Who is Jessica Vu?

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Jessica Vu: Elevating Asian Beauty Techniques with Style and Approachability

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Jessica Vu is a Vietnamese-American beauty creator who focuses on Asian makeup techniques, particularly those suited for monolids and softer facial features. Her tutorials often highlight subtle contouring, gradient lips, and natural lash looks that reflect Korean and Japanese trends. Unlike high-glam creators, Jessica favors clean, understated styles that prioritize skin texture and balance. This niche positioning has helped her cultivate a dedicated following within the Asian beauty community.

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She is best known for her long-form tutorials on YouTube, where she shares step-by-step guides using brands like Peripera, Clio, and YesStyle. Her content avoids product overload and instead focuses on a few select items per look, offering clarity for viewers overwhelmed by choice. Jessica’s calm voiceover style and attention to camera framing enhance the educational value of her videos. Her most popular uploads include breakdowns of skincare layering and techniques for almond eye shapes.

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On Instagram, she adapts these same visuals into bite-sized tutorials and photo carousels, often featuring close-up shots that emphasize texture and precision. Her feed consistently maintains a warm pastel palette, helping her stand out visually from bold, high-contrast beauty pages. She tags partner brands directly within lifestyle content, not standalone promotions. This integration makes product placements feel native to her audience experience.

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In addition to makeup, Jessica documents her travels—especially to Japan—incorporating cultural beauty influences into her personal routines. She has also launched her own brand, Delivury, reflecting her evolving role from creator to entrepreneur. Her travel content includes makeup hauls, shop walkthroughs, and product testing specific to regional markets. This global perspective, combined with a niche beauty lens, keeps her content distinct in the beauty influencer space.

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An Influencer Active on Social Media

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Jessica Vu is most active on YouTube and Instagram, where she has 2.1M and 803.8K followers respectively. These platforms anchor her influence in makeup, skincare, and beauty education.

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Jessica's Social Media Strategy Analysis

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YouTube: Instructional Beauty with a Cultural Lens

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Jessica Vu’s YouTube channel is built around in-depth tutorials that cater specifically to Asian facial features, including monolids and softer bone structures. Her videos often focus on minimalist glam, with step-by-step breakdowns of techniques like under-eye blushing or Korean contouring. She avoids dramatic edits, instead emphasizing clarity with controlled lighting, close-up shots, and clean voiceovers. Her most viewed videos include “natural no-makeup looks” and “skincare layering for sensitive skin.”

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Despite uploading less than once per month, Jessica maintains a loyal subscriber base of 2.1 million followers. This low-frequency model works for her because each video is designed to be evergreen—offering timeless tips rather than chasing fast-moving trends. Viewers return for her calm delivery, slow pacing, and precise product application. Even older videos continue to accumulate views, supporting long-tail engagement.

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Her platform performance reflects consistency: she grew by +12.7K followers in the last 30 days, with an average of 47.7K views per upload. Although her engagement rate is modest at 0.13%, the value lies in deep viewing sessions rather than quick taps. She avoids shouty thumbnails or clickbait titles, and instead opts for plain-text headlines that clearly describe the video’s benefit. Her format appeals to beauty learners, not entertainment seekers.

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Jessica uses her YouTube platform to showcase Korean and Japanese beauty brands that aren’t always spotlighted in U.S.-based content. Her long-form tutorials have featured OLENS contact lenses, Peripera lip tints, and YesStyle hauls—each shown in use, not just mentioned. Her calm, informative tone makes the platform ideal for product reviews and launch partnerships seeking credibility through demonstration.

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• Username: @jessyluxe
• Influence Score: 83.2/100
• Followers: 2.1M
• Activity: 0.7 videos/month
• Engagement Rate: 0.13%
• Growth: +0.61%
• Average Engagement: 2.7K
• Posting Habits: Once a year at 7 PM EST

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Instagram: Polished Aesthetics and High Engagement

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Jessica Vu’s Instagram (@jessyluxe) is her most visually curated platform, featuring a blend of soft pastel imagery, detailed flat lays, and beauty-focused carousel posts. Her posts are intentionally spaced—around three times per month—allowing her to maintain a premium feel without overwhelming the feed. She balances personal life and brand work by pairing aesthetic images with lengthy, introspective captions. These often include notes on cultural beauty trends, product tips, or behind-the-scenes moments from filming.

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Her engagement rate sits at an exceptional 14.56%, with an average of 117K interactions per post. She grew by 13.4K followers in just 30 days, proving that her slow-posting model doesn’t hinder performance. Jessica’s posting time—typically once a week at 11 AM EST—coincides with high Instagram traffic periods, ensuring her posts gain early traction. Her visual consistency and gentle editing style stand out in a space often dominated by saturated colors and bold filters.

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Brand content is seamlessly integrated into her feed without overt calls to action. For example, she might tag Peripera in a makeup breakdown or feature an OLENS product in a casual selfie. Instead of staging a product as the hero, she lets it blend into the scene—mirroring how her audience might use it in their own routine. This gives her collaborations a lifestyle angle, not a sales pitch.

