Who is Jocie B ASMR?

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Jocie B ASMR: Cultivating Calm and Community Through Sensory Content

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Jocie B ASMR is a nonbinary creator known for roleplay-based ASMR that blends sensory care with emotional presence. Her TikToks often feature direct eye contact, soft-spoken affirmations, and roleplay formats like check-ups or guided grounding sessions. She use slow gestures and layered sounds to help viewers decompress, often timing her uploads for early-morning or late-night viewing. Jocie’s pacing is intentionally quiet, designed to reduce anxiety rather than stimulate attention.

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She frequently integrate fantasy and nature themes into her content—appearing as forest spirits, celestial guides, or cozy shopkeepers. These videos aren't just relaxing; they invite viewers into imaginative worlds grounded in care. Jocie uses soft lighting, gentle filters, and handmade props to craft immersive experiences that feel both creative and personal. Her character-based ASMR sets her apart from creators who focus solely on tapping or sound triggers.

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Jocie draws from their Cuban and Nicaraguan heritage to build a sense of belonging in their community. Their tone is affirming, often using phrases like “you’re safe here” and “let’s slow down together.” They rarely address trends, choosing instead to follow a timeless rhythm based on emotional connection. This has cultivated a deeply loyal audience who return weekly for comfort rather than novelty.

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Unlike creators who scale through frequency, Jocie’s strength lies in consistency and intention. They post once a week across all platforms, often at early-morning hours, reinforcing their connection to nighttime and relaxation routines. Their work has been recognized by wellness-focused brands like BBC Earth and OG Slimes, who value their trust-driven influence. Jocie’s calm digital presence is both a signature and a strategy.

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An Influencer Active on Social Media

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Jocie B ASMR is active on TikTok, YouTube, and Instagram—with TikTok being the most impactful in terms of reach and engagement.

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Jocie's Social Media Strategy Analysis

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TikTok: The Core of Jocie’s Influence

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Jocie’s TikTok is the cornerstone of their influence, with over 4.6 million followers and a weekly ritual of ASMR roleplays posted at 3 PM EST. Each video is intentionally slow, avoiding trends or filters, and designed to act as a grounding routine for viewers waking up or falling asleep. They frequently use characters—like a fairy, shopkeeper, or celestial guide—to make the viewer feel personally cared for. This format is not just entertaining, it creates an emotional connection that explains their remarkably high 6.86% engagement rate.

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Their uploads rarely change structure: soft-spoken delivery, facial focus, and extended silences are always present. Jocie often stares directly into the lens, creating the illusion of one-on-one presence, which drives comment sections filled with gratitude and emotional vulnerability. They make space for viewers to feel held, without overstimulating them—a rare and deliberate choice on a fast-paced platform. Most content creators chase virality here, but Jocie builds routine and regulation.

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Instead of reactive content, Jocie schedules their posts with the user’s experience in mind. Posting early in the morning aligns with their audience’s sleep or wake-up cycle, reinforcing a habit. This decision also explains the high viewer retention and loyal rewatchers who treat their content like part of their mental health practice. Jocie’s TikTok isn’t just a channel—it’s a ritual for hundreds of thousands of people.

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Brands are gently worked into these videos through narrative, not ads. Whether it’s a whispered product mention or a visual integration, the promotion never breaks immersion. This approach allows for wellness campaigns to feel sincere rather than forced, and explains why brands like BBC Earth and OG Slimes trust them with high-touch partnerships.

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• ‍Username: @jociebasmr‍
• Influence Score: 94.7/100‍
• Followers: 4.6M‍
• Activity: 1 video/week‍
• Engagement Rate: 6.86%‍
• Growth: +2.43%‍
• Average Engagement: 315.4K‍
• Posting Habits: Once a week at 3 PM EST

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YouTube: Long-Form Comfort for Devoted Viewers

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Jocie’s YouTube strategy prioritizes length and atmosphere over volume, with just 2 to 3 uploads per month and a focus on deeper, narrative-driven ASMR. Videos are filmed in controlled environments—dim lighting, soft textiles, and steady camera framing that places the viewer in an imagined space. Their content spans from nature-inspired makeup tutorials to full-length fantasy roleplays, often with original characters. This isn’t just relaxation—it’s immersive storytelling designed for sensory relief.

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Each video is posted at 7 PM EST, aligning with morning self-care routines. They often incorporate whispering scripts, gentle tapping, and facial expressions that simulate personal care. Even when product placements appear, they’re layered into the story naturally—often as part of a character’s “kit” or “routine.” Jocie doesn’t sell; they incorporate.

