Who is Jake Cohen?

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Jake Cohen: Celebrating Jewish Cuisine with Vibrant Culinary Content

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Jake Cohen is a New York-based chef and cookbook author who has built his platform around modern Jewish cuisine. He rose to prominence through his viral challah videos and relatable food tutorials that blend humor with heritage. His visual signature often includes bright backdrops, oversized bites, and hands-on preparation. Jake’s charismatic delivery has helped bring Jewish holiday cooking to a wide, digital-first audience.

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He’s the author of two bestselling cookbooks—Jew-ish and I Could Nosh—which celebrate Ashkenazi and Sephardic food traditions with a personal twist. His books often serve as the backbone of his content, with recipes like kugel, brisket, and tahini cookies appearing regularly on social media. His approach mixes family stories, LGBTQ+ pride, and culinary techniques rooted in tradition. Jake uses his Jewish identity not just as a theme, but as a guiding force in his storytelling.

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Jake’s content often goes beyond food by leaning into Jewish cultural moments like Shabbat, Hanukkah, or Passover, turning them into community-based content series. He collaborates closely with brands like Goldbelly and HexClad Cookware, making their products an organic part of his recipes rather than standalone ads. His on-screen energy and direct camera engagement create a sense of familiarity with viewers. These collaborations typically peak around holiday seasons, when his niche becomes highly relevant.

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He is also known for his unapologetically joyful tone, often singing, dancing, or cracking jokes mid-recipe. Jake’s presence within the LGBTQ+ food creator space is significant, and he uses his platform to promote both cultural and personal visibility. His background in culinary publishing (as a former food editor) helps him translate recipes into digestible content that appeals to both beginners and seasoned home cooks. This blend of editorial skill and social charisma sets him apart from traditional food influencers.

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An Influencer Active on Social Media

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Jake Cohen is active on TikTok (1.4M followers) and Instagram (1.1M followers), where he shares upbeat, visually-driven cooking content focused on Jewish recipes and cookbook promotion.

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Jake's Social Media Strategy Analysis

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TikTok: Where Jewish Food Meets Viral Trends

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Jake Cohen’s TikTok presence is built on visually captivating recipes and humorous commentary that centers Jewish cuisine. His challah braiding videos and Seder-friendly dishes regularly spark shares and saves, especially around holidays. He’s known for using close-up shots, fast cuts, and enthusiastic narration to make food feel fun and approachable. Each post feels like a mini cooking show with a dose of personality and tradition.

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Despite posting just 2.2 videos per week, Jake garners an average of 122.7K views per video, proving high viewer retention. His audience shows strong loyalty, with an average of 10.8K engagements, suggesting more than passive scrolling—people actively comment, like, and share his content. His engagement rate of 0.77% remains strong for a creator of his size, signaling a well-aligned niche. Posting at 12 PM EST twice weekly, his late-night slot may reflect an audience of adult home cooks or night scrollers.

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Jake doesn’t chase dance trends or audio memes—his content stands apart by focusing on education and storytelling. Whether it’s prepping brisket for Rosh Hashanah or piping rainbow cookies, his videos teach without feeling instructional. He balances niche specificity with broad visual appeal, making Jewish recipes feel universal. His content doesn’t rely on external formats—his face, voice, and food are the signature elements.

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This format also allows brands to integrate seamlessly—HexClad, for example, appears in his videos as a natural tool rather than a forced plug. Goldbelly features during delivery unboxings and recipe tie-ins, especially around Jewish holidays. His ability to incorporate sponsors without compromising storytelling has made him a standout partner in the food creator economy. Jake’s TikTok strategy is not just about going viral—it's about sustaining a culturally rooted, loyal viewer base.

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• ‍Username: @jakecohen‍
• Influence Score: 82.5/100‍
• Followers: 1.4M‍
• Activity: 2.2 videos/week‍
• Engagement Rate: 0.77%‍
• Growth: 0%‍
• Average Engagement: 10.8K‍
• Posting Habits: Twice a week at 12 PM EST

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Instagram: High-Quality Photos and Cookbook Promotion

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Jake’s Instagram is his main platform for showcasing high-quality food photography, cookbook promotions, and community engagement. His feed includes polished shots of recipes from Jew-ish and I Could Nosh, behind-the-scenes peeks at food prep, and detailed captions that provide added value. Unlike TikTok, this platform acts as an extension of his professional chef identity, aligning with book tours and media appearances.

