level of curation sets her apart as a creator who builds stories first, then integrates sponsorships that align with her narrative arc.

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• Username: @gicardoni
• Influence Score: 89.6/100
• Followers: 682.7K
• Activity: 15 posts/month
• Engagement Rate: 1.63%
• Growth: +1.26%
• Average Engagement: 11.1K
• Posting Habits: Daily at 6 PM EST

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TikTok Strategy: Personality-Driven, Dance-Backed Performances

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Giovanna’s TikTok presence is rooted in expressiveness, movement, and casual humor—frequently collaborating with other Brazilian creators like Julia Pimentel or incorporating branded event footage such as Travel Rock Brasil. Her videos often show her laughing, dancing, or lip-syncing in low-friction settings like cars, parties, or casual backstage spaces. These moments are rarely polished but carry strong entertainment value thanks to her charisma and delivery. A standout clip from June 30th earned over 72K views and 7.7K likes, reflecting her ability to maintain high interest even in relaxed settings.

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She posts an impressive 14 videos per week, with regular spikes in interaction when she features another recognizable face or shifts location. Posting typically around 7 PM, her timing captures Brazil’s early risers scrolling before school or work. Rather than relying on current audio trends, Giovanna builds her content around interaction—eye contact, synchronized movements, shared jokes—which gives it a more intimate and lively feel. This choice distances her from template-style content, making her feed feel genuinely social.

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Her engagement rate of 0.96% might appear modest, but the volume and reach of her posts tell a deeper story. With an average of 66.6K views per video, she maintains a loyal base that continues watching even when her follower growth is stagnant. TikTok allows her to explore her more spontaneous side, balancing the composed tone of her Instagram with unfiltered energy. Whether she’s joking about relationships or celebrating with friends, she makes TikTok feel like a personal diary shared in public.

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Branded partnerships are subtly woven into her TikTok routine, never breaking the rhythm or tone of her usual posts. Her partnership with Travel Rock Brasil, for instance, was introduced through relaxed, low-effort footage that still fit her aesthetic. Rather than disrupting the feed with formal ads, she uses branded moments to amplify her social context—who she’s with, where she is, and what she’s celebrating. This approach keeps her content authentic while ensuring brand visibility remains seamless.

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• Username: @gicardoni_
• Influence Score: 85.6/100
• Followers: 1M
• Activity: 14 videos/week
• Engagement Rate: 0.96%
• Growth: 0%
• Average Engagement: 9.6K
• Posting Habits: Twice a day at 7 PM EST

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YouTube Strategy: Short-Form Humor and Observational Energy

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On YouTube, Giovanna has fully embraced the Shorts format, using it to repurpose the humor and storytelling that resonate on TikTok. Her Shorts are not just crossposts—they are often shot with platform-specific framing and dialogue, featuring tighter edits and stronger punchlines. In a May 2nd Short, she mocks jealousy with a text overlay: “Eu quando vejo uma mulher olhando pro meu pai”, earning 216.5K views and over 7.1K likes. These quick, relatable setups make her channel a compact, scrollable experience.

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She posts about 7.9 videos per month, targeting 8 PM—a morning slot that favors commuters and passive viewers opening the app early. While her follower growth has plateaued at 137K, her Shorts consistently generate 100K+ views, showcasing high retention and replay value. Her average engagement per post is 2.6K, and her 1.9% engagement rate tops that of her TikTok, confirming that this audience is more reactive to her jokes and expressions.

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Unlike on other platforms, her YouTube Shorts lean heavily into solo performances rather than collaborations. This allows her to highlight her acting range, especially in exaggerated expressions, mock-serious delivery, and sudden punchlines. It positions her not just as a beauty creator, but as someone with comedic instincts and clear control over tone and timing. There’s no need for fancy transitions or visual effects—Giovanna trusts her expressions and camera presence to carry the story.

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While YouTube is not her primary growth engine, it functions as an effective distribution outlet, extending her TikTok tone to a new viewer base. She doesn’t repost blindly—she adapts. Text overlays, pacing, and even the choice of humor reflect a YouTube-native audience rather than TikTok spillover. Her content here proves she understands platform-specific behavior and leverages that understanding to maintain performance across all channels.

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• Username: @gicardoni
• Influence Score: 79.5/100
• Followers: 137K
• Activity: 7.9 videos/month
• Engagement Rate: 1.9%
• Growth: 0%
• Average Engagement: 2.6K
• Posting Habits: 3 times a week at 8 PM EST

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Giovanna Cardoni's Social Media Influence Summary

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Giovanna Cardoni ranks in the Top 1% on Instagram and among Beauty Bloggers in Brazil, solidifying her status as one of the country’s most influential and visually impactful creators.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Performance Meets Personality

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Giovanna’s content strategy thrives at the intersection of personal storytelling and visual polish. Whether she’s dancing, reacting to trends, or sharing a behind-the-scenes salon moment, her tone remains upbeat, expressive, and unmistakably genuine. Her beauty shots are never just about makeup—they’re framed as moments of joy, confidence, and expression.

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Reachability & Partnerships

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Giovanna is highly reachable and has already partnered with several brands, including DELIZANDRA, Vizzela Cosméticos, and Travel Rock Brasil. These partnerships are integrated into her content organically, often through tags in photos, videos, or location-based mentions. Her repeated collaborations (e.g., 9 tags for DELIZANDRA) reflect long-term brand trust and alignment.

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She is a strong fit for campaigns in fashion, beauty, and lifestyle—especially those targeting Portuguese-speaking audiences. With consistent posting habits and highly visual content, brands can expect reliable exposure. Estimated campaign costs range from $5K–$10K per post, placing her in a high-value bracket for local and regional influencer marketing.

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Conclusion: Giovanna Cardoni, a Brazilian Star Mixing Style, Story, and Strategy

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Giovanna Cardoni exemplifies the new wave of creator-artists who effortlessly blend entertainment, beauty, and branding. Her social presence is fueled by daily consistency, visual excellence, and a keen sense of audience dynamics. From music and dance to beauty campaigns and relatable humor, Giovanna brings a full spectrum of personality to her content—making her a prime collaborator for brands aiming to reach Gen Z and millennial audiences in Brazil.

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