Who's Who on Social Media
5 min to read

Who is Jatin Saini?

Jatin Saini is a personal branding expert and founder of House of Creators, specializing in helping leaders build thought leadership and drive professional growth. With features on TEDx and Forbes, he has generated over $7M in client revenue and impacted 500M+ people worldwide.

December 18, 2024
Jeremy Boissinot
See AI-Powered Profile ✨

Jatin Saini: A Rising Voice in Personal Branding and LinkedIn Growth

Hailing from India, Jatin Saini has steadily grown into one of the leading voices in LinkedIn community growth and content strategy. His journey began with a passion for building meaningful relationships and creating content that resonates with professionals across industries. Jatin’s expertise lies in helping leaders and entrepreneurs enhance their visibility online, guiding them to establish themselves as authorities in their fields.

Jatin is the founder of House of Creators, a personal branding agency that works with high-profile clients, including founders, VCs, and corporate leaders. He boasts impressive achievements such as generating over $7M in client revenue and reaching 500M+ people through content campaigns.

Jatin Saini joined an entrepreneurship panel at Christ University (Source: @jatin-saini, LinkedIn, 22/10/2024)

His work has been featured on prominent platforms like TEDx, Forbes, The Economic Times, and Business Standard, showcasing his authority as a personal branding expert. He is also a LinkedIn Top Voice, further solidifying his influence on the platform.

Beyond his professional achievements, Jatin’s content blends storytelling, inspiration, and actionable advice. Whether through personal anecdotes, interviews, or brand-focused strategies, his authentic approach connects deeply with his audience.

A Branding Expert with Strong Social Media Influence

Jatin Saini maintains a significant social media presence, primarily driven by LinkedIn and Instagram. His strategies revolve around consistent, high-impact content that educates, inspires, and drives professional growth.

Social Media Strategy Analysis

LinkedIn: The Primary Growth Engine

Jatin’s largest platform is LinkedIn, where he commands a following of 34K. His presence on LinkedIn is rooted in his ability to merge storytelling with professional insights. He posts a mix of text-based updates, interviews, and videos that highlight real-life challenges, career growth strategies, and success stories.

In his LinkedIn posts, Jatin prioritizes engagement through relatable narratives and problem-solving content. For example, his post featuring Riya Upreti’s journey combines inspiration with a storytelling approach that resonates with diverse professionals. By consistently showcasing his expertise and offering valuable advice, he builds trust and strengthens his thought leadership.

His ranking speaks volumes—Jatin is in the Top 2% in LinkedIn India and ranks #20 for LinkedIn Growth in India. His influence score on LinkedIn is an impressive 84.6/100, reflecting his strong connection with his audience.

  • Username: @jatin-saini
  • Influence Score: 84.6/100
  • Followers: 34K
  • Activity: 2 posts last month
  • Engagement Rate: 1.77%
  • Growth: +4.12% (+1.3K followers in 30 days)
  • Average Engagement: 593
  • Average Views: 10.7K
  • Posting Habits: Twice a month at 11 AM

Instagram: A Complementary Platform

On Instagram, Jatin Saini maintains a smaller but notable presence with 9.3K followers. His Instagram profile, @the.jatin.lookout, mirrors his professional persona with a lighthearted touch. It acts as a secondary platform to reinforce his expertise while showcasing a more personal and creative side.

Despite limited activity, his Instagram focuses on visual storytelling and reels that highlight his personality and work culture. While his engagement rate currently stands at 0% (inactive for 4 months), this platform has potential to complement his LinkedIn strategy through casual, behind-the-scenes content.

  • Username: @the.jatin.lookout
  • Influence Score: 7.6/100
  • Followers: 9.3K
  • Activity: 0 posts last month
  • Engagement Rate: 0%

Newsletter: Personal Branding

Jatin Saini’s newsletter, Personal Branding, is a weekly publication that delivers concise and impactful content on personal branding, confidence, and professional growth. With 6,766 subscribers, Jatin curates insights from over 100 sources to save his audience time and deliver actionable advice in a 2-minute read.

The newsletter complements his LinkedIn presence, offering a deeper dive into his strategies while fostering a loyal, engaged audience. It reflects Jatin’s commitment to providing consistent value and establishing himself as a go-to expert in personal branding. Through this platform, Jatin reinforces his reputation as a thought leader and creates an additional touchpoint for engaging with professionals.

Jatin's Impressive Influence Through Rankings and Authority

Jatin Saini’s social media influence is reflected in his outstanding authority and rankings across LinkedIn. With an Favikon authority score of 6,520, he demonstrates a strong and notable presence in the digital sphere. On LinkedIn, he ranks in the Top 2% in India, holding an impressive #685 position overall, and stands at #20 in LinkedIn Growth within India, placing him in the Top 8% among content creators in this niche. This performance highlights the continued demand for Jatin’s value-driven content, which has led to a growth rate of +3.02% in the past month. His ability to maintain consistent momentum while engaging high-value audiences solidifies his standing as a key player in LinkedIn thought leadership.

Content Strategy: Blending Storytelling, Insights, and Actionable Value

Jatin Saini’s content strategy is a masterclass in combining relatability, education, and impact. At its core, his approach revolves around storytelling, leveraging real-life experiences, client transformations, and relatable narratives to connect with his audience on a personal level. His posts often highlight his professional journey, addressing both challenges and successes, which fosters trust and authenticity. Jatin’s content also provides actionable insights for professionals, delivering practical advice on topics like personal branding, LinkedIn growth, and leadership strategies.

Additionally, Jatin amplifies client success stories, showcasing measurable results and inspiring his audience with tangible examples of transformation. His format varies, including text posts, videos, and interviews that appeal to a broad audience. By seamlessly merging inspiration with practical strategies, Jatin ensures his content is highly engaging, shareable, and aligned with the needs of professionals and business leaders alike. This balanced approach keeps his audience motivated, informed, and consistently coming back for more.

Reachability and Partnerships

Jatin’s strong LinkedIn authority makes him an easily reachable creator, with an estimated sponsored post cost of $425. His partnerships reflect credibility, having worked with top publications like Forbes and TEDx, as well as high-profile clients in leadership roles. Brands looking to target professionals, founders, and VCs can leverage Jatin’s trusted voice for impactful campaigns.

Jatin Saini’s creator network is both diverse and influential, connecting him with prominent brands and notable individuals across industries. His connections include global platforms like LinkedIn and Google, as well as influential personalities like Nithin Kamath, CEO of Zerodha, and community leaders such as Vishnu Chowdhary and Ratika Bhardwaj. Jatin is also tied to popular entities like Shark Tank India and rising creators like Gurnoor Kaur Behl, reflecting his strong positioning within the realms of marketing, sales, and professional branding. This robust network highlights his ability to engage with top-tier individuals and brands, further amplifying his authority and influence in the creator economy.

Conclusion: Strong Impact on Personal Branding and Thought Leadership

Jatin Saini has established himself as a trusted leader in personal branding, helping CEOs, VCs, and founders amplify their thought leadership and achieve measurable success. With over $7M in client revenue and a reach of 500M+ professionals, his results speak to the power of his expertise and content strategy. As the founder of House of Creators, Jatin combines storytelling and actionable insights to transform online visibility into professional impact. Featured on TEDx, Forbes, and The Economic Times, his work sets a new benchmark for how leaders can leverage personal branding to drive influence and growth.

You might also find interesting:

✨Saheli Chatterjee - Complete Social Media Analysis

✨Nikhil Narayanan - Complete Social Media Analysis

✨Kunal Shah - Complete Social Media Analysis

Country of author
Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.