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With 11 posts per month and a posting habit of 3 times a week at 11 PM EST, Jake keeps his audience regularly engaged with consistent and stylized content. While his engagement rate is 0.58%, he still pulls in 393.2K average views, a strong indicator of visibility beyond his follower count. His 6.1K average engagements reinforce the idea that this audience is not only watching but saving and responding to his content.

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Jake often turns Instagram carousels into recipe guides, listing ingredients in captions or directing users to his books. This strategy boosts sales and keeps followers returning for more than just food photos. He also utilizes Instagram to reshare user-generated content, particularly around Jewish holidays, making his audience feel part of a larger cultural celebration.

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Instagram is also his top platform for brand tags—Goldbelly and HexClad appear prominently in sponsored posts. Jake’s ability to maintain visual consistency across brand partnerships elevates the perceived quality of his collaborators. Rather than standalone ads, his sponsorships are embedded in everyday recipe content, reinforcing trust with his audience. This polished, editorial-style strategy complements his casual but precise TikTok persona.

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• ‍Username: @jakecohen‍
• Influence Score: 80.1/100‍
• Followers: 1.1M‍
• Activity: 11 posts/month‍
• Engagement Rate: 0.58%‍
• Growth: -1.01%‍
• Average Engagement: 6.1K‍
• Posting Habits: 3 times a week at 11 PM EST

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Jake Cohen’s Social Media Influence Summary

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Jake Cohen earns an Favikon Influence Score of 8,721 points, placing him in the Top 3% of all creators tracked by Favikon. He ranks #125 in Food Bloggers US and #674 globally, positioning him in the Top 4% in the United States and Top 2% worldwide for food content. On TikTok, he ranks #11,580 in the U.S. and #87,917 globally, which places him in the Top 10% U.S. and Top 7% worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Culture, Color, and Cookbooks

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Jake’s content strategy blends visual consistency, niche authority, and cultural storytelling. Every post feels purpose-built to both entertain and educate, often framed around specific Jewish holidays or recipes. His aesthetic—bright backgrounds, glossy food shots, and joyful reactions—makes his content instantly recognizable. He maintains high brand safety and minimal political risk, making him a strong candidate for mainstream campaigns. His content is classified as casual, though his polished visuals give it a premium feel. Brands like HexClad Cookware and Goldbelly benefit from his genuine integration, where their products naturally become part of his cooking narrative.

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Reachability and Partnerships

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Jake Cohen is highly reachable for collaborations, especially in the food, cookbook, and kitchenware space. His partnerships with Goldbelly (tagged 6 times) and HexClad Cookware (tagged 8 times) reflect consistent brand integration across both platforms. He has a history of aligning campaigns with Jewish holidays, making timing a key strength for seasonal activations. Estimated rates range between $7.5K–$15K per post, signaling premium-tier influence.

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His audience is predominantly U.S.-based and English-speaking, with strong engagement from cookbook buyers and culturally engaged home cooks. Jake shows a preference for long-term brand relationships, often incorporating products into recipes instead of standalone promotions. His posting schedule is regular and transparent, which helps brands plan content cycles effectively. His dual strength in video and photography makes him adaptable to a wide range of campaign needs.

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Conclusion: Cooking Up Culture, Community, and Consistent Influence

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Jake Cohen is more than a food influencer—he’s a culinary storyteller who brings cultural recipes to life with energy and style. With over 2.5M followers across TikTok and Instagram, he merges Jewish heritage with social media creativity in a way that feels fresh and inclusive. His trusted presence, strong brand relationships, and clear niche make him a standout in the food creator ecosystem. For any brand seeking to engage with food-forward audiences through meaningful content, Jake Cohen offers more than just visibility—he brings voice, flavor, and community to the table.

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