Who is Isa Boieno?

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Isa Bueno: Elevating Everyday Moments with Humor and Glamour in Brazilian Digital Culture

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Isa Bueno is a Brazilian lifestyle content creator known for her unfiltered storytelling, cheeky commentary, and effortlessly bold presence. Fluent in Portuguese and speaking directly to a young, digital-native audience, she fuses lifestyle with entertainment through short-form videos that are funny, relatable, and often strikingly visual. Her personality is the centerpiece—playful, rebellious, and sincere.

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Starting with beauty tips and casual fashion, she quickly carved a lane for herself by injecting humor and unpredictability into otherwise polished niches. Whether she’s raving about food, sharing chaotic thoughts, or showing off her curls, Isa stays consistent in tone and spirit. Her content feels like a best friend’s voice note, loud and honest.

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What makes Isa stand out is her ability to move seamlessly from comedic commentary to brand-ready beauty showcases without losing her tone. This unique edge positions her perfectly for brands aiming to connect with Gen Z and young millennials who value individuality over perfection. Isa doesn’t adjust to a brand—brands adjust to her.

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Her style is defined by both visual charisma and linguistic flair—she uses casual slang, witty observations, and culturally rooted humor that connects deeply with Brazilian youth. Every caption and video is charged with her personality, making her audience not just followers, but fans.

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An Influencer Active on Social Media

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Isa’s strongest presence is on TikTok, with over 5.7M followers, followed by Instagram where she continues to gain traction with over 311K followers. She is also active on X (Twitter), although her reach there remains modest. Her content spans comedy, beauty, casual lifestyle, and food, always filtered through her signature humorous lens.

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Isa Boieno's Social Media Strategy Analysis

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TikTok Strategy: Daily Humor Meets Digital Magnetism

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Isa’s TikTok presence is the heartbeat of her influence. With 5.7M followers, she posts nearly every day, blending humor, relatability, and bold personality into short-form videos. Her delivery is often sarcastic, expressive, and laced with Gen Z energy, making even the simplest content feel wildly entertaining. Her visuals are casual, but her punchlines and facial expressions drive the engagement.

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Her most viral videos reach over 600K views and regularly surpass 100K likes, like her April 19 clip that combined casual commentary with an ironic twist. She leans into cultural topics and trending audios, but always adds her own offbeat perspective. It’s not about following trends—it’s about subverting them. That approach sets her apart from more polished creators.

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Isa’s comedic flair allows her to promote brands in a way that feels native, not scripted. A post for @LushMotel, for example, was disguised as a casual food review but carried clear brand visibility—and over 498K views. Her fans don’t mind branded content when it fits her chaotic but charming narrative. Humor is her form of trust currency.

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This mix of relatability, commentary, and vibrant personality gives her TikTok long-term traction. Even with 0% growth in the past 30 days, her numbers remain strong thanks to loyal followers and steady posting. For brands targeting Brazil’s Gen Z and young millennial market, Isa’s TikTok isn’t just a platform—it’s a stage.

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• Username: @isabuenox
• Influence Score: 87.4/100
• Followers: 5.7M
• Activity: 3.9 videos/week
• Engagement Rate: 0.65%
• Growth: 0%
• Average Engagement: 37.2K
• Posting Habits: Daily at 5 PM EST

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Instagram Strategy: Glam Meets Unfiltered Realness

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On Instagram, Isa brings a slightly more curated—but still chaotic—version of her digital self. She posts Reels twice a month, often merging beauty, travel, and lifestyle into short vertical videos. Despite fewer uploads, her Reels rack up hundreds of thousands of views, including a cruise video that hit over 281K views. Her aesthetic is bold, but her captions keep it grounded and fun.

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The platform showcases more visual variety—bikinis, hair routines, cheeky expressions, and real travel moments. She rarely poses for perfection. Instead, she performs—flipping her hair, pulling faces, and using slang-heavy captions like “demorou mas saiu.” This builds intimacy with her audience while still serving high-reach content.

