Who is Grace Helbig?

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Grace Helbig: Blending Comedy, Storytelling, and Lifestyle with a Loyal Digital Audience

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Grace Helbig is an American comedic content creator, podcast host, and lifestyle personality. She rose to prominence in the early 2010s through her YouTube channel, itsGrace, and has since remained a relevant voice in internet culture. While her early work was more scripted and sketch-based, her more recent content leans into personal storytelling, vlogging, and podcasting.

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Beyond YouTube, she is widely recognized for her podcast This Might Get Weird, co-hosted with Mamrie Hart. The podcast gives fans an audio-based format where Grace discusses her life, pop culture, and awkward but funny moments in a conversational tone. It plays a central role in her content ecosystem and further deepens her bond with long-term fans.

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Grace’s tone online is conversational and emotionally open, often discussing personal issues like mental health or breast cancer awareness with clarity and honesty. Her content is rarely politically focused, though she occasionally shares light opinions. This balance helps maintain a safe brand presence while still keeping content grounded in her real experiences.

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She has partnered with brands such as The Pleasance, Andaz West Hollywood, and Swoveralls — companies that align with her casual lifestyle and entertainment-focused content. She’s also closely associated with creators like Mamrie Hart, Elliott Morgan, and GloZell Green, often appearing together in comedic sketches or podcast discussions.

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An Influencer Active on Social Media

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Grace Helbig is a U.S.-based comedian and content creator who mixes humor with lifestyle storytelling across YouTube, Instagram, TikTok, and podcast platforms.

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Grace's Social Media Strategy Analysis

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YouTube: Long-Term Influence and Loyal Viewership

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Grace’s YouTube channel (@itsgrace) has 2.6M subscribers, built from over a decade of consistent posting. While her current output is minimal — only 1.3 videos/month — the platform still functions as a reference point for her long-term fans. Her older content includes sketch comedy, vlogs, and collaborations that helped establish her comedic identity. Most fans discovered her through YouTube before finding her on other platforms.

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More recently, her YouTube is used for podcast-related content and occasional updates. Although her recent engagement is 0%, the channel maintains value through search traffic and archived content. It’s also a landing spot for people who want to explore her older work and timeline. The comment sections of past videos remain active, showing that fans revisit her legacy material.

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She rarely uses thumbnails with clickbait-style titles, preferring straightforward descriptions of what the video includes — a stylistic choice that matches her honest tone. When she does upload, it’s often personal or tied to a new project, like tour announcements or podcast integrations. Grace doesn’t rely on YouTube for viral moments anymore but uses it strategically to maintain visibility.

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While not optimized for growth, her YouTube channel still helps preserve her identity as a creator who values connection over volume. Her long-term subscribers view her as a reliable personality rather than a constantly updating algorithm-chaser. The platform serves more as a public record of her content journey than an active growth tool.

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• Username: @itsgrace
• Influence Score: 76.3/100
• Followers: 2.6M
• Activity: 1.3 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: Podcast Integration and Personal Snapshots

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Grace uses Instagram (@gracehelbig) to share life updates, promote her comedy shows, and connect emotionally with her audience. Her post announcing “Let Me Get This Off My Chest” at Edinburgh Fringe 2025 is a clear example — it mixes humor, visual creativity, and vulnerability. She directly referenced her breast cancer recovery, blending personal narrative with her comedic voice. This gives her audience a reason to root for her beyond content.

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Her posting rhythm is steady — about 13 posts per month, most often at midnight, suggesting her audience is active during off-peak hours. She avoids overly curated visuals, preferring expressive, human-centered photos that highlight her personality. Whether she’s making fun of red carpet poses or posting behind-the-scenes podcast moments, the tone remains light and self-aware. Fans are familiar with her casual visuals and witty captions.

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Instagram also acts as a funnel for her podcast and live events. She often links to ticket sales or podcast episodes in her bio or Stories, keeping her audience updated on projects beyond social media. Her use of visual design — such as the Fringe promo image with cartoon-style graphics — reinforces her branding as a comedian, not a lifestyle influencer. Her humor is visual, cheeky, and often body-positive.

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Her community engagement remains strong, with an average of 7.7K engagements per post and over 213K average views. She’s not chasing trends or growth spikes; instead, she relies on the loyalty of fans who’ve followed her career since her YouTube beginnings. Her influence here is built on consistency and personality-driven updates. Instagram serves as her most dynamic tool for active, high-visibility storytelling.

