Who is Hannah Elise?

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Hannah Elise: Vlogging the Everyday with Charm, Comfort, and Cat Cameos

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Hannah Elise is a Charleston-based lifestyle creator whose content is rooted in quiet routines, cozy aesthetics, and sincere storytelling. Known for her slow-paced vlogs and minimalistic visuals, she shares the kind of everyday life that feels both aspirational and approachable. Her YouTube videos often open with soft sunlight pouring into a tidy kitchen or a cat brushing past her morning coffee. She doesn’t perform for the camera—she lets her life speak through rituals.

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What sets Hannah apart is her consistent tone: calm, reflective, and deeply personal. In her podcast Digital Diary with Hannah Elise, she speaks candidly about mental health dips, post-grad transitions, and rediscovering joy in the mundane. There’s no script or forced optimism—just an honest voice inviting listeners to slow down. This vulnerability has helped her grow a loyal audience that values comfort over spectacle.

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Her content is built around real-time experiences: a Sunday cleaning routine, a summer reading list, or a spontaneous beach trip. She avoids trend-hopping or overproduced formats in favor of authenticity that mirrors her off-camera life. With muted tones, handwritten overlays, and minimal edits, her aesthetic feels more like a journal than a feed. Each post reflects her quiet intentionality—never rushed, never superficial.

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Hannah’s digital presence spans YouTube, Instagram, and podcasting, but she keeps her energy focused rather than spread thin. Her Instagram captures earthy, seasonal moments while her YouTube remains a space for thoughtful long-form content. TikTok and X are less active, reflecting her commitment to slow, meaningful output. Whether she's reorganizing her pantry or sharing a personal low, Hannah offers content that values stillness and sincerity in a hyper-speed digital world.

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An Influencer Active on Social Media

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Hannah’s digital footprint spans four platforms, but her primary audience lives on YouTube (868K subscribers), where she shares lifestyle vlogs centered on productivity, wellness, and aesthetic routine. Instagram follows with 128K followers and serves as a visual journal of her travels and seasonal snapshots. Her TikTok (92.4K) and X (11K) accounts are relatively dormant, reflecting her choice to focus on long-form storytelling and slower content pacing.

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Hannah Elise's Social Media Strategy Analysis

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YouTube: Her Digital Living Room

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YouTube is where Hannah Elise feels most at home, with 868K subscribers and a signature video cadence that prioritizes quiet storytelling over high energy. Her uploads often follow a seasonal arc—“Sunday Reset,” “Summer Diaries,” “Reading Vlog”—that mirrors real-time shifts in her personal life. She uses long, ambient clips, handwritten fonts, and soft voiceovers to create a sense of intimacy that feels like catching up with a close friend. It’s not just content—it’s an invitation into her routines.

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Rather than relying on tutorials or product hauls, Hannah’s videos focus on self-reflection, comfort, and the charm of everyday rituals. She’s not aiming to go viral—she’s building a moodboard of lived experiences. Her average engagement rate (0.54%) and viewership (77K views/month) show that while she doesn’t chase high-volume reactions, she retains a highly loyal base. Her audience doesn’t watch to be impressed; they watch to feel understood.

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She posts about 3.4 times per month, a frequency that reflects her commitment to quality over saturation. Her most viewed content tends to involve “reset” or “diary”-style formats, suggesting viewers tune in for both relaxation and narrative continuity. Even her thumbnails follow a soft, handwritten branding, keeping the tone understated and consistent. Viewers expect her to be real—not reactive.

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Each video typically drops once a week in the morning, aligning with the cozy vibe of weekend resets or early-day calm. She’s curated a style that’s remarkably low-pressure yet deeply immersive. Hannah has essentially built a genre within lifestyle YouTube: soft-paced living for the emotionally self-aware.

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• Username: @HannahElise
• Influence Score: 81.4/100
• Followers: 868K
• Activity: 3.4 videos/month
• Engagement Rate: 0.54%
• Growth: +0.15%
• Average Engagement: 4.7K
• Posting Habits: Once a week at 8 PM EST

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Instagram: A Seasonal Scrapbook

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With 128.1K followers, Hannah Elise’s Instagram is a visual extension of her YouTube world—but tailored to snapshots instead of narratives. Each post feels like a page from a seasonal scrapbook: a sunlit beach photo, a casual morning outfit, or a mid-summer farmer’s market run. Her captions are short, warm, and often reflective, like journal entries written to herself. It’s not performative—it’s intentional.

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Hannah posts around 8 times a month, frequently syncing her visuals with calendar moments—early spring blooms, beach days in July, fall home decor. Her tone remains consistent across posts, and she rarely deviates into influencer tropes like brand-heavy carousels or flashy selfies. Her audience values her for being a “constant”—not someone pivoting content every trend cycle. That’s rare in the lifestyle space.

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Her engagement rate here is a standout at 9.34%, significantly above industry benchmarks. A single photo of a beach in April drew over 20K likes and thousands of comments—not because of a campaign or collaboration, but because it felt like a shared breath with her followers. She offers visual relief in a feed dominated by speed and spectacle.