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Her engagement rate of 2.96% and average engagement of 9.2K highlight how punchy her content can be, even with low frequency. While follower growth is currently at -2.09%, her individual posts continue to outperform many creators in the same range. It’s proof that Isa thrives on impact over volume.

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For beauty, fashion, and food brands, her Instagram offers targeted, visually striking moments that align with both edgy and mainstream marketing. From curls to cutouts, Isa doesn’t post for applause—she posts to provoke a reaction, and it works.

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• Username: @isabuenox
• Influence Score: 78.3/100
• Followers: 311.2K
• Activity: 2 posts/month
• Engagement Rate: 2.96%
• Growth: -2.09% (last 30 days)
• Average Engagement: 9.2K
• Posting Habits: Once a week at 6 PM EST

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Twitter (X) Strategy: Stream-of-Consciousness Commentary

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Isa’s Twitter (X) feed is like a peek into her unfiltered mind—sarcastic, opinionated, and sometimes wildly hilarious. With 52.8K followers, she tweets about twice a week, mostly sharing hot takes on TV shows, pop culture, or random chaotic thoughts. She isn’t trying to go viral—she’s just being real.

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Her most engaging tweets are those that feel like personal confessions or punchy complaints, like her reaction to the Umbrella Academy finale. She doesn’t try to build threads or polish her posts—brevity and boldness are her brand here. The average tweet sees 24 engagements, which, while modest, keeps her top-of-mind for her most loyal fans.

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Though engagement rate sits at 0.04%, this platform serves as a complementary persona layer—not a performance metric driver. It’s the place where she can freely vent, joke, and drop thoughts that wouldn’t fit in a Reel or TikTok. That balance deepens her connection with followers who appreciate raw honesty.

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Isa’s Twitter acts as her cultural antenna—reactive, impulsive, and full of sass. It’s less about growing audience, more about reinforcing her voice. In a sea of filtered content, her tweets remind us she’s still just Isa—funny, frustrated, and fabulously loud.

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• Username: @isabuenox
• Influence Score: 65.9/100
• Followers: 52.8K
• Activity: 1.7 tweets/week
• Engagement Rate: 0.04%
• Growth: -0.82%
• Average Engagement: 24
• Posting Habits: Twice a week at 4 PM EST

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Isa Boieno's Social Media Influence Summary

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Isa ranks in the Top 1% in Video Entertainment (Brazil) and Top 2% in TikTok (Worldwide)—a testament to her blend of visibility and consistency. Her Influence Score of 87.4 on TikTok reflects her authority and resonance within her niche. She’s also ranked #2125 in Brazil and #28400 globally on TikTok, proving her traction in both local and international spaces.

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Learn more about the Favikon Methodology here

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Content Strategy: Unapologetic, Cultural, and Captivating

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Isa’s content thrives on contradiction—she’s glamorous but goofy, casual yet bold. Her videos mix beauty shots with blunt commentary, creating a dynamic that feels both performative and intimate. Her storytelling doesn’t follow rules—it follows mood. That freedom is what makes her content magnetic and unpredictable.

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Reachability & Partnerships

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Isa’s collaborations with brands like Lush Motel, Studio Bianca Hulmann, and Marina Piercing Studio show a wide yet niche-friendly appeal. She leans toward partnerships that match her tone—playful, edgy, and youth-centric. Her tag frequency with these brands also suggests a good level of repeat engagement and trust.

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She’s surrounded by creators like Pepê and tagged by food and fashion verticals, placing her in a strong cross-sector network. Her partnerships aren’t one-off—they’re embedded into her content, proving she can integrate brands without disrupting her flow.

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Conclusion: Isa Bueno Is a Digital Disruptor with a Playful Edge

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Isa Bueno isn’t just creating content—she’s building culture. Her blend of humor, style, and storytelling makes her one of Brazil’s most compelling digital voices. With a massive audience, consistently viral content, and a tone that’s impossible to fake, Isa is a prime partner for brands looking to speak Gen Z’s language authentically.

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