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The engagement rate is lower here (0.44%), but it’s balanced by longer watch times and a strong sense of audience loyalty. Most comments express personal impact rather than surface-level reactions, including thanks for sleep support, emotional regulation, or mental health relief. It’s common for parents and neurodivergent viewers to mention that Jocie’s videos are a family bedtime staple.

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Jocie doesn’t chase YouTube algorithms or post high-volume Shorts. Their long-form style is built around depth, and their growth—even at 0.78%—proves that quality over quantity can still work when the audience sees the value. They treat YouTube like an archive of care, rather than a content machine.

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• ‍Username: @JocieBASMR‍
• Influence Score: 89.8/100‍
• Followers: 2.8M‍
• Activity: 2.4 videos/month‍
• Engagement Rate: 0.44%‍
• Growth: +0.78%‍
• Average Engagement: 12.4K‍
• Posting Habits: Once a week at 7 PM EST

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Instagram: Aesthetic Expansion of Jocie’s World

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Instagram is where Jocie shares glimpses of their off-camera world while staying aligned with their core message of emotional softness. With one post a week—usually around 2 PM EST—they maintain the same sleep-friendly schedule seen across their platforms. Their captions are thoughtful and often journal-like, reflecting on mental health, gratitude, or life pauses. Posts are rarely promotional and often include nature, soft color palettes, or behind-the-scenes looks at their setup.

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Their 5.82% engagement rate proves that their quiet approach resonates visually as well. Each post is met with long-form comments, not just emojis—followers respond with vulnerability, stories, and appreciation. Jocie’s followers don’t scroll past; they pause. It’s not just engagement—it’s reflection.

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Instagram isn’t used for trend surfing or aesthetic experimentation. Jocie’s grid is consistent in tone—earthy colors, cozy textures, and no heavy text overlays or design elements. The visual style mirrors their ASMR themes, reinforcing a consistent identity across platforms. It’s a calm extension of their TikTok and YouTube presence.

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Milestones and announcements are shared here thoughtfully. One standout example is their year-end beach photo, where they reflected on mental health and survival in a heartfelt caption. It didn’t advertise a product or promote a collab—it simply invited followers to breathe with them. That’s what defines their Instagram: presence over promotion.

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• ‍Username: @jociebasmr‍
• Influence Score: 90.4/100‍
• Followers: 527.4K‍
• Activity: 4 posts/month‍
• Engagement Rate: 5.82%‍
• Growth: +4.76%‍
• Average Engagement: 30.7K‍
• Posting Habits: Once a week at 2 PM EST

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Jocie B ASMR’s Social Media Influence Summary

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With a total Favikon Influence Score of 9,368 points, Jocie B ranks in the Top 1% on TikTok U.S. and Top 1% in ASMR creators across the United States. Their presence is among the strongest in their niche, outperforming larger creators in engagement, growth, and loyalty metrics.

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Learn more about the Favikon Methodology here

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Content Strategy: Soothing, Safe, and Consistently Intentional

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Jocie’s content strategy is rooted in care and slowness. They don’t rely on viral sounds, flashy cuts, or fast edits. Instead, they use repetition, breath pacing, and real-time interaction to slow down the viewer. Each post is a sensory experience—whether they’re whispering a compliment, roleplaying a skincare advisor, or simulating soft tapping on glass.

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Reachability and Partnerships

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Jocie B ASMR is highly reachable through clear rhythms and a deep-rooted connection with their audience. They post on a fixed weekly schedule across all platforms, allowing brands to plan campaigns around predictable publishing windows. With an estimated $10K per post, Jocie delivers high emotional value rather than high-frequency visibility. Their strength lies in making sponsored content feel like a personal offering, not a pitch.

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Their past collaborations—BBC Earth, OG Slimes, and Kikay Earrings & Accessories—have been quietly embedded into character narratives or tactile scenes. Jocie does not break the fourth wall for promotions; instead, products are introduced as part of the story flow. This format makes their influence ideal for wellness, sensory, or beauty products looking for mindful placement. Their comment sections consistently show trust, with fans describing products as discoveries rather than ads.

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Conclusion: Leading with Stillness, Storytelling, and Safe Connection

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Jocie B ASMR is one of the most impactful voices in the digital wellness space. Through consistent, caring, and deeply creative content, they’ve grown a multi-platform presence rooted in self-love and emotional connection. Their videos don’t compete—they comfort. With top-tier rankings, safe content, and an audience that listens with intention, Jocie is the kind of creator who builds real trust—and delivers it to brands with quiet power.

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