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• Username: @gracehelbig
• Influence Score: 88.4/100
• Followers: 1.4M
• Activity: 13 posts/month
• Engagement Rate: 0.55%
• Growth (30 days): +0.1%
• Average Engagement: 7.7K
• Posting Habits: 3 times a week at 11 PM EST

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TikTok: High Engagement in a More Intimate Format

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On TikTok (@thisisgracehelbig), Grace embraces the platform’s informal vibe to share quick thoughts, comedic bits, and self-deprecating humor. She averages 2.6 videos per week and has a strong engagement rate of 4.55%, proving her content resonates despite a smaller follower base (169.4K). Her posts often mirror thoughts she might explore on her podcast — short, sharp, and personal. This lets her test material and maintain daily relevance.

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Unlike her Instagram, TikTok content feels unscripted and immediate. She films in casual settings — bedrooms, bathrooms, or while walking — and relies heavily on facial expressions and timing rather than filters or effects. Grace’s humor on TikTok is often observational, poking fun at herself, her age, or internet culture. These are the traits that long-time fans appreciate most.

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She also uses TikTok as a way to announce updates, like podcast episodes or live events. But unlike Instagram, the delivery here is less promotional and more playful — she might pretend to “accidentally” bring up her tour just to tell a joke about bras. That blend of information and comedy keeps the content engaging without sounding like an ad.

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What makes Grace stand out on TikTok is that she doesn’t follow trend cycles. She uses the app to be herself, not to mimic popular formats. That choice helps her build a niche audience that values her for her originality. It’s a slower growth path (+2.04% this month), but it reflects a creator confident in her voice.

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• Username: @thisisgracehelbig
• Influence Score: 86/100
• Followers: 169.4K
• Activity: 2.6 videos/week
• Engagement Rate: 4.55%
• Growth (30 days): +2.04%
• Average Engagement: 7.7K
• Posting Habits: 3 times a week at 6 PM EST

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X (Twitter): Legacy Content, Minimal Current Usage

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Grace’s account on X (@gracehelbig) has 1M followers but hasn’t been active in 4 months. Though the platform is no longer a focus, it remains a legacy space where fans once found her daily thoughts, one-liners, and real-time jokes. Her tweets often leaned into awkward social observations or surreal humor. These posts helped build her brand in the early 2010s.

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She used to engage heavily with other creators, comedians, and fans through threaded jokes or live event tweets. At its peak, X was her stream-of-consciousness outlet — where she'd riff on everything from awkward elevator rides to pop culture. Many of her quotes still circulate as screenshots among longtime fans. The tone was candid and irreverent.

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• Username: @gracehelbig
• Influence Score: 9.8/100
• Followers: 1M
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.09%
• Average Engagement: 0
• Posting Habits: Once a year at 9 AM EST

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Grace Helbig’s Social Media Influence Summary

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Grace Helbig holds a Favikon Authority Score of 8,870 points, placing her in the Top 1% of influencers on Instagram both in the U.S. and worldwide. In the Video Entertainment category, she ranks in the Top 2% in the U.S. and Top 1% globally, confirming her long-standing relevance. These rankings reflect her ability to maintain consistent impact across platforms through loyal audience engagement and content longevity.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Honesty, and Relatability

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Grace Helbig’s content strategy focuses on humor, openness, and storytelling. She mixes light-hearted posts with occasional deeper reflections, especially around mental health or personal struggles. This has helped her maintain long-term trust with her audience while attracting followers who prefer content that feels more real than polished.

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Reachability and Partnerships

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Grace Helbig is open to partnerships that align with her comedic tone, personal storytelling, and podcast-driven content. She has worked with brands like The Pleasance, Andaz West Hollywood, and Swoveralls, often integrating them subtly into her content. With an estimated post value of $7.5K, she offers high visibility for campaigns targeting entertainment and lifestyle audiences. Her collaborations frequently appear alongside real-life updates, making them feel natural rather than staged.

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Her brand alignment is strongest when there’s a personal connection — such as humor-based campaigns or those supporting mental health and breast cancer awareness. Grace avoids overly commercial posts, instead delivering brand mentions with her signature wit or in tandem with projects like live tours. Her tight creator network, including Mamrie Hart and Elliott Morgan, extends her campaign reach across multiple platforms. This makes her especially valuable for long-term collaborations tied to both live events and digital media.

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Conclusion: A Lasting Voice in Comedy, Connection, and Creator Culture

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Grace Helbig remains one of the most relatable comedic creators online, known for her loyal audience, humorous tone, and honest storytelling. Her strongest engagement is now on Instagram and TikTok, while YouTube still holds value as a long-term content hub. Though her Twitter is inactive, it doesn’t impact her overall influence, as her real strength lies in her podcast-driven content and daily humor. For brands seeking a creator who balances entertainment with emotional honesty, Grace Helbig offers both reach and depth.

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