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Beyond beauty, she occasionally shares travel dumps, particularly from Japan, adding a cultural lens that enriches her aesthetic without diluting her niche. Her Japan posts include brand name drops, shopping tips, and personal product discoveries, further cementing her identity as a cross-cultural beauty voice. This kind of authenticity supports her ranking in the top 1% of beauty creators in the U.S. and top 5% globally.

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• Username: @jessyluxe
• Influence Score: 92.2/100
• Followers: 803.8K
• Activity: 3 posts/month
• Engagement Rate: 14.56%
• Growth: +1.69%
• Average Engagement: 117K
• Posting Habits: Once a week at 11 AM EST

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TikTok: Minimal Output, Niche Appeal

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Jessica Vu’s TikTok account (@jessyluxe) has a sizable following of 471K but plays a minimal role in her current content strategy. She has not posted new videos in over a month, and her recent activity shows zero content uploads per week. Earlier TikToks focused on quick beauty tips, monolid makeup tutorials, and casual GRWM moments. These posts were visually simpler and lacked the polish of her YouTube and Instagram content.

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The platform’s analytics reflect this dormancy, with a 0% engagement rate and a follower decline of -0.24% over the past 30 days. TikTok’s fast-paced, trend-driven environment doesn’t naturally match Jessica’s more measured and instructional style. Her content thrives in slower, tutorial-based formats that give space for detailed explanations—something TikTok’s structure doesn’t favor. As a result, she hasn’t prioritized it as a core growth channel.

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However, the account still holds strategic value due to its follower base and brand visibility. For potential collaborators, her TikTok presence shows cross-platform versatility, even if the output is infrequent. The audience she built there still follows her broader content universe, and her past videos serve as a brand touchpoint. The handle also protects her identity on the platform in case she chooses to re-engage.

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Looking ahead, Jessica could use TikTok for occasional reposts from Instagram Reels or to tease longer YouTube tutorials. A minimal effort approach could help reawaken the platform without disrupting her visual identity. Still, it remains a secondary platform for now, and her core value continues to be delivered through high-detail, visually refined content elsewhere.

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• Username: @jessyluxe
• Influence Score: 9.9/100
• Followers: 471K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.24%
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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Twitter: Inactive but Established Handle

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Jessica Vu’s Twitter account (@luxejessy) has been inactive for over three years and shows no signs of reactivation. With 10K followers and zero posts in the last 30 days, her influence on the platform is currently nonexistent. The account has not registered any engagement or follower growth recently, and her Influence Score on Twitter stands at 7.3/100.

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The platform may have once served as a space for personal updates or brand tracking, but Jessica has clearly shifted focus to visual-first platforms. Her community thrives on aesthetics and video education—formats that don’t translate as easily to Twitter. While the handle still holds her name and may provide SEO support or account protection, it plays no part in her active strategy.

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• Username: @luxejessy
• Influence Score: 7.3/100
• Followers: 10K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.19%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Jessica Vu's Social Media Influence Summary

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Jessica Vu has an Favikon Influence Score of 9,027 points, ranking her in the top 1% of beauty influencers in the U.S. She holds the #47 spot in Makeup (U.S.) and #1193 on Instagram (U.S.), with global positions of #242 in Makeup and #6149 on Instagram. These rankings reflect her strong domestic impact and increasing international recognition in beauty content built on trust and consistency.

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Learn more about the Favikon Methodology here

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Content Strategy: Visual Clarity and Cultural Relevance

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Jessica Vu’s strategy revolves around educational beauty content, with a clear focus on Asian features and Korean/Japanese-inspired aesthetics. She avoids chaotic visuals and trend chasing, opting instead for calming, methodical tutorials. Her tone is friendly but deliberate, which positions her as a mentor more than a personality. This clarity and precision attract a beauty-savvy audience that returns for guidance.

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Reachability and Partnerships

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Jessica Vu is highly reachable for partnerships through Instagram and YouTube, where she maintains a consistent aesthetic and defined beauty niche. She posts on Instagram roughly once a week at 11 AM EST, often tagging brands like Peripera, OLENS, and YesStyle within tutorials or travel posts. Her “Very Safe” brand safety score, combined with a 14.56% engagement rate, makes her a reliable choice for low-risk campaigns. Brands gain from her ability to integrate products into real routines without altering her visual identity.

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On YouTube, she publishes less frequently but offers deeper product integration through long-form reviews and application guides. Her calm voiceovers and detailed step-by-step breakdowns offer ideal placement for skincare and makeup tutorials. Past partnerships appear naturally in the flow of her beauty routines rather than staged segments. With a niche audience focused on Asian beauty techniques, Jessica offers high retention and trusted engagement, even with minimal posting.

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Conclusion: Leading With Precision in Asian-Inspired Beauty Education

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Jessica Vu has built a standout beauty profile through consistent, approachable, and culturally informed content. With strong engagement on Instagram and authority on YouTube, she guides her audience through the nuances of makeup with clarity and care. Her influence lies not in trends but in trust, making her a valuable partner for brands in skincare, cosmetics, and beauty education.

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