Who is Gisele Paula?

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Gisele Paula: The Voice Of Customer Love In Brazil

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Gisele Paula turns customer experience into a business engine. Her posts are packed with real cases, numbers, and hard-won lessons from the field. She speaks plainly, asks questions, and makes CX feel actionable for any leader. If you care about loyalty, revenue, and brand trust, you’re listening to her.

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1. Who she is

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Gisele is a Brazilian CX pioneer and the CEO of Instituto Cliente Feliz. Before that, she co-founded Reclame AQUI, one of LatAm’s most influential consumer platforms, where she sharpened her view on trust and service. She’s a bestselling author and a frequent voice on TV and business media, translating CX from buzzword to operating system. Her frameworks focus on measurable outcomes like NPS lifts and recommendation index gains. Today she advises companies across retail, finance, and tech while building programs that turn teams into customer champions. She positions herself as the bridge between frontline reality and boardroom decisions.

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2. A Network of Heavyweights

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Her circles include Brazil’s biggest brands and media. Think Nubank, iFood, Globo, CNN Brasil, Sebrae, and G4 Educação. You’ll also find founders, VPs, and CX leads who tap her for strategy and storytelling. The mix signals reach with decision-makers and credibility with operators.

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3. Why people listen

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Gisele shares specific examples, not platitudes. She breaks down what happened, what changed, and the measurable result. The tone is warm and direct, often with a short insight that’s easy to brief your team on Monday morning. She replies, debates, and keeps the conversation grounded in the customer’s voice.

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4. Authenticity that resonates

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Favikon Authenticity Score: 100/100. Her comments are human, varied, and tied to real experiences. Posts include behind-the-scenes stories, stage moments, and field photos, which balance expertise with accessibility. She’s not selling hype. She’s showing receipts.

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5. Numbers that back it up

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Follower base grew from 64K to 77.7K over two years with steady, organic progress. Influence Score sits at 8,120 pts. Engagement quality is 88 with rich, contextual dialogue. Post content quality is 92 thanks to case studies, frameworks, and crisp data points.

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6. Collaborations that matter

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Gisele partners with high-visibility outlets and brands across finance, tech, and consumer services. She speaks at national events, appears on CNN Brasil, and brings company stories to life with comparative metrics like “73% increase in recommendation index.” Her newsletter, CX News, reaches 26.4K subscribers who want tactics, not theory.

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7. Why brands should partner with Gisele Paula

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Working with Gisele makes sense if you want CX to move real numbers.

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• Thought-leadership campaigns that pair your product with her measurable CX frameworks

• Executive keynotes and company-wide workshops that turn service values into playbooks

• Co-created content series with case studies, ROI breakdowns, and customer stories

• Product validation and pilot programs that test CX impact before full rollout

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8. What causes she defends

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Gisele consistently elevates women in tech and STEM. She spotlights female operators and founders, and she pushes for more visibility in leadership tracks. Her stage time and media work often include profiles and practical advice for women advancing in data, product, and service roles. It’s advocacy with a get-hired and get-promoted angle.

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9. Why Gisele Paula is relevant in 2025

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Customer expectations are rising while budgets tighten. AI is automating workflows, but trust, empathy, and clear service design still decide retention. Gisele connects these worlds. She shows how to blend automation with human moments, measure the lift, and scale what works. In a noisy market, her playbooks help brands grow by earning loyalty.

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Conclusion: Leading With Outcomes

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Gisele Paula proves that customer centricity is not a slogan. It’s a system that leaders can build, track, and improve. Her work turns CX into a competitive moat, and her audience shows up for the how, not just the why. If you want results your CFO will love and your customers will feel, she’s the partner to call.

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