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Her content succeeds because it doesn’t try to be everything. Each post has its own moment: no filler, no filler aesthetics. Whether she’s sipping iced coffee or standing quietly in the ocean breeze, her Instagram tells a consistent story of calm, rhythm, and creative independence.

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• Username: @hannahelisemaute
• Influence Score: 80.7/100
• Followers: 128.1K
• Activity: 8 posts/month
• Engagement Rate: 9.34%
• Growth: -0.61%
• Average Engagement: 12K
• Posting Habits: 3 times a week at 12 PM EST

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TikTok: A Dormant Window with Viral Potential

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Although she currently has 92.4K followers on TikTok, Hannah Elise has effectively paused content creation on the platform—her last activity was four months ago. This absence appears intentional, not accidental. Unlike creators who treat TikTok as an extension of Instagram, Hannah hasn’t adapted her style to TikTok’s fast, comedic pacing. That’s likely because her content doesn't translate naturally to trending audio formats.

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Her engagement rate is currently at 0%, which reflects this intentional silence rather than lack of traction. In fact, her TikTok aesthetic—if resurrected—would likely center on soft-spoken voiceovers, seasonal montages, and home-focused visuals. Think “calm TikTok,” not lip-syncs or challenges. She’s clearly waiting for the right moment or format rather than compromising her brand voice.

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• Username: @hannahelisemaute
• Influence Score: 8.9/100
• Followers: 92.4K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.14%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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X (Formerly Twitter): An Archive of Intention

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With 11K followers and no tweets in the last 13 days, Hannah Elise’s presence on X is similarly paused, but with notable personality embedded in her bio: “2x Medicine survivor.” That single line sets the tone for how she uses—or avoids—the platform. She’s never tried to compete in the rapid-fire hot takes that dominate the space. Instead, her presence here is archival.

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There’s no real engagement activity (0% engagement rate), and her growth has declined by 0.35%, yet she maintains the account for link-sharing and possibly future pivots. Her pinned links direct users to her full content ecosystem: YouTube, Instagram, and podcast. This shows she values X more as a networking placeholder than a creative channel.

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• Username: @hannahemaute
• Influence Score: 8.4/100
• Followers: 11K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.35%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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Podcast: Quiet Reflections from a Thoughtful Twentysomething

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Digital Diary with Hannah Elise is an audio extension of her YouTube presence, but with a more introspective and unfiltered tone. Framed as a "voice note from a friend," the podcast strips away visuals to focus purely on her internal monologue—ranging from therapy revelations to seasonal burnout. Unlike many lifestyle podcasts driven by interviews or news, Hannah’s episodes are mostly solo, leaning into slow-paced storytelling and quiet emotional check-ins.

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Her podcast episodes often tackle themes like emotional fatigue, homesickness, and post-grad identity shifts—subjects rarely approached with her level of vulnerability. In one episode, she openly discusses her struggles with personal discipline, not from a productivity angle, but from a place of genuine self-doubt. This emotional candor resonates strongly with her twenty-something audience who are navigating similar mental and emotional terrain.

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Rather than following a rigid release schedule, Hannah uses the podcast to speak when she feels she has something to say, not just something to post. Episodes range from 25 minutes to over an hour, offering deep dives into specific chapters of her life—whether it’s the stress of apartment hunting or the mental spiral before a solo trip. She treats the podcast less like a content obligation and more like a personal ritual.

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What makes Digital Diary stand out is its tonal restraint—no flashy jingles, no forced cheer, no overproduction. It mirrors the rest of Hannah's brand: unhurried, thoughtful, and emotionally intelligent. Her listeners come not just for advice, but for emotional alignment. It’s not a show—it’s a safe place to think out loud.

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Hannah Elise's Social Media Influence Summary

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Hannah Elise ranks in the top 2% of U.S. YouTubers and in the top 3% in the U.S. Lifestyle & Reality TV category. Her global YouTube ranking places her in the top 1% worldwide—an impressive feat for someone who doesn’t chase trends or drama. Her Favikon Influence Score (81.4) is built on steady engagement and high brand safety, ideal for long-term partnerships.

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Learn more about the Favikon Methodology here

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Content Strategy: Intentional, Immersive, and Intimate

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Hannah doesn’t just post content—she invites followers into moments of her day with care and clarity. Her strategy relies on consistency, storytelling, and aesthetic repetition (cozy mornings, coastal trips, home resets). She doesn’t pivot to viral trends but lets her personality and setting evolve naturally.

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Reachability & Partnerships

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Hannah is accessible through her business email (hannahelise@select.co), and she's listed as likely to accept partnerships that align with her personal brand, especially in wellness, lifestyle, or home goods. She’s previously collaborated with Anthropologie and SweeTARTS Candy, integrating those brands organically into her aesthetic.

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She offers a high brand safety rating and cheerful tone, making her a strong fit for brands seeking low-risk, high-affinity creators. Brands that perform best with Hannah are those willing to adapt to her pace and personality—not the other way around.

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Conclusion: Hannah Elise Is Soft Power at Its Finest

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In an era of overstimulation, Hannah Elise has carved out a quiet empire built on cozy mornings, thoughtful storytelling, and visual calm. Her community isn’t passive—it’s present. Whether organizing her kitchen or sharing emotional reflections on her podcast, she builds trust through presence, not performance.

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